Steve's Digicams - Breaking News - Canon 08/22/2005 Press Release




Canon

Press Releases - August 22, 2005



Canon Powershot S80 Digital Camera Is New S-Series Flagship Offering Eight Megapixel Resolution In New Sleek Design


Canon PowerShot S80 Model is First Digital Camera to Feature XGA Size Movie Mode; Other New Features Include 2.5-inch LCD, DIGIC II Image Processor and Redesigned Interface

Canon Powershot S80


LAKE SUCCESS, N.Y., Aug. 22, 2005 Ė Canonís elegant new flagship PowerShot S80 digital camera features 8.0 megapixels of resolution and a 28mm wide lens in a sleek package that offers photo enthusiasts and entry-level users a large 2.5-inch LCD screen for easy viewing, a high-quality XGA movie mode, high-speed USB 2.0 support for quick transfer and a new easy-to-use interface.

Picking up many popular features of its predecessor, the PowerShot S70 model, the PowerShot S80 digital camera retains Canonís powerful, high quality, wide angle UA (Ultra High Refractive Index Glass Aspherical) lens with a 3.6x wide-angle optical zoom (35mm film equivalent: 28-100mm). The camera allows users to capture a wider image area than most other compact digital cameras on the market, and with Canonís DIGIC II image processor plus 8.0 megapixels of resolution, the camera keeps image quality at its utmost.

"Canonís new PowerShot S80 model is a high-grade camera that offers superior image quality and a feature set on par with our more advanced models," said Yukiaki Hashimoto, senior vice president and general manager of the Consumer Imaging Group at Canon U.S.A., Inc., a subsidiary of Canon Inc. "Along with improving on our earlier models, we are offering features not seen in other digital cameras before including a stunning new XGA movie mode that rivals the video output of some high-end digital camcorders."

Ramped Up Imaging Features

The cameraís improved autofocus reduces the time required for focusing by up to approximately 20 percent compared to its predecessor. In addition, the refined exposure control under low-light conditions results not only in better exposure accuracy but also in better focusing performance. Canon improved the exposure control by a full stop, which allows for easier focusing and produces better photos in dark conditions.

A Small Camera that Shoots Big Movies

Thanks to Canonís DIGIC II image processor, the S80 model supports movie recording in XGA size (1024 x 768 pixels) at 15 frames per second for the first time in any digital camera . Compared to the previous maximum Ė VGA (640 x 480 pixels) Ė XGA recording has about 2.5 times more pixels, and the data amount is about twice as high. Continuous recording of XGA up to a file size of 1GB is available on the S80 model.

Following the Canon PowerShot S2 IS digital camera, the PowerShot S80 model provides a choice between single frame and sequence frame for Movie Prints. When Single is selected, any frame from a movie can be selected and printed on a single sheet. Print quality depends on the mode used during movie recording, with XGA producing the best quality. In Sequence mode, the camera can, when connected to a compatible Canon Compact Photo Printer, print a series of miniature thumbnail images that provides an overview of the movieís content.

A Sleek New Look with Improved Controls

Although it has a large feature set, the PowerShot S80 digital camera is amazingly compact. Simple yet impressive, the shape of the new camera fits snugly into the palm of the hand. Canon built the elegant design with a combination of aluminum magnesium alloy and high-gloss aluminum to create a sturdy and shiny body, which includes a soft-touch finger rest to improve holding stability. Silver banding on the camera highlights the predominantly black front piece. The S80 model also includes a creative rear panel design that offers convenient operation on the camera is possible through a new multi-control dial and omni selector.

Rich Array of Shooting Modes

The Canon PowerShot S80 offers users 21 different shooting modes, allowing the camera to effectively handle a variety of situations. As with the S70 model, there are five modes in the Creative Zone, plus 12 new Special Scene modes as well as the My Colors mode, Stitch Assist Mode and Movie Mode. The 12 new Special Scene modes include Portrait, Landscape, Night Scene, Foliage, Snow, Beach, Fireworks, Underwater, Indoor, Kids & Pets, Night Snapshot and Digital Macro.

Real-Time Histogram

Also new to the S80 model is a real time histogram which is displayed on the new 2.5- inch LCD screen while shooting. It can be turned on and off in the shooting menu. When the LCD screen is turned on and set to display information, the histogram is shown in the bottom left corner of the LCD screen. In previous models, exposure compensation values were displayed by a scale shown at the bottom of the screen, which made it difficult to check the compensated exposure. When the PowerShot S80 digital camera is set for live histogram display, exposure compensation settings are displayed numerically, taking up much less space and making adjustments easier to evaluate as a result.

DIGIC II Image Processing Technology - Hi-Speed USB 2.0

True to the PowerShot tradition, the PowerShot S80 model has many of the latest advances in Canon technology including the proprietary DIGIC II imaging processor. The processor enhances picture definition, vibrancy and quality, while helping increase the speed of the cameraís startup, autofocus, shutter response, playback and image processing speed while reducing power consumption by 35 percent compared to the original DIGIC chip. Image transfer speed is accelerated (when used with a USB 2.0 compatible computer, printer or other peripheral), thanks to the inclusion of a Hi- Speed USB 2.0 port. The USB 2.0 port is backwards compatible (at no increased speed) with computers featuring standard USB 1.1 connections.

Print Photos in Seconds

Like all PowerShot digital cameras, the PowerShot S80 camera works seamlessly with Canonís petite SELPHY Compact Photo Printers Ė an essential PowerShot accessory. Customers simply connect their PowerShot digital camera to a SELPHY printer Ė such as the new SELPHY CP510, CP710 and CP600 models Ė press the lighted Print/Share button, and within 58 seconds , images emerge. Presto! Itís that simple. Canonís SELPHY Compact Photo Printers are PictBridge compatible. They work with most digital cameras and offer excellent image quality and ease-of-use, especially when paired with a Canon digital camera. At 28 cents-per-print , printing photos directly from a digital camera is both easy and affordable.

Pricing and Availability

The PowerShot S80 Kit will include a full set of Canonís powerful yet easy-to-use digital camera software, including the latest versions of ZoomBrowser EX, ImageBrowser, PhotoStitch and PhotoRecord, as well as ArcSoft PhotoStudio. The standard kit will also include an Interface Cable IFC-400PCU and AV cable AVC-DC300, a lithium-ion Battery Pack NB-2LH and Battery Charger CB-2LW, a 32MB SD memory card, instruction manuals and a Wrist Strap WS-300. Optional accessories include a Waterproof Housing WP-DC1, a wireless auxiliary flash unit High Power Flash HF-DC1, Soft Leather Case PSC30 and the choice of wide-angle or telephoto supplementary lenses.

Canonís new PowerShot S80 digital Camera will be available in October for an estimated street price of .99 .

About Canon U.S.A., Inc.

Canon U.S.A., Inc. delivers consumer, business-to-business, and industrial imaging solutions. The Company is listed as one of Fortune's Most Admired Companies in America and is rated #35 on the BusinessWeek list of "Top 100 Brands." Its parent company Canon Inc. (NYSE:CAJ) is a top patent holder of technology, ranking third overall in the U.S. in 2004, with global revenues of .3 billion. For more information, visit www.usa.canon.com.





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