Steve's Digicams - Breaking News - Konica Minolta 03/10/2005 Press Release
Press Release - March 10, 2005
Konica Minolta Announces Development Of Three New "DT" Interchangeable Lenses Designed For The Maxxum 7D Digital SLR Camera
Developing interchangeable lenses for digital SLR cameras with an optical system optimized for the popular Maxxum 7D, meets the needs of users who would prefer to take ultra-wide- angle pictures, users who would like to take pictures with a compact standard zoom, and users who would like to easily take telephoto shots without changing the lens.
"Today’s digital photographers require the same versatility and high quality images that they’ve come to expect with their Maxxum 35mm cameras in the past," said Todd Schrader, vice president of marketing for Konica Minolta Photo Imaging U.S.A., Inc. "The announcement of these new DT lenses sends a strong message to photographers everywhere that Konica Minolta recognizes the importance of the Maxxum 7D SLR as a central building block for their digital camera systems."
Konica Minolta is committed to developing interchangeable lenses for the Maxxum Series based on the following principles:
1) To establish a lens lineup that covers both APS-C and 35mm formats.
Konica Minolta will develop both wide-angle lenses for APS-C size digital and conventional 35mm format lenses so as to meet wide variety of consumers’ needs.
2) Develop lenses with unique features
Research and develop new technologies such as noiseless activator drives incorporating new principles of operation.
Product Highlights of the new Maxxum DT Lenses
Konica Minolta will continue to develop digital SLR camera bodies and interchangeable lenses, and sequentially upgrade systems.
Note 1: Optics have been optimized for a small diameter image circle in order to work with the APS-C size CCD, therefore the lenses cannot be used with 35mm AF SLR film cameras.
These lenses will be exhibited at the following trade shows:
About Konica Minolta Photo Imaging U.S.A., Inc.
Konica Minolta Photo Imaging U.S.A., Inc., headquartered in Mahwah, NJ, is the North American sales and marketing subsidiary of Konica Minolta Holdings, Inc. (Tokyo, Japan). On August 5, 2003 Konica Minolta Holdings, Inc. was formed to enhance both the competitive business capabilities and earning capacities of Konica Corporation and Minolta Co., Ltd.
Consumers around the world have come to know and trust the Konica and Minolta brands for all their imaging needs. Since the earliest days of the photo industry, Minolta and Konica have applied their talents and resources to create products and services that are essential to the world of imaging. Today, these efforts concentrate on the most important aspects of imaging: the quality of the images, the tools and methods for creating images, and the creation of environments for the application of images.
This focus on the essentials of imaging ties together the company’s key business and consumer product lines. Konica Minolta Photo Imaging U.S.A., Inc. is a leading manufacturer and marketer of 35mm and Advanced Photo System film, single-use cameras, digital and 35mm film cameras, accessory lenses, binoculars, photographic and color measurement meters. In addition the company offers color print photo papers, inkjet photo paper, digital minilabs, digital film scanners, optical instruments, software and advanced imaging and sensing technologies. Konica Minolta Photo Imaging U.S.A., Inc. also provides wholesale photofinishing services and Internet imaging services. It is a complete imaging company, from input through output. For more information about Konica Minolta Photo Imaging U.S.A., Inc., its products and services, visit www.kmpi.konicaminolta.us.