Steve's Digicams - Breaking News - Lexar Media 09/25/02 Press Release

Lexar Media

Press Release - September 25, 2002

Lexar Media Digital Photo Player Brings Digital Image Slide Shows To The TV

PHOTOKINA, Cologne, Germany, September 25, 2002 - Lexar Media, Inc. (Nasdaq: LEXR), a leading developer of flash mass storage systems and an innovator of high- performance digital media and accessories, today debuts its new Digital Photo Player. Digital Photo Player is a compact device that connects directly to a television set, providing an enjoyable and convenient way to view images stored on digital media. The Digital Photo Player is available immediately at select retail outlets with manufacturer's suggested list .99.

"Millions of people can now share cherished images captured by a digital camera without the hassles of viewing them on a computer. Simply insert a memory card into the Digital Photo Player, grab the remote control and begin clicking through the memories," said Doug Kellam, vice president of marketing, Lexar Media. "Digital photos are meant to be shared with family and friends and one of the easiest ways to do this is from the comfort of your couch."

Lexar Media's Digital Photo Player offers a variety of view options. People can use the remote control to view pictures in slide show mode, scan thumbnails, or select a specific image and zoom, pan, rotate or delete. Digital Photo Player accepts Type I/II CompactFlash™ and SmartMedia™ cards and connects to the television set via a standard composite video port or S-video port. The fully-functional infrared remote serves as primary user interface for accessing and managing all images displayed on the television's screen. Digital Photo Player comes with free technical support and one-year warranty.

About Lexar Media, Inc.

Lexar Media, Inc. (Nasdaq: LEXR) is a leading designer, marketer and licensor of award-winning removable flash-based digital storage media, card readers and ATA controller solutions for the digital photography, consumer electronics, industrial and communications markets. Lexar Media brands digital memory cards in the industry's most popular formats including CompactFlash, SmartMedia, Memory Stick, JumpDrive flash drive, MultiMediaCard and Secure Digital. A digital storage innovator, Lexar Media was the first to develop and advance proprietary read-write speed standards for its USB-enabled CompactFlash cards and holds over 40 memory and controller patents. Licensees of Lexar Media's technology include Olympus, SanDisk, Samsung Electronics and Sony. Headquartered in Fremont, California, Lexar Media also has offices in London and Tokyo. Lexar Media is a member of the Russell 2000 Index. For more information, please call 1-800-789-9418 or visit

Cautionary Note Regarding Forward-Looking Statements

This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the safe harbor created by those sections. These forward- looking statements include statements related to the benefits of and demand for Lexar Media's. These forward-looking statements involve a number of risks and uncertainties that could cause actual results to differ materially from those anticipated by these forward-looking statements. These risks include that the growth and success of Lexar Media's business depends on its ability to develop and maintain strategic relationships necessary to develop, sell and market products that are commercially accepted, if we are unable to develop and introduce, on a timely basis, new products or services that are accepted by our customers and consumers, we will not be able to compete effectively in our market, and Lexar Media's business will not succeed unless the digital photography market continues to grow and is accepted by professional, commercial and consumer users. Readers should also refer to the risk factors described in Lexar Media's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for its fiscal year ended December 31, 2001, filed with the Commission on April 1, 2002. Lexar Media assumes no obligation to update the forward-looking information contained in this news release. Lexar Media, the Lexar Media logo and JumpDrive are trademarks of Lexar Media, Inc. Lexar Media, Inc. is an authorized licensee of the CompactFlash trademark. All other brand or product names are trademarks or registered trademarks of their respective holders.

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