Steve's Digicams - Breaking News - Concord 02/20/2005 Press Release

Concord Camera Corp. Announces New "Impulse Buy" Line of 3 & 4 Megapixel Digital Cameras For Under

Orlando, FL, February 20, 2005 – Concord Camera Corp. ("Concord") (Nasdaq:LENSE), a leader in award-winning, high-quality, affordably-priced cameras, announced today a new line of digital cameras positioned as "Impulse Buys" at the Photo Marketing Association Trade Show (PMA). Designed to be the ideal camera for first time digital camera users as an excellent gift, Concord’s 3047 and 4042 take great pictures and are priced to sell at and respectively.

3 Megapixel Concord 3047 Super Slim Body

Priced at only .99, the 3 Megapixel Concord 3047 offers consumers unprecedented style and value -- with features only available in much more expensive cameras, including an all-metal housing, white balance and exposure settings, 4x digital zoom, AVI movie, burst mode, 1.5" color TFT LCD, and built-in 16MB of memory. With dimensions of .94" (width) x 2.3" (height) x 3.5" (length), the super slim Concord 3047 is ideal for on-the-go consumers. For added convenience, the Concord 3047 functions as a PC camera as well. The Concord 3047 is similar to the Concord 3043 (previously announced at Photokina 2004), but with a larger 1.8" LCD and more color choices and is available in Metallic Silver.

4 Megapixel Concord 4042 with Easy Power-Up

Priced at , the compact Concord 4042 4 Megapixel digital camera features a unique "quick click" sliding power-up button strategically located on the front of the camera that enables users to quickly turn the camera on, so that they never miss a great photo opportunity. The Concord 4042 combines a 4x digital zoom and a 1.5" color LCD with pre-set exposure and shutter settings for mistake-free photo lighting. The camera’s voice recording feature enables users to record voice memos on still images while shooting so they always remember who is in every shot. The Concord 4042 also takes MPEG movies with sound up to 15 frames per second that can easily be emailed to family and friends, comes with 16MB of internal memory, and is expected to be available in March 2005.

For more information, see the web site: www.concord-camera.com .

About Concord Camera Corp.

Concord Camera Corp., through its subsidiaries, is a global producer of popularly priced, digital, 35mm traditional and single use cameras. Concord markets its cameras under the trademarks POLAROID, EASYSHOT, CONCORD, CONCORD EYE Q and JENOPTIK. Concord sells and markets its camera products worldwide through direct sales offices in the United States, Canada, Germany, Hong Kong, the Peoples Republic of China, the United Kingdom, Japan and France and through independent sales agents. The Polaroid trademark is owned by Polaroid Corporation and is used by Concord under license from Polaroid. CONCORD, EASYSHOT, CONCORD EYE Q and ImageEnhance are trademarks and/or registered trademarks of Concord Camera Corp. in the United States and/or other countries. The JENOPTIK trademark is owned by Jenoptik AG and is used by Concord under license from Jenoptik AG. Learn more about Concord Camera Corp. at www.concord-camera.com.

Except for the historical matters contained herein, statements in this press release are forward-looking and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that forward-looking statements, including the statements regarding expected cost savings, our ability to meet customer demands and fulfill customer service obligations and anticipated or expected results and the future implementation of our strategic plan, in particular, the restructuring plan, cost-reductions initiatives and anticipated financial benefits of significantly reducing our reliance on internally designed and manufactured digital cameras and increasing the design and co-development of digital cameras with contract manufacturers, involve risks and uncertainties which may affect the Company's business and prospects, including the risks discussed under "Risk Factors" in the Company's Annual Report on Form 10-K for the fiscal year ended July 3, 2004 and subsequently filed reports. Any forward-looking statements contained in this press release represent our estimates only as of the date hereof, or as of such earlier dates as are indicated, and should not be relied upon as representing our estimates as of any subsequent date. While we may elect to update forward-looking statements at some point in the future, we specifically disclaim any obligation to do so, even if our estimates change.