Steve's Digicams - Breaking News - Fujifilm 02/22/2007 Press Releases


Press Releases - February 22, 2007


Compact SLR-Styled Digital Camera Boosts Power And Extends Range Without Breaking The Bank

Valhalla, NY, February 22, 2007 - Advanced amateur photographers interested in an affordable, step-up digital camera will welcome the introduction of the seven-MegaPixel, long zoom, SLR-styled FinePix S700, announced today by FUJIFILM U.S.A., Inc.

Ideal for families seeking to kick it up a notch with a more advanced, compact SLR-style digital camera without losing operational simplicity, the FinePix S700 is feature-packed, yet affordable and easy to use. Additionally, its powerful 10x optical zoom will ensure that you capture great close-up action shots of your kids playing sports or candid shots of the family on vacation.

Rounding out its powerful feature set is a seven-MegaPixel CCD, a 2.5" LCD plus electronic viewfinder (EVF) and ISO levels of up to ISO 1600 at full resolution. The FinePix S700 also utilizes many of Fujifilm's unique and innovative technologies such as:

  • Picture Stabilization mode : A selectable mode, Picture Stabilization uses the heightened sensitivity of the FinePix S700 and high-speed shutter settings to reduce blur caused by hand-shake or subject movement. It allows the camera to automatically choose the correct light sensitivity and optimal shutter speed to produce clear, blur-free images.

  • i-Flash (Intelligent Flash) : i-Flash (Intelligent Flash) detects subtle lighting differences within a scene and then varies the flash intensity accordingly. It also leverages the high sensitivity of the FinePix S700 to enable the camera to use less flash, resulting in an image that displays pleasing, natural tones without a "washed-out" effect. And with an automatic pop-up flash, it's always ready when you need it.

  • Dual Shot Mode :In this selectable mode, the FinePix S700 quickly shoots two images in rapid succession -- one with the flash and one without – and saves both. This convenient function lets the user perform a comparison at their convenience and select the most pleasing image.

  • 14 Pre-programmed Scene Modes : The FinePix S700 features 14 pre-programmed scene modes that offer a one-touch setting for almost any situation, including: Portrait, Landscape, Sport, Night, Fireworks, Sunset, Snow, Beach, Museum, Party, Flower, Text.

The FinePix S700 also features a versatile xD/SD Media Compatible Slot that accepts both xD-Picture Cards™ and SecureDigital™ (SD) media cards, providing photographers with greater flexibility and more storage options.

The FinePix S700 will debut in March 2007 at a retail price of .95

About Fujifilm
Fujifilm brings continuous innovation and leading-edge products to a broad spectrum of industries including medical, life sciences, consumer electronic, chemical, graphic arts, information systems, photography and office products based on its vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company provides products and services that contribute to the advancement of culture, science, technology and industry, as well as to improved health and environmental protection. It is the global leader in digital minilabs; Computed Radiography systems; ink dyes, pigments and UV inks for inkjet printers and materials used in the production of flat panel displays. It was ranked number 18 for U.S. patents granted in 2005, employs more than 75,000 people worldwide and in the year ended March 31, 2006, had global revenues of .8 billion.

FUJIFILM U.S.A., Inc., Valhalla, NY, is a U.S. marketing subsidiary of FUJIFILM Corporation, Tokyo, Japan, providing digital and analog photographic Imaging Systems, Recording/Storage Media and Motion Picture Film products and services to consumers, professionals and businesses.

