Steve's Digicams - Breaking News - Epson America 07/12/2004 Press Release




EPSON

Press Release - July 12, 2004



Epson Introduces the EPSON PhotoPC L-410 -- A Four Megapixel Digital Camera That Makes Taking and Printing Photos Fun and Easy

New Compact Digital Camera Features High-Speed Continuous Shooting in Addition to Unique PRINT Image Framer(R) Feature




Epson America, Inc. is once again focusing its efforts on capturing important memories with the introduction of the EPSON PhotoPC(R) L-410. The EPSON PhotoPC L-410 is a compact, four megapixel digital camera that incorporates high-speed continuous shooting, records video clips and offers a new creative feature called PRINT Image Framer, which adds fun frames to any photo with a touch of a button.

The EPSON PhotoPC L-410 is ideal for anyone that wants to capture important memories easily and quickly, without having to compromise quality. In addition to its 4.0 megapixel CCD sensor, this compact and sleek camera includes a 3x optical zoom and a 3x digital zoom, a 1.5 inch high-quality LCD screen and PRINT Image Matching(R) II technology for simply producing the best possible prints on PRINT Image Matching-enabled photo printers.

"Capturing and preserving memories is becoming more and more important to today's digital camera customer and the EPSON PhotoPC L-410 makes it simple and fun to take photos anytime and anywhere," said Daniel Oey, senior product manager, digital cameras, Epson. "With the many Epson photo printing solutions available today, customers can confidently print these precious memories knowing that they will look amazing for years to come."

Continuous Shooting with the EPSON PhotoPC L-410

Not only can the EPSON PhotoPC L-410 capture beautiful images, but it captures them fast with a new high-speed continuous shooting mode. The camera can capture up to three photos per second, at the highest resolution, until the user's optional, high-speed memory card is full. This feature is ideal for capturing a variety of activities, including outdoor events such as soccer or baseball games. The EPSON PhotoPC L-410 is also fully automatic for fast, point-and-shoot functionality and it has a manual mode for added control.




PRINT Image Framer

The EPSON PhotoPC L-410 incorporates a new creative feature, PRINT Image Framer (P.I.F.). P.I.F. is a feature that is specifically designed to work with select Epson Stylus Photo printers and the PictureMate personal photo lab. Essentially, this new technology gives customers the ability to add a frame to any image they choose simply by pressing the P.I.F. button on the back of the camera. Frames will not affect the original image and they can be added without having to connect to a computer. It's as easy as selecting a frame design from a selection of over 100 frames and choosing a photo. Frames can even be chosen before a photo is taken.

Customers who want more creative freedom can actually design their own frames by using the included software (PRINT Image Framer Designer) and can even personalize existing frames. The newly created frames can be uploaded to the camera using the included software (PRINT Image Framer Tools). This unique feature adds a fun and more creative way for customers to express themselves through their photos.

Convenient Printing with the EPSON PhotoPC L-410

In addition to the convenience of direct printing with P.I.F., the EPSON PhotoPC L-410 can also print one or more of the photos on the memory card without ever having to connect to a computer. With the camera's compatibility with Direct Print and USB-DP to select Epson printers, printing without a computer has never been simpler. The customer can even press a print button on the back of the camera to quickly and easily select images for printing. The EPSON PhotoPC L-410 also supports PRINT Image Matching II and Exif 2.2 (Exif Print).

Storage Capacity and Batteries

The camera includes built-in 16MB of memory, which gives customers the ability to take snapshots right away, but for those customers that require more storage, the EPSON PhotoPC L-410 supports SecureDigital(TM) memory cards up to 512 MB. The EPSON PhotoPC L-410 comes with one CR-V3 battery and also accepts two AA alkaline, Ni-Cd or NiMH batteries. An optional AC adapter will also be available.

Pricing and Availability

The EPSON PhotoPC L-410 will be available in late July for an estimated street price of through various camera specialty outlets, mail order, the Internet and on the Epson retail Web site (www.epsonstore.com). The camera carries a one-year warranty and is also supported by the EPSON Connection(SM), a customer support and technical assistance line. For more information on Epson and its products, call 1-800-GO-EPSON (1-800-463-7766) or visit the company's Web site at www.epson.com.

About Epson America, Inc.

Epson offers an extensive array of award-winning image capture and image output products for the consumer, business, photography and graphic arts markets. The company is also a leading supplier of value-added point-of-sale (POS) printers and transaction terminals for the retail market. Founded in 1975, Epson America, Inc. is the U.S. affiliate of Japan-based Seiko Epson Corporation, a global manufacturer and supplier of high-quality technology products that meet customer demands for increased functionality, compactness, systems integration and energy efficiency. Epson America, Inc. is headquartered in Long Beach, Calif.

