Steve's Digicams - Breaking News - Kodak 02/06/2007 Press Release
Press Releases - February 6, 2007
Kodak Revolutionizes the Inkjet Industry
New Line of All-In-One Inkjet Printers Produces Durable, High-Quality Documents and Photos; Low-Cost Premium Inks Save Customers up to 50 Percent on Everything They Print
KODAK EASYSHARE All-in-One Printers will enable consumers to affordably print crisp, sharp documents and KODAK lab-quality photos at home using premium, pigment-based inks that will save consumers up to 50 percent on everything they print. The three new printers provide ultimate levels of print quality and ease-of-use, while offering low total cost of ownership compared to other leading consumer inkjet printers on the market.
"After today, the inkjet market will never be the same," said Antonio M. Perez, chairman and chief executive officer, Eastman Kodak Company. "We are changing the rules in this industry to ensure that consumers can affordably print what they want, when they want, easily and at the high level of Kodak quality they’ve come to expect."
"For far too long, people have felt restrained from printing due to the high cost of ink," Perez said. "Our new system gives consumers the freedom to print documents and photos frequently, easily and affordably with exceptional quality that lasts a lifetime under typical home display conditions. Our extensive history in printing, combined with our legendary dedication to the consumer, puts us in a unique position to revolutionize inkjet printing."
Finally – Inks for People Who Like to Print
The KODAK EASYSHARE AiO Printers use Kodak’s premium, pigment-based ink, priced at .99 for a cartridge of black ink and .99 for a five-ink color cartridge (US MSRP). For every spent on color ink and spent on black ink, consumers can print the same number of pages at half the cost of other consumer inkjet printers.When the KODAK Photo Value Pack is purchased, a 4 x 6-inch photo costs as little as 10 cents per print.
According to a study by InfoTrends, the greatest obstacle to printing at home is the cost of ink and supplies.
"For years, the high price of inkjet cartridges has kept consumers from freely using their printers," said Perez. "With affordable premium inks, families can now create crisp documents and KODAK lab-quality photos at home."
All-In-One Printers Available in March – Featuring KODACOLOR Technology
The KODAK EASYSHARE AiO Printers feature exclusive KODACOLOR Technology that enables consumers to cost-effectively print crisp documents and KODAK lab-quality photos. KODACOLOR Technology is a combination of four key elements—pigment-based inks, micro-porous photo papers, color and image science, and the Micro-Electro-Mechanical-Systems (MEMS) print head—that deliver outstanding results for general-purpose printing of text and graphics and stunning color photos that are sharp and vibrant.
Kodak Spills the Ink on the High Cost of Printing
Kodak’s unique marketing campaign for its inkjet solutions, which is intended to raise awareness of the high cost of printing in the consumer inkjet market, is being previewed at a launch event held today at NBC Studios in New York City. The company also introduced a new Web site – www.inkisit.com – to provide consumers with an entertaining look at issues surrounding traditionally high-cost ink.
The site includes interactive games; videos of a comedic, mock-TV show called "Ink Is It"; a print-cost calculator for consumers to determine how much they are currently spending on ink; and detailed information about the new line of products. Over the next few months, Kodak will release several new videos, introduce new prize contests and provide other interactive, consumer-oriented features on the Web site.
"For too long, consumers have complained that ink costs too much; that quality, durability and longevity is not good enough; and that printers are too hard to use," Perez said. "That stops today – because of Kodak and our revolutionary approach to inkjet."
About Eastman Kodak CompanyKodak is the world’s foremost imaging innovator, providing leading products and services to the photographic, graphic communications and healthcare markets. With sales of .3 billion in 2005, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use Kodak’s system of digital and traditional image capture products and services to take, print and share their pictures anytime, anywhere; businesses effectively communicate with customers worldwide using Kodak solutions for prepress, conventional and digital printing and document imaging; creative professionals rely on Kodak technology to uniquely tell their story through moving or still images; and leading healthcare organizations rely on Kodak’s innovative products, services and customized workflow solutions to help improve patient care and maximize efficiency and information sharing within and across their enterprise. More information about Kodak (NYSE: EK) is available at www.kodak.com.
Kodak, EasyShare and Perfect Touch are trademarks of Eastman Kodak Company. Wi-Fi is a registered trademark of the Wi-Fi Alliance.
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