Steve's Digicams - Breaking News - Lexar 02/12/2004 Press Release




Lexar Media

Press Releases - February 12, 2004



Lexar Media Announces World’s Highest Capacity Memory Card with 8GB CompactFlash

Lexar Doubles the Highest Capacity of CompactFlash, Allowing Professional Photographers to Shoot and Store Over 1,000 High-Resolution RAW Image Files on One Memory Card





Las Vegas, February 12, 2004 (PMA Booth H100) -- Lexar Media, Inc. (Nasdaq: LEXR), a leading manufacturer and marketer of high-performance digital media and accessories, today announced its 8GB Professional Series CompactFlashä card, the highest capacity memory card available in the world today. In addition to delivering extraordinary capacity in a matchbook-sized memory card, Lexar’s new 8GB CompactFlash card delivers a 40X speed-rating, signifying a minimum sustained write speed capability of 6MB/s. By maintaining a close alignment with manufacturers who offer high-end digital cameras that create high-resolution files - which can be over 8MB each, Lexar’s new 8GB memory card meets the needs of professional photographers who require capacity, speed and reliability - in an easy-to-handle removable media format.

"Sports photographers, photojournalists and adventure photographers often lack the time and ability to change memory cards, as doing so might mean missing the action or actually putting themselves in physical danger," said John Omvik, Director of Professional Products Marketing, Lexar Media. "8 gigabytes of space allows these photographers to shoot continuously, even in remote, extreme or hectic situations, where it is difficult to change memory cards."

"Just as new digital SLR cameras come to market with both larger image sensors and capability of faster throughput to storage devices, Lexar’s new 40X 8 gigabyte card is perfectly timed for today’s shooting demands," said Denis Reggie, renowned wedding photojournalism pioneer. "With this new card, I can quickly and reliably store one thousand or more full-resolution RAW images -- and that’s welcome news for me and many other pro photographers who don’t want to miss key moments while changing cards."

In addition to delivering the world’s highest memory card capacity, Lexar’s new 8GB CompactFlash cards deliver high-speed performance, and incorporate Lexar’s new Write Acceleration (WA) technology to provide increased in-camera speed performance in highresolution CF cameras on the market. The new Write Acceleration includes optimized firmware to reduce overhead associated with transferring data, and provides a larger controller buffer to accommodate transferring up to 32 sectors of data in one command, in cameras supporting this feature. Lexar Media’s 8GB CF cards will also include a free copy of the company’s award-winning Image Rescue 2.0ä image recovery software.

Like Lexar’s 4GB CompactFlash card, the 8GB card is CompactFlash Type II and requires the host camera to support the FAT 32 file system.

The new 8GB CompactFlash cards will be available at many photo specialty stores in May of this year. The cards include a lifetime warranty, unlimited access to Lexar Media’s dedicated technical support team for professional photographers, and a free trial version of Photo Mechanic image management software. Pricing for the 8GB card will be released at time of shipment.

About Lexar Media, Inc.

Lexar Media is a leading manufacturer and marketer of flash memory cards, USB flash drives, card readers and ATA controller technology for the digital photography, consumer electronics, industrial and communications markets. The company holds over 70 issued and allowed controller and system patents, and licenses its technology to companies including Olympus, Samsung Electronics and Sony. For more information, please call 1-800-789-9418 or visit www.lexarmedia.com.

Cautionary Note Regarding Forward-Looking Statements

This release contains forward-looking statements which are subject to the safe harbor provisions of the Private Litigation Reform Act of 1995. These statements include statements related to the benefits of and consumer demand for Lexar Media's products and the growth opportunities available to Lexar Media. These forwardlooking statements involve risks and uncertainties that could cause actual results to differ materially from those anticipated by these forward-looking statements. These risks include that Lexar Media's growth and success depends on its ability to achieve and maintain technology leadership and sell and market products that are commercially accepted. Readers should also refer to the risk factors described in Lexar Media's filings with the SEC, including its most recently filed Form 10-K and Form 10-Q. Lexar Media assumes no obligation to update the information in this release.

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Lexar Media, JumpDrive and the Lexar Media logo are trademarks of Lexar Media, Inc. Lexar Media, Inc. is an authorized licensee of the CompactFlash trademark. All other brand or product names are trademarks or registered trademarks of their respective holders.







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