Steve's Digicams - Breaking News - Canon 04/22/2005 Press Release


Press Releases - April 22, 2005

New Canon Powershot S2 Is Digital Camera Addresses High Performance Photography And Video Recording Needs

Five Megapixel Hybrid Digital Camera Features 12x Image Stabilized Optical Zoom, High Quality VGA Movie Mode, New "MovieSnap" Function and Stereo Sound

LAKE SUCCESS, N.Y., April 22, 2005 – Family vacations. Weddings. Sporting events. Baby’s first steps. Just hanging around. Canon’s new five megapixel PowerShot S2 IS digital camera allows consumers from the novice to the photo enthusiast the ability to capture high quality still images and movie clips of life’s most significant events.

"Canon leads the photo industry. Our convergent digital imaging technologies allow consumers to enjoy both high quality photos and video in one portable imaging device," stated Yukiaki Hashimoto, senior vice president and general manager of the consumer imaging group at Canon U.S.A., Inc, a subsidiary of Canon Inc. (NYSE: CAJ). "The PowerShot S2 IS digital camera combines exceptional ease-of-use, functionality and image quality in a lightweight package."

"Digital cameras with movie capabilities have the highest penetration and primary usage rate compared to other types of capture devices," said Mike Wolf, Director of Digital Photography research at InfoTrends CAP Ventures. "The top reasons consumers use these digital camera hybrids are ease-of-use, compatibility and ability to share video clips through email," said Wolf. "The PowerShot S2 IS digital camera addresses these issues and more by fulfilling the demands for both still image photography and movie recording."

Say Cheese – Photo Features

The five megapixel PowerShot S2 IS digital camera provides users with the high quality resolution, color and low noise that consumers have come to expect from Canon. The camera’s fast f/2.7(W)-f/3.5(T) image stabilized 6.0-72.0mm 12x zoom lens (36-432mm equivalent) makes tack-sharp long telephoto shooting positively practical. When the optical zoom is augmented with the camera’s 4x digital zoom, the maximum focal length effectively becomes equivalent to a 1728mm lens on a 35mm camera. Despite its extensive optical range, the lens is ultra-compact and retracts securely into the camera when it is powered down. In addition, there are two levels of close-up shooting, Macro and Super Macro. Super Macro mode enables extreme close-up shooting to 0 cm from the end of lens barrel, for creative shooting – great for shooting flowers to use in scrapbooks, on invitations and more.

High Definition 12x Optical Zoom Lens With Image Stabilizer

Canon used its unrivalled optical expertise to produce an ultra-compact 12x zoom lens that features 11 elements in nine groups, including one aspherical surface and one ultra-low dispersion glass (UD) element. The UD element is particularly effective at reducing chromatic aberration when the lens is zoomed out to its maximum telephoto range for enhanced sharpness and color fidelity.

What Next – Print Features

You’ve taken the picture, reviewed it, like it and can not wait to print it out. What next? Direct Printing significantly expands the appeal of the PowerShot S2 IS digital camera by making it simple, quick and convenient to produce high-quality photos without the need for a personal computer. Simply connect the S2 IS directly to a Canon Compact or Canon Direct Photo Printer, as well as PictBridge compatible printer and press the blue lighted Print/Share button on the back of the S2 IS and you are printing. True one touch printing it is really that simple. Beyond its Direct Print capability with Canon’s Compact Photo Printers and acclaimed Canon Direct Photo Printers, the camera is also PictBridge compatible, an industry standard that offers the flexibility of direct printing to other brands of PictBridge compatible printers

Ergonomic Design

The camera’s compact ergonomic design includes strategically placed controls for convenient telephoto and movie shooting, plus a large rubberized grip, which makes holding the camera easy, well balanced and secure. The grip even includes a soft back and bottom to maximize comfort during long periods of shooting. The PowerShot S2 IS digital camera also features a variable-angle 1.8 inch LCD screen. By positioning the vari-angle LCD monitor appropriately, the user is free to compose shots, even self portraits, without having to move or twist into uncomfortable positions.

