Two New Micro 4/3 Zoom Lenses from Olympus

Olympus Announces Expansion of Micro Four Thirds System with Two New Zoom Lenses

Lenses Maximize Design Advantages of Micro Four Thirds System Standard; Offer Outstanding Optical Performance in an Unprecedented Compact, Lightweight Package

CENTER VALLEY, Pa., November 5, 2009 - Olympus announces today that it will introduce two new Micro Four Thirds System lenses in the first half of 2010. The new super wide-angle zoom M. ZUIKO DIGITAL ED 9-18mm f4.0-5.6 lens (18-36mm equivalent) and high-power wide to telephoto zoom M. ZUIKO DIGITAL ED 14-150mm f4.0-5.6 lens (28-300mm equivalent) offer amazing optical performance in an extraordinarily compact and lightweight design that translates into taking your PEN camera anywhere for DSLR-quality images and unmatched freedom and creativity.

The Micro Four Thirds System standard meets the telecentric requirements of the 100 percent dedicated digital design, where light rays must strike the imaging sensor nearly head-on for optimum edge-to-edge image reproduction. This is achieved using a much smaller design than the Four Thirds System standard by reducing the outer diameter of the lens mount by 6mm, and the distance from the lens mount to the focal plane (the flange back distance) by approximately half.

The super wide-angle zoom lens currently in development will maximize the advantages of compact Micro Four Thirds System design with a length of only about 50mm (less than two inches), making it significantly smaller than the Olympus ZUIKO DIGITAL ED 9-18mm F4.0-5.6 (designed for the Four Thirds standard), which has an identical zoom range. In the same manner, the high-power wide to telephoto zoom lens currently in development will be extremely compact, with an exceptionally small lens barrel diameter of only about 65mm (2.5 inches). Offering a zoom range that covers the most commonly used focal lengths, the lens will be compact enough to conveniently leave mounted on the camera all the time.

Both lenses will use ED (Extra-low Dispersion) glass elements to suppress the color aberration that can degrade image quality, particularly at wide-angle focal lengths. As a result, they will offer truly uncompromising image quality and brightness in an extremely compact package.

The two new lenses are being designed for use with the Olympus PEN E-P1, which was introduced in June to an overwhelmingly positive response, and the E-P2, which was also announced today, as well as any other current and future cameras that comply with the Micro Four Thirds System standard. When mounting the lenses on any Olympus PEN camera, users also can take advantage of the camera's in-body Image Stabilization system, which offers effective camera shake compensation at all focal lengths.

The Olympus E-System, based on the Four Thirds and Micro Four Thirds standards, is designed with revolutionary features that expand the frontiers of digital photography. The ZUIKO and M. ZUIKO lenses offer a 100 percent digital design for edge-to-edge sharpness in a durable yet portable system. Olympus pioneered Full-Time Live View, Dust Reduction and other innovative technologies, leading where others have followed. Proof that Olympus enables consumers to capture it all.

ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhances people's lives every day. These include:

• Digital Cameras
• Professional and Consumer Digital SLR Imaging Systems
• Related Underwater Products and Accessories
• Digital and Microcassette Recorders
• Digital Media
• Binoculars

Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympusamerica.com.

Olympus Announces New Micro 4/3 Camera: the E-P2

Click here to see our E-P2 First Look

THE PEN IS NOW MIGHTIER: OLYMPUS EXPANDS THE POWER AND PERFORMANCE OF THE E-P1 WITH THE NEW E-P2

New Electronic Viewfinder, External Audio Port, Autofocus Tracking and More Creative Control All in a Retro Black Metal Body - Looks as Good as it Performs



CENTER VALLEY, Pa., November 5, 2009 - Less than six months after launching the groundbreaking PEN E-P1 Micro Four Thirds camera, Olympus proves that evolutionary change can happen incredibly fast by releasing the E-P2 with even more power and performance. The new PEN, like the E-P1, is the world's smallest 12.3-megapixel interchangeable lens system with In-body Image Stabilization. It blends the high-quality still images like that of a DSLR with High Definition (HD) video, stereo Linear PCM audio recording and In-Camera Creativity inside an ultra-portable body. Along with several new features, and eight in-camera Art Filters that can be applied to still images and HD videos, the result is mighty powerful and creative.

The innovative E-P2 offers more of what photo enthusiasts have been asking for:

• A stylish retro black metal body reminiscent of a traditional PEN camera;
• Accessory port to accommodate the included detachable VF-2 Electronic View Finder (EVF) or optional external microphone adapter EMA-1;
• A newly-developed Continuous Autofocus (C-AF) Tracking System tracks the subject across or back-and-forward through the frame;
• Two new art filters: Diorama & Cross Process for greater creative expression in your still images and HD videos;
• iEnhance to automatically adjust color and contrast for a more dramatic effect;
• Full Manual Control of shutter/aperture in Movie Mode; and
• HDMI Control of camera's playback functions using the TV Remote when the camera is connected to an HDTV.
  

"The high demand for the E-P1 demonstrates that today's photo enthusiasts and consumers want the high-quality imaging like that of DSLRs in a compact retro design. The fact that it also offers HD video, creative functions and high-end stereo sound makes it even more desirable," said John Knaur, senior marketing manager, Digital SLR, Olympus Imaging America Inc. "The new PEN builds on the success of the E-P1 by adding many of the features that were on enthusiasts' wish list for the second generation: an EVF for composing with your eye close to the camera, the ability to add an external microphone, C-AF tracking, and a black metal body. With each new PEN, Olympus continues to enhance the line, and the future looks very bright."

The E-P2 comes with either the small and lightweight Olympus M. ZUIKO Micro Four Thirds lenses: 14-42mm f3.5-5.6 (28-84mm equivalent) or 17mm f2.8 (34mm equivalent). The camera adds to the new category created by the E-P1: Not a P&S. Not an SLR. It's a PEN.

Accessorize: Everything Goes with Basic Black

The E-P2 incorporates a new port for connecting new accessories including an optional EMA-1 Microphone adapter and the VF-2 live-finder, a detachable electronic viewfinder that comes with the E-P2. The live-finder easily slides onto the camera's accessory port and hot shoe when needed to provide 1.15x magnification, a 100% field of view with amazing resolution, brightness and contrast. The viewfinder refreshes quickly to minimize image ghosting on fast-moving subjects.

The VF-2 rotates up to 90 degrees to enable photographers to look down into it, which is useful when shooting subjects from challenging angles. The built-in diopter adjustment and high magnification offer easy viewing with and without glasses.   

For those who want to capture enhanced audio, the new EMA-1 external microphone connector can be plugged into the new camera's external accessory port. The connector will accept the optional Olympus ME-51S stereo microphone or any microphone of their choice.

Olympus has a variety of other accessories to maximize the functionality of the new PEN, including the previously released 14-42mm and 17mm Micro Four Thirds lenses. The MMF-1 Four Thirds System Lens Adapter makes E-P2 compatible with all Olympus ZUIKO Digital SpecificTM lenses and other Four Thirds System lenses from Sigma, Panasonic and Leica.
Olympus OM film-based lenses can be attached to the E-P2 with the MF-2 OM Lens Adapter. Additionally, an optional FL-14 flash unit, suitably small for the camera, adds more lighting versatility to your shots.

Stay focused on Your Targets Wherever They Roam

Sometimes it can be hard enough to keep up with kids, let alone take pictures of them. The E-P2's new C-AF Tracking and AF Target Registration locks your subject into focus, and constantly adjusts focus and brightness whether you or your subject is moving. With this mode, a simple push of the shutter release enables you to keep fast-moving and unpredictable subjects in focus - tracking subjects from left to right and from front to back - within the frame, automatically ensuring that even active subjects are captured clearly.

Even More Ways to Create

Olympus pioneered easy-to-use in-camera art filters for still images captured inside its E-System DSLRs. It was the first company to offer the ability to apply art filters to High Definition video recordings captured with the E-P1. Now, the E-P2 continues this tradition of innovation with eight in-camera art filters, including two new filters: the Diorama and Cross Process. The Diorama art filter gives users a miniature model photo feeling by narrowing the depth of focus and enhancing color and contrast. The selective focus that this filter offers lends intimacy to images of even the largest subjects like canyons or cityscapes.

The Cross Process art filter offers an unexpected look to images and videos by changing the color and contrast of subjects on the fly. Using this mode can result in surreal other-worldly images. Whether you're a videographer, documentarian or established director - or just want to shoot like one - Art Filters set your images and videos apart from the pack. Since they're built into the camera, you can achieve dramatic results on the go without needing a computer or editing software. These new filters are a welcome addition to the Pop Art, Soft Focus, Pale & Light Color, Light Tone, Grainy Film and Pin Hole filters previously available on the E-P1.

Because the PEN is an interchangable lens system camera, you also have more creative options for video capture. You can attach any one of the new super-compact Micro Four Thirds lenses or, because the camera can accept many of the other Four Thirds Format lenses with an available MMF-1 Four Thirds System Lens Adapter, you can add anything from an extreme wide-angle fisheye lens to a super telephoto lens for a wide range of expressive options. All the while you will have more DSLR-like control over depth of field, focus, white balance and ISO. It begs the question, "What will you create?"

iEnhance for Radiant Colors

The E-P2 includes a new picture mode called iEnhance, which analyzes colors and brightness. The new mode mimics what the naked eye sees. For example, a beautiful sunset looks awesome in person and generally seems to fade when captured in an image. With iEnhance, the warm yellow and orange colors are heightened to be brilliant and closer to the actual scene. The result is exceptionally clear imaging with a dramatically lifelike color. iEnhance can be used in any shooting mode - from program to manual - and automatically engages when in iAuto.

HDMI Control from Your HDTV Remote

The new PEN makes sharing your content easier than ever. Just connect the E-P2 to your HDTV with an optional HDMI cable and use your HDTV's remote to control playback functions and navigate the camera's menus from the comfort of your favorite couch or chair.

