Steve's Digicams - Breaking News - Canon 68/24/2006 Press Release
Press Releases - August 24, 2006
CANON'S NEW POWERSHOT A710 IS, A640 AND A630 DIGITAL CAMERAS OFFER CONSUMERS FEATURE PACKED OPTIONS AT REASONABLE PRICE POINTSNew PowerShot A-Series Cameras Bring Such Sophisticated Technology As 10 Megapixels or Image Stabilization to Consumers at Entry-Level Price Points
As America's choice for digital cameras, The NPD Group reports that Canon has maintained its number one market position throughout the 2006 first half, with 23.0 percent unit share**. In fact, the NPD Group's top 10 digital camera listing has included at least two of Canon's PowerShot A-series cameras within the 2006 first half as well.
Named for their use of AA batteries, Canon's A-series digital cameras offer comfortably placed controls and feature high image quality in order for consumers to capture, save and share images of meaningful memories, personal milestones and family functions.
"All of our A-Series PowerShot digital cameras offer consumers an easy transition from traditional film cameras to digital imaging based on form factor, ease-of-use and design," explained Yukiaki Hashimoto, senior vice president and general manager of the consumer imaging group at Canon U.S.A., Inc. "The PowerShot A-Series line-up continues Canon's long- standing tradition of providing consumers with imaging excellence in an affordable and uncomplicated package."
PowerShot A-Series � They All Pack A Punch
The PowerShot A710 IS digital camera features a high resolution 7.1 Megapixel CCD with a 2.5 inch LCD screen, an optical viewfinder and a high-quality Canon 6x Optical Zoom lens, along with Canon�s original Image Stabilizer (IS) Technology � making it the first A-Series model to provide image stabilization. The PowerShot A640 and A630 digital cameras are equipped with high resolution 10.0 and 8.0 Megapixel CCDs respectively. Both cameras feature a high-quality Canon 4x Optical Zoom lens, an optical viewfinder, and a 2.5-inch Vari-Angle LCD screen.
PowerShot A-Series � They Have More Scenes Then Ever Before
Each new PowerShot A-Series digital camera is equipped with Canon�s nine-point AiAF "Smart" autofocus system. The A710 IS model offers 20 shooting modes, while the A640 and A630 models feature 21 shooting modes. The standard shooting modes are Full Auto, Program, Manual, Shutter-priority, and Aperture-priority. Additional modes include Portrait, Landscape, Night Scene, Special Scene (10 varieties), Stitch Assist and Movie. Two new shooting features for the A-Series line are Safety Zoom and Digital Tele-converter. The Safety zoom function allows users to comfortably explore digital zoom without sacrificing image quality while the new Digital Tele-converter digitally emulates having a traditional tele-converter attached.
PowerShot A-Series � Lights! Camera! Action!
The new A-Series digital cameras are also capable of recording VGA movies with sound at 30 frames per second for up to 36 minutes per clip with optional high-capacity 4GB SDHC memory cards, making them perfect for capturing memories in motion.
PowerShot A-Series � It Is All In the Design
The new cameras� grips are ergonomically improved, and the control layout is even easier to use then before. The large and bright 2.5-inch LCD screens feature TFT design for a wide viewing angle, and the size of the screens makes it easier for users to read menu settings and preview or review their photos.
PowerShot A-Series - My Colors
Canon's enhanced (from previous models) �My Colors� mode provides PowerShot users with an incredible range of creative photo effects, which can be accessed directly from the camera with no need for post-processing in a computer. Consumers can adjust a specific color within an image to modify the look and feel of their picture. Available My Color playback modes include Vivid Blue, Vivid Green, and Vivid Red; lighter and darker skin tones, as well as options for creating black & white, sepia, neutral and positive film effects. Where previously, users could only enable �My Colors� while shooting, the updated My Colors mode lets users retouch captured images as well, without the need for special software applications or tools.
