Steve's Digicams - Breaking News - Fujifilm 09/25/2006 Press Releases


Press Releases - September 25, 2006

Fujifilm Announces Development Plans For New FinePix S5 Pro

DSLR slated for early 2007 introduction

See LetsGoDigital's S5 Pro preview

Valhalla, NY, December 6, 2006 - FUJIFILM U.S.A., Inc. today announced the full specifications, availability and retail price for the highly anticipated FinePix S5 Pro. Announced in development at Photokina 2006, the FinePix S5 Pro is scheduled for nationwide market availability February 2007 at a price of ,999.

Valhalla, New York, September 25, 2006 -- Confirming the company’s commitment to professional photographers, Fujifilm today announced the development of the much anticipated FinePix S5 Pro digital SLR camera. The new FinePix S5 Pro is further affirmation of Fujifilm’s goal to achieve professional D-SLR image quality consistent with Fujifilm’s professional film heritage.

The FinePix S5 Pro carries a number of features that made its predecessor, the FinePix S3 Pro, so popular with wedding, portrait and studio photographers. One is increased dynamic range from the Super CCD SR double pixel technology (6.17 million S-pixels and 6.17 million R-pixels). The new FinePix S5 Pro continues this tradition of expanded dynamic range and goes a step further by coupling the new Super CCD SR Pro sensor with Fujifilm’s new RP (Real Photo) Processor Pro for even more outstanding, film-like results. Moreover, the FinePix S5 Pro will house the two technologies in a fully digital and durable metal alloy body frame. This opens the door for Fujifilm’s digital imaging technologies to expand into other applications such as outdoor and high endurance commercial photography.

Highlight features of the FinePix S5 Pro include:

Image Processing and Quality

  • Real Photo Technology Pro, which combines the Super CCD SR Pro sensor and the RP Processor Pro, allows for the wide dynamic range with smoother tonality from brightest light to darkest shadow. The re-designed new Super CCD SR Pro features an optimized low-pass filter that will reduce the noise and minimize moiré. The newly developed RP Processor Pro features two cycles of noise reduction so photographers can snap pictures at light sensitivities as high as ISO 3200 with less noise than comparable cameras at similar ISOs.

    Increased Color and Dynamic Range Control

  • Photographers can choose from six preset ranges for greater creative control over the FinePix S5 Pro’s expanded dynamic range between 100% and 400%,
  • Three new variations of the original film simulation mode have been added (five modes in total) for improved reproduction of natural skin tones.

    Face Detection Technology for post image verification

  • At the push of a button, the FinePix S5 Pro’s Face Detection Technology detects up to ten faces in a scene immediately after each image is captured. Photographers can zoom in and confirm facial detail, whether eyes are open or closed, focus and exposure on the FinePix S5 Pro’s LCD monitor.

    Other camera functions and features

    • Nikon F-mount compatibility with all Nikkor AF-D/G and the latest AF-S optics
    • RAW+JPEG (4,256 x 2,848 pixels, 3,024 x 2,016 pixels, 2,304 x 1,536 pixels) dual-save mode
    • MAC and PC supported tethered shooting mode via USB 2.0 port and optional HyperUtility software
    • Robust, lightweight magnesium-alloy body
    • Durable shutter unit stands up to approximately 100,000 releases
    • Adoption of high-precision i-TTL flash control
    • 11-point AF sensor for consistent, fast and precise focusing. This is an improvement from the FinePix S3 Pro’s 5-point AF sensor
    • Supports 1/3, 1/2, and 1 stop lens aperture control
    • Shutter speed 30 sec. to 1/8000 sec., maximum flash sync speed of 1/250 sec.
    • Remark function enables addition of comments to an image file by connecting a special bar code reader to the camera body.
    • 3 levels of custom Function Locking with password protection
    • 2.5-inch LCD with 235,000 pixels with 100% frame coverage featuring color or monochromatic 30 seconds, live view function to check the focusing
    • Li-ion rechargeable battery
    • Compact Flash (CF) Card (Type I/II) and Microdrive compatible

