Steve's Digicams - Breaking News - Casio 08/24/2004 Press Release


Press Release - August 25, 2004

Casio Announces World's Smallest Optical Zoom Digital Camera

World’s First Ceramic Lens Debuts In Stylish and Elegant "EXILIM CARD" EX-S100 Featuring 3.2 MP CCD and 2.8X Optical Zoom

Casio Exilim EX-S100

DOVER, NJ, August 25, 2004 – Casio, Inc., in conjunction with its parent company, Casio Computer Co., Ltd., Tokyo, Japan, announces the release of the world’s smallest* digital camera with an optical zoom (2.8X), the EXILIM CARD EX-S100. The camera and its lens owe their exceptionally compact packaging to another world’s first – the application of ceramic Lens technology providing a great advance in optical quality with even greater strength than glass.

*As of August 25, 2004

"In 2002, Casio launched the first EXILIM digital camera, an ultra-thin business card- sized model with superior portability and highly responsive operation. Casio’s highly- portable camera – which enabled photography for any occasion, anytime, anywhere – had a huge impact on the digital camera market overnight, helping the ultra-slim genre become a major segment of its own." said John Clough, president of Casio, Inc. "Since that first EXILIM, Casio has continued to create even thinner cameras with more rapid responsiveness and superior performance, creating an EXILIM lineup that has expanded to become a trend- setting force in the marketplace. The new EXILIM CARD EX-S100 is the latest breakthrough model in the line."

The new EXILIM CARD EX-S100 was developed to be the flagship model of the series, and as such, embodies all the brand concepts. Key features of the EX-S100 include use of the world’s first transparent ceramic lens in an ultra-slim 2.8X optical zoom lens unit, and Casio’s proprietary EXILIM Engine, an ultra-compact image processing LSI module that enables the camera to achieve high-image quality, high-speed operation and low power consumption – all within an extremely slim and compact body package. As a result, the EX- S100 is the world’s smallest optical zoom-equipped digital camera, with a volume of just 79 cc and very compact measurements of 3.46" x 2.24". Moreover, it is only .66" thick, and just .56" at the thinnest point.

The EX-S100 features a stainless steel body, a hallmark of the EXILIM CARD series, which has been polished to a brilliant shine through a special process. It is created entirely of metal, right down to the screws, for a true feeling of high quality. The front of the camera features a stylish theme of circular patterns that highlight the shape of the lens, while the back of the unit features a more square look that matches the impressively large 2.0-inch LCD screen. In keeping with the distinctive form of the other models in the EXILIM CARD series, the lens area itself protrudes slightly from the body of the camera.

With a 3.2 Megapixel CCD for superior high-resolution photo imaging, a unique quick- response design, and a Best Shot function that makes it easier to capture desired scenes, CASIO has again proven that it is the leader in ultra-compact cameras that offer astonishingly advanced performance.

Casio Exilim EX-S100


2.8X Optical Zoom

  • 2.8X optical zoom lens using the world’s first transparent ceramics

  • 3.2 Megapixel CCD

Only .66" ‘thin’ – stylish body that’s the size of a business card

  • Ultra-thin zoom lens unit and cutting-edge technology packed into a body just .66" in thickness – only .56" at the thinnest point.

  • Large 2.0-inch digital interface TFT LCD screen for easy viewing

  • Stainless steel body common to all EXILIM CARD series cameras

  • Ex Fine Blast Treatment surface processing for a brilliant and attractive body

  • Simple and timelessly beautiful body shape

  • Easy-to-use operation buttons based on a square design concept

  • All-metal construction from body and lens down to the screws for a true feeling of high quality

Comprehensive design approach for rapid response

  • The camera automatically switches to Auto Pan Focus when the shutter is pressed rapidly

  • Rapid start-up allows pictures to be taken approximately 1.4 seconds* after the power is turned on

  • Images are recorded approximately 0.01 seconds* after the shutter is released

  • High-speed operation; images can be taken at approximately 1.2 second intervals, with image playback of approximately 0.1 seconds between photos when scrolling

  • Direct On function for one-touch operation of picture taking or playback modes
*With the flash off

Other features

  • Business Shot function compensates for photos taken at an angle and records them as if taken from straight ahead

  • Best Shot function allows settings to be selected using sample scene images

  • Auto Macro function enables automatic switching between Macro and AF modes

  • Flash Assist function provides exposure compensation for areas not reached by the flash

  • Icon Help function uses pop-ups to guide the user when switching settings

  • Noise Reduction Processing makes night scenes more beautiful

  • USB cradle also functions as a battery charger and photostand

EXILIM is a registered trademark of CASIO COMPUTER CO. LTD. Any other company or product names are registered trademarks or trademarks of those companies.

