Steve's Digicams - Breaking News - Canon 09/17/2008 Press Release

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Press Releases - September 17, 2008


Canon PowerShot G10 Digital Camera, the Flagship of the PowerShot line, Boasts Uncompromising Specs and High-Quality, Making It a Must-Have for the Advanced Amateurs

Canon G10

LAKE SUCCESS, N.Y., September 17, 2008 – Canon U.S.A., a leader in digital imaging, today announced the newest addition to its top-of-the line PowerShot G-series digital cameras. The PowerShot G10 digital camera offers serious amateur shooters and professional photographers several essential ingredients for a flagship model, including Canon's new DIGIC 4 image processor, 28mm Optical Image Stabilized lens and RAW mode. This trilogy of style, performance and image quality is an ideal professional complement for anyone seeking the photo quality of a DSLR, combined with the convenient size of a point-and-shoot.

As the successor model to the popular PowerShot G9 digital camera, the PowerShot G10 digital camera is loaded with Canon's latest technologies, including a long-anticipated 28 mm wide-angle lens with 5x optical zoom, 14.7 megapixels and 3.0-inch Pure Color LCD II screen.

"With exquisite image quality, the latest image processor and advanced functionality, the Canon PowerShot G10 digital camera brings an elevated level of performance and usability to the PowerShot line," said Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A. "By enhancing key technologies in this camera, including our proprietary DIGIC 4 image processor, Canon has merged the functions typically found in a DSLR with a smaller body form to provide affordable and portable options to photo enthusiasts of all types."

Control Options
The controller wheel is equipped with a dedicated Exposure Compensation Dial, which allows quick and intuitive adjustment of exposure compensation and the "My Menu" function for registering five user-selected options from the shooting menu, as well as 26 shooting modes. Additionally, the Custom Mode better allows the user to record two types of shooting parameter settings, thus offering the ability to arrange their most often used settings on their LCD display. A host of accessory options are offered, including the remote switch, Macro Ring Lite and Macro Twin Lite (when used with an additional attachment, available in January 2009). Now consumers can utilize similar accessories found in the Canon EOS line, therefore expanding a user's ability to customize.

Canon G10

Canon DIGIC 4 Imaging Processor
The newly upgraded DIGIC 4 image processor, a proprietary technology, accounts for the camera's higher performance levels, including significantly improved signal processing speed and higher image quality.

One of the most important new features made possible by the DIGIC 4 image processor is Servo AF, which is a form of continuous focus tracking for moving subjects. By pressing the shutter button half-way, the camera can track subject movement up to the instant of exposure, resulting in sharper photographs. Additionally, the processor's high ISO speed noise reduction processing has improved substantially to enable consumers to shoot high-quality images, even in extremely dark situations without the use of a flash. The new Intelligent Contrast Correction function automatically improves image quality in high-contrast shooting situations.

The Genuine Canon Face Detection technology has evolved even further, thanks to DIGIC 4. Improved features include the ability to recognize human faces at most angles. Another innovation is the Face Detection Self-Timer, which automatically takes a photo two seconds after a new face enters the scene.

Availability and Pricing
Scheduled to be available in October, the PowerShot G10 digital camera will have an estimated selling price of .99*. Kit contents will include a battery, charger, neck strap, USB and A/V interface cables, Canon Digital Solutions Software CD, and a 1-year Canon U.S.A., Inc. limited warranty.

New Product Feature Set:

Product Feature

PowerShot G10 Digital Camera

Image Processor

  • Advanced Face Detection Technology
  • Advanced Motion Detection Technology
  • Face-Detection Self-Timer
  • Servo AF
  • Intelligent Contrast Correction



Optical Zoom


Focal Length

28 - 140 mm wide-angle lens (35 format equivalent)

LCD Screen

3-inch PureColor LCD II with 461,000 dots

Image Stabilization

Optical Image Stabilization

About Canon U.S.A., Inc.
Canon U.S.A., Inc. delivers consumer, business-to-business, and industrial imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranked third overall in the U.S. in 2007†, with global revenues of .3 billion, is listed as one of Fortune's Most Admired Companies in America and is on the 2007 BusinessWeek list of "Top 100 Brands." To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting

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All referenced product names, and other marks, are trademarks of their respective owners.

