Steve's Digicams - Breaking News - Lexar Media 03/02/03 Press Release




Lexar Media

Press Release - March 2, 2003




Lexar Media Keeps Data Safe With Extra Rugged JumpDrive Secure


Portable USB Storage with Software for Privacy and Security is Latest in JumpDrive Line


LAS VEGAS, March 2, 2003 (PMA Booth #H152) - Lexar Media, Inc. (Nasdaq: LEXR), a leading designer, developer and marketer of award-winning high-performance digital media and accessories, announces JumpDriveń Secure, a rugged portable USB storage device with security software. JumpDrive Secure is made from impact resistant ABS plastic and co-molded rubber for extreme durability. The device also includes encrypted password protected security software for PC and Mac to protect data from unauthorized access. With these features JumpDrive Secure ensures that data will be available wherever and whenever it is needed and is kept safe from unauthorized users.

The JumpDrive Secure security software allows users to designate a secure area on the drive to store files, and incorporates password-protected access for the user. This allows the primary user to share some, but not all, of the information on the JumpDrive. Formatting of the secure area is only permitted with password access to protect against unauthorized deletion. The software offers cross platform support for Windows and Macintosh computers and true data portability between platforms. Most important for people using multiple computers, the security software is resident on the JumpDrive, which allows authorized users to access the secure area of the drive from any computer with the software available on the JumpDrive. This offers an advantage over other solutions that require users to download their security software from the Web or a CD to install it on each computer used.

"All our JumpDrive products offer the benefit of keeping your important data with you at all times. Now, the extra rugged JumpDrive Secure is more protected from everyday wear and tear. The security software also ensures data will be available when it is needed and is protected against unauthorized users," said David Klenske, director of product marketing, Lexar Media.

JumpDrive Secure features a unique software interface that is intuitive and easy to use. It is also the only USB flash storage device on the market to include security software especially for Mac users, complete with an Aqua interface. The security software will work with Windows 2000, XP and Mac X.

"Removable USB flash storage has established itself as a major player in the flash memory card market over the past two years," said Alan Niebel, CEO, Web-Feet Research. "In 2002, 4.4 million units were sold and for 2003 we expect to see over 11.3 million units sold, generating at least million in revenue."

JumpDrive Secure is the fourth JumpDrive introduced by Lexar Media. With the addition of JumpDrive Secure, the JumpDrive product line addresses the needs of a range of customers, including value pricing, high-speed data transfer, interchangeable and expandable memory, and now security. Lexar Media has the broadest offering of any USB flash drive manufacturer.

JumpDrive Secure will be available in retail outlets in March and will be available in 64MB, 128MB and 256MB capacities. Suggested retail pricing for the product is .99, .99 and .99, respectively. The drive requires no drivers for modern operating systems including Windows 2000, ME, XP and Mac X.

About Lexar Media, Inc.

Lexar Media, Inc. (Nasdaq: LEXR) is a leading designer, marketer and licensor of award-winning removable flash-based digital storage media, card readers and ATA controller solutions for the digital photography, consumer electronics, industrial and communications markets. Lexar Media brands digital memory cards in the industry's most popular formats including CompactFlash, SmartMedia, Memory Stick, MultiMediaCard and SD. As a digital storage innovator, Lexar Media was the first to develop and advance proprietary read-write speed standards for its USB-enabled CompactFlash cards and holds 60 memory and controller patents. Licensees of Lexar Media's technology include Olympus, SanDisk, Samsung Electronics and Sony. Headquartered in Fremont, California, Lexar Media also has offices in London and Tokyo. Lexar Media is a member of the Russell 2000 Index. For more information, please call 1-800-789-9418 or visit www.lexarmedia.com.

Cautionary Note Regarding Forward-Looking Statements

This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the safe harbor created by those sections. These forward-looking statements include statements related to the benefits of and demand for Lexar Media's products and the growth opportunities available to Lexar Media. These forward-looking statements involve a number of risks and uncertainties that could cause actual results to differ materially from those anticipated by these forward-looking statements. These risks include that we market our products primarily on the basis of their superior technology and if we are unable to achieve or maintain technology leadership our gross margins and revenues would likely decline significantly and increased competition may lead to a decrease in our revenues and market share. Readers should also refer to the risk factors described in Lexar Media's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for its fiscal year ended December 31, 2001, filed with the Commission on April 1, 2002. Lexar Media assumes no obligation to update the forward-looking information contained in this news release.





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