Steve's Digicams - Breaking News - Casio 01/08/2007 Press Release


Press Release - January 8, 2007

Casio Introduces the World’s Slimmest Digital Camera with a 7X Optical Zoom Lens

Motion Analysis Technology Reduces Photo Blur, Enables Auto Tracking AF Function and Built-in Camera Shake Compensation Uses Mechanical CCD Shift Technology

LAS VEGAS, NV, January 8, 2007 – Casio, Inc. and its parent company Casio Computer Co., Ltd., announced today the release of the 7.2-megapixel EXILIM Hi-ZOOM EX-V7, the most powerful zoom in the stylish EXILIM® series of compact digital cameras. This new model is the world’s slimmest digital camera with a 7X optical zoom lens*. Thinness is a defining quality in the EXILIM line, and the EX-V7 is no different as it easily fits in a shirt pocket or small purse.

In recent years, a number of compact, high-performance digital cameras have appeared on the market, but the trade-off between zoom power and camera size was evident in those models. Users who wanted to capture subjects at a distance were forced to buy bulkier cameras while other consumers sacrificed zoom for portability.

"The newest edition to the EXILIM line, the EX-V7, solves this problem, giving users the best of both worlds," said Bill Heuer, Senior Vice President of Casio’s Digital Imaging Division. "It’s an exceptionally portable, great-looking digital camera with a powerful zoom lens — just what the world has been waiting for."

The new camera also introduces an innovative function for reducing photo blur, made possible by Casio’s mechanical CCD shift technology. It also combines Casio’s well-received Anti Shake DSP, which reduces blur due to shaky hands or a moving subject by using higher ISO sensitivity and faster shutter speeds, with new motion analysis technology that uses the most appropriate ISO sensitivity and shutter speed to capture a moving photo subject. Even at high zoom settings, the EX-V7 reduces most occurrences of image blur. Everyone from first-time photographers to seasoned professionals will love this latest photographic marvel from Casio.

* As of January 8, 2007, for digital cameras with a zoom ration of 7x or above. Based on a Casio survey.

Exclusive to the Casio EXILIM line of digital cameras in the U.S., is the eBay® Best Shot mode. The eBay Best Shot mode is one of 33 Best Shot Modes featured in the EX-V7. eBay Best Shot takes photos at a size that is image optimized for display on eBay, allowing picture takers to more quickly and easily create photos for selling items on eBay. eBay Best Shot mode also includes Auto Macro, an ideal setting for capturing images of small items such as jewelry, tags, etc., thus automatically adjusting the focus from acquiring fine details in close up shots to capturing large items from a distance. eBay Best Shot mode allows users to capture optimized images at an ideal size for eBay. For ease of use, eBay photos are stored in a special eBay directory.

The EXILIM Hi-ZOOM EX-V7 will have a suggested retail price of .99 and will be available at retail in March.

Main features

  • The world’s slimmest* digital camera with a 7X optical zoom lens, as stylish as any EXILIM
    • 59.8 mm high, 95.5 mm wide, and 25.1 mm thin (20.8 mm at the thinnest part)
    • Incorporates a cutting-edge, non-protruding 7X internal optical zoom lens.
    • Offers 10X-equivalent zoom without loss of picture quality (in 3.0-megapixel mode).

  • Four blur reduction technologies with new CCD shift system
    • New CCD shift system actually mechanically compensates for camera shake.
    • Automatically analyzes the velocity and vector of a moving subject and sets the most appropriate ISO sensitivity and shutter speed.
    • Anti Shake DSP reduces blur due to shaky hands and subject movement, using high shutter speeds and high sensitivity settings.
    • Electronic camera shake compensation function eliminates blur when shooting in movie mode.

  • Newly designed EXILIM Engine 2.0 image processor
    • "Auto Tracking AF" function follows moving subjects, keeping them continuously in focus until the photo is taken.
    • Tonal control lets users keep bright areas of the scene bright by limiting the occurrence of dark pixels.
    • Offers ability to selectively eliminate noise in designated color regions, such as the sky.
    • Boasts faster image processing functions that enable instantaneous color correction or angle adjustment.

  • High-quality movies using next-generation H.264 video encoding method
    • Creates movies at high compression ratios that save storage space.
    • Records about 1.5 times longer, with the same capacity and same picture quality as conventional MPEG-4.**
    • Silent lens motion enables optical zooming while recording movies in stereo sound.
    • Records 16:9 wide-aspect movies compatible with wide-screen TVs.
* As of January 8, 2007, for digital cameras with a zoom ratio of 7x or above. Based on a Casio survey. ** Casio comparison, at Normal picture quality setting.

EXILIM Hi-Zoom EX-V7 Specifications

Effective Pixels7.20 million
Imaging Element1/2.5-inch square pixel color CCD (total pixels: 7.41 million)
Image File FormatStill images: JPEG (Exif Version 2.2), DCF standard, DPOF compliant
MoviesH.264/AVC, MOV format (Motion JPEG AVI format when the image quality setting is "LP")
AudioWAV (stereo)
Recording MediaBuilt-in flash memory (image area: 11.6 MB), SDHC Memory Card / SD Memory Card / Multimedia Card compatible
Image Size (Pixels)Still images: 3072×2304, 3072×2048 (3:2), 2560×1920, 2048×1536, 1600×1200, 640×480
Movies848×480 (UHQ Wide/HQ Wide), 640×480 (UHQ/HQ/Normal), 320×240 (LP)

Data Size:

Image size (pixels)
Image quality/
recording time
File size
Built-in memory
(11.6 MB)
SD Memory
256MB *1
Still Images