PowerShot A-Series - The DIGIC Difference
Because of Canon�s proprietary DIGIC II (Digital Imaging Integrated Circuit) image processor, consumers can enjoy long battery life, smooth operation, accurate color reproduction, and excellent image quality. The DIGIC II chip combines the roles of image processing and camera function control into one chip, resulting in faster display and write times for each image and lower power consumption, which extends battery life.
PowerShot A-Series - Print/Share Button
With Canon�s cameras and photo printers, consumer can enjoy a complete digital imaging solution from nearly anywhere. Located on the backside of the new PowerShot A-Series digital cameras is the Print/Share button. This button simplifies and accelerates direct printing to compatible Canon and PictBridge enabled printers and one-touch image transfer to computers*** for use with image processing programs, uploading to the Internet, or as email attachments. When consumers connect their camera to a compatible printer or computer via the supplied USB cable, the Print/Share button illuminates to let the user know to press the Print/Share button to begin the printing or downloading process.
PowerShot A-Series - What�s in the Box
The PowerShot A-Series digital camera kit includes a USB cable, audio and video cable, wrist strap, 16MB MultiMediaCard and AA-size alkaline batteries as well as the Canon Digital Camera Solution Disc Version 2.9, featuring the latest versions of Canon�s powerful software.
PowerShot A-Series - Optional Accessories
PowerShot A710 IS digital camera
PowerShot A640 and A630 digital cameras
About Canon U.S.A., Inc.
Canon U.S.A., Inc. delivers consumer, business-to-business, and industrial imaging solutions. The Company is listed as one of Fortune's Most Admired Companies in America and is rated #35 on the BusinessWeek list of "Top 100 Brands." Its parent company Canon Inc. (NYSE:CAJ) is a top patent holder of technology, ranking second overall in the U.S. in 2005, with global revenues of .8 billion. For more information, visit www.usa.canon.com.
Small / N Small / F Small / SF Medium3 / N Medium3 / SF Medium2 / N Medium2 / F Medium2 / SF Medium1 / N Medium1 / F Medium1 / SF Large / N Large / F Large / SF Wide-screen / N Wide-screen / SF Note: N=Normal F=Fine SF=SuperFine
Powershot A710 IS Specifications Type of Camera Compact digital still camera with built-in flash, 6x Optical / 4x Digital / 24x Combined Zoom with Image Stabilizer (IS) System Image Capture Device Type 7.1 Megapixel, 1/2.5 inch type Charge Coupled Device (CCD) Total Pixels Approx. 7.4 Megapixels Effective Pixels Approx. 7.1 Megapixels Lens Focal Length 5.8-34.8mm f/2.8-4.8 (35mm film equivalent: 35-210mm) Digital Zoom 4x Focusing Range Normal: 1.8 ft./55cm-infinity
Macro: 0.39 in.-1.8 ft./1-55cm (WIDE)
Autofocus System TTL Autofocus Viewfinders Optical Viewfinder Real-image optical zoom viewfinder LCD Monitor 2.5 inch low-temperature polycrystalline silicon TFT color LCD LCD Pixels Approx. 115,000 pixels LCD Coverage 100% Aperture and Shutter Maximum Aperture f/2.8 (W) - f/4.8 (T) Shutter Speed 15-1/2000 sec. (settable in Tv and M) Exposure Control Sensitivity Auto, High ISO Auto, ISO 80/100/200/400/800 equivalent Light Metering Method Evaluative, Center-weighted average, Spot*
* Metering frame is fixed to the center or linked to the AF frame
