Steve's Digicams - Breaking News - Lexar 02/20/2005 Press Release

Lexar Unveils Website Designed to Inform and Educate Digital Photographers

ORLANDO, FL, February 20, 2005 (PMA booth #4132) – Lexar Media, Inc. (Nasdaq: LEXR), a world leader in advanced digital media technologies, today announced a new web site designed specifically for digital photographers. Located at www.lexar.com/dp, the new site includes valuable information and tutorials to help photographers more fully utilize the unique features Lexar products offer and achieve a more rewarding experience shooting and working with digital images. Additionally, this new site provides detailed information about new photography techniques, products and services, as well as interesting feature stories and background information about the many professionals who count on Lexar’s flash memory cards and accessories to help them succeed.

"Lexar is committed to providing photographers with the finest digital media products, and workflow-improving systems and technologies," said John Omvik, director of professional product marketing, Lexar. "This new web site provides a destination for all our digital photography customers to get the detailed information they seek. Over the coming year Lexar will consistently update www.lexar.com/dp with the latest product information as well as original images from around the world taken by digital photographers using our award-winning products. We will also post information about other Lexar-sponsored resources like events and seminars for those interested in further enhancing their digital imaging experience."

The new photography website is an extension of Lexar’s existing corporate website that includes additional valuable information on the company’s complete lines of USB flash drives, flash memory cards, MP3 players and accessories.

About Lexar Media, Inc.

Lexar is a leading marketer and manufacturer of flash memory cards, USB flash drives, card readers and ATA controller technology for the digital photography, consumer electronics, industrial and communications markets. The company holds over 81 issued or allowed controller and system patents, and licenses its technology to companies including Olympus, Samsung Electronics, SanDisk and Sony. For more information, please call 1-800-789-9418 or visit www.lexar.com