Steve's Digicams - Breaking News - Canon 02/17/2009 Press Release
Press Releases - February 17, 2009
COLOR, STYLE AND PHOTOGRAPHIC EXPERTISE INSPIRE CANON'S NEW 2009 POWERSHOT LINE-UP
LAKE SUCCESS, N.Y., February 17, 2009 - Canon U.S.A., Inc., a leader in digital imaging, today introduced 10 new PowerShot cameras that offer an array of photographic options for the entry-level consumer right up to the photo enthusiast. Whether on a family vacation, swimming in an ocean or out for a night on the town, the new line-up of PowerShot digital cameras enable consumers to customize their photographic experience to their personality with color, style and features galore.
Most PowerShot cameras for 2009 feature Canon's exclusive DIGIC 4 Image Processor, with proprietary technology which accounts for the camera's higher performance levels, including improved signal processing speed and higher image quality. This new chip paves the way for a host of features including Canon's new Smart AUTO. Smart AUTO intelligently selects the proper camera settings based on the specific shooting conditions of each scene, ensuring that all images are accurately focused, exposed, stabilized and white-balanced before the shutter is even pressed. Using data derived from Canon's Optical Image Stabilization, Genuine Face Detection and Motion Detection Technologies, Smart AUTO automatically adjusts a multitude of settings including brightness and hue, during various shooting situations. Another enhancement available with select PowerShot models is Blink Detection Technology, which uses the Face Detection function to display an icon after shooting with a warning that someone's eyes were closed (such as when blinking) during shooting. Unlike other systems which prevent users from taking a photo, Canon's Blink Detection Technology lets users know immediately whether there's any need to reshoot the image, thus providing a far more intuitive experience.
A third technological advancement with select PowerShot cameras is Active Display, which is used for quickly switching between images during playback. Instead of culling through a long line of images, via a control dial, Active Display advances pictures simply with a gentle shake of the wrist, making the viewing and sharing of pictures more fun and enjoyable.
"The power of the Canon PowerShot series is its ability to enhance consumers' enjoyment of photography through its unique combination of ease-of-use, affordability, and personalization," said Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A. "We are excited about this year's PowerShot line-up because Canon's cameras are loaded with advanced technologies and design options, thus enabling consumers to have the ultimate photographic experience."
Canon PowerShot SX1 IS and SX200 IS Digital Cameras
The Canon PowerShot SX1 IS Digital Camera is a 10.0-Megapixel powerhouse incorporating a CMOS image sensor and 1080p Full HD Movie mode, both first-in-class features for a PowerShot camera, resulting in superb image quality and enhanced flexibility. Still images can be captured easily with a 20x wide-angle Optical Zoom lens (equivalent to 28-560 mm) with Optical Image Stabilization and a 2.8-inch vari-angle wide-format LCD for great on-camera viewing and editing. What's more, this camera offers a full range of shooting and recording modes, including RAW + JPEG for ultimate creative control. While the camera is in Movie Mode, the PowerShot SX1 IS Digital Camera can easily play back video and view photos on an HDTV, via a built-in HDMI connector. With all these great features and now Full HD Movie Mode, the PowerShot SX1 IS Digital Camera is the perfect complement to a DSLR. The PowerShot SX1 IS Digital Camera is scheduled to be available in April for an estimated retail price of .99.
With a new sleek and sophisticated package, the Canon PowerShot SX200 IS Digital Camera offers consumers a great compact camera with DSLR-like features. The PowerShot SX200 IS Digital Camera comes loaded with a powerful 12x Optical Zoom lens and wide-angle lens (28-336 mm equivalent), and Optical Image Stabilization. This long-range seeker can get up close to subjects or capture more in the frame. Available in three colors - black, blue and red - consumers can now choose to personalize their camera according to their lifestyle. High-resolution, 12.1-Megapixels, 720p HD Movie Mode and a large 3-inch LCD screen with wide-angle viewing round out the feature set. The PowerShot SX200 IS Digital Camera is scheduled to be available at the end of March for an estimated retail price of .99.
Canon PowerShot D10 Digital Camera
Canon PowerShot SD970 IS, SD960 IS, SD780 IS and SD1200 IS Digital ELPH Cameras
The Canon PowerShot SD970 IS Digital ELPH Camera offers consumers the "ultimate" in design and feature-set. The camera comes fully loaded with 12.1-Megapixels for amazing resolution and editing, plus a 5x Optical Zoom lens with Optical Image Stabilization, all with easy viewing on a large 3.0-inch PureColor LCD II screen. Additional features found on the PowerShot SD970 IS Digital ELPH Camera include Smart AUTO, Blink Detection Technology, Active Display and 720p HD Movie Mode with built-in HDMI connector to view photos and videos on an HDTV. What's more, the PowerShot SD970 IS Digital ELPH Camera uses advanced features such as Zoom Blur and Creative Light Effect to produce fun and original effects with the camera. Zoom Blur allows the user to zoom during exposure, thus providing a haze-like effect to the image, while Creative Light Effect allows the user to shoot pictures by converting the light from light bulbs and sparks from fireworks into various shapes, such as stars and hearts. The PowerShot SD970 IS Digital ELPH Camera is scheduled to be available in mid-April for an estimated retail price of .99.
