Steve's Digicams - Breaking News - Canon 9/14/2006 Press Release




Canon

Press Releases - September 14, 2006



CANON COMBINES TOP-TIER TECH AND CLASSIC CAMERA DESIGN INTO LINE LEADING 10-MEGAPIXEL POWERSHOT G7 DIGITAL CAMERA





LAKE SUCCESS, N.Y., Sep. 14, 2006 Ė Canonís PowerShot G7 digital camera, the new flagship of Canonís ever popular fleet of PowerShot digital cameras will be sailing into stores beginning in October, equipped with a boatload of Canonís newest technological achievements and user-friendly features and carrying an estimated selling price of .99.* Designed to delight even the most die-hard photo enthusiast, the 10-megapixel PowerShot G7 digital camera continues the tradition of imaging excellence, innovation and ease of use that began when the PowerShot G1 was introduced a mere six years ago.

Compact and comfortable to hold, handle and use, the PowerShot G7 digital camera is an aesthetic treat as well, harking back to the look and feel of classic Canon cameras. From its retro "wet black matte finish," leather-toned grip and the detailed knurling and analog-style "click-click" of the cameraís top side ISO Speed Dial and Shooting Mode Dial, to the stylish metallic accents of the bodyís aluminum-finish parts and metallic-finish bayonet ring, this PowerShot G7 conveys a sense of "camera-ness" rarely encountered in the world of digital photography. Photo panache and feel appeal not withstanding, the PowerShot G7 remains true to the G-Class tradition by offering an array of the industryís advanced photographic features.

"In the PowerShot G7 we have created the ultimate prosumer compact digital camera for the discerning hobbyist, the photo enthusiast and for those who require uncompromising photo quality for business and industrial applications," states Yukiaki Hashimoto, senior vice president and general manager of the consumer imaging group at Canon U.S.A., Inc. "Faster, more responsive, more efficient and easier to use, thanks to Canonís proprietary new DIGIC III image processor and a newly enhanced and intuitive user interface, the PowerShot G7 digital camera also offers users a greater level of creative control and flexible shooting options than ever before."

The Eyes Have It

The "brain" of the new camera is DIGIC III, the newest iteration of Canonís ultra-efficient (and proprietary) image processor. Making its debut on the PowerShot G7 digital camera (along with Canonís three newest Digital ELPH models) the DIGIC III chip accounts for the cameraís higher performance levels including faster start up, autofocus and shutter response times, and of course, improved image quality and more efficient power consumption; resulting in extended battery life under typical shooting conditions.

Whatís more, thanks to the DIGIC III chipís more aggressive noise reduction, the PowerShot G7 digital camera is able to shoot at ISO equivalent speed ratings from 80 to as high as 1600. This increased sensitivity at the top-end allows users to select faster shutter speeds, significantly reducing camera shake and subject blur during hand held low-light photography.

With Canonís new Face Detection AF/AE technology (working in concert with Canonís 9-point Autofocus system), the camera can detect, lock on and track up to nine human faces in a scene simply by pressing the shutter button halfway. The face detection algorithm automatically prioritizes and selects the optimum subject and not simply the closest face (based on Canonís Intelligent Scene Analysis/iSAPS technology). It will then optimize the focus and exposure to ensure the best possible results for even easier picture taking moments.

Reflections in an Image Stabilized Glass Eye

True to Canonís tradition of optical excellence, the PowerShot G7 digital camera is equipped with a fast and sharp f/2.8-4.8 6X optical zoom lens (35-210mm, 35mm equivalent). Canonís specialized SR coating augments the all glass lens, the first time this lens coating technology has been applied in a compact digital camera. In combination with the lensí aspherical elements, the SR coating helps reduce flare and ghosting, delivering a cleaner image to the cameraís CCD sensor in the process. The precision lens also features an extreme macro setting that focuses down to one centimeter.

The PowerShot G7 digital camera also features a Lens-Shift type optical image stabilization system that can help defeat the effects of camera shake in low light situations, or while shooting handheld. This optical image stabilization system is based on advancements made in the development of Canonís EF lenses and video lenses. Unlike electronic or "digital image stabilization systems" that typically degrade image quality, the PowerShot G7 digital cameraís lens shift-type preserves maximum optical performance while providing up to three stops of shake correction in shutter speed equivalent.

The PowerShot G7 digital cameraís new 1.4x/2.3x, onboard, digital tele-converter achieves the digital equivalent of having an actual teleconverter lens attached to the camera. The camera also offers a new Safety Zoom that enables non-stop digital zoom operation at reduced resolution settings up to the maximum magnification possible before the image begins to degrade. Optional optical wide-angle (WC-DC58B), telephoto (TC-DC58C) and close-up (58mm 250D) supplementary lenses are also available for the PowerShot G7 digital camera.**




Admiring the View

The PowerShot G7 digital camera is equipped with a newly enhanced, 2.5- inch color LCD screen with approximately 207,000 pixels, a wide viewing angle and 15 brightness settings making it easier to read the display menus and easier to preview and review subjects and scenes. Adding to the ease of composing a picture in the proper print proportion, the PowerShot G7 is appointed with optional grid lines and a 3:2 aspect ratio print display overlay. Simply put, this convenient composition guide overlays horizontal gray bars at the top and bottom of the LCD screen so that photographers can compose and shoot their images in the proportion best suited to the print size they wish to make (typically 4"x 6").