Manual in Movie Mode

The E-P2's manual movie mode allows for independent control of aperture and shutter for expanded exposure and creative control. Now you can adjust the shutter to control the depth of focus while using the aperture to set the overall brightness of the video. This level of control allows you to express your vision exactly how you want in your HD videos.   

Make a Design Statement

The E-P2's high-end, stainless-steel all-black body is easy to handle and carry, and has the styling and refinement of a precision chronometer. Its retro-chic look turns heads, from tech-aficionados and camera buffs to the style-conscious and everyday point-and-shooter. Built rock solid, it fits comfortably in a jacket pocket or a handbag for impromptu street-shooting or any spontaneous adventure. The E-P2 lets you do more and go more places while capturing your life, thanks to its compact size - 4.74"(W) x 2.75" (H) x 1.37" (D) - and light 11.1-ounce body. Attention to detail is visible in every aspect of the PEN's design, including the currently available small and lightweight 14-42mm and 17mm M. ZUIKO DIGITAL lenses as well as the newly announced 9-18mm f4.0-5.6 (18-36mm equivalent) and 14-150mm f4.0-5.6 (28-300mm equivalent) M. ZUIKO DIGITAL lenses.

Ultra-Compact Body Delivers Superior Image Quality
 
The E-P2 has everything you need to produce vibrant DSLR-quality images: a large 12.3-megapixel imager, In-body Image Stabilization, fast Imager Autofocus, the proven Olympus Dust Reduction System and the new TruePic™ V Image Processor.

As the second Micro Four Thirds camera from Olympus, the E-P2 provides the same image quality as current Four Thirds format E-System cameras because it has the same image sensor size as the E-30 and E-620 DSLR models, but in a much smaller body. This high-performance 12.3-megapixel Live MOS image sensor delivers excellent dynamic range, accurate color fidelity, and a state-of-the-art amplifier circuit to reduce noise and capture fine image details in both highlight and shadow areas.

The E-P2's Live MOS image sensor is complemented by Olympus' TruePic™ V Image Processor, which produces clear and colorful photos using all the pixel information for each image to provide the best digital images possible. The image processor is noted for accurate natural color, true-to-life flesh tones, brilliant blue skies and precise tonal expression; it also lowers image noise in photos shot at higher ISO settings (ISO 100 to ISO 6400), enabling great results in low-light situations.    

Be a Mover, Not a Shaker
 
Any lens attached to the E-P2 will deliver blur-free images thanks to three modes of In-body Image Stabilization that compensate for up to four steps EV (exposure value). Mechanical Image Stabilization automatically compensates for camera shake in low light or when shooting without a tripod. Since the PEN is the world's smallest interchangeable lens camera with In-body Image Stabilization, you'll feel comfortable taking it on the road with you to capture the action. As an added advantage, the built-in image stabilization works not only with the M. Zuiko lenses but all Four Thirds lenses and even older OM film-based lenses when used with the appropriate adapter for the E-P2.

Small Real Estate with an Amazing 3-Inch LCD View
 
Consumers accustomed to composing and focusing using a point-and-shoot camera's LCD will appreciate the E-P2's 100 percent accurate, 3-inch full color HyperCrystal LCD, which gives them the same easy, seamless experience when shooting still images or videos. The camera's Live Control function makes it easy to compose, edit and shoot pictures or videos without stopping to access various menus. The E-P2's fast Imager Autofocus in Live View also enables you to compose, focus and capture the shot quickly and easily without ever taking your eyes off the large LCD.

The LCD displays 230,000 pixels in vivid color and includes HyperCrystal technology, which offers many times the contrast of conventional LCD monitors for easier viewing in both preview and playback. It also provides a wide viewing angle of 176 degrees, which ensures that images can be composed from even the most obscure angles.

This Camera Leaves Others in the Dust

You don't have to waste precious time worrying about dust ruining the perfect image; instead, spend more of that time shooting with the E-P2. The proven Olympus Dust Reduction System produces spot-free photos with the exclusive Supersonic Wave Filter™, a patented ultrasonic technology that vibrates to remove dust and other particles from the front of the image sensor, capturing it on a special adhesive membrane every time the camera is turned on.

What You See Is What You Get

When viewing the LCD in Live View, Art Filter effects and settings like white balance and exposure are viewable right on the LCD, and their impact is seen instantly on the display. Real-time monitoring offers amazing versatility and creative control, and users who apply a setting have instant gratification because what they see on the camera's LCD is what they've captured. For musicians used to applying audio effects like reverb to their instruments before recording them, the concept of setting the E-P2 to capture precisely the kind of image they want before they press the shutter makes perfect sense. For imaging purists who want to shoot without filters, and apply them to images inside the camera later, or just edit images back at their computers, the E-P2 provides these options and opens more in-the-field creative possibilities.

Mix It Up with Multiple Exposure

With the E-P2's Multiple Exposure function available for still image capture, you are free to tell a visual story your way, whether in a portrait, a landscape or a combination of both. The image capture options allow you to shoot one shot, then another and combine them in real time, or capture both shots separately and combine them in the camera later. Overlay your face on top of your pet's face. Create an "identical twin" of yourself. Put the moon in the sky at noon. Your ability to manipulate space and time makes this new creative multimedia device a veritable time machine.

Frame Your Works of Art Inside the PEN

You can often achieve greater photographic expression by framing a scene in a unique way. The E-P2 provides four aspect ratios that serve as masks to frame your image to the desired proportions, including: the standard 4:3 aspect ratio that is suited to an 8 x 10-inch enlargement; the 16:9 aspect ratio that will display your images beautifully on a widescreen television; and other popular aspect ratios such as 3:2 and 6:6. The Multi-Aspect Shooting further expresses your creative vision when combined with Art Filters and multiple exposures. What will you create?

Stereo Audio Sounds As Good As the PEN Images Look

Like the innovative Olympus LS-11 portable audio recording device that puts the power of a recording studio in your pocket, the E-P2 features uncompressed CD-quality 16 bit/44.1kHz Linear PCM stereo recording capability to capture the rich sound quality of your scene. When you shoot with the E-P2, it's like having a sound technician built into your camera to capture the nuances of the audio happening all around you. It has the versatility to record and play back in the WAV format and can record with its built-in stereo microphone. Whether recording audio while shooting a video or adding audio by recording a narration to your still images, the E-P2's audio sounds as great as its images look. Now, with the new stereo microphone adapter, there is new freedom in audio capture with the PEN.

Create Your Own Multimedia Slideshows with Stills, Video and Audio Inside E-P2
Content is king, and with the E-P2 you have your own portable kingdom of still images, HD video, and audio to remix at your command. In playback mode you can seamlessly mix stills and movies inside the camera to create a multimedia slideshow; dub in one of five built-in dramatic background music options to provide a soundtrack for your cinematic creation. Plug the E-P2 into any HD television with an HDMI cable and show off your masterpieces to your audience before your DVD arrives in stores!

As Easy to Use as a Point-and-Shoot with SLR-Quality Technologies

The E-P2 is equipped with 19 scene-select modes for effortless picture taking. Standard scene modes like Night-Scene, Portrait and Landscape are easy-to-use solutions for everyday shooting. Capturing beautiful portraits is easy with the new ePortrait Mode. It enables you to smooth your subject's skin - all in the camera and before capture! Additionally, edits can be made post-capture using the ePortrait mode.

Shooting scenes with both highlights and shadows can often be a challenge because of the extreme contrast between dark and bright areas. The E-P2 addresses this challenge with Shadow Adjustment Technology that adjusts for extreme light variations and maintains visible detail in both the shadow and highlight areas of the scene. Now users can see and preview the gradation on the Live View LCD and capture images showing the shadow detail they saw. This feature is also accessible in the Edit menu after the shot has been taken.

The E-P2's Face Detection reduces the chance of blurred subjects in images by recognizing up to eight people's faces and the background, tracking the faces within the image area, even if people are moving, and automatically focusing and optimizing exposure for sharp, brilliant portrait pictures (ideal for large family or party group photos).

Don't like changing camera settings for each shooting situation? The E-P2's Intelligent Auto Mode automatically identifies what you're shooting (Portrait, Landscape, Night + Portrait, Macro, Sports) and adjusts settings to capture the best result depending on the situation. First-time users will enjoy this quick and hassle-free feature, which does the thinking for them and produces incredible images like a pro.

The E-P2 offers ease-of-use and flexibility to meet your shooting style. Choose the Live Control technology, an advanced control panel system that incorporates the use of the sub dial and enables you to see the image and the menu controls all at the same time on the LCD. As a result, you can use the main and sub dials to select modes and adjust settings without having to take your eyes off the subject. Or if you prefer, shoot with the Super Control Panel, which is familiar to any serious shooter. These options along with the camera's intuitive button layout make the camera simple to use. The E-P2 records to SDHC media cards to accommodate large files including videos with In-Camera Creative Features and uncompressed audio.

Digital Leveler

The E-P2 is equipped with an internal Digital Level Sensor that detects the camera's pitch and roll and indicates it on the control panel. This Digital Leveler is a tremendous benefit when capturing architecture and landscapes. Level the perfect coastline shot on your next tropical vacation without being tethered to a computer and editing software.

Magnified Focus Assist

The E-P2 provides two optional methods to help the user focus: a Magnified Focus (MF) Assist Function and Magnification Display. When using manual focus, the MF Assist feature aids with critical focus by allowing you to zoom in on part of the image by simply turning the focusing ring on the front of the lens. The Magnification Display enables you to selectively enlarge the image on the LCD at the touch of a button. This mode works for both autofocus and manual focus.  Both MF Assist methods provide up to a 10x magnification of a single point of the image for critical focus; perfect for macro or still-life photography.

18x18 Metering Modes

This mode divides the image area into an 18 x 18 grid, metering each of the 324 separate cells to obtain optimum exposure. In addition to 324-division ESP metering, center-weighted metering and spot metering modes are also available.