    Optional Accessories

    • LAN Adapter for wireless, high-speed image transfer.
    • New Hyper Utility Software for precise editing control of images taken in CCD-RAW 14-bit format. Software also enables PC control of the FinePix S5 Pro.
    • Rechargeable Battery
    • Battery Charger
    • AC Power Adapter

    About Fujifilm

    Fuji Photo Film U.S.A., Inc. is a subsidiary of Fuji Photo Film Co., Ltd. and delivers technology solutions to meet the imaging and information needs of retailers, consumers, professionals and business customers. As a global leader in digital imaging, Fujifilm pioneered the development of digital medical systems, and today is the leader in digital minilab systems. The company was ranked number 18 for U.S. patents granted during 2005, employs more than 75,000 people worldwide and in the year ending March 31, 2006, had global revenues of .8 billion.

    In the United States, Fujifilm is a leader in delivering high quality, easy-to-use imaging and information solutions in the following categories: Digital Imaging Systems, Film and Imaging Systems, Recording/Storage Media, Motion Picture Film, Graphic Arts and Printing Systems and Medical Imaging and Diagnostics Systems. Fujifilm is an environmentally friendly, humane enterprise and an exemplary corporate citizen.

    For more information on Fujifilm products, consumers can call 800-800-FUJI or access the Fujifilm USA Web site at Consumers also can receive news and information direct from Fujifilm USA via RSS. Subscription is free at

  • FinePix S5 Pro Specifications

    Type of camera Interchangeable-lens SLR-type digital camera
    Number of Effective Pixels(*1)12.34 million (S-pixel: 6.17million, R- pixel: 6.17million) pixels
    CCD sensor

    23.0mmx 15.5mm Super CCD SR Pro

    Number of recorded pixels L: 4,256x2,848 / M:3,024x2,016 / S:2,304x1,536 pixels
    Storage media Compact Flash™ (CF) Card (Type I/II) and Microdrive™
    File format´ Image quality mode

    Exif-JPEG (Exif2.21(*2) compatible)´ FINE / NORMAL [Design rule for Camera File System 2.0 compliant / DPOF-compatible]/ CCD-RAW(14bit) / CCD-RAW + Exif-JPEG

    Lens mount Nikon F mount (with AF coupling and AF contacts)
    Usable lenses
    • Type DX AF Nikkor: All functions supported
    • Type G or D AF Nikkor (IX Nikkor lenses can not be used): All functions supported
    • Micro Nikkor 85 mm f/2.8D:All functions supported except auto-focus and some exposure modes
    • Other AF Nikkor(excluding lenses for F3AF): All functions supported except 3D color matrix metering II and 3D multi-sensor balanced fill-flash for digital SLR
    • AI-P Nikkor: All functions supported except 3D color matrix metering II,3D multi-sensor balanced fill-flash for digital SLR, and auto-focus
    • Non-CPU: Can be used in exposure modes A and M; electronic range finder can be used if maximum aperture is f/5.6 or faster; color matrix metering, multi-sensor balanced fill-flash for digital SLR, and aperture value display supported if user provides lens data
    Lens servo Single Servo AF(S) / Continuous Servo AF(C) / Manual focus(M)
    Picture angle Approx. 1.5x focal length in 35mm format equivalent


    AUTO, ISO100/125/160/200/250/320/400/500/640/800/1000/1250/1600/2000/2500 /3200 (Standard Output Sensitivity)

    Auto focus

    TTL phase detection. AF assist illuminator.
    Focus areas Normal: 11 areas; single area or group can be selected; Wide: focus area can be selected from 7 areas
    AF Area mode

    1) Single Area AF 2) Dynamic AF 3) Group Dynamic AF 4) Dynamic AF with closest subject priority

    Shutter speed

    30 sec. to 1/8000 sec. Bulb.