Stay Right There

Are shaky hands a problem? Do pictures never come out the way they ought to look? With Canon’s optical Image Stabilization technology, users have the flexibility of actually shooting at shutter speeds two stops lower than would otherwise be possible. The PowerShot S2 IS digital camera is also the first PowerShot digital camera with multi-mode Image Stabilization – users can choose between Continuous IS, Panning IS and a new "Shoot Only" IS mode that is only active during exposure while shooting still photos.

Versatile Exposure Modes and More

PowerShot S2 IS digital camera users will enjoy the flexibility of a full array of exposure control settings similar to SLR models, including Program, Shutter and Aperture- priority AE modes, and Manual Mode. In addition, there are 18 Shooting Modes including six Special Scene Modes, which are Foliage, Snow, Beach, Fireworks, Indoor and Night Snapshots, for optimum results in certain shooting situations . The PowerShot S2 IS digital camera has a maximum shutter speed of 1/3200 second and can capture still photos continuously at rates up to 2.4 fps

Shhhhhhhhhhhhh - Fast Focus And Zoom

Did you ever attend wedding, try to sneak a picture of the bride and groom after the ceremony started and the sound of your camera gave you away? Not anymore with Canon’s Ultrasonic Motor (USM) technology. The silence of the USM is particularly beneficial in the PowerShot S2 IS digital camera’s movie mode to preserve and enhance the quality of audio recording.

Movie Features

The PowerShot S2 IS digital camera keeps data compression rates low, so movies record at high quality with VGA resolution at 30 frames per second (fps). Individual movie clips can last as long as 60 minutes or produce file sizes up to 1GB on an SD media card. What’s more, powerful features such as optical and digital zooming, manual focus, Photo Effects and My Colors are available for greater freedom and flexibility while shooting movies.

What Did You Say?

That question will never be asked again with the PowerShot S2 IS digital camera’s stereo sound capabilities. The new camera is equipped with 16-bit audio recording at sampling rates adjustable up to 44 kHz. Microphone recording levels are adjustable in 5 steps, as well as built-in wind filter to minimize extraneous sound. Now Mom will not miss baby’s first words while she is at work or running an errand. Additionally, the camera can be used for recording lectures, dictation.

MovieSnap - Never Miss Another Photo Opportunity While Shooting Your Movies

Have you ever missed a defining moment in your child’s life because you had to switch from video to still or vice versa? Not anymore! Now with the PowerShot S2 IS digital camera’s new MovieSnap feature it is possible to capture still images at resolutions up to five megapixels while recording movies. The MovieSnap feature provides consumers with the luxury of "preserving the memory as a movie," while capturing high quality 5MP stills of the defining moments. For instance, a father can record his daughter’s dance recital and take quality still photos while in movie mode, or record movies of his son’s first steps while capturing a still image of his first fall. Regardless of mode dial position or whether the camera is in shooting or playback mode, the PowerShot S2 IS digital camera automatically starts or stops recording movies simply by pushing a button on the back of the camera.

Other Movie Enhancements

In addition to the 30 fps VGA movie mode, S2 IS camera users can also shoot VGA movies at 15 fps to reduce file sizes and increase recording time. For maximum recording times, resolution can be reduced to QVGA (320 x 240 pixels) at framing rates of 15 or 30 fps. The PowerShot S2 IS digital camera features a five-mode slow motion replay function, as well as an in-camera editing that lets users chop unwanted footage from the beginning or end of a movie clip.

DIGIC® II – Hi-Speed USB 2.0

True to the tradition of all PowerShot digital cameras, the PowerShot S2 IS model has the latest advances in Canon technology including the proprietary DIGIC II Imaging Processor. DIGIC II enhances picture definition, crisp vibrant colors and quality, while helping increase the speed of the cameras’ startup, autofocus, shutter response and playback as well as the image processing speed. The pace of image transfer is accelerated with the inclusion of a Hi-Speed USB 2.0 port. The USB 2.0 port is backwards compatible (at no increased speed) with computers featuring standard USB 1.1 connections.