OLYMPUS Master 2 Software

Use the included OLYMPUS Master 2 software (Mac and PC) to easily download images and videos from the camera or other external device, such as a USB drive, and automatically organize them into albums and groups and by date. Develop high-quality RAW images, apply Art Filter effects, edit and print images. Also, apply the most common editing functions to your HD videos. Update camera and lens firmware through the software and download additional menu languages. A direct link makes uploading your images and videos to YouTube™ easier than ever.

OLYMPUS Studio 2 (Trial Edition Included)

Extend the capability of Olympus Master 2 with Olympus Studio 2. In addition to the functions of OLYMPUS Master 2, this software includes a lightbox mode and selection marks for comparing and sorting multiple images. RAW processing is enhanced with additional controls for finer adjustments. The trial edition can be used for 30 days after installation. After the trial period has expired, a license key is required for further use.

Availability

The Olympus E-P2 will be available in December 2009. It includes E-P2 Body, VF-2 Electronic View Finder, ED 14-42mm f3.5/5.6 Zuiko Digital Zoom Lens or 17mm f2.8 Zuiko Digital Zoom Lens, USB Cable, Video Cable, Li-Ion Battery Pack (BLS-1), Li-Ion Battery Charger (BCS-1), Shoulder Strap, OLYMPUS Master 2 Software CD-ROM, Manuals and Registration card.

U.S. Pricing / Product Configurations
E-P2 Body with ED 14-42mm f3.5/5.6 Zuiko Digital Zoom Lens and Electronic View Finder
Estimated Street Price: $1099.99

E-P2 Body with 17mm f2.8 Zuiko Digital Zoom Lens and Electronic View Finder
Estimated Street Price: $1099.99

ABOUT OLYMPUS IMAGING AMERICA INC.

Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhances people's lives every day. These include:

• Digital Cameras
• Professional and Consumer Digital SLR Imaging Systems
• Related Underwater Products and Accessories
• Digital and Microcassette Recorders
• Digital Media
• Binoculars
  

Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympusamerica.com.

Canon EOS-1D Mark IV dSLR

Click Here to Pre-order your EOS-1D Mark IV today!

INTRODUCING THE ULTIMATE MULTIMEDIA IMAGING SOLUTION: THE NEW CANON EOS-1D MARK IV DIGITAL SLR CAMERA

The EOS-1D Mark IV Features a Completely Redesigned 45-Point Autofocus System, Fast 10 fps Continuous Shooting, 16-Megapixel Resolution, Outstanding ISO Sensitivity, and Full HD Video Recording at Selectable Frame Rates

LAKE SUCCESS, N.Y., October 20, 2009 - Canon U.S.A., Inc., a leader in digital imaging, is proud to introduce the next evolution in the EOS 1D series of cameras: the Canon EOS-1D Mark IV Digital SLR camera. The EOS-1D Mark IV is a high-speed multimedia performance monster with a 16-megapixel Canon CMOS sensor, Dual DIGIC 4 Imaging Processors, and 14-bit A/D data conversion, all at 10 frames-per-second (fps), with the widest ISO range Canon has produced to date. This new camera also features 1080p Full High-Definition video capture at selectable frame rates packaged in Canon's most rugged and durable professional camera body. The crowning achievement of Canon's 1D Mark IV Digital SLR is its new autofocus system that starts with 45 AF points including 39 high-precision cross-type focusing points capable of tracking fast moving athletes or wildlife accurately at speeds up to 10 frames per second. With greater subject detection capability than ever before plus a newly redesigned AI Servo II AF predictive focusing algorithm, the Canon EOS-1D Mark IV camera sets new standards for autofocus performance among professional digital SLRs. Whether shooting for the six o'clock news or the front page, the EOS-1D Mark IV Digital SLR is the quintessential camera to freeze fast-moving action with high-speed stills or capture stunning HD video with dynamic color and image quality. To accompany the new EOS-1D Mark IV Digital SLR camera, Canon is also announcing a new accessory, the WFT-E2 II A wireless file transmitter providing photographers with a wide range of professional digital connectivity options. "Canon works hard to be the imaging leader in all our business endeavors. This goal has fueled our innovation and R&D efforts to engineer the most advanced autofocus system Canon has ever produced. We are proud to announce the camera that will deliver the ultimate in imaging quality to professionals working in all areas of multimedia imaging, whether it's action photography, photojournalism or HD video and cinematography," stated Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A. The Canon EOS-1D Mark IV camera will intrigue professional photographers in virtually every category from photojournalism and sports through nature, wedding, portrait and fashion to commercial, industrial and law enforcement. What makes the EOS-1D Mark IV camera different from its predecessors, in addition to numerous focusing system and image quality improvements, is its exceptional Full HD video capture capability. With this new level of functionality, the 1D Mark IV Digital SLR is destined to appeal not only to professional still photographers but also to a diverse market of professional videographers and filmmakers who are looking for exceptional Full HD video quality, amazing low-light performance, outstanding portability and a level of durability unheard of in most HD video cameras in this price range. New 45-Point Autofocus System The new EOS-1D Mark IV Digital SLR camera features Canon's most advanced Autofocus system to date. It is equipped with a newly developed 45-point AF sensor featuring 39 high-precision cross-type AF points, and an all new AI Servo II AF mode that gives still photographers the power and performance to track and focus a fast-moving subject at speeds up to 10 frames per second. With more than twice as many cross-type focusing points as the EOS-1D Mark III and a new AF sensor construction that improves performance in low light and with low contrast subjects, the EOS-1D Mark IV has greater subject detection capabilities than any previous EOS model. To complete the range of AF improvements, Canon has developed a new AI Servo II AF predictive focusing algorithm that significantly improves responsiveness and stability by making better decisions on focus tracking in a variety of shooting conditions. Amazing High ISO Performance Wedding and event photographers shooting in low light without the benefit of a flash can take advantage of Canon's widest ISO range and highest performance ever. The EOS-1D Mark IV camera's ISO speed settings range from 100 up to 12,800 in 1/3 or 1/2 stop increments with ISO Expansion settings of L: 50 for bright light or H1: 25,600, H2: 51,200, and H3: 102,400 for even the most dimly lit situations. Photographers and documentary filmmakers working in available light will be impressed by the low-noise image quality of the 1D Mark IV, capturing amazing still images and video footage even at speed settings as high as ISO 12,800. High ISO, low light still images are further enhanced by Canon's adjustable High ISO Noise Reduction feature, now a default setting in the camera. The EOS-1D Mark IV, EOS HD Video Powerhouse Over the past year, Canon's EOS HD Video technology has changed the way users capture 1080p HD video and opened new doors for multimedia journalists and Hollywood cinematographers alike with full manual exposure control, selectable frame rates, and interchangeable lenses on some of the largest and most sensitive image sensors on the market. Canon continues this innovation trend with the new EOS-1D Mark IV Digital SLR with Full HD capture and full manual exposure control, plus selectable frame rates on an all-new APS-H-sized image sensor that's similar in size to a Super 35mm motion picture film frame. The large sensor allows filmmakers to achieve shallow depth-of-field just as cinematographers have traditionally done using much higher-cost motion picture equipment. The more than 50 Canon EF lenses compatible with the EOS-1D Mark IV give videographers incredible creative options, including an impressive selection of large-aperture professional L-series primes as well as zoom lenses, macro, Tilt-Shift and Fisheye optics. The Canon EOS-1D Mark IV allows for three video recording resolutions - 1080p Full HD and 720p HD in a 16:9 aspect ratio and Standard Definition (SD) in a 4:3 aspect ratio. The camera will record Full HD at 1920 x 1080 in selectable frame rates of 24p (23.976), 25p, or 30p (29.97); and 720p HD or SD video recording at either 50p or 60p (59.94). SD video can be recorded in either NTSC or PAL standards. Sound is recorded either through the internal monaural microphone or via optional external microphones connected to the stereo microphone input. The camera also provides an in-camera video editing function allowing users to remove the start or ending of a video clip directly in the camera to eliminate unwanted footage and speed up post-production. Image Quality and Performance The heart of the EOS-1D Mark IV camera's outstanding image quality is a newly developed 16.1-Megapixel CMOS sensor featuring Canon's latest and most advanced proprietary technologies. These technologies include improved photodiode construction to enhance dynamic range and gapless microlenses that are positioned closer to the photodiodes for improved light gathering efficiency. The transmissive quality of the color filter array has been enhanced to improve sensitivity. Canon has also upgraded the sensor circuitry to improve noise reduction before the image data is exported from the CMOS sensor to the rest of the image processing chain. With 60 percent more pixels than the EOS-1D Mark III, the EOS-1D Mark IV Digital SLR employs Dual DIGIC 4 Image Processors with approximately six times the processing power of DIGIC III for full 14-bit A/D conversion at 10 fps. High-speed continuous shooting up to 121 Large JPEGs is possible using a UDMA CF card. This camera also features three RAW shooting modes for versatility with Full RAW (approx. 16 million pixels), M-RAW (approx. nine million pixels), and S-RAW (approx. four million pixels). Three additional JPEG recording formats (M1, M2 and Small) are also available. The 14-bit per channel conversion facilitated by the dual DIGIC 4 Processors provides smoother tonalities in final images capturing all 16,384 distinct tones in each channel (red, green and blue) at the full 10 fps frame rate. RAW images shot on the new Canon EOS-1D Mark IV use the entire 14-bit space when converted to 16-bit TIFF files in Canon Digital Photo Professional (DPP) software, which is supplied with the camera at no extra charge. The 14-bit A/D conversion is also the foundation for Canon's Highlight Tone Priority feature that takes maximum advantage of the camera's extensive dynamic range to preserve detail in highlight areas of the image. Canon's new EOS-1D Mark IV Digital SLR also features an improved white balance algorithm making colors more accurate when shooting under low color temperature light sources such as household tungsten lamps. The EOS-1D Mark IV Digital SLR features Canon's Peripheral Illumination Correction function which corrects darkening that can occur in the corners of images with most lenses when used at their largest apertures. When activated, it is automatically applied to JPEG images and video clips as they are shot. For RAW images, it can be applied in DPP software. Other new features include a large three-inch solid structure Clear View II LCD screen with 920,000 dot/VGA resolution and a wide 160-degree viewing angle for enhanced clarity and more precise color when reviewing images and shooting video. The new in-camera copyright information feature helps professionals secure control over images by setting copyright data directly into the camera and appending that information to each image file in the Exif metadata. Additional features include a fluorine coating on the Low Pass Filter to further repel dust and enhance the EOS Integrated Cleaning System. Minimize Post-Production with Enhanced Canon Auto Lighting Optimizer Action photography truly is all about speed, capturing a fast subject with fast focusing and fast frame rates. However, all this speed might be wasted if it is slowed down by lengthy post-production procedures to adjust image quality. The EOS-1D Mark IV Digital SLR helps reduce post-production work with a powerful new Auto Lighting Optimizer (ALO) system. When enabled, Canon's ALO automatically adjusts the image for optimal brightness and contrast on the fly during in-camera image processing, reducing clipped highlights while keeping shadowed areas as clear and detailed as they actually appear. By optimizing brightness and contrast in-camera, Canon's ALO system significantly reduces the need for post-production image optimization, and gives photographers image quality they can take directly to press. Demanding professional photographers who tested ALO clearly stated that this one feature will reduce their post-production image optimization process by more than 75 percent. Canon's ALO works with both RAWi and JPEG images as well as video recording. Rugged Reliability Canon has taken every measure to ensure that the EOS-1D Mark IV Digital SLR camera has the highest degree of weather resistance in the EOS line. The 1D Mark IV camera incorporates a wide range of design features that enhance its durability and reliability for professional assignments. For example, the 1D Mark IV's body, chassis and lens mount are completely weather-resistant and 76 gaskets and seals surround all buttons and seams. The body covers and internal chassis, including the mirror box, are constructed with magnesium-alloy, one of the strongest and rigid metals available for its weight. For added strength, the lens mount is constructed with stainless steel. In fact, when used with Canon's Speedlite 580EX II and/or most current L-series lenses, the entire camera system remains fully weather resistant, so professionals can concentrate on getting the shot instead of worrying about protecting their gear. New Wireless Connectivity Canon is announcing the availability of the new WFT-E2 II A* wireless file transmitter exclusively for the EOS-1D Mark IV Digital SLR camera. The WFT-E2 II A wireless transmitter is an extremely small and versatile device that offers professional photographers a wide range of digital connectivity options including IEEE802.11a/b/g and Ethernet, ideal for commercial and studio work. In addition to adding the ability to connect to wireless networks over 802.11a, the new WFT-E2 II A adds a wealth of new professional features to the photographer's tool kit. The new Camera Linking feature allows a single photographer to simultaneously fire up to 10 cameras remotely; and the updated WFT Server mode lets you remotely use Live View, control settings, and fire the EOS-1D Mark IV over the internet from anywhere in the world using a standard Web browser or many Web-enabled smart phones. Additionally, geotagging is now possible via Bluetooth, using compatible GPS devices to append coordinate data to the images. Pricing and Availability The Canon EOS-1D Mark IV Digital SLR camera is scheduled to be delivered to U.S. dealers in late December, and will be sold in a body-only configuration at an estimated retail price of $4,999.00ii. Final pricing and availability for the Canon WFT-E2 II A wireless file transmitter will be available later this year. Canon Digital Learning Center Online visitors and Web surfers are encouraged to browse the Canon Digital Learning Center and take advantage of the various educational resources that Canon has to offer for novices and advanced photographers alike. The Canon Digital Learning Center provides a schedule for a wide variety of Live Learning classes across the country with renowned photographers as well as online resources and tips. The site also features online tutorials for beginners and professionals to learn their way around a digital SLR camera and inkjet printer and unlock the full creative control of digital photography. To learn more about each program and register, please visit: www.usa.canon.com/canonlivelearning About Canon U.S.A., Inc. Canon U.S.A., Inc. is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranked third overall in the U.S. in 2008†, with global revenues of US $45 billion, is listed as number four in the computer industry on Fortune Magazine's World's Most Admired Companies 2009 list, and is on the 2009 BusinessWeek list of "100 Best Global Brands." Canon U.S.A. is committed to the highest levels of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. At Canon, we care because caring is essential to living together in harmony. Founded upon a corporate philosophy of Kyosei - "all people, regardless of race, religion or culture, harmoniously living and working together into the future" - Canon U.S.A. supports a number of social, youth, educational and other programs, including environmental and recycling initiatives. Additional information about these programs can be found at www.usa.canon.com/kyosei. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss.     ________________________________________________________ † Based on weekly patent counts issued by the United States Patent and Trademark Office * This device has not been authorized as required by the rules of the Federal Communications Commission. This device is not, and may not be offered for sale or lease, or sold or leased, until authorization is obtained. Specifications and availability are subject to change without notice. All referenced product names, and other marks, are trademarks of their respective owners. i When processed in Canon Digital Photo Professional software. ii Pricing subject to change at any time. Actual prices are determined by individual dealers and may vary.

