Steve's Digicams - Breaking News - Fujifilm 07/29/03 Press Releases


Press Releases - July 29, 2003

Fujifilm Unveils New Consumer Digital SLR Model with 10X Zoom

FinePix S5000 offers advanced photographic features at affordable price for photo enthusiasts

VALHALLA, NY, July 29, 2003 - Fuji Photo Film U.S.A., Inc. today announced the launch of the FinePix S5000, a consumer digital SLR camera model. The camera carries Fujifilm's proprietary Super CCD HR (High Resolution) sensor, offering 3.1 million effective pixels for crisp, vivid images. The FinePix S5000 also offers a 10x optical zoom (equivalent to a 37-370mm on a 35mm camera) and 2.2x digital zoom (at 1280 x 960 pixels), allowing photo enthusiasts to capture images of distant subjects. Its traditional styling, pre-programmed scenes, and optional full manual controls create a pleasurable experience for consumers who want to combine the artistry of photography with the convenience of digital.

The FinePix S5000 offers 3.1 million effective pixels, which can produce images of 2,816 x 2,120 (6 million) recorded pixels for high-quality prints up to 16 x 20 inches in size. In addition to powering the camera's resolution, the Super CCD HR sensor provides rich color reproduction and life-like detail in captured images. "We're pleased to introduce the FinePix S5000, an outstanding addition to our digital camera product line," said Eric Thorng, Senior Marketing Manager, Consumer Digital Cameras, Photo Imaging Division, Fuji Photo Film U.S.A., Inc. "Fujifilm understands the photo enthusiast's need for control and quality. That's why the FinePix S5000 offers fully manual controls combined with our leading-edge sensor technology and long zoom capacity. In this camera, we've leveraged our traditional film and film camera expertise to provide a high quality consumer digital camera."

Fujifilm's FinePix S5000 digital camera offers the following array of features:

  • Improved color saturation - The FinePix S5000's Super CCD HR sensor system enables the digital picture-taker to capture images with rich, vibrant colors that radiate in prints.

  • Increased resolution and reach - The camera's Super CCD HR Sensor maximizes 3.1 million effective pixels to produce a true-to-life 2,816 x 2,120 (6.0 million) recorded pixel output file. The camera also offers an amazing 10x optical and 2.2x digital zoom and optional wide and telephoto lens adapters.

  • Traditional SLR styling - The FinePix S5000's traditional body and large lens provide a familiar feel to photo enthusiasts. The FinePix S5000 measures 4.4 (W) x 3.2 (H) x 3.1 (D) inches, and weighs 11.9 ounces without batteries and media.

  • Full manual controls - Consumers who want maximum image control will be pleased with the FinePix S5000's fully manual controls. The camera offers a range of focus systems including TTL contrast multi-zone auto, center point auto, focus lock, continuous auto focus (C-AF), manual focus, and AF-assist illuminator. In addition, shutter speed, aperture range and white balance can be manipulated.

  • Movie recording with sound - The camera can capture QVGA digital video at 30 frames per second, with sound, to create short clips that can be replayed for friends and family at later dates. Movies can be burned onto CD-ROMs for storage using the ImageMixer VCD for FinePix software included with the camera. The FinePix S5000 can record 26-second 320 x 240 pixel movies with a 16MB xD-Picture Card.

The FinePix S5000 comes bundled with four AA alkaline batteries, a 16MB xD-Picture Card™, USB cable, AV cable, shoulder strap, FinePix Viewer, and ImageMixer VCD for FinePix. The camera will be available for purchase in August 2003 at the suggested list price of .95.

Fujifilm Makes Digital Photography Easy:

Now, consumers can get high-quality photos produced from their digital cameras just as easily as they get pictures from film cameras. It's as simple as bringing their media storage card to one of thousands of Fujifilm Digital Camera Developing services providers nationwide. Consumers are encouraged to visit to find a retailer in their area offering Fujifilm Digital Camera Developing services.

To help simplify digital camera technology and educate consumers about the choices available to them, Fujifilm is now traveling the country for a third year with its "Picture of America™" Tour featuring its FinePix Truck. The tour highlights Fujifilm's complete line of shoot, store, print and share digital photography solutions. Details about the truck, as well as information about where it will be next, can be found at

About Fujifilm

Fuji Photo Film U.S.A., Inc. is the U.S. marketing subsidiary of Fuji Photo Film Co., Ltd. of Tokyo (FUJIY), a leading global manufacturer in three business segments, including Imaging Solutions, Information Solutions and Document Solutions. Recognized for its technological innovation and high quality, Fujifilm offers a complete portfolio of imaging, information and document products, services and e-solutions to retailers, consumers, professionals and business customers.

