Steve's Digicams - Breaking News - Lexar 02/27/2006 Press Release
Press Releases - February 27, 2006
New Digital Imaging Applications Developed For Lexar’s ActiveMemory System to Improve Professional Photography Workflow
"We are thrilled to announce these applications from industry-leading companies as their support really validates the many potential benefits our ActiveMemory technology offers photographers," said John Omvik, director of professional product marketing, Lexar. "The growing community of professional and prosumer digital photographers who rely on these applications will now be able to capitalize on time-saving benefits provided by Lexar’s ActiveMemory System."
Each of the new applications supporting AMS serve photographers at different points of the digital imaging process as each software developer is tailoring the technology to address the needs of their customers:
Photo Mechanic, by Camera Bits, was the first commercial application to support AMS and helped to define the AMS interface. In its implementation, users can store all of their "Ingest" or download preferences as well as IPTC captioning and copyright information in the AMS space on the user’s flash memory card, saving valuable time for the photographer.
Corel Paint Shop Pro X uses AMS to store scripts that can be run by the application to automate different types of batch image processing operations during the download process.
Digital Pro 4 by ProShooters, now supports concurrent downloads from multiple readers and uses AMS to automatically launch the "Load Card Wizard" and apply user defined captions and copyright information to images as they are being downloaded into the application.
The Lexar Smart Download plug-in for Adobe Bridge brings AMS directly to the Adobe Creative Suite 2 workflow. This plug-in takes the users IPTC Metadata and appends it to images as they are being downloaded into the Adobe Bridge, making the task of organizing and captioning large numbers of images for future reference more manageable.
In addition to new applications, Lexar is also expanding its memory card offering with the addition of AMS on Secure Digital (SD) flash memory cards. AMS-enabled SD cards will be compatible with SD-enabled consumer electronic devices.
Lexar provides a royalty free license for any software or hardware developer interested in adding support for AMS in their products. A complete SDK is available on request. Interested developers should contact Lexar at www.lexar.com/activememory.
Lexar will demonstrate the AMS applications along with its full line of professional photography products at PMA in booth #4140.
About Lexar Media, Inc.
Lexar is a leading marketer and manufacturer of NAND flash memory products including memory cards, USB flash drives, card readers and ATA controller technology for the digital photography, consumer electronics, industrial and communications markets. The company holds over 92 issued or allowed controller and system patents, and licenses its technology to companies including Olympus Corporation, Samsung Electronics Co., Ltd., SanDisk Corporation and Sony Corporation. Lexar sells its memory cards worldwide and through an exclusive agreement, also sells memory cards under the Kodak brand. Headquartered in Fremont, California, Lexar has operations in countries around the world. More information is available at www.lexar.com.
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