D3S: Nikon's New Professional dSLR

THE IMAGING EVOLUTION CONTINUES: THE NIKON D3S ILLUMINATES NEW LEVELS OF POWER AND PERFORMANCE FOR PROFESSIONAL PHOTOGRAPHERS

New Nikon AF-S DX 85mm f/3.5G ED VR Nikkor Lens

NIKON'S NEW AF-S DX 85mm f/3.5 MICRO NIKKOR LENS ENABLES FURTHER CREATIVITY WITH SOPHISTICATED TECHNOLOGY AND DESIGN FOR CLOSE-UP PHOTOGRAPHY

The K-x: Pentax's latest Entry-level dSLR

Pentax Announces Affordable, New Pentax K-x With High-End Features Including HD Video And Live View

GOLDEN, CO (September 16, 2009)... PENTAX Imaging Company redefines the entry-level digital SLR category with the introduction of the K-x digital SLR. This latest PENTAX camera offers high-end features including Live View and HD video. And, since there's no rule that SLR cameras must come in black only, the K-x will be available in a choice of white or black, as well as special, limited edition red and navy.

Priced at $649.95 USD (for body with DA L 18-55mm lens), the extremely compact and lightweight PENTAX K-x forges ahead on the trail initiated by the popular PENTAX K2000. With a one-handed shooting design and simple, easy-to-use operation, the K-x is perfect for users stepping up from a point and shoot digital camera to their first digital SLR.

The PENTAX K-x offers photographic performance that challenges higher class DSLR models and offers several features that set this camera apart in the entry-level category:

• High resolution 12.4 megapixel CMOS image sensor features sensor-shift Shake Reduction for stabilized image and video capture up to 4 stops max.

• Large 2.7 inch LCD features Live View with contrast, phase difference, and Face Detection autofocus (up to 16 faces).

• Widescreen HD video capture in full 720p resolution (1280x720) at 24 FPS cinematic framerate, using any PENTAX 35mm lens.

• Creative processing and filter modes produce high quality finished images, while offering the ability to explore artistic freedom through unique special effects.

• True High Dynamic Range (HDR) image capture blends 3 bracketed images into a single picture with outstanding shadow, highlight, and midrange detail.

• Fast 4.7 FPS capture speed and 1/6000 second maximum shutter speeds are possible with the PENTAX PRIME II image processing engine.

• Powerful automatic modes, including PENTAX Auto Picture and scene modes, ensure the perfect shot in any situation, while helping new photographers learn DSLR photography.

• Responsive 11 point wide angle SAFOX VIII autofocus system focuses quickly and accurately, and can easily track moving subjects.

• Captures up to 1900 shots with universally available, easy-to-find AA lithium batteries (also compatible with AA NiMH rechargeable and alkaline batteries).

All combined, the PENTAX K-x is the perfect camera for new digital SLR camera users as well as an ideal backup camera for more experienced photographers.

Along with the K-x, PENTAX announced the smc PENTAX DA L 55-300mm F4-5.8 ED super-telephoto zoom lens. This lens will be exclusive to a K-x Twin Lens Kit package consisting of a K-x body, this new lens and the smc PENTAX DA L 18-55mm F3.5-5.6 lens. The lightweight design of this zoom lens offers the exceptional optical performance found in all PENTAX lenses for super-telephoto photography with the K-x and other PENTAX digital SLR camera bodies.

The PENTAX K-x is now available for pre-order in black or white on www.pentaxwebstore.com. Limited edition colors of red and navy will become available at select locations to be announced.

The PENTAX K-x (in black and white) will ship in October 2009 in three configurations: options:

• K-x single lens kit with body and an smc PENTAX DA L 18-55mm lens for USD $649.95.

• K-x twin lens kit for $749.95 including a K-x body, the smc PENTAX DA L 18-55mm lens and the smc PENTAX DA L 50-200mm zoom lens.

• K-x twin lens kit for $849.95 including a K-x body, the smc PENTAX DA L 18-55mm lens and the smc PENTAX DA L 55-300mm zoom lens.

Complete information is available here: http://www.pentaximaging.com/about-us.aspx?p=press
Product images are available here: www.pentaximaging.com/press/pressfiles.html
An informational video is available here: www.youtube.com/Pentaxian1

PENTAX Imaging Company is an innovative leader in the production of a variety of digital cameras including weather resistant digital SLRs and compact, waterproof cameras, as well as lenses, flash units, binoculars, scopes, and eyepieces. For 90 years, PENTAX has developed durable, reliable products that meet the needs of consumers and businesses. With headquarters in Golden, Colorado, PENTAX Imaging Company is a division of PENTAX of America, Inc.

