Steve's Digicams - Breaking News - Lexar 03/17/2004 Press Release




Lexar Media

Press Releases - March 17, 2004



Lexar Media Rolls-out miniSD Media Cards Worldwide

Designed For Mobile Phones and Handheld Devices, Japan’s Popular Memory Format Now Available Worldwide


HANNOVER, GERMANY, March 17, 2004 (CEBIT Hall 20, Stand D28) -- Lexar Media, Inc. (Nasdaq: LEXR), a leading manufacturer and marketer of high-performance digital media and accessories, today introduced its family of miniSD cards. Available immediately worldwide in capacities of 32MB, 64MB and 128MB, Lexar Media’s miniSD cards first began shipping in Japan in December 2003.

miniSD is an extension of the SecureDigital (SD) memory format designed to offer flash-based storage for devices with limited internal space for removable memory. miniSD cards take up approximately 60 percent less area in a host device than the standard SecureDigital card. Lexar Media’s miniSD cards include an adaptor for easy transfer of data when using devices equipped with an SD card slot.

"Delivering a miniSD card to the market further demonstrates our commitment to be on the forefront of our industry," said Bobby Billman, Lexar Media’s vice president of marketing. "The market for converged devices is rapidly expanding. As it does, so does the market’s need for reliable, ultra- small storage solutions like miniSD."

miniSD is specifically designed for portable, storage-intensive devices such as camera- phones, digital still and video cameras, MP3 players and PDAs. For example, Lexar’s miniSD is compatible with the Panasonic X700 smartphone, a recently introduced multi-function device combining mobile phone, digital camera and personal assistant features.

Lexar’s miniSD cards are currently available with an estimated retail price of .99 (32MB), .99 (64MB) and .99 (128MB).

About Lexar Media, Inc. Lexar Media is a leading marketer and manufacturer of flash memory cards, USB flash drives, card readers and ATA controller technology for the digital photography, consumer electronics, industrial and communications markets. The company holds over 70 issued and allowed controller and system patents, and licenses its technology to companies including Olympus, Samsung Electronics and Sony. For more information, please call 1-800-789-9418 or visit www.lexarmedia.com.







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