Steve's Digicams - Breaking News - Lexar 02/20/2005 Press Release

Lexar Media

Press Releases - February 20, 2005

Lexar’s Platinum Series Flash Memory Cards Provide Consumers with High-Speed Performance and Superior Reliability

Complete Platinum Series of Cards Now Speed-Rated at 40X, Including Memory Stick PRO and Secure Digital (SD) Formats

ORLANDO, FL, February 20, 2005 (PMA booth #4132) – Lexar Media, Inc. (Nasdaq: LEXR), a world leader in advanced digital media technologies, today announced that the company’s full line of Platinum Series flash memory cards are speed-rated at 40X, equivalent to a minimum sustained data read and write speed capability of 6MB per second, and provide consumers with superior performance. Available in recently updated, contemporary packaging designed to drive consumer interest at retail sales locations worldwide, Lexar’s Platinum Series now includes Memory Stick PRO™ and Secure Digital™ (SD) flash media formats as well as CompactFlash™.

"Our Platinum Series is perfect for many new digital cameras that capture video in addition to traditional still images," said Dave Klenske, director of product marketing, Lexar. "The Lexar Platinum cards can keep up with a camera’s video record mode and the benefit to the consumer is that he or she can keep capturing content. We’re in lock-step with the consumer market by widening the family to include speed-rated Memory Stick PRO and SD, and both popular formats nicely complement our existing CompactFlash cards."

Lexar’s Platinum Series products are now available in redesigned product packaging, including new flash memory card boxes and card labels. The new packaging has an appealing, highly visual look and feel that is consistent with Lexar’s new corporate identity, and will stand out in retail environments. In addition to clearly communicating the media card format, the new packaging offers a highly visible solution for identifying varying memory card capacities. Lexar’s Platinum Series includes a wide variety of flash memory card formats, including CompactFlash, Secure Digital (SD) and Memory Stick. All flash memory cards are available in capacities of 256 MB, 512MB and 1GB.

Lexar’s Platinum Series products include a limited lifetime warranty.

Lexar defines "X" within its speed-rating system as equivalent to a minimum write speed capability of 150 kilobytes per second.

About Lexar Media, Inc.

Lexar is a leading marketer and manufacturer of flash memory cards, USB flash drives, card readers and ATA controller technology for the digital photography, consumer electronics, industrial and communications markets. The company holds over 81 issued or allowed controller and system patents, and licenses its technology to companies including Olympus, Samsung Electronics, SanDisk and Sony. For more information, please call 1-800-789-9418 or visit

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