# # #

Consumer contact:
pentaxinfo@pentax.com
1-800-877-0155
www.youtube.com/Pentaxian1

12.4 effective megapixels
The K-x incorporates a newly developed CMOS image sensor to assure high-speed image data readout and more flexibility with varying ISO sensitivity levels. With approximately 12.4 effective megapixels, this image sensor accurately reproduces true-to-life images with fine detail and rich color depth. The K-x offers a wide sensitivity range between ISO 200 and ISO 6400 and allows users to expand the sensitivity range between ISO 100 and ISO 12800 via a custom function to offer greater creative freedom to photographers.

Compact, lightweight body
The PENTAX K-x is one of the most compact, lightweight digital SLR cameras in its class. The stainless-steel chassis and overall design offer a space-efficient layout.

Widescreen HD movie recording at 1280x720 pixels at a cinematic 24 frames per second (720p24)
The PENTAX K-x movie recording function* captures true-to-life movie clips in 16:9 high-definition TV proportions (1280 x 720 pixels) at a frame rate of 24 frames per second. Compatible with every PENTAX interchangeable lens ever made, the Video Capture mode opens a new world of creativity for PENTA K-x owners.
* When the PENTAX K-x's AV output terminal is used, movie clips are viewed at normal resolution. The data must be transferred to a PC for the playback of movie clips at high-definition TV proportions (1280 x 720 pixels).

PENTAX-original SR mechanism for sharp, blur-free images
The K-x features the PENTAX-developed Shake Reduction mechanism that effectively compensates for the adverse effects of camera shake by as much as four shutter steps. This innovative mechanism extends its benefits to all PENTAX interchangeable lenses -- even those designed for film-format cameras.* With this SR mechanism, the K-x produces sharp, blur-free images even under demanding conditions such as telephoto lens photography, shooting in dark or low-light setting without a flash illumination, and sunset scenes.
*Lenses compatible with this mechanism: PENTAX K-, KA-, KAF-, KAF2- and KAF3-mount lenses; screw-mounted lenses (with an adapter); and 645- and 67-system lenses (with an adapter). Some functions may not be available with certain lenses.

High-speed continuous shooting at approximately 4.7 images per second
The K-x's high-speed continuous shooting mode records as many as 17 images (in JPEG recording format) at a maximum speed of approximately 4.7 images per second. This is the fastest of all entry-class models. The K-x also features a more reliable shutter unit, which passed a demanding action test of more than 100,000 shutter releases. The top shutter speed of 1/6000 second allows the photographer to preserve sharp, crisp images of fast-moving subjects.

High-performance, high-speed PRIME II imaging engine
The K-x features the newly developed PRIME (PENTAX Real IMage Engine) II, that is an upgrade of the original PRIME imaging engine. This new imaging engine offers greater data processing speed and enhanced capability to produce higher-quality images with richer, more accurate color rendition, as well as faster transmission speed of movie data.

Live View function with Face detection of up to 16 faces
In addition to the camera's viewfinder, the K-x features a Live View function that allows users to view subjects on the LCD monitor during shooting.

The K-x also offers a choice of three different focusing modes in Live View:

• Contrast Auto Focus optimizes the focus based on the subject's contrast.

• Face Detection Auto Focus automatically detects up to 16 faces, then selects the main subject's face from multiple faces, and captures it in sharp focus.

• Phase Difference Auto Focus accesses the AF sensor positioned in the camera body to optimize focus on the subject.

Innovative Image Processing Functions

Digital Filter function
The K-x's digital filter function allows users to process recorded images in a variety of creative ways within the camera and produce highly creative visual expressions. With a choice of 16 different filters including Color Extract, Retro, Soft, Starburst, Toy Camera, and more (including a custom filter for building multiple effects), photographers may apply multiple filters to a single image for customized effects.

Cross Process mode
The K-x features a new Cross Process mode that automatically and randomly adds finishing touches to exposures to create eye-catching images with unique, intriguing colors (just like images treated with Cross Process* in film photography). This mode adds a whimsical element to digital photography since photographers don't know the results until the captured image is actually displayed on the camera's LCD monitor.
* A film development technique that takes advantage of unconventional film developers to create a distinctive finishing touch with intriguing colors.

High-precision 11-point AF sensor
The high-precision, wide-frame SAFOX VIII autofocus system of the K-x features 11 sensor points (with nine cross-type sensors positioned in the middle) to automatically capture even off-centered subjects in sharp, crisp focus. Photographers also may select one of the sensors as a focusing point to accommodate specialized applications.

Additional features:

• Custom Image modes offer high quality processing for images

• 2.7 inch, high-resolution color LCD monitor with approximately 230,000 dots of resolution

• Auto Picture mode for effortless, automatic selection of the most appropriate shooting mode, even during Live View shooting

• Status screen for easy, at-a-glance confirmation of various settings on the LCD monitor

• Ten scene modes, including Night Scene, Surf & Snow, Sunset, Kids, Museum, and more, available via simple icon selection

• PENTAX Digital Camera Utility 4 software package, with RAW-data processing and image browser functions

Panasonic Unveils New Lumix DMC-GF1 Micro 4/3 Camera

PANASONIC INTRODUCES ITS LATEST LUMIX G SERIES DIGITAL CAMERA - THE LUMIX DMC-GF1

The LUMIX GF1, the world's smallest and lightest system digital camera with built-in flash*, packs powerful DSLR and HD video capabilities into a sleek and easy-to-use compact body

Secaucus, NJ (September 2, 2009) - Today, Panasonic announced the new LUMIX DMC-GF1, the latest addition to the award-winning LUMIX G Series, which debuts as the world's smallest and lightest system digital camera with a built-in flash*. The LUMIX DMC-GF1 distinguishes itself from previous models with its elegant, compact design reminiscent of classic film cameras, yet builds on Panasonic's success with the revolutionary LUMIX G Series of digital interchangeable lens system cameras based on the Micro Four Thirds system standard. With its compact size, user-friendly design and ability to record High Definition (HD) video and take professional-quality photos, the LUMIX GF1 continues to redefine digital photography standards.

"Panasonic changed the digital camera industry with the world's first Micro Four Thirds digital camera, the LUMIX G1 - a compact "DSLR-like" digital camera that produces exceptional image quality. Then, as we continued to raise the innovation bar, Panasonic launched the LUMIX GH1, adding full High Definition 1080p video recording with continuous auto focus," said David Briganti, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company. "The new LUMIX GF1 continues the evolution and is the perfect addition to our LUMIX G Series, as its sophisticated, small body makes it easier and more convenient to carry. The GF1 is ideal for point-and-shoot consumers looking to step-up to DSLR-quality or for current DSLR users who want greater convenience without compromising performance quality or creative flexibility."

With its lightweight body, the LUMIX GF1 provides experienced photographers with the ideal digital camera to carry with them at all times. Like its predecessors in the LUMIX G Series, the LUMIX GF1 eliminates the pentaprism found in traditional interchangeable lens cameras. Thus, this mirror-free structure allows Panasonic to dramatically reduce both size and weight.

Though small in size, the LUMIX GF1 does not compromise in advanced features. The LUMIX GF1 thoroughly optimizes the advantages of a system camera to ensure high performance, whether capturing photos or HD video. The LUMIX DMC-GF1 can record 1280 x 720 High Definition video in AVCHD Lite, a format that enables longer recording times. With a dedicated video record button, capturing video is convenient and easy. The LUMIX GF1 can also record HD Motion JPEG in 1280 x 720 and other video recording formats include: QVGA, VGA and WVGA. The LUMIX GF1 has a unique Movie Program Mode that allows consumers to adjust the depth-of-field while shooting in HD video, so background and foreground can be blurred to give creative effects - something typically only possible with expensive professional camcorders.

The LUMIX DMC-GF1 includes the new My Color mode, which includes seven preset effects - Expressive, Retro, Pure, Elegant, Monochrome, Dynamic Art, Silhouette and Custom - all which let users manually set the color, brightness and saturation levels. With the Live View function, users can see how these settings will effect the photo before they shoot, making it easier to capture the exact mood or atmosphere desired. For even more elaborate effects, users can choose from a total of nine Film modes, and set the contrast, sharpness and saturation levels for each. A custom function lets users store their favorite settings in memory. Furthermore, the exposure meter can be displayed in other shooting modes and the correlation between shutter speed and aperture is shown, with a color-coded warning that alerts users when the settings are not in the proper range.

For those users not quite comfortable with extensive manual and creative controls, the LUMIX GF1 provides a user-friendly setting that can address a beginner's comfort level, while helping them evolve their photography skills. For instance, Panasonic's new Scene mode, Peripheral Defocus, lets users take a photo where the foreground is in focus and background is blurred - or vice versa. This popular effect can be intimidating for a beginner, but in the Peripheral Defocus mode, by simply selecting the objects to be blurred and focused using the camera's keypad, it is simple for photographers of any level.

Also, helping to make the LUMIX GF1 more approachable, Panasonic's popular iA (Intelligent Auto) mode, a system of technologies that engage automatically - no setting changes needed - allows for intuitive use when shooting still or video images. While shooting video, iA activates Panasonic's O.I.S. (Optical Image Stabilization), which helps reduce video-blurring due to handshake. In addition, Face Detection automatically detects a face in the frame and adjusts focus, exposure, contrast, and skin complexion on it so it always turns out beautifully. Intelligent Exposure continually checks the ambient light level and adjusts the exposure setting as conditions change to prevent blown highlights and blocked shadows. For still photos, the iA system encompasses: Face Recognition (up to six faces can be registered); Auto Focus (AF) Tracking; Mega O.I.S.; Intelligent ISO; Intelligent Exposure; and Intelligent Scene Selector.

The LUMIX GF1 also comes fully-equipped with a built-in flash and a large, 3.0-inch Intelligent LCD with a wide viewing angle and a 460,000-dot resolution. The Intelligent LCD offers automatic backlight control, which when combined with its high-resolution, helps improve visibility in all light environments - from sunny outdoors to low-light interior settings. New for the LUMIX G Series, the LUMIX GF1 is compatible with an optional Live View Finder (DMW-LVF1), which provides the full-time live view function boasting 100% field of view regardless of the attached lens. To further expand the LUMIX G Series system, Panasonic Micro Four Thirds digital cameras can be used with Four Thirds System interchangeable lenses via an optional mount adaptor DMW-MA1 and with the prestigious Leica M/R lenses using Panasonic's DMW-MA2M DMW-MA3R. These adapters give the user access to the unlimited number of lens properties.

