Steve's Digicams - Breaking News - Lexar Media 09/24/02 Press Release




Lexar Media

Press Release - September 24, 2002




Lexar Media Announces New Write Acceleration Technology For Professional Series CompactFlash Cards and Digital Cameras


Kodak Professional, Nikon and Sanyo First to Implement Write Acceleration Achieving Image Write Speed Improvements Up to 23 Percent



PHOTOKINA, Cologne, Germany, September 24, 2002 - Lexar Media, Inc. (Nasdaq: LEXR), a leading developer of flash mass storage systems and an innovator of high- performance digital media and accessories, today announces its new line of Professional Series CompactFlash™ memory cards with Write Acceleration technology engineered to significantly improve image file write speed when used with partner digital cameras. Write Acceleration technology allows digital cameras and digital media to achieve image write speeds up to 23 percent faster in cameras tested. Digital camera companies currently supporting Write Acceleration technology include Kodak Professional, Nikon* and Sanyo. Lexar Media and partners will demonstrate new CompactFlash memory cards plus specific digital cameras that support the new technology at Photokina in Cologne, Germany.

"Write Acceleration technology is our latest performance innovation extending our leadership position in high-speed digital media," said Eric Stang, president and CEO of Lexar Media. "Write Acceleration technology improves the write speed of our cards and optimises the write performance of our partners' cameras by reducing the overhead required to store an image. Lexar Media continuously works with partners to optimise digital camera and media performance. We look forward to announcing additional digital cameras supporting this technology in the future."

Write Acceleration Technology

Write Acceleration technology will be introduced inside Lexar Media 24X-speed Professional Series CompactFlash, the Company's highest performance memory cards where 24X equals a minimum write speed capability of 3.6MB per second. Write Acceleration technology is the result of a combination of Lexar Media's proprietary high-speed flash memory controller technology, the latest single-level-cell flash memory -- more than twice as fast as multi-level-cell flash chips increasingly used by other memory card manufacturers -- and a cooperation with major digital camera manufacturers to reduce the overhead associated with writing large amounts of data to memory cards.

The most significant performance advantages made possible by Write Acceleration technology can be seen in high-resolution professional cameras that produce large image files. The increase in write speed becomes even more noticeable when several images are shot in burst or continuous mode. Actual performance data will vary between cameras, resolution and shooting modes.

Examples of faster speeds achieved by Write Acceleration technology include a 23 percent write speed increase from a Write Acceleration-enabled Nikon D1X* shooting in 5.9 Megapixel high-quality RAW mode (7.9MB .NEF file) and a Lexar Media Professional Series 24X-speed 512MB CompactFlash card with Write Acceleration, versus the same memory card without. The Kodak Professional Pro Back 645M, when paired with a 24X-speed Write Acceleration-enabled card, realized a write speed increased of 8 percent when shooting a 16 Megapixel RAW file (18.2MB).

In point-and-shoot cameras such as the Sanyo DSC-MZ3, the same Write Acceleration technology that benefits professional cameras with shorter click-to-click times, can enable higher bandwidth features, such as the ability to capture significantly longer high-quality video clips (640 x 480 resolution at 30 fps).

Ron Glaz, program manager for IDC's Worldwide Digital Imaging Solutions and Services, said, "Digital camera resolution amplification and added features like video capture has placed greater demand on a camera's performance. Lexar Media's continuous emphasis to improve digital media speeds benefits the entire digital imaging community. Collaborating with digital cameras manufacturers to assure greater camera performances augments their purpose in securing improved image processing."

Write Acceleration technology will initially be offered on the Lexar Media Professional Series CompactFlash in capacities of 256MB and 512MB. Write Acceleration-enabled cards do not affect the performance of digital cameras without the technology.

* Nikon D1X utilizing prototype firmware with Write Acceleration

About Lexar Media, Inc.

Lexar Media, Inc. (Nasdaq: LEXR) is a leading designer, marketer and licensor of award-winning removable flash-based digital storage media, card readers and ATA controller solutions for the digital photography, consumer electronics, industrial and communications markets. Lexar Media brands digital memory cards in the industry's most popular formats including CompactFlash, SmartMedia, Memory Stick, JumpDrive flash drive, MultiMediaCard and Secure Digital. A digital storage innovator, Lexar Media was the first to develop and advance proprietary read-write speed standards for its USB-enabled CompactFlash cards and holds over 40 memory and controller patents. Licensees of Lexar Media's technology include Olympus, SanDisk, Samsung Electronics and Sony. Headquartered in Fremont, California, Lexar Media also has offices in London and Tokyo. Lexar Media is a member of the Russell 2000 Index. For more information, please call 1-800-789-9418 or visit www.lexarmedia.com.



Cautionary Note Regarding Forward-Looking Statements

This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the safe harbor created by those sections. These forward- looking statements include statements related to the benefits of and demand for Lexar Media's. These forward-looking statements involve a number of risks and uncertainties that could cause actual results to differ materially from those anticipated by these forward-looking statements. These risks include that the growth and success of Lexar Media's business depends on its ability to develop and maintain strategic relationships necessary to develop, sell and market products that are commercially accepted, if we are unable to develop and introduce, on a timely basis, new products or services that are accepted by our customers and consumers, we will not be able to compete effectively in our market, and Lexar Media's business will not succeed unless the digital photography market continues to grow and is accepted by professional, commercial and consumer users. Readers should also refer to the risk factors described in Lexar Media's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for its fiscal year ended December 31, 2001, filed with the Commission on April 1, 2002. Lexar Media assumes no obligation to update the forward-looking information contained in this news release. Lexar Media, the Lexar Media logo and JumpDrive are trademarks of Lexar Media, Inc. Lexar Media, Inc. is an authorized licensee of the CompactFlash trademark. All other brand or product names are trademarks or registered trademarks of their respective holders.





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