Steve's Digicams - Breaking News - ATP 09/20/2006 Press Release


Press Release - September 20, 2006

ATP Announces 8GB ProMax CompactFlash and 8GB ProMax SDHC Flash Cards, Professional Grade 8GB Flash Storage Media Provides Greater Flexibility for DSLR Camera Users

Sunnyvale, CA (PRWEB) September 20, 2006 -- With professional photographers' growing needs for higher capacity, high performance flash cards, ATP today announced the availability of its 8GB ProMax CompactFlash (CF) card and 8GB ProMax SDHC card. The new products further complete ATP Promax flash card lineup, designed and produced for the performance and reliability needs of professional photographers and high end DSLR cameras. The increased storage capacity is especially beneficial for photographers shooting pictures using the higher density RAW format. Both new products will be showcased in the upcoming Photokina in Cologne, Germany from September 26 through October 1. ATP will be exhibiting in Hall 6, booth # C34-C36.

"The outstanding performance of the ATP 8GB ProMax CF and 8GB ProMax SDHC allow professional photographers to focus more on the creation of their art and conveying messages through the creation of their imagery, instead of worrying about running out of storage capacity or losing data," said Michael Plaksin, ATP VP of Flash Media Sales. "The new 8GB ProMax CF card, which is becoming the most requested capacity in the marketplace, and the 8GB SDHC, compliment our existing ultra fast ProMax series memory cards. The addition of these products offers an even greater enhanced line of ATP professional products for the expanding needs and demands of both professional photographers and other photo enthusiasts."

Renowned for its ultra fast file transfer speed rating, both 8GB ProMax CF and 8GB ProMax SDHC maximize the number of shots taken under rapid succession and allows for seamless multimedia streaming. The two features are especially crucial in professional and high-end prosumer level photographic applications where each shot is extremely important and there is virtually no room left for mistake.

ATP 8GB ProMax CF and 8GB ProMax SDHC follow the superb build quality tradition of all ATP products with durability features such as water and extreme temperature resistant. Both 8GB ProMax CF and 8GB ProMax SDHC cards will be available in early October. ATP current product lineup includes 4GB ProMax CF, 4GB ProMax SDHC, 2GB ProMax miniSD and USB ToughDrive and Petito. For more details please visit ATP website at

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