    Continuous Shooting

    C H: Up to max. 3 frames/sec. ([D-RANGE] set to [100%(STD)]) / Up to 1.5 frames/sec. ([D-RANGE] set to WIDE (other than [100%(STD)]))

    C L: Up to max. 2 frames/sec. ([D-RANGE] set to [100%(STD)])/ Up to 1.5 frames/sec. ([D-RANGE] set to WIDE (other than [100%(STD)])), and 1 frames/sec.

    Auto bracketing

    Number of shots 2-9 compensated EV value 1/3 1/2 2/3 1 EV step.

    Exposure metering system

    Three-mode through-the-lens (TTL) exposure metering. 3D Color Matrix Metering II (metering performed by 1,005-segment RGB sensor) / Center-weighted / Spot

    Exposure compensation

    -5.0EV to +5.0EV Step can be selected from 1/3, 1/2, 1EV step.

    Exposure modes

    Programmed Auto with flexible program [P], Shutter-Priority Auto [S], Aperture-Priority Auto [A], and Manual [M]

    White balance

    Automatic / Incandescent light / Fluorescent lamp(1-5) / Fine / Flash / Shade / Color temperature / Preset Custom(1-5) Fine tuning can be set.

    Film Simulation

    (STANDARD) / F1 / F1a / F1b / F1c / F2

    Color Space

    sRGB / Adobe RGB (1998)

    Dynamic Range

    AUTO / 100%(STD) / 130% / 170% / 230%(W1) / 300% / 400%(W2)


    Fixed-eyelevel pentaprism, built-in diopter adjustment, Frame coverage: Approx. 95%, Magnification: Approx. x 0.94

    LCD back monitor

    2.5-inch approx. 230,000 pixels low temperature polysilicon TFT color LCD (approx. 100% frame coverage for playback)

    Built-in flash

    Manual pop-up with button release. Guide No. 12(ISO 100, m).
    i-TTL balanced fill-flash or standard i-TTL flash.
    Flash synchronization up to 1/250 sec.

    Accessory shoe

    Standard ISO-type with hot-shoe contact (Safety lock provided)

    Flash control

    1) TTL: TTL flash control by 1,005-pixel RGB sensor
    Built-in flash: i-TTL balanced fill-flash or standard i-TTL flash (spot metering or mode dial set to [M])
    SB-800, 600 or SB-R200: i-TTL balanced fill-flash for digital SLR and standard i-TTL flash for digital SLR

    2) Auto aperture: Available with SB-800 with CPU lens

    3) Non-TTL Auto: Available with flash such as SB-800, SB-80DX, SB-28DX, SB-28, SB-27, and SB-22s

    4)Range-priority manual; available with SB-800

    Remote release

    Electronic shutter release

    Video output

    NTSC / PAL selectable(*3)

    Digital interface

    USB 2.0 (High-Speed)

    Sync contact

    X-contact only: flash synchronization up to 1/250 sec.

    Synchronization terminal

    Equipped with ISO 519 synchronization terminal as standard, lock screw provided

    DC input

    AC Power Adapter AC-135VN (Optional)

    Power source

    Rechargeable Li-ion battery (included) or AC Power Adapter AC-135VN (Optional)


    5.8in. (W) x 4.4in. (H) x 2.9in. (D) (not including accessories and attachments)

    Camera mass (weight)

    29.3 oz. (not including accessories, battery and memory card)

    Guide to the number of available frames for battery operation

    Approx. 400 frames(*4)


    Accessories included

    Rechargeable Li-ion battery NP-150, Battery charger BC-150, Shoulder strap, Camera body cap, Eyepiece cap, LCD cover, USB cable(mini-B), Video cable, Accessory shoe cover, Synchronizing terminal cap, Remote release socket cap, CD-ROM [ image browser with CCD-RAW converting function ]

    Optional accessories

    Rechargeable Battery NP-150, Battery Charger BC-150, AC Power Adapter AC-135VN, Hyper-Utility Software HS-V3, Hyper-Utility Software HS-V3UP(*5)

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