Steve's Digicams - Breaking News - Concord 09/27/04 Press Release




Concord Camera

Press Release - September 27, 2004




Concord Camera Corp. Announces New Family Of Popular Priced 5 And 4 Megapixel Digital Cameras

5340z Boasts Large 2-inch Color LCD for Easy Viewing & Offers Great Value and Impressive Features for only

Concord 5340Z


Cologne, Germany, September 27, 2004 - Concord Camera Corp. ("Concord") (Nasdaq:LENS), a leader in award-winning, high-quality, affordably-priced digital cameras, announced today at Photokina their new family of low-cost, full-featured 5 and 4 Megapixel digital cameras with 3X optical zoom - the Concord 5340z and Concord 4340z. The products are targeted at cost-conscious consumers who want high quality, high resolution digital cameras and a comprehensive feature-set that gives users flexibility, greater ease-of-use, and quality results at an affordable price.

Concord 5340z

Housed in a stylish metal accented body and equipped with a 5.1 Megapixel CCD sensor and precision 3x optical zoom, the Concord 5340z produces high resolution pictures with sharp details and superb printing quality. Large sized images can also be taken through in-camera interpolation up to 8 Megapixels, and the cameraís powerful macro mode enables close-up shots as close as 10cm/3.9". Its large 2-inch TFT color LCD makes framing and sharing photos easier and more fun than ever. The Concord 5340z also takes high quality MPEG-4 movies with sound at QVGA resolution up to 30 fps. The camera offers 16 MB of internal memory and a SD card slot for unlimited photo-taking and is priced at .99.

Concord 4340z

The Concord 4340z is easy to use, fun and reliable. With its 4.2 Megapixel CCD sensor, the Concord 4340 takes high resolution images enabling print quality up to 11" x 14". The users can select to take larger sized images through in-camera interpolation. The camera offers a total of 12x zoom (3X optical/4X digital zoom) to bring distant scenes closer, while its powerful macro mode enables close-up shots up to 10 cm/3.9". The 4340zís video mode provides video capture at QVGA resolution up to 24 fps, with sound playback on a PC. The camera offers a selectable long shutter mode up to 8 seconds for users who want to take beautiful night shots and artful pictures of moving lights. The camera includes a self-portrait mirror in its design to provide worry free picture taking for self/group portraits with the user in the frame. The Concord 4340z is priced at .99.

The Concord 5340z and 4340z are expected to be available in November 2004 at suggested retail prices of .99 and .99 respectively through Concord retailers. Both cameras are compatible with Windows 98SE, 2000, ME and XP. The Concord 4340z is also compatible with Mac OS X and higher. The cameras will come with 2 AA Alkaline batteries, USB cable, wrist strap, pouch and MGI photo editing software. For more information, visit the Concord Camera Corp. web site: www.concord-camera.com.

About Concord Camera Corp.

Concord Camera Corp. is a global developer, designer, manufacturer and marketer of high quality, popularly priced, digital, instant, Advanced Photo System (APS) and 35mm cameras. Concord markets its cameras worldwide under the trademarks POLAROID, JENOPTIK, CONCORD and CONCORD EYE Q through direct sales offices in the United States, Canada, Germany, Hong Kong, the United Kingdom, France and Japan and through independent sales agents. Products manufactured by Concord are manufactured in its vertically integrated manufacturing facilities in the Peopleís Republic of China. The POLAROID trademark is owned by Polaroid Corporation and is used by Concord under license from Polaroid. The JENOPTIK trademark is owned by Jenoptik AG and is used by Concord under license from Jenoptik AG. CONCORD and CONCORD EYE Q are trademarks and/or registered trademarks of Concord Camera Corp. in the United States and/or other countries.

Except for the historical matters contained herein, statements in this press release are forward-looking and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that forward-looking statements, including the statements regarding anticipated or expected results and the future introduction of new products, involve risks and uncertainties which may affect the Company's business and prospects, including the risks discussed under "Risk Factors" in the Company's Annual Report on Form 10-K for the fiscal year ended June 28, 2003 and subsequently filed reports. Any forward-looking statements contained in this press release represent our estimates only as of the date hereof, or as of such earlier dates as are indicated, and should not be relied upon as representing our estimates as of any subsequent date. While we may elect to update forward-looking statements at some point in the future, we specifically disclaim any obligation to do so, even if our estimates change.





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