Steve's Digicams - Breaking News - Casio 08/25/2004 Press Release


Press Release - August 25, 2004

Casio Announces New 7-Megapixel EXILIM PRO with 4X Optical Zoom

Top of the line in the EXILIM series of stylish digital cameras

Casio Exilim EX-P700

August 25, 2004, TOKYO, JAPAN – CASIO COMPUTER CO. LTD. today announced the EXILIM PRO EX-P700, a remarkable high-performance, high-resolution model in the EXILIM® range of digital cameras. The EX-P700 offers the operating ease users have come to expect from compact cameras, along with stunningly beautiful high-resolution images thanks to a 7.2 million pixel CCD imaging element and a full array of features that make photography a breeze.

The EXILIM CARD, ZOOM and PRO ranges of compact cameras are enjoying explosive popularity around the world owing to their unique combination of high performance and stylish design, using the very latest in high-density integration technology. Their compact size enables users to take them anywhere, anytime for truly satisfying and high quality picture taking.

Following in the footsteps of the EX-P600, which recently won the prestigious European Imaging and Sound Association’s (EISA) ‘Camera Of The Year 2004 – 2005’ award for digital compact cameras, the EX-P700 offers some additional improvements that make it an even more impressive, flexible package. New to the EXILIM PRO range is a 4X optical zoom (coupled with 4X digital zoom), combined with a large 2.0-inch LCD screen, offering users even more performance from the same body size. With its amazing 7.2 million pixel CCD and fast-response design, this high-end digital camera assures a new level of imaging capability. Its full array of functions and features, such as the Business Shot function that straightens distorted pictures automatically, also raise the bar one notch higher in terms of usability.

This camera truly closes the performance and usability gap between conventional compact cameras and full-sized models, giving enthusiasts and casual picture-takers alike the superior portability of an EXILIM camera with the breathtaking high-resolution images afforded by much more expensive fully-fledged professional-type models. The EX-P700 represents the best of both worlds in the realm of digital photography.

Casio Exilim EX-P700


  • Ultra high-resolution 7.2 million pixel CCD with 4X optical zoom The stylishly designed stainless steel body houses an ultra high-resolution 7.2 million pixel CCD imaging element and high-performance Canon 4X optical zoom lens to deliver photo quality on par with professional-type digital cameras.

  • Comprehensive high-speed design Thorough attention to faster response throughout the operation cycle in all areas of design has resulted in a start-up time of approximately 2.0 seconds and a 0.01 second release time lag. The EX-P700 also features a high speed continuous shooting function that can take 3 photos per second up to 5 photos.

  • New high-performance functions

  • Flash Assist -- Operates during flash photography to compensate for underexposure in areas which are not reached by flash

  • Auto Macro -- Automatically switches between Macro mode and AF mode

  • Business Shot -- – Business Shot function compensates for photos taken at an angle and records them as though taken from straight ahead

  • Icon Help -- Uses pop-ups to guide the user during the switching of settings

  • Advanced imaging features

  • Auto Bracketing -- Exposure, white balance and focus position are quickly set with a single press of the shutter. In addition, the multi-bracketing feature enables a variety of shots with different color effects to be taken in combination with the rapid shooting function.

  • Quick Response -- Manual shooting is made easier with the large 2.0" high-definition TFT LCD screen, which clearly displays all necessary information about shooting and effects. Manual settings can be easily changed on-screen for quicker shooting.

EXILIM ZOOM EX-P700 General Features

  • Advanced image noise reduction processing for improved image quality, especially when shooting at night.

  • Built-in speaker for voice recording and audio snapshot playback, as well as movies with audio.

  • High-speed startup – the camera is ready to shoot about 2.0 seconds after power is turned on (with flash off).

  • A release time lag of only 0.01 second. The image starts to be recorded virtually as soon as the shutter is pressed.

  • Multi-Auto Focus for automatic selection of the optimum focus point location from a 7 point multi-focus area. Free Auto Focus for selecting your own desired focus point location.

  • Manual Assist gives a sample picture of the effect of changes in the manual settings.

  • High-speed playback scrolls at 0.1 second per image for faster and easier image searches.

  • Large 2.0-inch TFT LCD scratch-resistant acrylic panel monitor.

  • EX-FINDER graphically displays the picture information via the LCD display

  • RGB Histogram creates a histogram in red, green, or blue separately for the optimum picture balance.

  • The Best Shot Mode accesses 27 camera setups in an instant. Simply select a sample scene similar to the image you want, and exposure compensation, white balance, and other settings are configured automatically.

  • Select the Bulb photography mode, which takes a continuous exposure, and use the included remote control to take perfect pictures without the blurriness.

  • Synchro-terminal enables the connection of an external flash device.

  • Full-month calendar screen shows a thumbnail of the first image recorded on each date.

  • Slide Show function lets you enjoy a picture show right on the camera’s LCD display.

  • The Alarm function sounds an alarm and displays a specified image at a preset time. A voice message can also be selected to play back at the alarm time.

  • World Time lets you select one of 162 cities in 32 time zones around the world as your home time. When traveling to another time zone, simply select the applicable city, and time and date settings are adjusted automatically.

  • Triple Self-timer records three consecutive images, so you can select and keep the best one.

