Steve's Digicams - Breaking News - HP 01/04/2006 Press Release



Press Release - January 4, 2006

HP Unveils Spring Line of Sleek, Ultra-compact Digital Cameras

Features two industry firsts – a wireless camera dock and the new HP Design Gallery

PALO ALTO, Calif., Jan. 4, 2006 – HP today announced its new line of digital cameras – seven in total – that deliver innovative features to help everyday digital snappers shoot like the professionals.

The new cameras feature bigger, brighter LCD screens, an on-camera button for ordering and sharing photos through Snapfish(1), HP’s online photo service, and new in-camera technologies that boost creativity and make it easier to take great pictures.

The company also introduced the industry’s first wireless camera dock that enables access to Snapfish via the camera dock using a home TV. When connected to the HP Photosmart Wireless Dock Base(2), the HP Photosmart Premium Camera Dock(2) allows users to easily send photos to Snapfish, a PC or printer from a TV via a wireless network(3).

Latest generation HP Real Life technologies feature HP Design Gallery

The new HP Photosmart M- and R-series digital cameras feature HP Design Gallery, an industry first that enables consumers to quickly and easily add creative effects and borders to their photos right on the camera.

With HP Design Gallery, consumers can choose up to 10 different borders, including burnt, soft or torn edges, 12 different artistic effects, such as kaleidoscope, retro and slimming, and four unique color tints. All of these creative touches can be simply applied to photos with just one touch of a button on the back of the camera without spending extensive time using sophisticated software on a PC.

In addition, HP enhanced two of its Real Life technologies: The company unveiled automatic in-camera red-eye removal, an updated version of its industry leading in-camera red-eye removal, and an improved version of HP Image Advice, which immediately provides real-time feedback to users about how to improve a specific picture the next time it is captured.

The new R-series digital cameras also feature existing HP Real Life technologies such as in-camera panorama stitching, high-quality VGA video and Adaptive Lighting to bring the details out of the shadows. HP Real Life technologies take the guesswork out of digital photography and make it simple to produce great photos that are crisp, realistic and true-to-life.

High-quality cameras at affordable prices

The slim, premium-styled R-series digital cameras feature bright LCDs for indoor and outdoor viewing and are thin enough to easily fit inside a pocket. The HP Photosmart R927 Digital Camera comes packed with 8.2-megapixels and a three-inch LCD with a 170-degree viewing angle for unsurpassed indoor and outdoor viewing, and the HP Photosmart R727 and R725 Digital Cameras feature 6.2 megapixels, enabling users to capture exceptional photos.

Also announced today are the stylishly designed HP Photosmart M425, M525 and M527 Digital Cameras. These easy-to-use, pocket-sized, point-and-shoot cameras also boast in-camera red-eye removal and HP Design Gallery features to help users take brilliant photos in a snap.

The HP Photosmart E327 Digital Camera also joins the line and is perfect for the beginning photographer who wants an affordable camera without skimping on features – including 5-megapixel resolution and a 1.8-inch LCD.

All seven of the digital cameras announced today feature HP Photosmart Share, which allows users to easily email photos without attachments. They also ship with HP Photosmart Software, providing a complete, easy-to-use software solution for editing, organizing, printing and sharing digital photos.

These new digital cameras are affordably priced from to (4).

Backed by HP Total Care

HP offers a comprehensive warranty for printers and cameras that includes up to one year of technical support, parts and labor as part of its HP Total Care portfolio of services. With HP Total Care, customers have more options for convenient support, including eSupport options such as printer diagnostics and software driver updates; real-time chat with a support agent; as well as 24x7 toll-free technical support in both English and Spanish.

HP Total Care strives to deliver quality support with one-hour email response times; increased first-time resolution rates and reduced customer hold times. For support information visit

More information regarding these digital cameras and other HP products announced today is available in an online press kit at

About HP

HP is a technology solutions provider to consumers, businesses and institutions globally. The company’s offerings span IT infrastructure, global services, business and home computing, and imaging and printing. For the four fiscal quarters ended Oct. 31, 2005, HP revenue totaled .7 billion. More information about HP (NYSE, Nasdaq: HPQ) is available at

(1) On-camera Snapfish feature available in U.K. and U.S. only.
(2) Not included; please purchase separately.
(3) Compatible with the HP Photosmart R-series and M-series digital cameras.
(4) Actual prices may vary.

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