The LUMIX GF1's sensor technology offers the best of both worlds - the superior image quality of a CCD sensor, and the low-power consumption of a CMOS sensor. Advanced technology makes it possible to read four channels of data simultaneously, helping the LUMIX GF1 deliver 60 frames-per-second full-time Live View images, while maintaining fine detail and rich gradation. The LUMIX GF1's Venus Engine HD records stunning high-resolution 12-megapixel images using its advanced Live MOS Sensor. This sophisticated LSI circuit separates chromatic noise from luminance noise and applies the optimal noise reduction to each, helping to capture clear and beautiful images even when shooting at high ISO levels.

The contrast AF system adopted in the LUMIX GF1 is not only accurate, but also very quick - approximately 0.3 seconds with the LUMIX G H-FS014045 lens. Users can choose from a wide-range of AF modes, including multiple-area AF with up to 23 focus areas; 1-area AF with a selectable focus area; Face Detection; and AF Tracking. The LUMIX GF1 also has a Quick AF function that begins focusing as soon as the user aims the camera - without pressing the shutter button halfway.

As with all Panasonic LUMIX G Series digital cameras, the LUMIX GF1 is equipped with a highly-effective Dust Reduction system. Thus, if dust gets inside the camera (when changing lenses), Panasonic's Dust Reduction system addresses this problem by placing a supersonic wave filter in front of the Live MOS sensor which vertically vibrates around 50,000 times per second, thus repelling the dust.

The content captured on the LUMIX GF1 can easily be viewed on a Panasonic VIERA® HDTV by simply inserting the SD/SDCH Memory Card into the VIERA's SD/SDHC Memory Card slot or into a Panasonic DIGA Blu-ray Disc Player. Alternatively, an optional mini HDMI cable can be used to output still and motion images recorded with the LUMIX DMC-GF1 directly to the TV for easy VIERA Link™ operation, with control of playback functions, such as slideshows, managed from the VIERA HDTV's remote control.

The Panasonic LUMIX DMC-GF1 will be available in early October 2009 with the option of two kits - both with a suggested retail price (SRP) of $899.95. One kit option includes the newly-announced LUMIX G 20mm/F1.7 ASPH, a compact and lightweight "pancake" lens, while the other kit features the LUMIX G VARIO 14-45mm/F3.5-5.6 ASPH/MEGA O.I.S. The optional Live View Finder DMW-LVF1 has an SRP of $199.95; while the DMW-MA2M and DMW-MA3R both have an SRP of $249.95. All new accessories will also be available in early October.

For more information about Panasonic and its LUMIX G System cameras and accessories, please visit www.panasonic.com/lumix.

*As of September 2, 2009

•Panasonic in-house comparison. The speed may vary depending on the specifications of PC and the number of images stored in the PC and other condition.

•AVCHD Lite motion images recorded onto an SD Memory Card or a DVD cannot be played on a device that does not support the AVCHD standard.

•Some video recording functions may not be available depending on the lens that is mounted.

•When setting quality to HD, WVGA or VGA, Panasonic recommends using a high-speed card with "10MB/s" or greater displayed on the package.

•Continuous recording exceeding 2GB is not possible when recording motion JPEG. Remaining time for continuous recording is displayed on the screen.

•AVCHD Lite motion images recorded onto an SD Memory Card or a DVD disc cannot be played from a device that does not support the AVCHD standard.

•Turn Face Recognition item ON and register the person with full-face portrait on the shooting menu in advance. Refer to back page for detail.

•Some functions in iA mode may not be available depending on the lens that is mounted.

• Lenses that are not compatible with the contrast AF function can be used with manual focusing.

•There are some limitations to other functions depending on the lens to attach.

About Panasonic Consumer Electronics Company

Based in Secaucus, N.J., Panasonic Consumer Electronics Company is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation. (NYSE: PC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations. In its commitment to provide consumers with extensive imaging resources, Panasonic LUMIX established the Digital Photo Academy, a series of nationwide workshops designed to instruct consumers how to optimize the features on their digital cameras and produce high-quality photos. Panasonic is honored to support OUR PLACE - The World's Heritage, a project that will create the world's largest photographic collection of UNESCO World Heritage sites, with acclaimed photographers exclusively using LUMIX digital cameras to capture all images.

Pansonic Announces Two New Micro 4/3 Lenses

PANASONIC ADDS TWO NEW INTERCHANGEABLE LENSES TO ITS LUMIX G SERIES DIGITAL CAMERA SYSTEM, INCLUDING

WORLD'S FIRST LEICA MICRO FOUR THIRDS LENS

World's first Leica Micro Four Thirds lens Compatible with Panasonic's Award-Winning LUMIX G Series of Digital Cameras, Plus a New, Ultra Lightweight F1.7 Lens

Secaucus, NJ (September 2, 2009) - Today, Panasonic introduced two new Micro Four Thirds digital interchangeable lenses - the LUMIX G 20mm/F1.7 ASPH, a compact and lightweight "pancake" lens with outstanding brightness, and the world's first Leica Micro Four Thirds lens, the LEICA DG MACRO-ELMARIT 45mm/F2.8 ASPH/MEGA O.I.S. which features exceptional image quality in a compact size. Both lenses are compatible with Panasonic's LUMIX G Series Micro Four Thirds standard digital cameras, which include the award-winning LUMIX DMC-G1 and LUMIX DMC-GH1 models; and the LUMIX DMC-GF1, also introduced today.

"We are pleased to announce the expansion of our growing LUMIX G Micro System line with two new Micro Four Thirds lenses," said David Briganti, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company. "We believe these additions will help photographers of all skill levels take stunning, detailed photos while enhancing their photo-taking experience."

The LUMIX G 20mm/F1.7 ASPH lens is dramatically compact and lightweight, featuring an outstanding F1.7 brightness which allows consumers to create stunning photos with beautiful, soft focus. Comprised of seven lenses arranged in five groups, the LUMIX G 20mm lens actually uses two aspherical lenses to effectively minimize distortion and achieve super high resolution. The versatile 20mm focal length (equivalent to 40mm on a 35mm film camera) is suitable for all applications - from scenery shots to dimly-lit indoor environments.

The second lens added to the line, the LEICA DG MACRO-ELMARIT 45mm/F2.8 ASPH/MEGA O.I.S. (equivalent to 90mm on a 35mm film camera), features outstanding image quality that meets the renowned LEICA standard. The new Leica lens uses both an aspherical lens and an ED lens comprised of fourteen lenses arranged in ten groups. This lens takes advantage of the Micro Four Thirds specifications to achieve a dramatic size decrease, while also minimizing distortion and glare. Panasonic's Mega Optical Image Stabilizer (O.I.S.) suppresses the blurring that is commonly caused by hand-shake, making it easy to shoot sharply-focused macro shots even in dimly-lit places without the need for a tripod.

The LEICA DG MACRO-ELMARIT 45mm/F2.8 ASPH/MEGA O.I.S. lens incorporates an inner focus motor system that makes action smooth and silent when capturing still and video content. By flipping a switch on the lens barrel, the minimum focus distance can instantly be changed to 150mm or 500mm (approximately 5.9 inches or 19.7 inches respectively). This lens excels when taking portraits, mid-range snapshots and landscapes, in addition to macro shots.

When mounted on LUMIX G Micro System Cameras, both the LUMIX G 20mm/F1.7 ASPH and the LEICA DG MACRO-ELMARIT 45mm/F2.8 ASPH/MEGA O.I.S. lenses allow for use of the advanced contrast Auto Focus (AF) system, which includes Panasonic's Face Recognition functions. Both lenses are comprised of seven blades, which produce an attractive and smooth background blur effect when shooting at larger aperture settings. These lenses also feature a highly-reliable metal mount, and use multi-coated lens elements to minimize glare and further enhance optical performance.

The LUMIX G 20mm/F1.7 ASPH lens will have a suggested retail price (SRP) of $399.95 and the LEICA DG MACRO-ELMARIT 45mm/F2.8 ASPH/MEGA O.I.S. lens will have an SRP of $899.95. Both lenses will be available in early October 2009.

For more information Panasonic's LUMIX G Micro System digital cameras and accessories, please visit www.panasonic.com/lumix.

•LEICA is a registered trademark of Leica Microsystems IR GmbH. ELMARIT is a registered trademark of Leica Camera AG. The LEICA DG lenses are manufactured using measurement instruments and quality assurance systems that have been certified by Leica Camera AG based on the company's quality standards.

•Four Thirds^TM and Micro Four Thirds^TM, and Four Thirds and Micro Four Thirds Logo marks are trademarks or registered trademarks of Olympus Imaging Corporation, in Japan, the United States, the European Union and other countries.

About Panasonic Consumer Electronics Company

Based in Secaucus, N.J., Panasonic Consumer Electronics Company is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation. (NYSE: PC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations. In its commitment to provide consumers with extensive imaging resources, Panasonic LUMIX established the Digital Photo Academy, a series of nationwide workshops designed to instruct consumers how to optimize the features on their digital cameras and produce high-quality photos. Panasonic is honored to support OUR PLACE - The World's Heritage, a project that will create the world's largest photographic collection of UNESCO World Heritage sites, with acclaimed photographers exclusively using LUMIX digital cameras to capture all images.

