Steve's Digicams - Breaking News - Fujifilm 07/29/03 Press Releases

Fujifilm Announces Arrival Of Two New Point-And-Shoot Digital Cameras For Everyday Photographers

Sleek, easy-to-use FinePix A205, A210 provide great images for printing and sharing

VALHALLA, NY, July 29, 2003 - Fuji Photo Film U.S.A., Inc. today announced the arrival of two new easy-to-use digital cameras. The Fujifilm FinePix A205 and FinePix A210 combine point-and-shoot convenience with lifelike color reproduction, allowing even new digital photographers to capture high quality images.

The FinePix A205 has 2.0 million effective pixels, which produce crisp 5 x 7 prints at 1600 x 1200 (1.9 million) recorded pixels. In addition, the camera offers 3x optical and 2.5x digital zoom, and works with Fujifilm's new CP-FXA10 optional universal cradle for easy battery recharging, image downloading and video conferencing. The FinePix A205 offers 10 frames/second AVI movie capabilities, and these clips can be replayed on a TV, and recorded with a VCR, through the cradle's easy cable set-up.

The FinePix A210 offers 3.2 million effective pixels. This allows the camera to create vivid 8 x 10 prints at 2048 x 1536 (3.15 million) recorded pixels, while offering 3x optical and 3.2x digital zoom. The FinePix A210 is also compatible with the CP-FXA10 optional cradle, and also captures 10 frames/second AVI movies.

Both cameras offer consumers sleek styling and a streamlined form to help reduce shake. The FinePix A205 and A210 also provide AVI Motion JPEG movie recording at 10 frames/second, making it possible for consumers to capture everyday moments and experiences with ease.

"As the digital camera marketplace continues to experience great growth and new interest from mainstream consumers, Fujifilm continues to offer great, easy-to-use products for even the most timid first-time digital photographers," said Eric Thorng, Senior Marketing Manager, Consumer Digital Cameras, Photo Imaging Division, Fuji Photo Film U.S.A., Inc. "The FinePix A205 and A210 offer remarkable image quality, lifelike color, and intuitive controls in a sleek and stylish package. These cameras are outstanding additions to our comprehensive line of first-class digital cameras."

Fujifilm's FinePix A205 and A210 digital cameras offer the following array of features:

• Color intensity - The FinePix A205 and A210 provide vivid images with the rich color saturation Fujifilm is reknowned for. In addition, images captured with these cameras offer a high level of detail and contrast, making photos truer-to-life - which means that even novice digital photographers can take terrific pictures.

• Stylish and compact - The cameras' streamlined design is sleek yet simple. Consumers can take them everywhere they go and be ready for any shot - making it easier to capture everyday moments. The FinePix A205 and A210 measure 3.9 (W) x 2.6 (H) x 2.1 (D) inches, and weigh 6.2 ounces without batteries and storage media.

• Movie recording - The FinePix A205 and A210 can capture AVI digital video for short clips that can be replayed for friends and family at later dates with the video-out port to a TV or VCR. The FinePix A205 can record 20-second 320 x 240 pixel movies, while the FinePix A210 provides 60-second clips at the same resolution.

• Universal cradle compatibility - the cameras are compatible with Fujifilm's new CP-FXA10 Picture Cradle, which provides a stable platform for PC-Cam mode, as well as easy downloading and rapid battery recharging of the included NH-10 Ni-MH battery pack.

• Power maintenance - The A205 and A210 offer low battery consumption, requiring only two AA alkaline batteries. They also support the Fujifilm NH-10 Ni-MH rechargeable battery when used in conjunction with the CP-FXA10 cradle.

• Easy to use software - Fujifilm's new FinePix Viewer 4.0 automatically launches when the camera is connected to the computer via the USB cable or optional CP-FXA10 cradle. Simple application wizards step consumers through storing, printing and sharing options. In addition, consumers can link their FinePix cameras via PC-CAM video conferences - making it easy to stay in touch with far-away friends and relatives.

The FinePix A205 and A210 come bundled with two AA alkaline batteries, USB cable, video cable, wrist strap, 16MB xD-Picture Card™, FinePix Viewer, and ImageMixer VCD for FinePix. The cameras will be available for purchase in August 2003 at the suggested list price of .95 for the FinePix A205 and .99 for the FinePix A210.

Fujifilm Makes Digital Photography Easy:

Now, consumers can get high-quality photos produced from their digital cameras just as easily as they get pictures from film cameras. It's as simple as bringing their media storage card to one of thousands of Fujifilm Digital Camera Developing services providers nationwide. Consumers are encouraged to visit www.digitalcameradelveloping.com to find a retailer in their area offering Fujifilm Digital Camera Developing services.

To help simplify digital camera technology and educate consumers about the choices available to them, Fujifilm is now traveling the country for a third year with its "Picture of America™" Tour featuring its FinePix Truck. The tour highlights Fujifilm's complete line of shoot, store, print and share digital photography solutions. Details about the truck, as well as information about where it will be next, can be found at www.fujifilm.com/finepixtour.

About Fujifilm

Fuji Photo Film U.S.A., Inc. is the U.S. marketing subsidiary of Fuji Photo Film Co., Ltd. of Tokyo (FUJIY), a leading global manufacturer in three business segments, including Imaging Solutions, Information Solutions and Document Solutions. Recognized for its technological innovation and high quality, Fujifilm offers a complete portfolio of imaging, information and document products, services and e-solutions to retailers, consumers, professionals and business customers.

The complete Fujifilm product portfolio in the U.S.A. includes: professional and consumer film and cameras; digital imaging products, including cameras and printers for commercial and consumer use; digital minilabs and kiosks; photographic paper and photofinishing supplies; professional motion picture film; high-capacity floppy disks, CDs and DVDs, tape cartridges and other data storage media; videotape and audiocassettes; professional and consumer optical discs; microfilm and other micrographic products; and graphic arts film, conventional and digital printing plates, analog and digital color proofing systems, drum and flatbed scanners, imagesetters and computer-to-plate systems. Fujicolor Processing, Inc., a subsidiary of Fuji Photo Film U.S.A., Inc., provides wholesale photofinishing through a network of laboratories across the country. Fujifilm e-Systems is a subsidiary of Fuji Photo Film U.S.A., Inc., that develops workflow solutions to support the company's photofinishing labs and consumer photographic businesses, including online imaging services such as Fujifilm.net. Enovation Graphic Systems, Inc., a subsidiary of Fuji Photo Film U.S.A., Inc., is the largest U.S. distributor of equipment, consumables and technical services for the graphic communications industry.

For more information on Fujifilm products, consumers can call 800-800-FUJI or access the Fujifilm USA Web site at www.fujifilm.com.