Steve's Digicams - Breaking News - Kodak 02/20/2005 Press Release




Kodak

Press Releases - February 20, 2005



New KODAK EASYSHARE C-Series Digital Cameras Provide a Simple Way to Take, Share and Print Pictures

KODAK EASYSHARE C300 and C340 Digital Cameras Combine New Compact Design, On-Camera Cropping and High Image Quality, Resulting in Great Pictures


ORLANDO, Fla., February 20, 2005 — Eastman Kodak Company today introduced two new, compact digital cameras to its KODAK EASYSHARE line: the EASYSHARE C340 zoom digital camera, with 5 megapixel (MP) resolution, 3X optical zoom and on-camera cropping; and the EASYSHARE C300 digital camera, with 3 MP resolution and a fixed-focus lens. Both models provide people with an affordable entry point to the KODAK EASYSHARE consumer digital photography system for simplified shooting, sharing, organizing and printing of high-quality digital pictures.

"EASYSHARE C-series digital cameras blend simplicity, quality and value, making it possible for everyone to take and share both everyday and once-in-a-lifetime moments," said Mary Hadley, director of digital capture marketing, Eastman Kodak Company. "Pictures taken with the new C-Series models can quickly and easily be shared on the camera’s LCD screen, e-mailed, or printed for lasting memories for years to come."




KODAK EASYSHARE C340 zoom digital camera




The EASYSHARE C340 camera (US.95 MSRP) is the ideal solution for people looking for a compact, all-purpose digital camera that delivers outstanding picture quality and Kodak’s hallmark simplicity of operation. The C340 features fully automatic point-and-shoot convenience — including 16 scene and color modes — plus 5-megapixel resolution, new on- camera cropping and KODAK Color Science resulting in vibrant prints up to 20 x 30 inches.

Taking advantage of the KODAK RETINAR aspheric, all-glass 3X optical zoom lens, plus selectable exposure metering, ISO equivalents, and focus zones, camera owners can capture breathtaking pictures under multiple lighting conditions. For capturing more than just still pictures, the C340 also features video (VGA) and audio capture and playback capability. Automatic picture rotation makes pictures taken vertically appear right side up on the camera, television or computer screen when used with EASYSHARE software. In addition, the camera is always ready to snap a picture by simply depressing the shutter button, regardless of which capture mode or menu is active.

The KODAK EASYSHARE C340 zoom digital camera will be available worldwide beginning in May 2005.




KODAK EASYSHARE C300 digital camera




The EASYSHARE C300 digital camera (US.95 MSRP) is a simple and affordable model for consumers interested in exploring digital photography. This point-and-shoot camera provides high quality images and access to the award-winning KODAK EASYSHARE digital photography system at an economical price.

Its 3.0-megapixel resolution and fixed focus lens provide crisp, vibrant prints up to 11 x 14 inches. Additional features make it simple for people to take pictures and video clips in a variety of settings; preview and review their pictures; and share pictures right on the camera, by e-mail, or as prints made at home, online, or at a retail location.

The KODAK EASYSHARE C300 digital camera will be available worldwide beginning in May 2005.

Making the EASYSHARE System Connection

C-Series camera owners can quickly print KODAK 4 x 6-inch pictures with just one touch in as little as 90 seconds, using the new KODAK EASYSHARE Printer Dock Series 3. This version is the first to support the new IMAGELINK print system, working with new EASYSHARE cameras and other manufacturers’ compatible cameras.

The Printer Dock Series 3 also transfers pictures to a connected computer, and recharges and reconditions the cameras’ batteries. Pictures made from EASYSHARE printer docks are vibrant, borderless, waterproof, and will last a lifetime.

Only the EASYSHARE line of printer docks makes printing truly one-touch simple, and does not require people to connect a cable between camera and printer. Their convenience, print speed, ease-of-use and phenomenal picture quality have resulted in overwhelming demand from picture takers worldwide, with the line having achieved the number one market position in the United States and the United Kingdom, according to The NPD Group and GfK. Since Q2 2003, Kodak has shipped more than two million EASYSHARE printer docks worldwide.

Kodak has also announced the EASYSHARE Camera Dock Series 3 (May 2005 availability; US MSRP), which provides one-touch picture transfer to a connected computer, video out for television viewing, and battery recharging and reconditioning.

The C-Series cameras include new KODAK EASYSHARE software version 4.0 for WINDOWS and MACINTOSH systems, providing effortless digital picture organization, editing, sharing and printing. The exclusive One Touch to Better Pictures feature takes advantage of proprietary color technologies developed by Kodak to help users get vibrant, true-to-life prints from inkjet printers. Version 4.0 — also available for free download from www.kodak.com — now includes the ability to edit pictures in third-party applications and optional Video CD and DVD burning.

In the J.D. Power and Associates 2004 Digital Camera Satisfaction Study SM evaluating performance, connectivity, cost and appearance, KODAK EASYSHARE cameras in the -399 and -599 price ranges ranked highest in customer satisfaction. Digital cameras in these segments comprise more than 60 percent of the U.S. market, according to data from The NPD Group.

The award-winning KODAK EASYSHARE digital photography system — consisting of cameras, printer docks and camera docks, software, inkjet and thermal photo papers, and accessories — makes taking, organizing, sharing, and printing high quality digital pictures effortless. Further information on KODAK EASYSHARE products is available at www.kodak.com/go/EasyShare.

About Eastman Kodak Company and infoimaging

Kodak is the leader in helping people take, share, print and view images—for memories, for information, for entertainment. The company is a major participant in infoimaging, a billion industry composed of devices (digital cameras and flat-panel displays), infrastructure (online networks and delivery systems for images) and services & media (software, film and paper enabling people to access, analyze and print images). With sales of .3 billion in 2003, the company comprises several businesses: Health, supplying the healthcare industry with traditional and digital image capture and output products and services; Commercial Printing, offering on-demand color printing and networking publishing systems; Commercial Imaging, offering image capture, output and storage products and services to businesses and government; Display & Components, which designs and manufactures state-of-the-art organic light-emitting diode displays as well as other specialty materials, and delivers optics and imaging sensors to original equipment manufacturers; and Digital & Film Imaging Systems, providing consumers, professionals and cinematographers with digital and traditional products and services.

Kodak is a trademark of Eastman Kodak Company.





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