Steve's Digicams - Breaking News - Concord 09/27/04 Press Release




Concord Camera

Press Release - September 27, 2004




Concord Camera Corp. Breaks Price Barrier With New Fashionable 3 Megapixel Digital Cameras At

Great looking products in fashionable colors – both optical and digital zoom versions

Concord 3346Z


Cologne, Germany – September 27, 2004 - Concord Camera Corp. ("Concord") (Nasdaq:LENS), a leader in award-winning, high-quality, affordably-priced digital cameras, unveiled today at Photokina a new line-up of trendy low-priced 3 Megapixel digital cameras, the Concord 3346z and 3043. With the introduction of these two new models, Concord Camera is leading the way to attract new digital camera buyers who favor stylish, easy to use 3 Megapixel cameras at ultra affordable prices.

Concord 3043 – Ultra Slim Metal Body, In Fashionable Colors

Priced at .99, the Concord 3043 is perfect for fashion-conscious consumers of any age seeking a portable, easy-to-use and stylish digital camera. With a less than 1" slim metal housing (20mm), the 3 Megapixel/4X digital zoom digital camera makes a fashion-statement in 3 of the most-popular color choices: red, blue, and silver. The camera is full-featured with 16MB internal memory and a SD card slot, a 1.8" color TFT LCD, and movie mode at VGA resolution up to 15 frames per second with sound. The webcam functionality will be especially popular on campus and with home Internet users. The camera features a 3 Megapixel CMOS sensor, but larger 4 Megapixel sized images can also be produced through in-camera interpolation.

Concord 3346z - 3X Optical Zoom for .99

Priced at around .99 (and promoted in select accounts during the holidays for as low as ), the Concord 3346z is perfect for the first-time buyer. The camera features a 3.1 Megapixel CMOS sensor, 3X optical/4X digital zoom (for total 12x zoom), 6MB internal memory, SD card slot for unlimited photo-taking possibilities, and is available in Champagne and Silver colors. The 7 pre-set scene modes make quality picture taking easy no matter the situation, and the AF assist lamp will lock in the focus even in the darkest conditions. With additional cool features, such as continuous shooting and AVI video mode, the consumer has everything needed to get started in digital photography -- all at a remarkably low price of .

The Concord 3346z and 3043 are expected to be available in November 2004. The Concord 3043 is priced at .99 and the Concord 3346z is priced at .99. All cameras include either 2 AAA batteries or 2 AA batteries (for 3346z), cables, a wrist strap, pouch and photo editing software. The cameras are compatible with Microsoft Windows 98SE, 2000, ME, XP and Mac OS X and higher. For more information, visit the Concord Camera Corp. website: www.concord-camera.com.

About Concord Camera Corp.

Concord Camera Corp. is a global developer, designer, manufacturer and marketer of high quality, popularly priced, digital, instant, Advanced Photo System (APS) and 35mm cameras. Concord markets its cameras worldwide under the trademarks POLAROID, JENOPTIK, CONCORD and CONCORD EYE Q through direct sales offices in the United States, Canada, Germany, Hong Kong, the United Kingdom, France and Japan and through independent sales agents. Products manufactured by Concord are manufactured in its vertically integrated manufacturing facilities in the People’s Republic of China. The POLAROID trademark is owned by Polaroid Corporation and is used by Concord under license from Polaroid. The JENOPTIK trademark is owned by Jenoptik AG and is used by Concord under license from Jenoptik AG. CONCORD and CONCORD EYE Q are trademarks and/or registered trademarks of Concord Camera Corp. in the United States and/or other countries.

Except for the historical matters contained herein, statements in this press release are forward-looking and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that forward-looking statements, including the statements regarding anticipated or expected results and the future introduction of new products, involve risks and uncertainties which may affect the Company's business and prospects, including the risks discussed under "Risk Factors" in the Company's Annual Report on Form 10-K for the fiscal year ended June 28, 2003 and subsequently filed reports. Any forward-looking statements contained in this press release represent our estimates only as of the date hereof, or as of such earlier dates as are indicated, and should not be relied upon as representing our estimates as of any subsequent date. While we may elect to update forward-looking statements at some point in the future, we specifically disclaim any obligation to do so, even if our estimates change.





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