My Colors Function

Now even the most casual picture-taker can easily opt for verdant valleys of greener greens, juicy apples of redder red, skies and seas of bluer blue and even add or reduce a little tan to the skin tone as they are shooting. Whether the desired effect is to make the color "more real" or surreal, these digital dynamos are capable of capturing and saving both the original still image and the enhanced color versions as separate files on the camera’s SD memory card.

Convenience of AA Batteries

For all of its features, versatility and capabilities, the camera is powered by four easily accessible AA batteries and accepts either Alkaline (disposable) batteries or rechargeable Nickel-Metal Hydride (Ni-MH) batteries. Alkaline batteries are rated for approximately 130 shots before they need to be replaced, while Canon NiMH (Nickel Metal Hydride NB4-200 AA-size batteries) provide peak performance and approximately 550 shots on a single charge.**

Optional Accessories

To enhance its flexibility, the PowerShot S2 IS digital camera is compatible with several optional accessories, including wide-angle, telephoto and close-up supplementary lenses. The S2 IS digital camera is also compatible with the Canon High-Power HF-DC1 auxiliary flash unit, which increases flash range up to 23 feet.

Pricing and Availability

The PowerShot S2 IS digital camera is supplied with a neck strap and interface cables for USB and stereo/video, as well as a 16MB SD memory card, powerful software, and user manuals. The PowerShot S2 IS digital camera will be available in June for an estimated street price of .99*.

About Canon U.S.A., Inc. Canon U.S.A., Inc. delivers consumer, business-to-business, and industrial imaging solutions. The Company is listed as one of Fortune's Most Admired Companies in America, and is ranked #35 on the BusinessWeek list of "Top 100 Brands." Its parent company Canon Inc. (NYSE:CAJ) is a top patent-holder of technology, ranking third overall in the U.S. in 2004, with global revenues of .3 billion. For more information, visit

PowerShot S2 IS Specifications

Camera Effective PixelsApprox. 5.0 million
Image Sensor1/2.5-inch CCD (Total number of pixels: Approx 5.3 million)

6.0 (W) - 72.0 (T) mm (35 mm film equivalent: 36 - 432 mm)
f/2.7 (W) - f/3.5 (T)

Digital ZoomApprox. 4.0x (Up to approx. 48x in combination with the optical zoom)
ViewfinderColor LCD viewfinder Picture coverage rate 100%
Dioptric Adjustment -5.5 - +1.5 m-1(dpt)
LCD Monitor1.8-inch, low-temperature polycrystalline silicon
TFT color LCD (115,000 pixels, picture coverage 100%)
AF SystemTTL autofocus (continuous or single)
Focus lock and Manual focus are available
Focusing frame: 1-point AF (any position is available)
Shooting Distance
(from tip of lens)
Normal AF:50 cm (1.6 ft.) - infinity (W)/
90 cm (3.0 ft.) - infinity (T)
Macro:10 - 50 cm (3.9 in. - 1.6 ft. (W))
Super Macro:0 - 10 cm (0 - 3.9 in.) (W)
ShutterMechanical shutter + electronic shutter
Shutter Speeds
15 - 1/3200 sec.
*The shutter speed varies according to the shooting mode.
*1.3 sec. or slower shutter speeds are available in Shutterpriority mode or Manual mode.
*Slow shutter speeds of 15 to 1.3 sec. or slower operate with noise reduction.
Light Metering SystemEvaluative, Center weighted average or Spot (Center or AF-point)
Exposure Control SystemProgram AE/Shutter Speed-priority AE/Aperture-priority AE /Manual exposure control
AE lock (AEB) and Safety Shift is available.
Exposure Compensation±2.0 stops in 1/3-stop increments Auto exposure bracketing (AEB) and Safety Shift is available.
ISO SpeedAuto*, ISO 50/100/200/400 equivalent
* Camera automatically sets the optimal speed.
White BalanceTTL auto, pre-set (available settings: Daylight, Cloudy, Tungsten, Fluorescent, Fluorescent H or Flash) or custom
Built-in FlashAuto*, on*, off
* Red-eye reduction is available.
Flash Range