Steve's Digicams - Breaking News - Sony 5/18/2009 Press Release

Press Release - May 18, 2009

SONY INTRODUCES THREE MAINSTREAM ALPHA CAMERAS DESIGNED FOR FIRST-TIME DIGITAL SLR BUYERS SAN DIEGO, May 17, 2009 - Sony is making it easy for first-time digital SLR buyers to step up from point-and-shoot digital still cameras with the introduction today of three new easy-to-use a (alpha) cameras (models DSLR-A380, DSLR-A330 and DSLR-A230), four new lenses, a flash and accessories. Uniquely Matched to Customers' Needs The new cameras are designed to overcome challenges faced by many customers taking their first steps in DSLR photography. Without compromising performance and versatility, the new models are smaller, lighter, easier to use and offer innovative expansion options not found in other systems. "Our new alpha cameras, lenses and accessories make it easier for new users to get the great photos they expect without the steep learning curve that DSLRs have traditionally required," said Kristen Elder, senior manager for the alpha business at Sony Electronics Inc. "By overcoming the obstacles, we've made it much easier for newcomers to take great pictures with DSLRs." Light and Compact The 10.2 megapixel a230 camera is the lightest, most compact alpha DSLR camera body ever at 15.9 ounces. The 10.2 megapixel a330 and the 14.2 megapixel a380 cameras are also smaller and lighter than their predecessor models (the DSLR-A300 and DSLR-A350, respectively). These cameras are also more compact and feature an intuitive control layout that allows for easy single-handed operation. SteadyShot INSIDE in-camera image stabilization is built into each camera body, so every a-mount lens benefits from the ability to minimize blur due to camera shake. Quick AF Live View System Both the a380 and a330 cameras offer Sony's Quick Autofocus (AF) Live View technology, so you can frame photos on the camera's LCD screen as well as in the optical viewfinder. Through the use of a dedicated image sensor, Quick AF Live View maintains the rapid response of a DSLR, while avoiding the focus delay common to other live view systems. The new cameras feature a 2.7-inch (diagonally) Clear Photo LCD screen that is easy to view even in bright sunlight. Additionally, the LCD on the a380 and a330 models can be tilted up or down, making it easy to frame your subject from high or low positions, otherwise difficult to see using an eye-level viewfinder. The range of adjustment has been increased from their predecessors, making it even easier to get shots from difficult angles. By combining Quick AF Live View and an adjustable LCD, users can frame the scene without holding the camera in front of their face, allowing parents, for example, to maintain eye-contact when photographing their children for more natural expressions. An HDMI terminal gives you the option of connecting your camera to a compatible HDTV and playing back your images in high definition quality (HDMI cable required, sold separately). Additionally, BRAVIA Sync works with compatible Sony BRAVIA HDTVs to let you control camera playback using the television's remote (HDMI cable and BRAVIA Sync capable HDTV required, sold separately). The new cameras include dedicated slots for high-capacity Memory Stick PRO Duo, Memory Stick PRO-HG Duo and SD/SDHC media (sold separately). Built-in Help Guide The a380, a330 and a230 models are Sony's first DSLR cameras to feature a graphical user interface (GUI) with built-in on-screen Help Guide. The Help Guide offers clear, concise explanations of various modes and settings, while the Graphic Display helps you understand the relationship between aperture and shutter speed, as well as the effect each has on photographic results. Systems, Lenses and Flash Making it easier for first-time DSLR users to get started, the new Sony cameras come in camera-and-lens packages. In addition to the two new standard zoom and telephoto lenses that are offered with the camera bodies, the company introduced new portrait and macro lenses. These purpose-built lenses make it much easier to obtain professional-looking, creative results. Optimized for use with APS-C sized image sensors, these lenses feature a Smooth Autofocus Motor (SAM) that enables in-lens auto focus (AF) drive for smooth, quiet operation, and high optical performance in a compact size. The DT 18-55mm F/3.5-5.6 standard zoom lens (model SAL-1855) incorporates aspherical and Extra-low Dispersion (ED) elements to provide an all purpose lens with outstanding image quality. The DT 55-200mm F/4-5.6 telephoto zoom lens (model SAL-55200/2) features an ED glass element and helps bring distant subjects closer, ideal for capturing sports. Both the SAL-1855 and SAL-55200 lenses are available separately, or packaged as kits with the new cameras. To make the benefits of portrait and macro photography easier and more accessible, Sony is introducing a DT 50mm F/1.8 portrait lens (model SAL-50F18) and DT 30mm F/2.8 (model SAL-30M28) macro lens. The wide aperture SAL-50F18 lens helps users capture beautiful portraits with gently defocused backgrounds while the SAL-30M28 macro lens captures intricate close-ups. Both techniques are difficult to achieve with standard lenses. To help users take better shots with flash, Sony offers an affordable, compact external flash unit (model HVL-F20AM) that is simple to operate. Unlike a camera's built-in flash, this external flash provides higher output (Guide Number 20), and enables users to bounce light off the ceiling to eliminate harsh shadows and achieve more even illumination when shooting indoors. Pricing and Availability Pre-orders will begin on May 18, 2009 at www.sonystyle.com/retail and at selected retailers nationwide. The cameras and a range of accessories will be available in July at Sony Style retail stores (www.sonystyle.com/retail), at military base exchanges and at authorized dealers nationwide. The a380L, a330L and a230L will cost about , and , respectively. The L series one-lens kit comes with the SAL-1855 standard zoom lens. The a380Y, a330Y and a230Y will cost about , and , respectively. The Y series two-lens kit comes with both the SAL-1855 standard zoom and SAL-55200 telephoto zoom lenses. The SAL-1855 standard zoom lens will cost about . The SAL-55200 telephoto zoom lens will cost about . The SAL-50F18 portrait lens will cost about . The HVL-F20AM flash will cost about .

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Steve's Digicams - Breaking News - Panasonic 3/03/2009 Press Releases

Press Release - March 3, 2009

PANASONIC EXPANDS ITS LUMIX MICRO G SYSTEM WITH TWO LENSES COMPATIBLE WITH THE NEW DMC-GH1 DIGITAL CAMERA New Micro Four Thirds Lenses Offer Increased Range and Flexibility for Taking Professional-Quality Photos and High Definition Video Las Vegas, NV (March 3, 2009) -- Panasonic today introduced two new lenses for its LUMIX G Micro System -- the innovative digital interchangeable lens camera system -- the LUMIX G VARIO HD 14-140mm/F4.0-5.8 ASPH./MEGA O.I.S. and the LUMIX G VARIO 7-14mm/F4.0 ASPH. Both lenses are compatible with the newly announced LUMIX DMC-GH1 digital camera, which can record High Definition (HD) AVCHD 1080/24p video, and its award-winning sister camera, the LUMIX DMC-G1 digital camera. "Panasonic is excited and proud to expand our LUMIX G Micro System -- with the addition of these two new Micro Four Thirds lenses, as well as the LUMIX DMC-GH1, which can record superb High Definition video, "said David Briganti, National Marketing Manager, Imaging, Panasonic Consumer Electronics Company. "We firmly believe that consumers of all skill levels can benefit from the advanced features we are able to pack into these new compact lenses and camera bodies." The new LUMIX G VARIO HD 14-140mm/F4.0-5.8 ASPH./MEGA O.I.S., available as part of the kit with the DMC-GH1, or separately, incorporates an inner focus direct-drive linear motor for focusing. This allows fast and accurate contrast auto focus (AF) to operate smoothly and silently -- a necessity for video recording. Adopting the Micro Four Thirds System standard, the new LUMIX G VARIO HD 14-140mm/F4.0-5.8 ASPH./MEGA O.I.S. offers a long zoom of 14-140mm (35mm camera equivalent: 28-280mm), suitable for a wide range of shooting situations -- from scenery to portraits to telephoto shots -- all possible with a compact and lightweight lens. The LUMIX G VARIO HD 14-140mm/F4.0-5.8 ASPH./MEGA O.I.S. uses four aspherical lenses and two ED lenses to achieves dramatic downsizing -- despite its powerful 10x optical zoom -- and still minimizes distortion and chromatic aberration. Panasonic's Mega O.I.S. (Optical Image Stabilization) is incorporated in the lens, making it easy to shoot clear shots even in telephoto shooting or in low-light situations -- as this feature minimizes blur caused by hand shake. Panasonic's other new lens, the ultra-wide-angle zoom interchangeable lens LUMIX G VARIO 7-14mm/F4.0 ASPH features an astonishingly wide-angle zoom range of 7-14mm (35mm camera equivalent; 14-28mm). Its compact and lightweight size makes it easy for users to carry while they are on the go. Taking advantage of its 114-degree wide-angle view, users can fit more subjects in a frame -- even when the shooting distance is limited, for example, while shooting indoors. This expansive view gives users great flexibility and a rich perspective when shooting photos or video. The high-performing, yet lightweight LUMIX G VARIO 7-14mm/F4.0 ASPH. achieves its compact size by incorporating two aspherical lenses and four ED lenses in a unit of 16 elements in 12 groups. The resolution of the images is high, even at its wide-end and features F4.0 brightness through its entire zoom range thanks to a large diameter glass-molded lens embedded within the body. When both of these news lenses are mounted on the LUMIX DMC-GH1, users can take advantage of the advanced contrast AF system including Face Recognition, offering a variety of convenient and fun shooting. Seven aperture blades give the aperture a rounded shape that, when shooting at a larger aperture, produces an attractive smoothness in out-of-focus areas. Featuring highly-durable metal mounts, the new lenses use multicoated lens elements to reduce ghosting and flares, helping to deliver a positive user-experience -- whether shooting HD videos or taking beautiful digital photos. For more information, please visit www.panasonic.com/lumix About Panasonic Consumer Electronics Company Based in Secaucus, N.J., Panasonic Consumer Electronics Company is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation. (NYSE: PC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations. In its commitment to provide consumers with extensive imaging resources, Panasonic LUMIX established the Digital Photo Academy, a series of nationwide workshops designed to instruct consumers how to optimize the features on their digital cameras and produce high-quality photos. Panasonic is honored to support OUR PLACE -- The World's Heritage, a project that will create the world's largest photographic collection of UNESCO World Heritage sites, with acclaimed photographers exclusively using LUMIX digital cameras to capture all images.