The complete Fujifilm product portfolio in the U.S.A. includes: professional and consumer film and cameras; digital imaging products, including cameras and printers for commercial and consumer use; digital minilabs and kiosks; photographic paper and photofinishing supplies; professional motion picture film; high-capacity floppy disks, CDs and DVDs, tape cartridges and other data storage media; videotape and audiocassettes; professional and consumer optical discs; microfilm and other micrographic products; and graphic arts film, conventional and digital printing plates, analog and digital color proofing systems, drum and flatbed scanners, imagesetters and computer-to-plate systems. Fujicolor Processing, Inc., a subsidiary of Fuji Photo Film U.S.A., Inc., provides wholesale photofinishing through a network of laboratories across the country. Fujifilm e-Systems is a subsidiary of Fuji Photo Film U.S.A., Inc., that develops workflow solutions to support the company's photofinishing labs and consumer photographic businesses, including online imaging services such as Enovation Graphic Systems, Inc., a subsidiary of Fuji Photo Film U.S.A., Inc., is the largest U.S. distributor of equipment, consumables and technical services for the graphic communications industry.

For more information on Fujifilm products, consumers can call 800-800-FUJI or access the Fujifilm USA Web site at

Fuji FinePix S5000 Specifications

Number of Effective Pixels3.1 million pixels
CCD Sensor1/2.7-inch 4th Generation Super CCD HR System (Number of Total Pixels: 3.14 million pixels)
Number of Recorded Pixels2,816 x 2,120 (6.0 million), 2048 x 1536 (3.0 million), 1600 x 1200 (2.0 million), 1280 x 960 (1.0 million) pixels
File formatsStill image: JPEG (Exif Ver 2.2), CCD RAW
Movie: AVI (Motion JPEG), WAV
*Design rule for Camera File system compliant / DPOF-compatible
Storage mediaxD-Picture Card (3.3V, 16MB to 512MB)
Recording capacity with one 16MB xD-Picture Card (included)Still imagesMovie
6MP    3M    1M320x240
10     19     33Approx. 26 sec.
Lens focal LengthEquivalent to 37-370mm on a 35mm camera
Optical zoom10x
Digital zoom2.2x (at 1280 x 960 pixels mode)
FocusTTL contrast multi-zone auto, center point auto, focus lock, continuous auto focus (C-AF), manual focus, AF assist illuminator
Focus RangeNormal: 3.0ft to infinity (W), 6.6ft to infinity (T)
Macro: 0.3-6.6ft (W), 3.0-6.6ft (T)
ApertureF 2.8-F8 (W), F3.2-F9 (T)
10 segments in 1/3 increments
ViewfinderElectronic viewfinder (0.33inch with 110,000 pixels)
Exposure controlAuto/manual EV/scene position
S/A/M modes
Exposure modesTTL-64 zone multi, average, spot
SensitivityAuto: equivalent to ISO 160-400 with flash off and 200-400 with flash on
Manual: equivalent to ISO 200 400 800*
*only in 1M mode
Shutter speed2 sec. — 1/2000 sec.
White balanceAutomatic, Manual (Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White), Fluorescent light (Cool White), Incandescent light)
FlashAuto flash using flash control sensor
Flash mode: Auto, Red-eye Reduction, Forced Flash, Suppressed Flash, Slow Synchro, Red-eye Reduction + Slow Synchro
Effective range (at ISO 200): 1.0ft-19.7ft (W)/2.6ft-18.0ft (T)
LCD monitor1.5-inch TFT (110,000 pixels)
Camera terminalUSB interface, power-input socket
Power source4 AA alkaline batteries or AC-5V AC Adapter (optional)
Dimensions4.4(W) x 3.2(H) x 3.1(D) inch
Weight11.9 oz. (excluding batteries and media)
Shooting modesAuto, Exposure Combination, Macro, Movie
Movie recording320 x 240 pixels up to 26 sec. on 16MB xD-Picture Card, stored directly to media
30 fps, QVGA (Motion JPEG) with sound
Video outNTSC and PAL switchable
Voice memo30 seconds
PlaybackSingle frame (with max. 18x playback zoom), 9 multi-frame
Special shooting modesProgrammed auto, aperture-priority AE, shutter-priority AE and manual EV control, scene modes, continuous auto focusing, auto bracketing, photo mode control — ISO/resolution/color
Continuous shooting modesContinuous top or final 5 frame 6MP shooting (5 frames/second)
40 frame 1MP continuous shooting (1.8 frames/second)
Accessories included16MB xD-Picture Card
4 AA alkaline batteries
Shoulder Strap
USB Cable
AV Cable
FinePix Viewer 4.1
ImageMixer VCD 2.0 for FinePix
Lens adapter ring
Lens cap
Optional lens adapters0.79x Wide
1.5x Tele
(Cannot use built-in flash when using lens attachments)
Optional accessoriesAC-5V AC Adapter
PC Card Adapter DPC-AD
Compact Flash™ Card Adapter DPC-CF
Image Memory Card Reader DPC-R1
Battery Charger with Battery BK-NH/BK-NH2
Rechargeable Battery 2HR-3UF (2 AA-type Ni-MH)
Tele Conversion Lens TL-FX9/FX 9B
Wide Conversion Lens WL-FX9/FX 9B
Soft Case SC-FX S5

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