  • The camera stores images in a Web browser-viewable format that allows you to browse images in an on-screen album.

  • Internal 8.9MB flash memory, with a card slot that supports use of an SD memory card or MMC (memory card not included).

  • Favorites folder lets you store your favorite or private images so they are not displayed during normal playback.

  • Connects directly to PictBridge and USB DIRECT-PRINT compatible printers.

  • Complies with ExifPrint (Exif 2.2) and PRINT Image Matching III.
* For further information on "USB Direct-Print" compatible printers, please contact: Regional Epson Sales Companies.

EX-P700 Specifications

Recording Element1/1.8-inch square pixel primary color CCD (7.41 million total pixels; 7.2-million effective pixels)
Image File Record Formats
Snapshots: JPEG (Exif. Ver. 2.2), DCF standard, DPOF compliant
Movies: AVI (Motion JPEG), Audio: WAV (Monaural)
Recording MediaBuilt-in flash memory (approx. 8.9 MB recordable area), SD memory card/MMC compatible
Recorded Image SizesSnapshots: 3072 X 2304 / 3072 X 2048 (3:2) / 2304 X 1728 / 1600 X 1200 / 1280 X 960 / 640 X 480 pixels
Movies: 320 X 240 pixels
Recorded File Sizes
 Image size
Resolution /
recording time
File sizeBuilt-in memory
64MB *1
2.2 MB
1.1 MB
20.3 MB
190 KB
140 KB
90 KB
900 KB
Movies320x240Recording time: unlimited*2Approx.
29 sec.
3 min.
20 sec.
Audio-Recording time: unlimited*2Approx.
4 KB/sec.
38 min.
4 hr. 20 min.
*1 when using a Panasonic 64MB card
*2 limited only by the battery life and the available memory 
ResolutionFine / Normal / Economy / TIFF
LensCanon Lens (8 lenses in 7 groups, including aspherical lens) F2.8(W) to 4.0(T); f=7.1(W) to 28.4(T)mm (equivalent to approximately 33.0 to 132.0 mm when converted to 35mm film), lens barrier included
Zoom4X optical zoom; 4X digital zoom (16X total when optical and digital zooms are used in combination)
FocusingPhase differential sensor AF/ Contrast type AF (selectable between spot, 7-point multi, free AF area switching, continuous AF); macro mode; infinity mode; manual focus
Focus Range
Normal: 40cm to 8 ; Macro: 10 to 50cm
Exposure Control
Metering: Multi-pattern by imaging element
Control: program; aperture; shutter speed; manual exposure; AE lock
Exposure Compensation: -2EV to +2EV (in 1/3EV increments)
ShutterCCD electronic / mechanical shutter; 60 to 1/2000 shutter speed (manual exposure); BULB
Aperture10 stage aperture; F2.8 to F8.0
White BalanceAuto / Fixed (7 modes) / Manual
SensitivityAuto / ISO 80 / ISO 160 / ISO 320 / ISO 640
Recording FunctionsSnapshot / audio snapshot (up to 30 seconds); high speed continuous shooting (3 shots / second, max. 5 shots); Auto Bracketing (AE/WB/AF); Multi Bracketing (color/portrait/sharpness/saturation/contrast); Macro; Best Shot, Movie with audio; voice recorder; Business Shot; Auto Macro; Flash Assist; Icon Help
Self-timer10 seconds or 2 seconds; Triple Self-timer; Remote control; 2 second remote control self timer
Built-in FlashFlash Modes: Auto, Flash On, Flash Off, Red Eye Reduction
Approximate Range: 0.4 to 3.6 meters (W); 0.4 to 2.5 meters (T)
FinderLCD Monitor; Optical zoom finder
ViewfinderMonitor screen and optical viewfinder
Monitor Screen2.0-inch high-definition TFT color LCD, 115,200 pixels (480×240)
Timekeeping FunctionsDate and time recorded with image data; auto calendar up to 2049
World Time162 cities (32 time zones); city names; date and time; summer time (daylight saving time)
Input/Output TerminalsExternal power (DC IN); USB/AV connection (NTSC/PAL compliant); External flash sync terminal
Power RequirementsProprietary lithium ion rechargeable battery / AC adapter
Battery lifeApprox. 200 snapshots (CIPA standard)
Continuous recording: approx. 440 snapshots (approx 1 hr. 50 min.) *
*recording wide / tele alternatively each 15 secs, LCD on, flash off
Continuous playback: approx 3 hr. 40 min. (still photos)
Continuous recording: approx 3 hr. 30 min. (voice recording)
Dimensions97.5(W) x 67.5(H) x 45.1(D) mm (excluding projections, thinnest point 26.1 mm)
WeightApproximately 225g (excluding batteries and accessories)
Bundled AccessoriesLithium Ion rechargeable battery; Battery charger; Card remote control; USB cable; AV cable; Strap; CD-ROM
Optional AccessoriesWide/Tele conversion lens adaptor set; proprietary lithium ion battery; battery charger, AC adaptor
EXILIM is a registered trademark of CASIO COMPUTER CO. LTD.
CANON is a registered trademark of Canon Inc.
Any other company or product names are registered trademarks or trademarks of those companies.

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