Steve's Digicams - Breaking News - Lexar 02/12/2004 Press Release

Lexar Media

Press Releases - February 12, 2004

Lexar Media Introduces High-Speed 60X Secure Digital Memory Cards for Reliable and Continuous Capture of Digital Video

Las Vegas, February 12, 2004 (PMA Booth H100) - Lexar Media, Inc. (Nasdaq:LEXR), a leading manufacturer and marketer of high-performance digital media and accessories, today introduced Secure Digital (SD) memory cards speed-rated at 60X, which signifies a minimum sustained write speed capability of 9MB per second. Lexar’s high-speed Secure Digital memory cards are ideal for digital imaging applications requiring sustained high speed, such as shooting digital photographs in high resolution burst mode and shooting digital video.

Secure Digital cards are popular in digital photography and digital video applications, which require extremely fast and reliable memory card performance. If the memory card in a digital camcorder or digital still camera with video capture mode is too slow, the device will slow down or stop recording to wait for the information to clear the camera buffer before continuing to capture video. The 60X speed of Lexar Media’s new Secure Digital cards provides fast sustained write speeds to enable uninterrupted shooting - even when capturing digital video in full-motion JPEG or MPEG 4 formats.

"Secure Digital memory cards have become one of the most popular card formats, and Lexar is pleased to have increased the speed of our high-speed line to deliver 9MB/s sustained write speeds to our customers," said Jim Gustke, Lexar Media's General Manager of Marketing. "Our new 60X Secure Digital cards are perfect for capturing digital video and high resolution digital images in burst mode - reliably and uninterrupted. Together with our non-speed rated SD product line, Lexar offers the right card for every customer need."

The SD cards will be available this spring in 256MB and 512MB capacities, with expected retail prices of .99 and .99, respectively. Lexar’s 60X SecureDigital memory cards include a lifetime warranty and free unlimited access to Lexar’s technical support.

Lexar Media Announces its 1 Gigabyte Secure Digital Memory Cards

Las Vegas, February 12, 2004 (PMA, Booth H100)-- Lexar Media, Inc. (Nasdaq: LEXR), a leading manufacturer and marketer of high-performance digital media and accessories, today announced that it has doubled its highest capacity Secure Digital (SD) memory card to 1 gigabyte. Lexar’s new larger capacity Secure Digital card allows users of SD compatible devices to capture more digital pictures, store more digital video, and listen to MP3s for longer periods of time. In a form factor roughly the size of a postage stamp, Secure Digital memory cards will now be available from Lexar Media in capacities from 32MB to 1GB.

1GB of memory capacity is equivalent to storing over 500 high-resolution JPEG images (with a 4 megapixel digital camera), 16 CDs worth of music, or close to 6 hours of MPEG 4 digital video – on one compact, interchangeable memory card.

"Consumers continue to demand greater storage for their cameras, MP3 players and PDAs," said Dave Klenske, Director of Product Marketing, Lexar Media. "The freedom associated with more storage space is incredible, and our new 1GB Secure Digital card will satisfy those who prefer to use their consumer electronics devices without limitations," he added. SD media cards are compatible with a wide range of digital products requiring removable storage such as video and digital still cameras, audio players, cellular phones, automotive multimedia systems and handheld PCs.

Lexar’s 1GB Secure Digital memory card will be available at consumer electronics stores worldwide this spring, with an estimated retail price of .99.

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