Casio, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan. Casio, Inc., markets calculators, keyboards, digital cameras, mobile presentation devices, portable color TVs, timepieces (Wrist Technology), cash registers and other consumer electronic products. Casio, the unexpected extra – for more information visit our web site at

EX-S100 Specifications

Recording Element1/3.2-inch square pixel primary color CCD
(3.34 million total pixels; 3.2 million effective pixels)
File Record Format
Snapshots :JPEG (Exif. Ver. 2.2), DCF standard, DPOF compliant
Movies :AVI (Motion JPEG), Audio: WAV (Monaural)
Recording MediaBuilt-in flash memory (9.3 MB image recordable area), SD memory card/Multi Media card compliant
Recorded Image Sizes
Snapshots : 2048 X 1536 / 2048 X 1360 (3:2) / 1600 X 1200 / 1280 X 960 / 640 X 480 pixels
Movies :320 X 240 pixels
Recorded File Sizes
SnapshotsImage size
Resolution /
recording time
File sizeBuilt-in memory
Movies320x240Recording time: unlimited*2Approx. 300KB/sec.
30 sec.
3 min.
20 sec.
Audio-Recording time: unlimited*2Approx.
39 min.
4 hr.
20 min.
*1 when using a Panasonic 64MB card
*2 limited only by the battery life and the available memory
Lens6 lenses in 5 groups, including transparent ceramic lens; F4.0(W) to 6.6(T); f=4.8(W) to 13.5(T) mm (equivalent to approximately 36 to 102 mm when converted to 35mm film)
Zoom2.8X optical zoom; 4X digital zoom (11.2X total when optical and digital zooms are used in combination)
FocusingContrast type AF (selectable between spot, multi); pan focus; macro mode; infinity mode; manual focus
Focus Range
Normal: 40cm to 8 ; Macro: 17 to 50cm
Exposure Control
Metering : Multi-pattern by imaging element
Control :Program AE
Exposure Compensation :-2EV to +2EV (in 1/3EV steps)
ShutterCCD electronic / mechanical shutter; 4 to 1/2000 shutter speed (including night mode)
ApertureAuto; F4.0 / F8.0* Automatic switching
*brightness conversion F values
White BalanceAuto; Fixed (6 modes); Manual
SensitivityAuto; ISO 50 / ISO 100 / ISO 200 / ISO 400
Recording FunctionsSnapshot; audio snapshot; movies with audio; Best Shot; Auto Macro; Business Shot; voice recorder; Flash Assist; Icon Help; sharpness/color saturation/contrast/flash intensity settings
Self-timer10 seconds or 2 seconds; Triple Self-timer
Built-in FlashFlash Modes: Auto, Flash On, Flash Off, Red Eye Reduction
Approximate Range: 0.4 to 2.5 meters (W); 0.4 to 1.5 meters (T)
ViewfinderLCD screen
Monitor Screen2.0-inch digital interface TFT color LCD, 84,960 pixels (354x240)
PlaybackZoom display (4X); 9 picture display; calendar; Photostand function
Timekeeping FunctionsDate and time recorded with image data; auto calendar up to year 2049
World Time162 cities (32 time zones); city names; date and time; daylight saving time
Other featuresRGB histogram display; grid display; album function; favorites folder
Input/Output TerminalsUSB cradle terminal
BatteryLithium-Ion rechargeable battery
Battery lifeApprox. 180 snapshots (CIPA standard)
Continuous recording: approx. 540 snapshots (approx 1 hr. 30 min.)
*recording wide / tele alternatively each 10 secs, LCD on, flash off
Continuous playback: approx 2 hr. 30 min. (still photos)
Continuous recording: approx 2 hr. 30 min. (voice recording)
Dimensions88(W) x 57(H) x 16.7(D) mm (excluding protrusions, thinnest point 14.2 mm)
WeightApproximately 113g (excluding battery and accessories)

Bundled Accessories

Lithium-Ion rechargeable battery; USB cradle; USB cable; AC adapter; Strap; CD-ROM

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