Steve's Digicams - Breaking News - Lexar 02/20/2005 Press Release
Press Releases - February 20, 2005
Lexar Expands Award-Winning Professional Series Flash Memory Cards and Accessories
Line-Up Now Features Speed-Rated SD Card and Memory Stick PRO in Newly Designed Packaging
"We’re expanding our Professional Series of products and improving the product packaging to meet the needs of the rapidly evolving professional photography category," said Jim Gustke, general manager, marketing, Lexar. "A full-suite of easily identifiable cards and accessories benefits both our retail partners and our photography customers. The expansion of the product line–to include Professional SD and Professional Memory Stick PRO and feature-specific CompactFlash™ –is the most recent step by Lexar to deliver the highest performing and most reliable media solutions to professional audiences worldwide," he added.
Lexar’s Professional Series products will be available in redesigned product packaging, including new flash memory card boxes and card labels. The new packaging has an appealing, highly visual look and feel consistent with Lexar’s new corporate identity, and will stand out in retail environments.
"We’ve seen a slight shift in the buying habits of high-end digital imaging customers," said Chris Chute, senior analyst within IDC’s imaging group. "While CompactFlash still holds a memory card leadership position in the professional-level photography segment, many popular high-end digital cameras now accept SD and Memory Stick PRO. Lexar is maintaining alignment with the market by further strengthening its professional-level product line by offering additional popular memory card formats," he added.
Image Rescue™ software from Lexar and a trial version of Photo Mechanic™ from Camera Bits, the popular image browsing software currently exclusively distributed at retail by Lexar, will also ship in the newly designed packaging. Currently, Lexar distributes Photo Mechanic version 4.3 of this application.
About Lexar Media, Inc.
Lexar is a leading marketer and manufacturer of flash memory cards, USB flash drives, card readers and ATA controller technology for the digital photography, consumer electronics, industrial and communications markets. The company holds over 81 issued or allowed controller and system patents, and licenses its technology to companies including Olympus, Samsung Electronics, SanDisk and Sony. For more information, please call 1-800-789-9418 or visit www.lexar.com
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