About the Epson Group

The Epson Group increases its corporate value through its innovative and creative culture. Dedicated to providing its customers with digital image innovation, its main product lines comprise information-related equipment such as printers and projectors, electronic devices including displays, semiconductors and quartz devices, and precision products such as watches. Epson products are known throughout the world for their superior quality, functionality, compactness and energy efficiency.

The Epson Group is a network of over 88,036 employees in 111 companies around the world, and is proud of its ongoing contributions to the global environment and to the communities in which it is located. Led by the Japan-based Seiko Epson Corp., which is listed on the First Section of the Tokyo Stock Exchange, the Group had consolidated sales of 1,322 billion yen in fiscal 2002.



PhotoPC L-410 Specificatons

CCD Sensor 4.07 million effective pixels
(2304 x 1728 image resolution)
Resolution Modes 2304 x 1728 pixels
1600 x 1200 pixels
640 x 480 pixels
Rapid Fire Continuous Shoot Mode Take up to three pictures per second in continuous shot mode at (2304 x 1728) resolution up to the full memory card capacity
Lens 3x optical zoom 5.6 16.8mm (34 102 mm equivalent)
Epson Picture PRINT Image Framer (P.I.F.) Add frames to prints without connecting to a computer to personalize photos

Use frames at the time of capture or when you are ready to print

[XX] A variety frames ship with the camera

Additional frames available for download at www.epson.com

DPOF (Digital Print Order Format) Convenient print button can be used to print an index of all images or to select specific images and quantities for printing
Direct Print Technology Enables direct print to a variety of Epson printers including the EPSON Stylus Photo R200

USB-Direct print to the EPSON Stylus Photo R300, RX600 and PictureMate with included USB cable

PRINT Image MatchingFeatures PRINT Image Matching II ( P.I.M. II) for the best possible prints automatically with P.I.M. and P.I.M. II-enabled printers.

Compatible with Exif 2.2 (Exif Print)

Continuous Shoot Mode (requires optional memory card) Take up to three pictures per second in continuous shot mode at full resolution up to the full memory card capacity
Picture Storage Capacity [EPSON TO CONFIRM]
Built-in Microphone and Speaker Capable of recording 30 seconds of sound for personalized voice message
Audio and Video Clips Records and plays back 30 frames per second motion JPEG video clips selectable 640 x 480, 320 x 240 or 160 x 120
Color Level 24-bit color
Color Modes[EPSON TO CONFIRM]
Capture Modes Full Auto, program (landscape and portrait), manual, macro, continuous shoot, and 3x digital zoom
Optical Viewfinder Optical real-image viewfinder with power zoom and diopter
LCD Display 1.5-inch high quality LCD monitor
Auto-focus Range Normal: 19.7 in. to infinity
Macro Mode:  4.3 to 19.7 in.
Shutter Speed Electronic iris control shutter with mechanical shutter

Auto/Flash On     1/30 1/2000 second

Slow sync 1 1/2000 second

Flash OFF  1/2 1/2000 second

Manual exposure: 1/30 1/2000 second

Aperture F2.8, F4.9 Automatic and aperture-priority
Exposure Control Manual +/- 2 exposure value adjustment (0.5 EV increments)
White Balance Modes Auto/Daylight/Incandescent/Cloudy/Fluorescent/Mercury
Built-in Flash Range:  1.6 12.1 (wide), 1.6 6.9 (tele)

Modes: Auto, flash off, red-eye reduction, forced flash, slow synch

Sensitivity Equivalent to ISO 100/200/400
Self Timer 10 seconds and 2 seconds
Interface USB 2.0 Full Speed (up to 12Mbps) Mass Storage Class
Video Interface NTSC and PAL video output signal
Storage/Memory 16 MB internal memory

Supports Secure Digital (SD) memory card (up to 512 MB)

Software Included Epson PRINT Image Framer Designer and Tools, Windows 98 driver
Power1 CR-V3 battery (included)

Also accepts 2 AA sized batteries (alkaline, lithium, Ni-Cd and NiMH)

System Requirements Windows 98, Me, 2000 (Pro), XP (Home and Pro)

Macintosh 9.1, 9.2x, 10.2 or later

Dimensions 3.64" x 2.44" x 1.24" (W x H x D)
Weight 5.36 oz (without batteries and memory card)




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