FinePix S700 Specifications

Number of Effective Pixels

7.1 million pixels
CCD Sensor1/ 2.5-inch CCD
Number of Recorded PixelsStill image: 3,072 x 2,304 / 3,072 x 2,048 (3:2 format) / 2,304 x 1,728 /1,600 x 1,200 / 640 X 480 pixels
Movie: 640 x 480 pixels (30 frames/sec.), 320 x 240 pixels (30 frames/sec.) with monaural sound
Storage mediaInternal memory (approx. 27MB) /xD-Picture Card ( 16MB - 2 GB ) / SD card (512MB, 1GB, 2GB)
File formatStill image : JPEG (Exif Ver 2.2 )
Movie : AVI (Motion JPEG ) with sound
Audio: WAVE format, Monaural sound
(Design rule for Camera File system compliant / DPOF-compatible)
Recording capacity with one 512MB xD-Picture Card (not included)Still images:
3072 x 2304 (F)147
3072 x 2304 (N)293
3072 x 2048 (3:2)329
2288 x 1712523
1600 x 1200819
640 x 4803995
VGA (30fps)9.3 min.
QVGA (30fps)14.8 min.
Recording capacity with one 512MB SD Memory Card (not included)Still images:
3072 x 2304 (F)142
3072 x 2304 (N)283
3072 x 2048 (3:2)319
2288 x 1712499
1600 x 1200793
640 x 4803868
VGA (30fps)9 min.
QVGA (30fps)14.3 min.
LensFujinon 10x Optical zoom lens , F3.5 - F3.7
Lens Focal Lengthf=6.33mm - 63.3mm, Equivalent to 38-380mm on a 35mm camera
FocusAuto focus (Area,Multi,Center)/Continuous AF/ Manual focus
AF assist illuminator available
Focus distanceNormal: Wide angle: Approx. 30cm/1.0ft to infinity
         Telephoto: Approx. 1m/3.3ft to infinity
Macro: Wide Angle: Approx. 4cm/1.6in to 3m/9.8ft.
         Telephoto: Approx. 60cm/2.0ft. to 3m/9.8ft.
Super Macro: Approx 1cm /0.4in. to 1m/3.3ft.
Shutter Speed4 sec. to 1/1000 sec. (depend on Shooting mode)
Continuous shootingTop-3 (max 1.4 frames/sec), Long-period (max.0.6 frames/sec)
ApertureF3.5- F13.6, 7 steps in 1/3 EV increment
SensitivityAuto / Auto(800)/ Auto(400)/ Equivalent to 64/100/200/400/800/1600 (Standard Output Sensitivity)
Exposure controlTTL 256-zones metering
Exposure modeProgrammed AE, Aperture Priority AE, Shutter Priority AE, Manual
White balanceAutomatic scene recognition
Preset (Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White), Fluorescent light (Cool White), Incandescent light), Custom.
Electronic Viewfinder0.24-inch, approx.230,000 pixels color LCD monitor, approx. 97% coverage, 60fps
LCD monitor2.5-inch , approx.230,000 pixels, low-temperature polysilicon TFT color LCD monitor, approx. 97% coverage, 60fps
FlashAuto flash(Auto pop up)
  • Effective range: (ISO AUTO): approx. 0.5 - 6.2m /1.6 - 20.3 ft
  • Macro: approx. 0.3m ? 3m / 1.0 ft - 9.8 ft
    Red-eye Reduction + Slow Synchro.
  • Self-timerApprox. 10 sec./2 sec. delay
    Video OutputNTSC/PAL selectable
    Digital input/outputUSB Full-speed
    Power supply4xAA type alkaline batteries(included)/ 4xAA type Ni-MH rechargeable batteries(optional) or AC power adapter AC-5VX(optional)
    Dimensions106.1(W)× 75.7(H)× 80.7(D) mm/4.2(W)× 3.0(H)× 3.2(D) in.(excluding accessories and attachments)
    WeightApprox. 306 g/10.8 oz.(excluding accessories, batteries and memory card)
    Camera Functions 
    Digital ZoomApprox 4.8 X
    Shooting modesMode dial : Auto, PS(Anti0Blur), Natural Light,Natural Light& with Flash, SP1, SP2, P, A, S, M, Movie
    SP1/SP2 : Portrait, Landscape, Sport, Night, Fireworks, Sunset, Snow, Beach, Museum, Party, Flower, Text
    Movie Recording 640 x 480 pixels, 30 frames/sec.
    320 x 240 pixels, 30 frames/sec.
    With monaural sound, With Electronic Image Stabilization
    Photography FunctionsHigh speed shooting, Best framing, Post shot assist windows, Frame No.memory, Automatic playback
    IR communicationIrSimple™
    Playback functionsSlide show,Trimming, Single frame, 9 Multi-frame , Sorting by date,Image rotate, Voice Memo
    Optional Accessories
  • xD-Picture Card™ : 16MB, 32MB, 64MB, 128MB,256MB,512MB,1GB,2GB
  • Rechargeable Battery 2HR-3UF(2xAA type Ni MH)
  • Battery Charger with Battery(2xAA type Ni MH) BK-NH/BK-NH2
  • AC Power Adapter AC-5VX
  • PC Card Adapter DPC-AD for xD-Picture Card
  • CompactFlash™ Card Adapter DPC-CF for xD-Picture Card

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