Steve's Digicams - Breaking News - Lexar Media 03/02/03 Press Release




Lexar Media

Press Release - March 2, 2003




Lexar Media to Ship 256MB Olympus xD-Picture Cards


Availability of Higher Capacity Aids All Levels of Photographers


LAS VEGAS, March 2, 2003 (PMA Booth #H152) - Lexar Media Inc. (Nasdaq: LEXR), a leading designer, developer and marketer of award-winning high-performance digital media and accessory products, announces the upcoming shipment of Olympus xD-Picture Cards(tm) in the highest capacity available, 256MB, with write speeds of 3MB per second. The new capacity adds to the previously available capacities of 16MB, 32MB, 64MB and 128MB. The higher capacity 256MB cards are expected to ship in April.

"The xD-Picture Card format is quickly growing in popularity and our customers often request it in higher capacities. We are pleased to now bring them a 256MB xD-Picture Card for use in their digital cameras and other consumer electronic devices," said Tim Sullivan, vice president of sales, Lexar Media.

Lexar Media's offering of digital media includes xD-Picture Card, CompactFlash Type I/II, Memory Stick, Secure Digital, MultiMediaCard and Smart Media. Lexar Media is the only company to provide all popular flash memory formats to their distributors and customers.

About Lexar Media, Inc.

Lexar Media, Inc. (Nasdaq: LEXR) is a leading designer, marketer and licensor of award-winning removable flash-based digital storage media, card readers and ATA controller solutions for the digital photography, consumer electronics, industrial and communications markets. Lexar Media brands digital memory cards in the industry's most popular formats including CompactFlash, SmartMedia, Memory Stick, MultiMediaCard and SD. As a digital storage innovator, Lexar Media was the first to develop and advance proprietary read-write speed standards for its USB-enabled CompactFlash cards and holds 60 memory and controller patents. Licensees of Lexar Media's technology include Olympus, SanDisk, Samsung Electronics and Sony. Headquartered in Fremont, California, Lexar Media also has offices in London and Tokyo. Lexar Media is a member of the Russell 2000 Index. For more information, please call 1-800-789-9418 or visit www.lexarmedia.com.

Cautionary Note Regarding Forward-Looking Statements

This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the safe harbor created by those sections. These forward-looking statements include statements related to the benefits of and consumer demand for Lexar Media's high performance CompactFlash products. These forward-looking statements involve a number of risks and uncertainties that could cause actual results to differ materially from those anticipated by these forward-looking statements. These risks include that the growth and success of Lexar Media's business depends on its ability to achieve and maintain technology leadership, and sell and market products that are commercially accepted.. Readers should also refer to the risk factors described in Lexar Media's filings with the Securities and Exchange Commission, including its Quarterly Report on Form 10-Q for the quarter ended September 30, 2002. Lexar Media assumes no obligation to update the forward-looking information contained in this news release.





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