Steve's Digicams - Breaking News - Epson America 08/31/2005 Press Release


Press Release - August 31, 2005

Epson Announces The Ultimate Home Photo Center; The Epson Stylus® Photo RX700

New Epson all-in-one offers CD/DVD printing, numerous PC-free capabilities and a highquality Photo Fine™ display along with more of the tools customers need for making the most of precious memories

LONG BEACH, Calif. – Aug. 31, 2005 – The newest product in Epson’s photo all-in-one line combines creativity tools, flexibility and quality to provide the ultimate solution for the photo enthusiast. The six-color Epson Stylus Photo RX700 all-in-one ink jet offers a variety of convenient and user-friendly features, including the capability to print on ink jet printable CDs and DVDs. Epson was the first and still is the only ink jet printer manufacturer in the U.S. to include this feature on its photo printers and now is also the first to include this feature on an allin- one device.

Customers can easily view, select, crop, and enhance photos PC-free on this all-in-one’s 2.5-inch premium photo viewer with Epson Photo Fine LCD technology for crystal clear detail that surpasses the quality of competitors’ preview monitors. The Epson Stylus Photo RX700 is the first all-in-one to offer Epson Photo Fine technology, an innovation which is currently featured on the popular Epson P-2000 Multimedia Storage Viewer™. The Epson Stylus Photo RX700 also gives customers the ability to make reprints and enlargements from slides, negatives and photos, in addition to providing one-step color restoration with Epson Easy Photo Fix™ scanning technology. All of this and more can be easily achieved, with or without a computer. "Photographs capture special moments and serve as timeless reminders. They are an important part of each of our lives—whether we have favorite photos in our wallets, on our on our refrigerators, or in albums," said Steve Semos, product manager, Epson. "It’s easier than ever to do more with these precious memories in the comfort of your own home with the Epson Stylus Photo RX700."

Have it All with the Epson Stylus Photo RX700

The Epson Stylus Photo RX700 is a top-of-the-line performer that not only provides versatility with features such as dual paper trays, but offers remarkable quality as well. This product features Epson’s six-color dye-based, front-loading photo inks, with variable-sized ink droplets as small as 1.5 picoliters and up to 5760 x 1440 optimized dpi for true photographic lab-quality prints. It also delivers BorderFree® 4"x 6, 5"x 7, 8"x 10, letter-size prints and copies with no perforations or edges to trim.

With its wide variety of options for printing everything from photos to documents, the Epson Stylus Photo RX700 delivers it all and makes it easy. Some of this product’s user-friendly features and highlights are:

  • Direct Printing—Built-in card slots make it possible to print directly from all memory card formats. Customers can also print photos by connecting PictBridgeenabled cameras or external CD-R, Zip or flash memory drives as well as print from Bluetooth® devices with an optional adapter (available for an estimated street price of ).

  • Built-In 2.5-inch Photo Fine LCD Viewer—A premium quality, crystal-clear color display provides PC-free viewing, selecting and editing of images.

  • Photo Proof Sheet—Share and select images without using a computer by creating a photo proof sheet. This sheet displays thumbnail images of photos that can be marked, placed on the scanner bed and printed automatically.

  • Photo Greeting Cards—Create unique-looking photo greeting cards using a favorite photo and a personalized, hand-written message without having to use a computer. This Epson-exclusive feature allows customers to add their own custom artwork and writing to everything from party invitations to holiday greetings with a few steps.

  • Customized CDs/DVDs—Customers can print directly onto the surface of ink jet printable CDs and DVDs with this product. Customized designs can be created quickly and simply and printed out in the convenient front-loading CD tray. To use this feature without a computer, text and graphics can be copied from a favorite CD/DVD and printed onto a duplicate disc for a professional looking backup copy. It’s as easy as placing the disc anywhere on the scan-bed and pressing a button.

  • High-Quality Scanning—With its 48-bit, 3200 x 6400 dpi resolution, this all-in-one is able to scan photos, slides and negatives with precision clarity and detail.

  • EPSON Easy Photo Fix Color Restoration—Easily restores old, faded and/or discolored images from slides, negatives and prints, and removes digital artifacts from scans typically caused by dust. This feature can be used with and without a computer.

  • PC-Free Copying—With its convenient PC-free copying feature, customers can duplicate high-resolution, borderless black and white or color photos, and can make copies of everyday documents, recipes, receipts, and more.

Smooth and Speedy Operation

The Epson Stylus Photo RX700 was engineered to provide convenience, reliability and hassle-free printing, copying and scanning. This model has six new, front-loading, individual ink cartridges, which eliminate the need for lifting the unit’s lid to replace the ink cartridges. There are also dual paper trays on this device, which provide the flexibility and efficiency of keeping both plain and photo paper loaded simultaneously and ready for any type of project. For speeding through photos and text quickly, the Epson Stylus Photo RX700 delivers a borderless 8"x 10" color photo in about 78 seconds and up to 20 pages per minute for a black text document.* It works on both Windows and Macintosh platforms and offers Hi-Speed USB 2.0 connectivity.

Pricing and Availability

The Epson Stylus Photo RX700 is available now for an estimated street price of at major computer, electronic superstores and can be purchased through mail order, the Internet and Epson’s own retail site, The models are backed by the one-year Epson Limited Warranty and are supported by the EPSON ConnectionSM, a customer support and technical assistance line. For more information about Epson and its products, call 1-800-GOEPSON (1-800-463-7766) or visit

Epson’s Environmental Commitment

The Epson Stylus Photo RX700 has earned the ENERGY STAR by meeting strict energy efficiency guidelines set by the U.S. Environmental Protection Agency and the U.S. Department of Energy. Epson is committed to protecting the environment for future generations by offering a broad range of ENERGY STAR products designed to reduce greenhouse gas emissions by significantly reducing electricity usage, which minimizes pollution, without compromising quality. Epson encourages consumers to save energy, save money and save the environment by selecting ENERGY STAR products.

About Epson America Inc.

Epson America Inc. offers an extensive array of award-winning image capture and image output products for the consumer, business, photography, and graphic arts markets. The company is also a leading supplier of value-added point-of-sale (POS) printers and transaction terminals for the retail market. Founded in 1975, Epson America Inc. is the U.S. affiliate of Japan-based Seiko Epson Corporation, a global manufacturer and supplier of high-quality technology products that meet customer demands for increased functionality, compactness, systems integration and energy efficiency. Epson America, Inc. is headquartered in Long Beach, Calif.

# # #

*Black pages per minute based on text memo in Economy Mode on plain paper. Borderless color photo in Photo Mode on Epson Premium Glossy Photo Paper. Additional processing time may vary based on system configuration, software application and page complexity.

Note: Specifications subject to change. Epson and Epson Stylus are registered trademarks of Seiko Epson Corporation and Multimedia Storage Viewer is a trademark of Seiko Epson Corporation. BorderFree is a registered trademark of Epson America, Inc. Easy Photo Fix and Photo Fine are trademarks of Epson America, Inc. Epson Connection is a service mark of Epson America, Inc. Third party brand or product names are trademarks or registered trademarks of their respective holders.

Return to
Breaking News page