Making Special Scenes

When it comes to special scenes, the PowerShot G7 camera makes a quantum leap over its predecessor with the addition of 13 new modes for a variety of scenic shooting situations. Notable among the special scene modes (which include portrait, night snapshot, kids & pets, indoor, foliage, snow, beach and fireworks settings etc.) are the new ISO 3200 and Aquarium settings that permit low light, no-flash photography in situations where using a flash would ruin a picture by bouncing back off aquarium glass or other reflective surfaces. For those whose photographic passions take them beyond the waterís edge and beneath its surface, the PowerShot G7 camera also has an underwater special scene mode. In order to actually take the camera underwater, users must safely ensconce it in the optional waterproof case WP-DC11, specifically designed for the PowerShot G7 and rated safe to depths of up to 130 feet.

Improving upon Excellence

A combination of technological advancements, as well as the introduction of the DIGIC III image processor has allowed the PowerShot G7 digital camera to become the fastest G series camera to date, with a startup time approximately twice as fast as its predecessor at 1.4 seconds (LCD monitor on). Other firsts on a G series model include Optical Image Stabilization and the addition of 13 new special scene modes for a variety of shooting situations. The PowerShot G7 model also adds the "My Colors" function. Users have added flexibility with an increased ISO sensitivity, which ranges from 80-1600, or as high as ISO 3200 in the special scene mode. With the enhanced noise reduction, users can confidently shoot in low light scenes.

Other New Features of the PowerShot G7 Digital Camera:

  • USB 2.0 high speed interface
  • SDHC Memory Card/SD Memory Card/MultiMedia Card compatibility
  • Addition of "My Colors" function that allows users to creatively adjust the colors, contrast, sharpness and saturation of images for a completely custom look while shooting or during playback.
  • 25 language menu options
  • 1024 x 768 XGA movie mode (maximum recording time of 31 minutes)
  • 16:9 widescreen photos to fit todayís widescreen TVís
  • 25 shooting modes including 16 special scene modes, and two user customized shooting modes
  • Approximately 20% lighter than PowerShot G6 model (including battery and memory card)
  • Hot shoe accommodates Canon 220EX, 430EX, 580EX, MR-14EX** and MT-24EX** Speedlite models
  • Sound recorder stores up to two hours of voice memo
  • "My Category" makes it easy to sort images while shooting or during playback based on user preferences
  • Real time histogram while shooting to check exposure levels
  • An Image Inspection tool that, when engaged in the REC. Review mode, permits users to make certain that their images are in focus.

About Canon U.S.A., Inc.

Canon U.S.A., Inc. delivers consumer, business-to-business, and industrial imaging solutions. The Company is listed as one of Fortune's Most Admired Companies in America and is rated #35 on the BusinessWeek list of "Top 100 Brands." Its parent company Canon Inc. (NYSE:CAJ) is a top patent holder of technology, ranking second overall in the U.S. in 2005, with global revenues of .8 billion. For more information, visit www.usa.canon.com.



