Steve's Digicams - Breaking News - Fujifilm 08/26/03 Press Releases

Fujifilm Announces New Digital SLR-Type Camera For Everyday Consumers

FinePix S3000 offers 3 megapixels, lens adapters and affordable pricing in time for holiday season

VALHALLA, NY, August 26, 2003 - Fuji Photo Film U.S.A., Inc. today announced the arrival of the Fujiflm FinePix S3000, a digital SLR-type camera for everyday photographers. This model replaces the existing FinePix 3800, and will be available to consumers in October - just in time for the busy holiday season. The FinePix S3000 offers 3.2 million effective pixels to create crisp, colorful images perfect to share with family and friends through retail printing and email. The camera's compact, SLR-inspired styling and 6x optical zoom offer a familiar experience to consumers who already enjoy traditional photography.

The FinePix S3000 offers 3.2 million effective pixels, which can produce images of 2048 x 1536 (3.15 million) recorded pixels for best-quality prints up to 8 x 10 inches in size. The camera also offers 6x optical and 3.2x digital zooms, movie recording without sound and several scene positioning modes.

"Fujifilm knows that as consumers become more sophisticated about their digital photography options, they want a product that feels more like a traditional film camera while providing the benefits of digital," said Eric Thorng, Senior Marketing Manager, Consumer Digital Cameras, Photo Imaging Division, Fuji Photo Film U.S.A., Inc. "The FinePix S3000 is a great example of how Fujifilm has integrated its film industry expertise with world-class digital technology - resulting in an easy-to-use, high performance camera. It's a great holiday gift for family and friends who love to capture best-quality everyday images with minimal fuss."

Fujifilm's FinePix S3000 digital camera offers the following array of features:

• Resolution and color - The camera produces output files of 3.15 million recorded pixels, resulting in crisp, vibrant prints up to 8 x 10 inches in size.

• Long reach - The FinePix S3000 also offers a long reach wide aperture 6x optical and 3.2x digital zoom, and works with optional wide and telephoto lens adapters, allowing photo enthusiasts to capture long-range subjects.

• SLR-inspired styling - The camera's compact SLR-inspired body provides a familiar feel to everyday photo hobbyists and digital photography newcomers alike. The camera measures 3.9 (W) x 3.0 (H) x 2.7 (D) inches, and weighs 10 ounces without batteries and media. In addition, a user-friendly electronic viewfinder helps consumers take better pictures, and offers a playback mode that saves battery power.

• Simple manual controls - Consumers who want to experiment with image control will be pleased with the FinePix S3000's semi-manual controls, while others will appreciate the camera's smart use of automatic features. The FinePix S3000 offers a portrait scene positioning mode, as well as continuous shooting at 2 frames per second, capturing up to 2 frames.

• Lower power consumption - The FinePix S3000 offers consumers maximum power efficiency, and can take up to 350 images - using the LCD monitor, and with flash on half of the time - on a single set of four AA alkaline batteries.

• Movie recording - The camera offers AVI movie recording at 10 frames per second without sound, allowing consumers to capture everyday events and special moments to play back for friends and family at a later date. The FinePix S3000 can capture 60-second 320 x 240 pixel movies, and approximately 240 seconds at 160 x 120 pixels. Movies can be burned onto CD-ROMs for storage using the ImageMixer VCD 2.0 for FinePix software included with the camera, or shown on televisions using the video out interface.

The FinePix S3000 comes bundled with a 16MB xD-Picture Card, four AA alkaline batteries, shoulder strap, USB cable, lens adapter ring, FinePix Viewer 4.1, and ImageMixer VCD for FinePix 2.0. The camera will be available for purchase in October 2003 at the suggested list price of .99.

Fujifilm Makes Digital Photography Easy:

Now, consumers can get high-quality photos produced from their digital cameras just as easily as they get pictures from film cameras. It's as simple as bringing their media storage card to one of thousands of Fujifilm Digital Camera Developing services providers nationwide. Consumers are encouraged to visit www.digitalcameradelveloping.com to find a retailer in their area offering Fujifilm Digital Camera Developing services.

To help simplify digital camera technology and educate consumers about the choices available to them, Fujifilm is now traveling the country for a third year with its "Picture of America™" Tour featuring its FinePix Truck. The tour highlights Fujifilm's complete line of shoot, store, print and share digital photography solutions. Details about the truck, as well as information about where it will be next, can be found at www.fujifilm.com/finepixtour.

About Fujifilm

Fuji Photo Film U.S.A., Inc. is the U.S. marketing subsidiary of Fuji Photo Film Co., Ltd. of Tokyo (FUJIY), a leading global manufacturer in three business segments, including Imaging Solutions, Information Solutions and Document Solutions. Recognized for its technological innovation and high quality, Fujifilm offers a complete portfolio of imaging, information and document products, services and e-solutions to retailers, consumers, professionals and business customers.

The complete Fujifilm product portfolio in the U.S.A. includes: professional and consumer film and cameras; digital imaging products, including cameras and printers for commercial and consumer use; digital minilabs and kiosks; photographic paper and photofinishing supplies; professional motion picture film; high-capacity floppy disks, CDs and DVDs, tape cartridges and other data storage media; videotape and audiocassettes; professional and consumer optical discs; microfilm and other micrographic products; and graphic arts film, conventional and digital printing plates, analog and digital color proofing systems, drum and flatbed scanners, imagesetters and computer-to-plate systems. Fujicolor Processing, Inc., a subsidiary of Fuji Photo Film U.S.A., Inc., provides wholesale photofinishing through a network of laboratories across the country. Fujifilm e-Systems is a subsidiary of Fuji Photo Film U.S.A., Inc., that develops workflow solutions to support the company's photofinishing labs and consumer photographic businesses, including online imaging services such as Fujifilm.net. Enovation Graphic Systems, Inc., a subsidiary of Fuji Photo Film U.S.A., Inc., is the largest U.S. distributor of equipment, consumables and technical services for the graphic communications industry.

For more information on Fujifilm products, consumers can call 800-800-FUJI or access the Fujifilm USA Web site at www.fujifilm.com.