Steve's Digicams - Breaking News - Fujifilm 07/29/03 Press Releases

Fujifilm Unveils First Point-And-Shoot Digital Camera With Leading Edge Sensor Technology

FinePix A310 first affordable point-and-shoot to carry 4th Generation Super CCD HR chip

VALHALLA, New York, July 29, 2003 - Fuji Photo Film U.S.A., Inc. today announced the arrival of the FinePix A310, the first affordable point-and-shoot camera with the company's fourth-generation Super CCD HR (High Resolution) sensor technology. The FinePix A310, which was introduced in overseas markets earlier this year, offers 3.1 million effective pixels for image capture. The camera marries this high resolution offering with Fujifilm's reknowned color reproduction and sharpness, setting new standards in entry- level digital camera image quality. The Super CCD HR sensors can also be found in the FinePix F410, S5000 and S7000 cameras.

The FinePix A310's 3.1 million effective pixels can produce high-resolution images with 2,816 x 2,120 (6.0 million) recorded pixels, allowing consumers to print crisp and vivid prints up to 16 x 20 inches in size. These features make the FinePix A310 perfect for getting photographic-quality prints using Fujifilm's Digital Camera Developing services at retail outlets nationwide. To find a Digital Camera Developing retail location near them, consumers should go to http://www.digitalcameradeveloping.com.

"The FinePix A310 is a meaningful addition to our ample line of first-class digital cameras. We are particularly proud of our product range, and are pleased to offer for the first time our latest technology advance in a camera that's in reach for first-time digital photographers," said Eric Thorng, Senior Manager, Consumer Digital Cameras, Photo Imaging Division, Fuji Photo Film U.S.A., Inc.

Fujifilm's FinePix A310 digital camera offers the following array of features:

• Increased resolution - The Super CCD HR in the FinePix A310 maximizes the camera's 3.1 million effective pixels, and produces a truer-to-life 2,816 x 2,120 (6.0 million) pixel output file. The camera also offers a 3x optical and 2.9x digital zoom (at 640 x 480 pixel mode).

• Special shooting modes - The FinePix A310 offers consumers the opportunity to select exposure modes from landscape, night scene, sport and portrait offerings, as well as top- and final-frame continuous shooting at 3 frames per second. Photo mode controls allow consumers to quickly change color mode to standard, chrome (high color) or black and white.

• Stylish and compact - The FinePix A310's streamlined body design fits comfortably into hands - as well as pockets, making it perfect for capturing everyday memories. The camera measures 3.8 (W) x 2.5 (H) x 1.3 (D) inches, and weighs a mere 5.5 ounces without batteries and media.

• Movie recording - The camera can capture AVI digital video with sound for short clips that can be replayed for friends and family at later dates on a TV, or recorded with a VCR. The camera can record 98-second 320 x 240 pixel movies and 5.6 minute 160 x 120 pixel movies.

• Universal cradle compatible - The FinePix A310 is compatible with Fujifilm's new CP-FXA10 universal cradle, which acts as a platform for easy downloading, battery recharging and PC-Cam Internet video conferencing. The cradle includes a Fujifilm rechargeable NH-10 Ni-MH battery.

The FinePix A310 comes bundled with a 16MB xD-Picture Card™, two AA alkaline batteries, USB cable, video cable, wrist strap, cradle adapter, Apple QuickTime™ 5.0, FinePix Viewer, and ImageMixer VCD for FinePix. The camera will be available for purchase in August 2003 at the suggested list price of .95.

Fujifilm Makes Digital Photography Easy:

Now, consumers can get high-quality photos produced from their digital cameras just as easily as they get pictures from film cameras. It's as simple as bringing their media storage card to one of thousands of Fujifilm Digital Camera Developing services providers nationwide. Consumers are encouraged to visit www.digitalcameradelveloping.com to find a retailer in their area offering Fujifilm Digital Camera Developing services.

To help simplify digital camera technology and educate consumers about the choices available to them, Fujifilm is now traveling the country for a third year with its "Picture of America™" Tour featuring its FinePix Truck. The tour highlights Fujifilm's complete line of shoot, store, print and share digital photography solutions. Details about the truck, as well as information about where it will be next, can be found at www.fujifilm.com/finepixtour.

About Fujifilm

Fuji Photo Film U.S.A., Inc. is the U.S. marketing subsidiary of Fuji Photo Film Co., Ltd. of Tokyo (FUJIY), a leading global manufacturer in three business segments, including Imaging Solutions, Information Solutions and Document Solutions. Recognized for its technological innovation and high quality, Fujifilm offers a complete portfolio of imaging, information and document products, services and e-solutions to retailers, consumers, professionals and business customers.

The complete Fujifilm product portfolio in the U.S.A. includes: professional and consumer film and cameras; digital imaging products, including cameras and printers for commercial and consumer use; digital minilabs and kiosks; photographic paper and photofinishing supplies; professional motion picture film; high-capacity floppy disks, CDs and DVDs, tape cartridges and other data storage media; videotape and audiocassettes; professional and consumer optical discs; microfilm and other micrographic products; and graphic arts film, conventional and digital printing plates, analog and digital color proofing systems, drum and flatbed scanners, imagesetters and computer-to-plate systems. Fujicolor Processing, Inc., a subsidiary of Fuji Photo Film U.S.A., Inc., provides wholesale photofinishing through a network of laboratories across the country. Fujifilm e-Systems is a subsidiary of Fuji Photo Film U.S.A., Inc., that develops workflow solutions to support the company's photofinishing labs and consumer photographic businesses, including online imaging services such as Fujifilm.net. Enovation Graphic Systems, Inc., a subsidiary of Fuji Photo Film U.S.A., Inc., is the largest U.S. distributor of equipment, consumables and technical services for the graphic communications industry.

For more information on Fujifilm products, consumers can call 800-800-FUJI or access the Fujifilm USA Web site at www.fujifilm.com.