Specifications and availability are subject to change without notice.

*Pricing subject to change at any time. Actual prices are determined by individual dealers and may vary.

† IFI Patent Intelligence Press Release, January 2008

PowerShot G10 Specifications

Camera Effective PixelsApprox. 14.7 million
Image Sensor1/1.7-inch type CCD (Total number of pixels: Approx. 15.0 million pixels)
Lens6.1 (W)–30.5 (T) mm (35mm film equivalent: 28 (W)–140 (T) mm)
f/2.8 (W)–f/4.5 (T)
Digital ZoomApprox. 4.0x (Up to approx. 20x in combination with the optical zoom)
Optical ViewfinderReal-image zoom viewfinder
Picture coverage approx. 77% (representative value)
Eyepoint: 15 mm (0.59 in.)
Dioptric adjustment: -3.0 to + 1.0 m-1 (dpt)
LCD Monitor3.0-inch type, TFT color LCD (Pure Color LCD II), 461,000 dots, picture coverage 100%
AF SystemTTL autofocus
AF lock and manual focus are available
AF frame mode: Face Detect*1 *2 /AiAF (9-points)*3 /Center/FlexiZone*3
  • *1 AF frame can be moved and fixed to specified face.
  • *2 If no face is detected, AiAF (9-point) is used.
  • *3 AF frame size can be selected.
Focusing Range (From the front of the lens)Normal: 50 cm (1.6 ft.)–infinity
Macro: 1–50 cm (W) (0.39 in.–1.6 ft. (W))/30–50 cm (T) (12 in.–1.6 ft. (T))
Manual focus: 1 cm (0.39 in.)–infinity(W)/30 cm (12 in.)–infinity(T)
Sports mode:1 m (3.3 ft.)–infinity (W)/2 m (6.6 ft.)–infinity (T)
Kids&Pets: 1 m (3.3 ft.)–infinity
ShutterMechanical shutter and electronic shutter
Shutter Speeds1/60–1/4000 sec.
15–1/4000 sec. (Total shutter speed range)
Slow shutter speeds of 1.3 sec. or slower operate with noise reduction.
Image StabilizationLens-shift type
Continuous/Shoot Only*1 /Panning*1 /Off
  • *1 Still images only
Metering SystemEvaluative*1 /Center-weighted average/Spot*2
  • *1 Facial brightness is also evaluated in Face Detect AF.
  • *2 Fixed to center/AF-point
Exposure Compensation±2 stops in 1/3-stop increments
ISO Speed (Standard Output Sensitivity, Recommended Exposure Index)Auto*1 , High ISO Auto*1 , ISO 80/100/200/400/800/1600
  • *1 Camera automatically sets the optimal speed.
White BalanceAuto*1 , Day Light, Cloudy, Tungsten, Fluorescent, Fluorescent H or Custom
  • *1 The colors of faces are evaluated in Face Detect AF.
Built-in FlashAuto, on, off
Flash output compensation (±2.0 stops in 1/3-stop increments), Red-Eye Correction, Red-Eye Reduction, flash output settings (3 steps), FE Lock, Slow Synchro, 2nd-curtain Synchro and Safety FE are available.
Facial brightness is also evaluated in Face Detect AF.
Built-in Flash Range30 cm–4.6 m (12 in.–15 ft.) (W)/50 cm–2.8 m (1.6–9.2 ft.) (T)
Brightness of image periphery may reduce depending on shooting distance.
External FlashFlash output compensation (±3.0 stops in 1/3-stop increments), Red-Eye Correction, Red-eye Reduction, flash output settings (19 levels*1 ), FE Lock, Slow Synchro, 2nd-curtain Synchro, High-Speed Sync, Safety FE and wireless flash (On/Off only) are available.
  • *1 22 levels with 580EX II
Terminals for External FlashHot shoe flash-sync contacts
Use of the following external flashes is recommended:
Canon Speedlite 220EX, 430EX II and 580EX II.
Shooting ModesAuto
Creative zone:
P Program, Tv Shutter-speed priority, Av Aperture priority, M Manual, C1 Custom 1, C2 Custom 2
Image zone:
Special Scene*1 , Stitch Assist, Movie*2
