Steve's Digicams - Breaking News - Canon 08/22/2005 Press Release


Press Releases - August 22, 2005

Canon's New Selphy Compact Photo Printers Provide Easy-To-Use, High Quality Photo Printing Solutions At Affordable Price Points

New 4 x 6 Inch Compact Photo Printers Feature High Quality Images, Easy-to-Use Designs and Estimated Selling Prices That Start below and Include 28 Cents Per-Print Costs On Select Models

LAKE SUCCESS, N.Y., Aug. 22, 2005 Ė Whether printing photos of babyís first birthday for family members to take as parting gifts or the game winning goal for the referee, Canonís new line of 4 x 6 inch photo printers offer a wide range of solutions that suit most consumers printing needs. For complete photo solutions on the go, Canon today added two new portable Compact Photo Printer SELPHY CP510 and CP710 models to the line. Focused on consumers that want to print great photos at home with no computer required, Canon today introduced the new SELPHY DS810 dedicated home photo printer.

As a global brand, SELPHY represents Canonís 4 x 6 photo printer line, including dye sublimation and inkjet technology-based offerings. The word SELPHY represents self- photography. This branding initiative is a part of Canonís efforts to encourage consumers to experience and enjoy photography. SELPHY Compact Photo Printers change how consumers experience photography. By providing them with their own personal photo lab, consumers can print photos moments after an image is captured.

"Consumers today want a complete digital imaging solution. They want to take photos and print them out wherever they are Ė and they do not want to pay a lot of money for the experience," said Yukiaki Hashimoto, senior vice president and general manager of the consumer imaging group at Canon U.S.A., Inc, a subsidiary of Canon Inc. "With our expanded 4 x 6 inch photo printer line up, we provide consumers with photo printing solutions that fit their lifestyles and their budgets."

Completely Portable Ė SELPHY CP510 and SELPHY CP710

For the first time, Canon is offering consumers a portable photo printing solution at an entry-level price. As the first dye-sublimation printer on the market for under , the SELPHY CP510 model will carry an estimated selling price of .99 . Canonís new Compact Photo Printer SELPHY CP510 model is compact and lightweight enough to fit into a tote bag and offers consumers high image quality, portability and ease-of-use at an affordable price point. Featuring a retractable, built-in USB cable, camera users donít have to remember to carry cables around to create photos on the fly.

Stepping up, for an estimated selling price of .99 , Canonís Compact Photo Printer SELPHY CP710 model lets consumers enjoy a 1.5 inch Color LCD screen with built-in image information displayed and memory card slots for CF, SD, MMC and Memory Stick formats . Both printers feature additional USB ports for connection to a PC or external USB cable.

Canon is now offering 108-sheet postcard-size paper and ink packs for .99 , which brings the cost of home photo printing down to 28 cents per print . These paper packs are compatible with all current and previous CP printers (except for the CP-10 model), such as the SELPHY CP600, CP710 and CP510 models.

Canonís new SELPHY CP510 and CP710 Compact Photo Printer models make printing brilliant, high quality photos from a digital camera quick and easy. Replacing the SELPHY CP400 model, these two new printers allow consumers to make beautiful 4 x 6- inch borderless postcard prints in approximately 58 seconds, which is considerably faster than previous models.

Producing crisp, vibrant photographs, these two new printers can be operated with AC power or via an optional rechargeable battery for truly portable printing. The printers can be connected to a PictBridge-compliant digital camera or a compatible personal computer for quick, high-quality prints in seconds. Their small size and new streamlined design make these compact photo printers simple to tote along to parties and family gatherings. These new dye sublimation devices create water and fade resistant prints that last up to 100 years .

These two new printers can create high-quality 300 dpi bordered or borderless color photographs in three different paper sizes from a computer via USB or by direct camera-to-printer connection. These sizes include 4 x 8-inch personalized greeting cards or invitations; 4 x 6 inch postcard size or 2.1 x 3.4 inch credit card size pictures (The 4 x 8 inch and credit card size paper cassettes are optional accessories). The 4 x 8 inch wide paper size allows consumers to create and print personalized greeting cards for nearly any occasion. The printers come equipped with drivers and application software (templates available only on Windows Ė not Mac for 4 x 8 size but we supply drivers and software for both Ė need to clarify the templates for 4 x 8 size need to be through a computer and for Windows only). that includes a wide variety of templates and clip art for users to personalize their greetings, holiday cards, birth announcements, party invitations, and many other projects.

