Steve's Digicams - Breaking News - Canon 08/20/03 Press Release
Press Releases - August 20, 2003
Canon's Powershot A80 Digital Camera Packs Four Megapixels Into Portable Package For Powerful Picture Taking
Canon's New PowerShot A80 Delivers Professional Features at an Entry-Level Price
The PowerShot A80 is the new flagship of the PowerShot A-series line-up, which also includes the A60, A70, and A300. The new model is also the first PowerShot to support PictBridge*, the new standard for high-quality direct printing. The PowerShot A80 will be delivered to authorized dealers in October at a suggested list price of just .
"We packed advanced features into an entry-level PowerShot digital camera to provide consumers with professional capabilities at an affordable price," said Yukiaki Hashimoto, senior vice president and general manager of the Consumer Imaging Group at Canon U.S.A., Inc., a subsidiary of Canon Inc. (NYSE CAJ). "This lightweight durable digital camera also captures eye-catching high-resolution photos with its sharp Canon zoom lens and exclusive DIGIC image processor."
Housed in a compact metal body, the PowerShot A80 digital camera is solidly built yet light weight at 8.8 ounces. The camera features a 1/1.8 inch, 4.0 megapixel CCD sensor that captures images up to 2272 x 1704 pixels with exceptional detail and color fidelity. Canon's exclusive DIGIC processor improves image quality and increases camera responsiveness and image processing speeds compared to general purpose CPUs found in other comparable digital cameras.
Canon developed the proprietary DIGIC (Digital Imaging Integrated Circuit) image processor specifically for use with its line of digital cameras. The technology combines the jobs of image processing and camera function control into one chip. Because it was specifically designed for use in digital cameras, it is also capable of handling JPEG compression/expansion; memory card control; LCD/Video control and processing; gain control (control of CCD signal amplification); Auto Exposure; Auto Focus; Auto White Balance control and most other functions of the camera or camcorder. The result is a product that offers faster and more powerful auto focus than ever before, faster image processing, longer battery life, and the ability to record 3-minute movie clips with sound.
The DIGIC chip's high-speed processing enables Canon's exclusive iSAPS (an acronym for Intelligent Scene Analysis based on Photographic Space) technology that improves picture quality by "predicting" certain camera settings like focusing distance, exposure and optimum white balance based on zoom focal length, overall light level and tonal distribution data. With iSAPS, the PowerShot A80 camera can analyze a scene just before the image is made and in doing so, increase the speed and precision of the camera's autofocus, auto exposure and auto white balance.
Canon's PowerShot A80 Digital Camera will be available in October for a suggested retail price of .
About Canon U.S.A., Inc.
Canon U.S.A., Inc. delivers consumer, business-to-business, and industrial imaging solutions. The Company is listed as one of Fortune's Most Admired Companies in America, and is ranked #43 on the Business Week list of "Top 100 Brands." Its parent company Canon Inc. (NYSE:CAJ) is a top patent-holder of technology, ranking second overall in the U.S. in 2002, with global revenues of .5 billion. Canon U.S.A. employs more than 10,000 people at over 30 locations. For more information, visit www.usa.canon.com.
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Specification and prices subject to change without notice. Actual price is determined by retailers and may vary.
*For a list of PictBridge enabled printers visit http://www.cipa.jp/pictbridge/.
DIGIC is a trademark of Canon Inc.
PictBridge is a trademark.
All referenced product names, and other marks, are trademarks of their respective owners.
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