Steve's Digicams - Breaking News - Lexar Media 09/25/02 Press Release

Lexar Media

Press Release - September 25, 2002

Lexar Media Begins Worldwide Retail Shipments Of Image Rescue™ Software Innovative Digital Picture Recovery Solution Now Available for Windows and Mac OS X

PHOTOKINA, Cologne, Germany, September 25, 2002 - Lexar Media, Inc. (Nasdaq: LEXR), a leading developer of flash mass storage systems and an innovator of high-performance digital media and accessories, today announces the introduction of Image Rescue™ software for Lexar Media CompactFlash™ to retail stores worldwide. Image Rescue will begin shipping in October with a manufacturer's suggested list price of .99. Previously, Image Rescue was only available as a service through authorized professional photo dealers. Image Rescue for Mac OS X will be demonstrated at the Lexar Media Photokina booth 1.2 F48.

"So long as a card is not physically damaged, Image Rescue can identify and retrieve almost any image file. Image Rescue has been very successful in restoring lost pictures -- recovering upwards of 95 percent of the images in memory on our customers' CompactFlash cards," said David Klenske, director of product marketing, Lexar Media. "Now customers can have the software with them in the field to recover images wherever they are, on either Windows or Macintosh computers."

Lexar Media's proprietary image file recovery program recovers 'perceived to be lost' image files from Lexar Media-brand USB- enabled CompactFlash memory cards. The most common causes of image loss include removing the card from a camera or reader before the image has been fully stored, accidentally deleting a picture, reformatting a card or low battery power in a digital camera. Lexar Media Image Rescue goes to the root-level of the data structure to identify and retrieve lost images, even if the computer does not see the card. In most instances Image Rescue can identify and retrieve JPEG, TIFF and RAW file formats.

Professional Photographers Endorse Image Rescue

"As president of a major global photo syndication service, I need to be certain all images are available immediately to customers worldwide," said Jennifer Graylock, president and CEO of "While photographing at the Oscar's, one of our cards became corrupted, causing a panic. We thought all images on the card were lost. Lexar Media's Image Rescue gave us 100 percent recovery."

Internationally known lecturer, photographer and digital imaging expert Helene DeLillo of Dancing Icon notes, "At a recent photo shoot one of my assistants inadvertently pulled a CompactFlash from my card reader before the reader had completely transferred photographs. In that split-second, the card's file system became corrupted, leaving me with an incomplete view of images. Lexar Media's Image Recovery restored all files to their original condition. My work in the beauty and entertainment industry depends on reliable technology so I highly recommend Image Rescue for digital photography professionals."

About Lexar Media, Inc.

Lexar Media, Inc. (Nasdaq: LEXR) is a leading designer, marketer and licensor of award-winning removable flash-based digital storage media, card readers and ATA controller solutions for the digital photography, consumer electronics, industrial and communications markets. Lexar Media brands digital memory cards in the industry's most popular formats including CompactFlash, SmartMedia, Memory Stick, JumpDrive flash drive, MultiMediaCard and Secure Digital. A digital storage innovator, Lexar Media was the first to develop and advance proprietary read-write speed standards for its USB-enabled CompactFlash cards and holds over 40 memory and controller patents. Licensees of Lexar Media's technology include Olympus, SanDisk, Samsung Electronics and Sony. Headquartered in Fremont, California, Lexar Media also has offices in London and Tokyo. Lexar Media is a member of the Russell 2000 Index. For more information, please call 1-800-789-9418 or visit

Cautionary Note Regarding Forward-Looking Statements

This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the safe harbor created by those sections. These forward- looking statements include statements related to the benefits of and demand for Lexar Media's. These forward-looking statements involve a number of risks and uncertainties that could cause actual results to differ materially from those anticipated by these forward-looking statements. These risks include that the growth and success of Lexar Media's business depends on its ability to develop and maintain strategic relationships necessary to develop, sell and market products that are commercially accepted, if we are unable to develop and introduce, on a timely basis, new products or services that are accepted by our customers and consumers, we will not be able to compete effectively in our market, and Lexar Media's business will not succeed unless the digital photography market continues to grow and is accepted by professional, commercial and consumer users. Readers should also refer to the risk factors described in Lexar Media's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for its fiscal year ended December 31, 2001, filed with the Commission on April 1, 2002. Lexar Media assumes no obligation to update the forward-looking information contained in this news release. Lexar Media, the Lexar Media logo and JumpDrive are trademarks of Lexar Media, Inc. Lexar Media, Inc. is an authorized licensee of the CompactFlash trademark. All other brand or product names are trademarks or registered trademarks of their respective holders.

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