Additionally, select Canon PowerShot digital cameras feature Direct Print options that can be used with the SELPHY CP510 and CP710 models, including an ID Photo Print function that automatically generates passport style prints as well as Movie prints of various sizes (selectable on the camera-menu). The SELPHY CP510 and CP710 Compact Photo Printers will be supplied with a 4 x 6 paper cassette, a five-sheet starter set of 4 x 6 inch paper and ink, an AC Adapter, a user manual and dedicated software for Microsoft Windows and Mac OS X operating systems. The CP710 model will be available in October, while the CP510 model is scheduled for availability in September.

SELPHY DS810 Compact Photo Printer Makes Home Photo Printing Easy

Digital cameras and mobile phones have changed the rules about taking photos. Smaller than a desktop model, Canonís new inkjet-based SELPHY DS810 Compact Photo Printer allows consumers to print high quality photos from the comforts of home. Without the need to connect to a computer, consumers can set up their SELPHY DS810 model in virtually any room in the house.

The SELPHY DS810 Compact Photo Printer features Canon FINE (Full Photolithography Inkjet Nozzle Engineering) technology, which uses an innovative print head with nozzles that eject consistent, precise ink droplets as small as two picoliters. This patented technology produces an outstanding resolution of up to 4800 x 1200 dpi for exceptional detail and photorealism. The printer creates beautiful 4 x 6 inch photographs in about 63 seconds directly from a PictBridge enabled camera.

With the many methods of capturing and storing digital images, Canonís new SELPHY DS810 Compact Photo Printer provides consumers with a wide range of printing options. Consumers can print their photos on the DS810 model from the printerís memory card slots2, direct from a PictBridge enabled digital camera or DV camcorder, from a computer, direct from an infrared-enabled mobile phone , PCs or PDA, or wirelessly from a Bluetooth connection with an optional adaptor . Furthermore, the printer includes a 2.5 color LCD screen for easy editing, color correction and cropping to ensure that every picture looks that best prior to printing. The DS810 model offers consumers a wide range of 4 x 6 inch paper media choices, including semi-gloss, glossy, stickers (each sheet includes 16 stickers), and matte photo finishes. Canon is now offering Photo Paper Pro in the 4 x 8 inch size as well.

The new printer uses Canonís new ChromaLife100 system. This system can produce prints on select genuine Canon photo papers that resist fading for up to 100 years when stored in an archival quality photo album . The 100-year-lifespan rivals that of many traditional film based photos, long considered by consumers to be the benchmark for image permanence.

Unlike some competitors that only test for ozone degradation, Canon has tested the ChromaLife100 system against three types of gases to simulate realistic conditions Ė ozone, nitrogen oxide and sulfur oxide. Prints produced on Canon Photo Paper Pro with the other elements of the ChromaLife100 system had an up to ten-year gas fastness10 when exposed to open air. ChromaLife100 prints, when created on Canon Photo Paper Pro or Photo Paper Plus Glossy, had up to 30-year light fastness10 when displayed under glass.

Canonís new SELPHY DS810 Compact Photo Printer comes equipped with BCI-16CL ink tank, a power cord and document kit, which includes a Set-Up Software & Userís Guide CD- ROM, Quick Start Guide and Registration Card. The SELPHY DS810 model will be available in September for an estimated selling price of .99 .

Wireless Photo Printing

All three new SELPHY Printers are compatible with Canonís new BU-20 Bluetooth Adaptor. Available as an optional accessory to the SELPHY and PIXMA Photo Printers, this petite Bluetooth adaptor allows consumers to print photos wirelessly from most Bluetooth enabled devices, like computers, mobile phones and PDAs. Firmware upgrade for the SELPHY CP510 and CP710 may be required. Please check for more information. This optional accessory will be available in late September for an estimated selling price of .99.

About Canon U.S.A., Inc.

Canon U.S.A., Inc. delivers consumer, business-to-business, and industrial imaging solutions. The Company is listed as one of Fortune's Most Admired Companies in America and is rated #35 on the BusinessWeek list of "Top 100 Brands." Its parent company Canon Inc. (NYSE:CAJ) is a top patent holder of technology, ranking third overall in the U.S. in 2004, with global revenues of .3 billion. For more information, visit

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