The elegance and beauty of the Canon PowerShot SD960 IS Digital ELPH Camera epitomizes the ELPH series persona. The camera comes in four subtle hues, including silver, blue, pink and gold, and is equipped with a simple button layout, wide-screen 2.8-inch PureColor LCD II screen, new Active Display and an improved user interface which will intrigue both new and experienced consumers alike. Additional features include Smart AUTO, Blink Detection Technology, 12.1-Megapixel resolution, wide-angle lens (28-112 mm equivalent) and 4x Optical Zoom lens with Optical Image Stabilization. Like the SD970 IS Digital ELPH model, the PowerShot SD960 IS Digital ELPH Camera can shoot 720p HD video and it has an on-camera HDMI connector for easy playback of video and photos on an HDTV. The PowerShot SD960 IS Digital ELPH Camera is scheduled to be available in early March for an estimated retail price of .99.
The Canon PowerShot SD780 IS Digital ELPH Camera is for the "fashionista" or "fashionisto" who craves the refined design of a Digital ELPH Camera. The ultra-slim, modern look combined with a choice of four colors - black, red, silver or gold - defines a person's right to choose a color that truly represents them. However, while color and personalization is top-of-mind, so is substance and feature-set. Compact yet feature-rich, the PowerShot SD780 IS Digital ELPH Camera is equipped with 12.1-Megapixels of high-resolution image capture and 3x Optical Zoom with Optical Image Stabilization. For on-camera viewing, the camera features a 2.5-inch PureColor LCD II screen with optical viewfinder. Additional features found on the PowerShot SD780 IS Digital ELPH Camera include Smart AUTO, Blink Detection Technology and 720p HD Movie Mode with built-in HDMI connector for viewing video and photos on an HDTV. The PowerShot SD780 IS Digital ELPH Camera is scheduled to be available in mid-March for an estimated retail price of .99.
The Canon PowerShot SD1200 IS Digital ELPH Camera is a great entry-level ELPH camera and comes in six bright colors, including dark gray, blue, pink, green, light gray and orange. With features such as Smart AUTO and 10.0-Megapixels of resolution, printing large-size images with clarity and detail is a breeze. The PowerShot SD1200 IS Digital ELPH Camera is scheduled to be available in mid-March for an estimated retail price of .99.
Canon PowerShot A2100 IS, A1100 IS and A480 Digital Cameras
Now the Canon PowerShot A2100 IS Digital Camera design has evolved to be smaller in size and higher in performance, but has maintained the essence of the A-Series persona with a mode dial for more creative control. Features such as 12.1-Megapixel resolution, 6x Optical Zoom lens with Optical Image Stabilization, large 3.0-inch LCD screen and new Smart AUTO enables this camera to be a go-everywhere and shoot anywhere product. The PowerShot A2100 IS Digital Camera is scheduled to be available in early-April for an estimated retail price of .99.
The Canon PowerShot A1100 IS Digital Camera is ideal for the color-conscious consumer. The camera comes in four captivating shades, including gray, blue, pink and green, and the fun doesn't stop at colors. Features such as 12.1-Megapixel resolution, 4x Optical Zoom lens with Optical Image Stabilization, large 2.5-inch LCD screen with Optical Viewfinder and the new Smart AUTO enables this camera to also be a go-anywhere and match any lifestyle accessory. The PowerShot A1100 IS Digital Camera is scheduled to be available in March for an estimated retail price of .99.
The Canon PowerShot A480 Digital Camera is designed for the person on a budget, while offering the perfect balance of features for anyone who just wants to take the camera out of the box and start taking pictures. The new A480 Digital Camera is packed with Canon imaging technology features, such as a 10.0-Megapixel sensor and 3.3x Optical Zoom, with Canon's DIGIC III imaging processor and a 2.5-inch LCD screen. Enveloped in color, the new model gives consumers four color options to fit their style, including red, blue, silver and black. The PowerShot A480 Digital Camera is sure to be a hit as a starter camera for younger photographers and people looking to upgrade from a traditional film camera. The PowerShot A480 Digital Camera is scheduled to be available in March for an estimated retail price of .99.
About Canon U.S.A., Inc.
HDMI, the HDMI logo and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing LLC. All other products and brand names are trademarks of their respective owners and are hereby acknowledges. * Prices are estimated retail prices. Actual selling prices are set by dealers and may vary. Availability, specifications and prices are subject to change without notice. † Based on weekly patent counts issued by the United States Patent and Trademark Office
* Prices are estimated retail prices. Actual selling prices are set by dealers and may vary.
Availability, specifications and prices are subject to change without notice.
† Based on weekly patent counts issued by the United States Patent and Trademark Office