Powershot G7 Specifications
Type of Camera
Compact digital still camera with built-in flash and the lens shift-type image stabilizer (IS) system, 6x Optical / 4x Digital / 24x Combined Zoom
Image Capture Device
Type
10.0 Megapixel, 1/1.8 inch type Charge Coupled Device (CCD)
Total Pixels
Approx. 10.40 Megapixels
Effective Pixels
Approx. 10.0 Megapixels
Lens
Focal Length
7.4-44.4mm f/2.8-4.8 (35mm film equivalent: 35-210mm)
Digital Zoom
4x
Focusing Range
Normal: 1.6 ft./50cm-infinity
Macro: 0.39 in.-1.6 ft./1-50cm (WIDE)
Autofocus System
TTL Autofocus
Viewfinders
Optical Viewfinder
Real-image optical zoom viewfinder
LCD Monitor
2.5 inch low-temperature polycrystalline silicon TFT color LCD
Brightness adjustment: 15 levels
LCD Pixels
Approx. 207,000 pixels
LCD Coverage
100%
Aperture and Shutter
Maximum Aperture
f/2.8 (W) - f/4.8 (T)
Shutter Speed
15-1/2000 sec.; Long Shutter operates with noise reduction when manually set at 1.3-15 sec.
Exposure Control
Sensitivity
Auto, High ISO Auto, ISO 80/100/200/400/800/1600 equivalent
Light Metering Method
Evaluative, Center-weighted average, Spot*
* Metering frame is fixed to the center or linked to the AF frame
Exposure Control Method
Program AE; AE Lock is available
Exposure Compensation
+/-2 stops in 1/3-stop increments
White Balance
White Balance Control
Auto, Preset (Daylight, Cloudy, Tungsten, Fluorescent, Fluorescent H), Custom
Flash
Built-in Flash
Auto, Auto w/ Red-Eye Reduction, Auto w/ Slow Synchro, Flash On, Flash On w/ Red-Eye Reduction, Flash On w/ Slow Synchro, Flash Off
Flash Range
Normal: 1.6-13 ft./50cm - 4.0m (W), 1.6-8.2 ft./50cm - 2.5m (T)
Macro: 1-1.6 ft./30-50cm (W/T) (when sensitivity is set to ISO Auto)
Recycling Time
12 sec. or less (battery voltage=6.0V)
Flash Exposure Compensation
+/-2 stops in 1/3-stop increments
Shooting Specifications
Shooting Modes
Auto, P, Av, Tv, M, C1, C2, Special Scene (Portrait, Landscape, Night Scene, Sports, Foliage, Snow, Beach, Fireworks, Aquarium, Underwater, ISO 3200, Indoor, Kids & Pets, Night Snapshot, Color Accent, Color Swap), Stitch Assist, Movie
Photo Effects
My Colors
Vivid, Vivid Blue, Vivid Green, Vivid Red, Neutral, Sepia, Black & White, Positive Film, Lighter Skin Tone, Darker Skin Tone, Custom Color
Self-Timer
Activates shutter after an approx. 2-sec./10-sec. delay, Custom
Wireless Control
Not available
Continuous Shooting
Approx. 2.0 ps
Image Storage
Storage Media
SD Memory Card, SDHC Memory Card, MultiMediaCard
File Format
Design rule for camera file system, DPOF Version 1.1
Image Compression
Normal, Fine, SuperFine
JPEG Compression Mode
Still Image: Exif 2.2 (JPEG)
Movie: AVI (Image: Motion JPEG; Audio: WAVE (Monaural))
Number of Recording Pixels
Still Image: 640 x 480 (Small), 1,600 x 1,200 (Medium 3), 2,272 x 1,704 (Medium 2), 2,816 x 2,112 (Medium 1), 3,648 x 2,736 (Large), 3,648 x 2,048 (Widescreen)
Movie: 1,024 x 768 (15 fps), 640 x 480 / 320 x 240 (30 fps/15 fps) available up to 4GB, 160 x 120 (3 min. at 15 fps)
Number of Recordable Images

 Small / N Small / F Small / SF Medium3 / N Medium3 / F Medium3 / SF Medium2 / N Medium2 / F Medium2 / SF
File Size
84KB
150KB
249KB
278KB
558KB
1,002KB
556KB
1,116KB
2,002KB
32MB
265
168
109
97
51
28
51
25
14
SDC-128MB
1,118
711
460
411
217
121
217
109
61
SDC-512MSH
4,317
2,747
1,777
1,590
839
471
839
425
237
  Medium1 / N Medium1 / F Medium1 / SF Large / N Large / F Large / SF Wide-screen / N Wide-screen / F Wide-screen / SF
File Size 780KB1,620KB2,720KB1,170KB2,460KB4,100KB874KB1,847KB3,040KB
32MB
36
17
10
24
11
6
32
15
9
SDC-128MB
156
75
45
103
50
29
139
66
40
SDC-512MSH
603
292
176
402
194
116
539
257
157

Playback Specifications
Playback Modes File
Still Image: Single, Magnification (approx. 2x-10x), Jump, Auto Rotate, Rotate, Resume Playback, My Category, Histogram, Index (9 thumbnails), Sound Memos, Slide Show
Movie: Normal Playback, Special Playback, Editing
Erasing Specifications
Erase Modes
Still Image: single image, by date, by category, by folder, all images
Movie: part of movie, all of movie
Interfaces
Computer Interface
USB 2.0 Hi-Speed (mini-B jack)
Video Out
NTSC/PAL
Audio Out
Monaural
Other
Memory card slot; direct connection to Canon CP and SELPHY Compact Photo Printers, PIXMA Photo Printers and PictBridge-compatible printers via camera's USB 2.0 Hi-Speed cable
Power Supply
Power Source
1. Rechargeable Lithium Battery NB-2LH
2. AC Adapter Kit ACK-DC20
Shooting Capacity
Still Image: approx. 220 shots (NB-2LH/LCD on)* approx. 500 shots (NB-2LH/LCD off)
* The above figures comply with CIPA testing standards and apply when a fully-charged battery is used.
Playback Time
Approx. 300 min. (NB-5L)
Physical Specifications
Operating Temperature
32-104įF/0-40įC
Operating Humidity
10-90%
Dimensions (W x H x D)
4.19 x 2.83 x 1.67 in. / 106.4 x 71.9 x 42.5mm
Weight
Approx. 11.3 oz. / 320g (camera body only)




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