  • *1 Portrait, Landscape, Night Scene, Sports, Night Snapshot, Kids&Pets, Indoor, Sunset, Foliage, Snow, Beach, Fireworks, Aquarium, Underwater, ISO 3200, Color Accent and Color Swap.
  • *2 Standard, Color Accent and Color Swap.
Continuous ShootingApprox. 1.3 shots/sec.
Approx. 0.7 shots/sec. (Continuous Shooting AF)
Approx. 0.7 shots/sec. (Continuous Shooting LV)
Under the conditions where the flash does not fire automatically.
Self-timerSelf-timer: Approx. 10-sec./approx. 2-sec. delay, custom or FaceSelf-timer
Remote Shooting (PC)Shooting possible when connected to a computer using supplied software.
Remote SwitchConnecting possible (RS60-E3)
Recording MediaSD memory card/SDHC memory card/MultiMediaCard/MMCplus card/HC MMCplus card
File FormatDesign rule for camera file system and DPOF compliant
Data TypeStill images: Exif 2.2 (JPEG)*1 /RAW (CR2)*2
Movies: MOV (Image data: H.264; Audio data: Linear PCM (monaural))
Sound Memo and Sound Recorder: WAVE (monaural)
  • *1 This digital camera supports Exif 2.2 (also called "Exif Print"). Exif Print is a standard for enhancing the communication between digital cameras and printers. By connecting to an Exif Print-compliant printer, the camera's image data at the time of shooting is used and optimized, yielding extremely high quality prints.
  • *2 Use Digital Photo Professional to process these files.
CompressionSuperfine, Fine, Normal
Number of Recording PixelsStill images
  • Large, RAW: 4416 x 3312 pixels
  • Medium 1: 3456 x 2592 pixels
  • Medium 2: 2592 x 1944 pixels
  • Medium 3: 1600 x 1200 pixels
  • Small: 640 x 480 pixels
  • Widescreen: 4416 x 2480 pixels
  • Standard, Color Accent, Color Swap:
    640 x 480 pixels (30 frames/sec.)
    320 x 240 pixels (30 frames/sec.)
    Recording can continue until the memory card is full (can record up to a maximum of 4 GB*1 at one time)
  • *1 Even if the file size has not reached 4 GB, the recording is stopped when the recording time reaches one hour. Depending on memory card capacity and data write speed, recording may stop before the file size reaches 4 GB or the recording time reaches one hour.
AudioQuantization Bit Rate: 16 bits
Sampling Rate
Sound Memos: 11.025 kHz
Movies: 44.100 kHz
Sound Recorder: 11.025 kHz/22.050 kHz/44.100 kHz
Playback ModesSingle (histogram displayable), Index (9 images), Magnified (approx. 2x to 10x max.), Resume Playback, Image Inspection Tool, Jump, My Category, Trimming, Movie Playback (editing/slowmotion playback possible), Rotate, Slide Show, Red-Eye Correction, i-Contrast, My Colors, Resize, Sound Memos (recording/playback up to 1 min.), Sound Recorder (up to 2 hours sound-only recording/playback possible) or Protect.
Direct PrintPictBridge compliant, and Canon Direct Print and Bubble Jet Direct compatible
My Camera SettingsStart-up image, start-up sound, operation sound, self-timer sound, and shutter sound.
InterfaceHi-Speed USB (mini-B)
Audio/Video output (NTSC or PAL selectable, monaural audio)
Communication SettingsMTP, PTP
Power SourceBattery Pack NB-7L (Rechargeable lithium-ion battery)
AC Adapter Kit ACK-DC50 (sold separately)
Operating Temperatures0–40°C (32–104°F)
Operating Humidity10–90%
Dimensions (excluding protrusions)109.1 x 77.7 x 45.9 mm (4.3 x 3.1 x 1.8 in.)
Weight (camera body only)Approx. 350 g (12.3 oz.)

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