4.3 MB/
2.31 MB/
1.57 MB

2 shots/
5 shots/
7 shots

56 shots/
105 shots/
155 shots

640 x 480


330 KB/
190 KB/
140 KB

35 shots/
61 shots/
84 shots

738 shots/
1282 shots/
1740 shots

640×480 (UHQ)

Maximum Recording Time per File
(4 GB)*2

6.0 Megabits per Second
(30 frames/second)
16 seconds
5 minutes,
35 seconds
848×480 (UHQ Wide)
7.2 Megabits per Second
(30 frames/second)
13 seconds
4 minutes,
38 seconds
640×480 (HQ)
3.0 Megabits per Second
(30 frames/second)

32 seconds

11 minutes,
15 seconds

(HQ Wide)

3.6 Megabits per Second
(30 frames/second)

27 seconds

9 minutes,
21 seconds

640×480 (Normal)

1.5 Megabits per Second
(30 frames/second)

1 minute, 
5 seconds
22 minutes,
28 seconds
320×240 (LP):
Motion JPEG

2.4 Megabits per Second
(15 frames/second)

39 seconds

13 minutes,
34 seconds

*1. When using Panasonic (Matsushita) 256 MB card. 
*2. Within limits of memory and battery life.

Operating Speed:  Power on to first shot: approximately 1.2 second*3
Shutter release time lag: Approximately 0.008 second*3
Image playback: 0.1 second/image
Shot to shot time: Approximately 1.0 seconds*3*4
Continuous shutter: Approximately 0.7-second intervals*4
High-speed continuous shutter and Rapid Flash: approximately 3 frames per second
*3. With built-in flash off
*4. With image size set at 3072x2304 and using normal image quality
Lens/Focal Distance:F3.4 to 5.3, f=6.3 to 44.1mm (equivalent to approximately 38 to 266mm on a 35mm film camera), 12 lenses in 9 groups, including aspherical lens
Zoom:7X optical zoom, 4X digital zoom (Image size: 3072x2304 pixels, 28X in combination with optical zoom)
Focusing: Contrast Detection Auto Focus,
Focus Modes: Auto Focus, Macro Mode, Infinity Mode, Manual Focus 
AF Area: Spot, Multi or Tracking; with AF assist lamp
Approximate Focus Range: Auto Focus: 11.81"*5 to 8, Macro:  3.94" to 15.75"*5, Infinity Mode: 8, Manual Focus: 3.94"*5 to 8*5. Range is affected by optical zoom.
Exposure Control:Metering: Multi-pattern, center weighted, spot by imaging element
Exposure: Program AE, Shutter Speed Priority AE, Aperture Priority AE, Manual Exposure
Exposure Compensation: -2EV to +2EV (in 1/3EV steps)
Shutter:CCD shutter, mechanical shutter
Program AE: 1/2 to 1/800 second*6, Aperture Priority AE: 1 to 1/800 second*6, Shutter Speed Priority AE and Manual Exposure: 60 to 1/800 second*6, 
*6. Shutter speed range may be different depending on the BEST SHOT scene.
Aperture: F3.4/4.6/9.2*7; auto switching
*7. Using optical zoom causes the aperture to change. F9.2 is the aperture when an ND filter is being used.
White Balance:Auto, fixed (6 modes), manual
Sensitivity:Still images: Auto*8, ISO64, ISO100, ISO200, ISO400, ISO800
Movies: Auto
*8. Maximum sensitivity is ISO1600 when "High Sensitivity" BEST SHOT scene is selected.
Recording Functions:

Still images; still images with audio (maximum around 30 seconds); macro; self-timer; continuous shutter (normal speed, high speed, rapid flash), BEST SHOT, movies with audio (Normal Movie, Short Movie, Past Movie, Movie BEST SHOT), voice recording

Self-timer:10 seconds, 2 seconds, Triple Self-timer
Built-in Flash:Flash Modes: Auto, On, Off, Soft Flash, Red Eye Reduction
Flash Range: approx.  .3’ to 7.2’ (W), approx.  3.3’ to 4.6’ (T)
Rapid Flash: approx. 1.3’ to 6.9’ (W), approx.  3.3’to 4.6’ (T)
Monitor Screen:2.5-inch TFT color LCD, 230,400 pixels (960×240)
Timekeeping Functions:Date and time: Recorded with image data; Auto Calendar: To 2049
On-image time stamp function
World Time:162 cities in 32 time zones, City name, date, time, summer time
Input/Output Terminals:USB cradle connector, USB2.0 (Hi-Speed) compatible
Microphone: Stereo
Speaker: Monaural
Power Requirements:Rechargeable lithium ion battery (NP-50) ×1
Battery life:Approx. 240 still images*9 (CIPA Standards)
Continuous playback: approx 6 hr. (still images)
Continuous recording: approx 1 hr. 40 min. (movie)
Continuous recording: approx 4 hr. 20 min. (voice recording)
*9. Auto Mode, standard brightness monitor setting
Dimensions:3.76" (W) x 2.35" (H) x 1.0" (D) (excluding projections,   .82" at thinnest part)
Weight:Approximately 5.26 oz (excluding battery and accessories)
Bundled Accessories:Rechargeable lithium ion battery, USB cradle, USB cable, AV cable, Special AC adaptor, AC power cord, strap, CD-ROM

Specifications subject to change without notice.

EXILIM is a registered trademark of Casio Computer Co., Ltd. Any other company or product names are registered trademarks or trademarks of those companies.

Casio, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipments solutions, established in 1957.  Casio, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products.   Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products.  For more information, visit

Return to
Breaking News page