Steve's Digicams - Breaking News - DIWA 03/18/2004 Press Release




DIWA

Press Release - March 18, 2004





DIWA Presents First Awards to Olympus and Casio at CeBIT 2004 in Germany


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Olympus celebrates DIWA gold awards during CeBIT

The Digital Imaging Websites Association (DIWA) was able to complete some unfinished business with Olympus on the opening day of the CeBIT Fair, Hanover, Germany, this week. Awarded DIWA gold medals for the Olympus E-1 and E-System innovation last month, CeBIT was the perfect venue to present Olympus its two prestigious gold medal award trophies.

Made from a unique polished black rock only found in Larvik, Norway, each trophy weighs approximately 3kg. On behalf of Olympus, the president of Olympus Imaging Systems Europe, Graeme Chapman and from Olympus’ Tokyo HQ, general manager marketing planning, Hirohide "Harry" Matsushita, received DIWA trophies from DIWA technical manager, Kai Thon and DIWA general manager, Ian Burley.

DIWA testers, using DIWA’s unique and detailed product test scoring procedures, collectively concluded that the Olympus E-1 digital SLR system camera merited a gold medal award. The groundbreaking and innovative Olympus E-System was also awarded a gold medal by DIWA.

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Casio receives DIWA silver medal trophy at CeBIT


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Last month Casio was awarded a Digital Imaging Websites Awards (DIWA) silver medal award for its QV-R40 compact digital camera. A presentation of the award certificate was made to senior Casio representatives at the recent PMA show in Las Vegas, but manufacturing of the special DIWA medal trophies wasn't completed until after PMA. The trophies are made from a unique polished black rock unique to Larvik, Norway.

With the recent arrival of completed DIWA Awards trophies, a presentation of Casio’s silver medal trophy was arranged on the Casio booth at the CeBIT Fair in Hanover during the show’s opening day.

Pictured during the presentation on the Casio booth are DIWA general manger, Ian Burley handing the 3kg trophy to Ricky Stewart, Casio Europe senior sales manager and Harald Schröder, Casio Europe marketing manager.

The Casio QV-R40, tested by DIWA member test sites using the association’s unique and detailed scoring system, reached a total score that merited a silver award, with image quality and ease of use making a significant contribution to the camera’s success.

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