Steve's Digicams - Breaking News - Kodak 01/08/2007 Press Release

Kodak Announces new 10-Megapixel and 8-Megapixel Digital Cameras in a Variety of Colors to Bring Out Your Own Personal Style

Affordable, Feature-Packed Compact Cameras Can Be Customized to Your Own Picture-Taking Preferences

LAS VEGAS, NV, Jan 7 — At the 2007 International Consumer Electronics Show (CES), Kodak introduced two new additions to its award-winning line of KODAK EASYSHARE Consumer Digital Cameras. The KODAK EASYSHARE V1003 Zoom Digital Camera – with 10-megapixel resolution and the KODAK EASYSHARE V803 Zoom Digital Camera – with 8-megapixel resolution, have 3X KODAK RETINAR Aspheric All Glass Optical Zoom Lenses, and come in multiple signature color choices with fun accessories to match your personal style.

"As consumers look for more ways to expand their picture taking experience, the KODAK EASYSHARE 10- and 8-megapixel Digital Cameras make it fun to personalize the camera look and feel," said Pierre Schaeffer, chief marketing officer, Kodak's Consumer Digital Imaging Group. "Kodak continues to delight consumers by providing new ways to express themselves, enhancing the overall digital photography experience."

Now, a new menu feature called "Maintain Settings" stores your preferred settings for flash, white balance, ISO and resolution between uses, saving you time and assuring you have the camera set up your own personal way. With the Favorites feature, you can keep your special pictures on your camera all the time for showing and sharing, without filling up your internal memory.

The KODAK EASYSHARE V1003 and V803 Cameras produce vibrant shots with dynamic picture quality that can be viewed on the large 2.5-inch (6.4 cm) color LCD screen. The cameras are packed with smart features that make great picture taking incredibly simple, including:

• New high ISO mode up to ISO 1600 for bright pictures when shooting under low light conditions.
• KODAK PERFECT TOUCH Technology for better, brighter pictures automatically. This exclusive KODAK Technology examines each picture to bring out shadow detail and deliver more vibrant colors in the shot. 22 scene modes, including simple on-camera stitching for dynamic panorama shots.
• Digital image stabilization using the anti-blur mode to prevent blurring from subject or hand movement.
• Advanced video mode to record VGA video (640 x 480) with sound at 30 fps; includes trimming and tagging for easy editing and searching.
• Convenient on-camera tools include blurry picture alert, digital red-eye reduction and picture cropping for consistently better shots.

The KODAK EASYSHARE Cameras are available in a variety of colors including—pink bliss, red shimmer, cosmic blue, mystic purple, golden dream, white glaze, silver essence, slate gray and java black. To complement the colored cameras, Kodak offers a full range of fun, fashionable camera accessories that make your digital camera your own. They include fashion beaded neck and wrist straps and a line of leather camera bags in the latest purse designs. To get really creative with the look of your camera, you can easily apply a fun, colorful `skin' design—choosing from hundreds of designs on http://www.kodak.com

KODAK EASYSHARE C653 Zoom Digital Camera Introduced

Also announced at CES is the new KODAK EASYSHARE C653 Zoom Digital Camera with 6-megapixel resolution and 3X optical zoom. The C653 is perfect for consumers searching for a remarkably simple camera that takes great looking pictures. The camera features a 2.4-inch indoor/outdoor color display, digital image stabilization using the anti-blur mode and KODAK PERFECT TOUCH Technology for superb picture quality.

Pricing and Availability

The KODAK EASYSHARE V1003 Camera will retail for US .95 (MSRP) beginning in March, and the V803 Camera will retail for US .95 (MSRP) beginning in February. The C653 Camera is available today at retail for US .95 (MSRP). The fashion camera accessories range from US .95 to .95 (MSRP) and can be found on http://www.kodak.com.

About Eastman Kodak Company

Kodak is the leader in helping people take, share, print and view images – for memories, for information, for entertainment. With sales of .5 billion in 2004, the company is committed to a digitally oriented growth strategy focused on the following businesses: Health -- supplying the medical and dental industries with traditional and digital imaging-information products and services, as well healthcare IT solutions and services; Graphic Communications - offering on-demand color and black and white printing, wide-format inkjet printing, high-speed, high-volume continuous inkjet printing, as well as document scanning, archiving and multi-vendor IT services; Digital & Film Imaging Systems - providing consumers, professionals and cinematographers with digital and traditional products and services; and Display & Components - which designs and manufactures state-of-the-art organic light-emitting diode displays as well as other specialty materials, and delivers imaging sensors to original equipment manufacturers. More information about Kodak (NYSE: EK) is available at www.kodak.com.