Exposure Control Method Program AE, Shutter Speed-Priority AE, Aperture-Priority AE, Manual Exposure Compensation +/-2 stops in 1/3-stop increments White Balance White Balance Control Auto, Preset (Daylight, Cloudy, Tungsten, Fluorescent, Fluorescent H, Underwater), Custom Flash Built-in Flash Auto, Auto w/ Red-Eye Reduction, Auto w/ Slow Synchro, Flash On, Flash On w/ Red-Eye Reduction, Flash On w/Slow Synchro, Flash Off Flash Range Normal: 1.8-11.0 ft./55cm-3.5m (W), 1.8-8.2 ft./55cm-2.5m (T)
Macro: 1-1.8 ft./30-55cm (W-M) (when sensitivity is set to ISO Auto)
Recycling Time 10 sec. or less (battery voltage=3.0V) Flash Exposure Compensation +/-2 stops in 1/3-stop increments Shooting Specifications Shooting Modes Auto; Creative: P, Av, Tv, M; Image: Portrait, Landscape, Night Scene, Special Scene (Foliage, Snow, Beach, Fireworks, Underwater, Indoor, Kids & Pets, Night Snapshot, Color Accent, Color Swap), Stitch Assist, Movie Photo Effects My Colors
Vivid, Vivid Blue, Vivid Green, Vivid Red, Neutral, Sepia, Black & White, Positive Film, Lighter Skin Tone, Darker Skin Tone, Custom Color
Self-Timer Activates shutter after an approx. 2-sec./10-sec. delay, Custom Wireless Control Not available Continuous Shooting Approx. 1.7 fps Image Storage Storage Media SD Memory Card, SDHC Memory Card, MultiMediaCard File Format Design rule for camera file system, DPOF Version 1.1 Image Compression Still Image: Exif 2.2 (JPEG)
Movie: AVI (Image: Motion JPEG; Audio: WAVE (Monaural))
JPEG Compression Mode Normal, Fine, SuperFine Number of Recording Pixels Still Image: 640 x 480 (Small), 1,600 x 1,200 (Medium 3), 2,048 x 1,536 (Medium 2), 2,592 x 1,944 (Medium 1), 3,072 x 2,304 (Large), 3,072 x 1,728 (Widescreen)Movie: 640 x 480 / 320 x 240 (30 fps/15 fps) available up to 1GB or 60 minutes, 320 x 240 (1 min. at 60 fps), 160 x 120 (3 min. at 15 fps) Number of Recordable Images Medium3 / F File Size SDC-16MB SDC-128MB SDC-512MSH Wide-screen / F File Size 695KB 1,395KB 2,503KB 902KB 1,897KB 3,045KB 678KB 1,420KB 2,304KB SDC-16MB SDC-128MB SDC-512MSH Time of Recordable Movies Movie / Low Movie / Medium Movie / High Movie / Fast Frame Rate Movie / Compact File Size SDC-16MB SDC-128M SDC-512MSH
Storage Capacity varies depending on camera settings. This data is estimated from Canon's standard shooting conditions. Figures for Movie Mode represent total capacity of the particular media.
Playback Specifications Playback Modes File Still Image: Single, Magnification (approx. 2x-10x), Jump, Auto Rotate, Rotate, Histogram, Index (9 thumbnails), Sound Memos, Auto Play, Resume Playback
Movie: Normal Playback, Special Playback, Editing
Erasing Specifications Erase Modes Still Image: single image, all images
Movie: part of movie, all of movie
Interfaces Computer Interface USB 2.0 Hi-Speed (mini-B jack) Video Out NTSC/PAL Audio Out Monaural Other Memory card slot; direct connection to Canon CP and SELPHY Compact Photo Printers, PIXMA Photo Printers and PictBridge-compatible printers via camera's USB 2.0 Hi-Speed cable Power Supply Power Source 1. AA-size Alkaline Battery (x2)
2. Rechargeable AA-size Ni-MH Battery (x2)
3. AC Adapter Kit ACK800
Shooting Capacity Still Image: approx. 100 shots (AA-size Alkaline Battery), approx. 360 shots (AA-size Ni-MH Battery)* Playback Time Approx. 420 min. (AA-size Alkaline Battery), approx. 600 min. (AA-size Ni-MH Battery)
* LCD monitor on. The above figures comply with CIPA testing standards and apply when fully-charged batteries are used.
Physical Specifications Operating Temperature 32-104�F/0-40�C Operating Humidity 10-90% Dimensions (W x H x D) 3.84 x 2.62 x 1.62 in. / 97.5 x 66.5 x 41.2mm Weight Approx. 7.41 oz. / 210g (camera body only)
Note: N=Normal F=Fine SF=SuperFine