0.7 - 5.2 m (2.3 - 17.1 ft.) (W), 0.7 - 4.0 m (2.3 - 13.1 ft.) (T)
(When ISO speed is set to Auto.)
* Macro: 0.3 - 0.7 m (1.0 - 2.3 ft.) (W/T) (Auto ISO speed)

Flash Exposure Compensation± 2.0 stops in 1/3-stop increments, FE lock, Slow synchro and 1st-curtain/2nd-curtain flash are available.
Flash Output*3 stops
* Can be set when flash exposure setting is [Off]
Shooting Modes
Creative zone:Program, Shutter-speed priority, Aperture priority, Manual, Custom
Image zone:Portrait, Landscape, Night scene, Special Scene*, My Colors, Stitch Assist, Movie
* Foliage, Snow, Beach, Fireworks, Indoor, Night Snapshot
Continuous ShootingApprox. 1.5 shots/sec. (Large/Fine mode)
Approx. 2.4 shots/sec. (High-speed continuous shooting, Large/Fine mode)
IntervalometerShooting interval: approx. 1 - 60 min. (1-min. increments)
Number of shots: 2 - 100 shots (Maximum number of shots varies according to memory card capacity.)
Self-timerActivates shutter after an approx. 10-sec./approx. 2-sec. delay, Custom Timer
PC-controlled ShootingAvailable (USB connection only. Exclusive software program is included in the camera kit.)
Recording MediaSD Memory Card
File FormatDesign rule for camera file system and DPOF compliant
Data Type
Still images:Exif 2.2*1(JPEG)
Movies:AVI (Image data: Motion JPEG; Audio data: WAVE (stereo))
CompressionSuperfine, Fine, Normal
Number of Recording Pixels (Stills)
Large:2592 x 1944 pixels
Medium 1:2048 x 1536 pixels
Medium 2:1600 x 1200 pixels
Small:640 x 480 pixels
Number of recording pixels/Frame Rate (Movies)
640 x 480 pixels (30 frames/sec.)
640 x 480 pixels (15 frames/sec.)
320 x 240 pixels (30 frames/sec.)
320 x 240 pixels (15 frames/sec.)
Continuous until memory card is full
(Maximum Size: 1 GB/movie)
AudioSampling frequency: 44.100/22.050/11.025 kHz
Quantization bit: 16 bit
Playback ModesSingle (histogram displayable),
Index (9 thumbnail images)
Magnified (approx. 10x max. in LCD monitor/viewfinder, forward or reverse selection through magnified images possible), Image search (Jumps over 10 or 100 images, to a movie, or to the next shooting date, or nine images at a time during Index playback)
Slide Show
Sound memos (recording/playback up to 60 sec.)
Movie (slow-motion playback possible)
Sound Recorder (up to two hours sound-only recording/playback possible)
Direct PrintPictBridge compliant, and Canon Direct Print and Bubble Jet Direct compatible
My Camera SettingsThe start-up image, start-up sound, shutter sound, operation sound and self-timer sound can be customized using the following methods:
1.Using the images and sounds recorded on the camera.
2.Using downloaded data from your computer using the supplied software.
InterfaceUSB 2.0 Hi-Speed (mini-B), PTP (Picture Transfer Protocol)
Audio/Video output (NTSC or PAL selectable, stereo audio)
Power Source
1.Four AA-size alkaline batteries (included in the camera kit)
2.Four AA-size rechargeable NiMH batteries (NB4-200) (sold separately)
3.Compact Power Adapter (CA-PS700) (sold separately)
Operating Temperature0 - 40 °C (32 - 104 °F)
Operating Humidity10 - 90 %
Dimensions113 x 78.0 x 75.5 mm (4.4 x 3.1 x 3.0 in.) (excluding protrusions)
WeightApprox. 405 g (14.3 oz.) (camera body only)

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