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Steve's Digicams - Breaking News - Pentax 3/02/2009 Press Release

Press Releases - March 2, 2009

PENTAX INTRODUCES THE PENTAX X70 MEGAZOOM DIGITAL CAMERA GOLDEN, CO. (March 2, 2009) -- PENTAX Imaging Company has announced the PENTAX X70 Megazoom digital camera featuring a high magnification 24X optical zoom lens with wide-angle to super-telephoto coverage housed in a highly portable, compact, lightweight body. With 12 megapixels, SLR-like styling and flexible exposure modes, the PENTAX X70 is a true bridge between compact digital cameras and digital SLRs. The X70 is the ideal camera for the intermediate to advanced shooter who wants to step up in form and function from digital compact offerings without the size, weight, and expense of a true DSLR camera. The X70 offers photographers the ease-of-use of a compact camera with powerful shooting options traditionally found on a DSLR, such as aperture/shutter priority and metered manual modes, true hardware sensor-movement Shake Reduction, fast operation, and a high quality zoom lens. This new model performs superbly and effortlessly in a variety of photographic situations from casual day-to-day snapshots to travel and sports photography. Also announced is the smc PENTAX DA 15mm F4 ED AL Limited ultra wide-angle lens for PENTAX Digital SLR Cameras. This latest model in PENTAX's acclaimed Limited Lens series inherits all the attributes of this renowned product line including high quality image reproduction and high grade aluminum lens barrel finish, while providing users with a unique ultra wide-angle perspective. The lens will ship in April 2009 for .95 USD, while the PENTAX X70 will ship in April 2009 for .95 USD. These PENTAX products will be displayed at PMA - The Worldwide Community of Imaging Associations Trade Show from March 3-5, 2009 in Las Vegas. More information is available here: www.pentaximaging.com and product images are available here: http://www.pentaximaging.com/press/pressfiles.html. PENTAX Imaging Company is an innovative leader in the production of digital SLR and compact cameras, lenses, flash units, binoculars, scopes, and eyepieces. For almost 90 years, PENTAX has developed durable, reliable products that meet the needs of consumers and businesses.�  With headquarters in Golden, Colorado, PENTAX Imaging Company is a division of Hoya Corporation. PENTAX X70 FACT SHEET Versatile 24X optical Megazoom lens accommodates a range of subjects Within a compact, lightweight body, the X70 features a high magnification optical 24X zoom lens offering a focal-length coverage between a wide-angle 26mm to a super telephoto 624mm (in the 35mm format). This is ideal for wide-angle scenic shots or group photos, as well as getting closer to the action at a sporting event. Coupled with the Intelligent Zoom function, the X70 zoom range may be extended to approximately 150 times (for a focal length of an astonishing approximately 3900mm in the 35mm format) without compromising the optical performance of the zoom lens. High image quality With 12.0 megapixels, a high-performance imaging engine, and the high quality PENTAX Megazoom lens, the X70 delivers super clear, high quality images in any shooting mode. Images at 12.0 megapixels are also suitable for printing at most large print sizes including 8x10, 11x17 and even larger poster size prints. Large, easy-to-view 2.7 inch color LCD monitor The PENTAX X70 features a large, bright 2.7 inch color LCD monitor with approximately 230,000 dots of resolution. An Anti-Reflection coating helps minimize glare from sunlight for more effective outdoor viewing. Also, the X70 comes with an electronic viewfinder for easy image composition and review in the brightest lighting conditions. You can also access the camera's menus and other functions via the electronic viewfinder, so you will always be able to change settings no matter how bright it is outdoors. Compact, lightweight design The compact, lightweight design of the X70, one of the smallest and lightest cameras in it's class, make it easy to transport and use. However, the small size does not mean features are compromised. The X70 includes a full range of automatic and manual features and functions. Reliable Shake Reduction for sharp, blur-free images The X70 incorporates an "image sensor shift�? Shake Reduction system to assure sharply focused, blur-free images even under demanding photographic conditions such as when shooting at full telephoto or when shooting a sunset or indoor scenes with very low light. By accurately detecting the amount of camera shake using a high-performance gyro sensor and shifting the CCD image sensor vertically and horizontally at high speed, the X70 offers an outstanding camera-shake compensation effect, equivalent to approximately three shutter steps. High-speed Continuous Shooting mode to capture the decisive moment The X70 lets the photographer capture the subject continuously at a maximum speed of approximately 11 images per second and up to 21 images in succession.* Coupled with the Auto-Tracking AF mode that keeps a fast-moving subject in focus all the time, the X70 is sure to capture that once in a lifetime, decisive moment in sharp focus. The X70 is perfect for shooting sports action and active children and pets. * When the continuous-shooting mode is selected, the image size is fixed at 5M (2592 x 1944 pixels). Fast Face Detection AF&AE captures up to 32 faces in focus in approx. 0.03 seconds The X70 Face Detection function is effective for capturing casual snapshots of people by optimizing the focusing and exposure of up to 32 faces in a single image in approximately 0.03 seconds. The X70 also offers other user-friendly functions including Smile Capture which automatically releases the shutter the instant it detects the subject's smile, and Blink Detection which warns the photographer when the subject's eyes are closed at the moment of capture. Movie capture in high-definition TV image quality with anti-shake protection The X70 captures high quality movie clips, equivalent in image quality to that of high-definition TV (1280 x 720 pixels) at 15 frames per second. The X70 also features Movie SR mode,** which effectively minimizes annoying camera shake during movie capture. The X70 can also record video at 848x480, VGA and QVGA resolutions at 30 frames per second, for full video capture flexibility. As a result, the photographer enjoys high-quality, blur-free movie shooting with minimal effort. ** When the Movie SR mode is selected, the angle of view becomes narrower than normal shooting. Multi-mode exposure system The X70 offers a choice of four exposure modes: Programmed AE, in which the camera automatically selects the optimal combination of aperture and shutter speed for a given subject and Aperture Priority AE, Shutter Priority AE and full Metered Manual modes, in which photographers are free to select either (or both) aperture and shutter speed to suit their photographic needs. Auto Picture mode for the automatic selection of seven different shooting modes The X70 features the advanced PENTAX Auto Picture mode, which automatically selects the most appropriate shooting mode for a given subject or scene by detecting the subject's lighting, movement and other conditions. This user-friendly mode not only makes the right mode choice for the photographer (from Landscape, Portrait, Night Scene, Night Scene Portrait, Flower, Sport and Standard modes), but also features an Auto Macro mode, which automatically switches the camera's focus range to macro in close-range applications. Auto sensitivity control up to a high ISO of 6400 The X70 comes equipped with an Auto Sensitivity Control function, which automatically shifts the sensitivity level in relation to the subject's lighting condition and the lens focal-length setting. This allows the photographer to use a high shutter speed in dimly lit locations, such as night scenes or indoor sports events to effectively minimize camera shake and subject blur. The auto sensitivity control range can be set between ISO 50 and ISO 6400, and is range adjustable. Additional Features Image Format Choice proportions of 4:3, 3:2, 16:9 or 1:1. Scene mode palette for easy selection from 20 scenes, including a new Baby mode for accurate exposure and skin tones when taking pictures of babies. Overexposure compensation function to prevent blown out (or clipped) highlights. A Super Macro mode may be used to shoot as close as 0.4 inches (one centimeter) away from a subject for stunning close-up details. Digital Wide mode quickly stitches 2 images together for an extra wide-angle image (equivalent to 20mm in the 35mm format). World time clock displays standard time in 75 cities in 28 time zones around the world for extra convenience when on the road. Frame Composite mode (with 90 built-in image frames) offers fun and creative ways to style up your shots. Approximately 33.6MB of built-in memory. Also compatible with SD and SDHC memory cards. Red-eye reduction function corrects for red eyes as the result of flash photography. Red-eye reduction can be applied during capture, or as a post-capture filter. smc PENTAX DA 15mm F4 ED AL Limited Fact Sheet Ultra wide-angle perspective This new lens offers a 23mm angle of view (in the 35mm format) for eye-catching wide-angle images. Enjoy visual effects unique to ultra wide-angle lenses such as enhanced perspective and an expanded depth of field. This lens is perfect for capturing sweeping landscapes, magnificent architecture and confined interiors. Limited Lens series quality The PENTAX Limited Lens series is designed for the ultimate in image reproduction. True to the Limited lens tradition, this new lens not only assures excellent image quality, but also produces sharp, clear images with minimal distortion and outstanding contrast even at the maximum aperture. The optical design has been optimized for digital photography, and the barrel, built-in hood, and cap are all made of a high-grade aluminum material that is shaped for perfect proportions. High-performance optics This lens incorporates a hybrid aspherical (AL) lens and an extra-low-dispersion (ED) glass optical element to assure high-quality images with minimal aberrations, including lateral chromatic aberration. Compared with other ultra wide-angle lenses, image distortion is also extremely low. Compact, lightweight design With newly developed optics, this ultra wide-angle lens design is extremely compact and lightweight. It has no dome-shaped protrusion on the objective element, allowing the photographer to easily mount any 49mm diameter filters, including circular polarizing filters which are popular in landscape photography. Additional features Built-in flower-shaped lens hood, with extendible design for easy carrying Minimum focusing distance of 0.5 feet (18 centimeters) for close-up photography PENTAX-developed Quick-Shift Focus System for instant switching to manual-focus operation after the subject is acquired by the AF system PENTAX-original Super Protect (SP) coating on front surface of the lens makes it easy wipe away fingerprints, cosmetics and other stains and smudges PENTAX is a trademark of HOYA CORPORATION. All other brands or product names are trademarks or registered trademarks of their respective companies. This product supports PRINT Image Matching III. PRINT Image Matching enabled digital still cameras, printers and software help photographers to produce images more faithful to their intentions. Some functions are not available on printers that are not PRINT Image Matching III compliant. Copyright 2001 Seiko Epson Corporation. All Rights Reserved. Print Image Matching is a trademark of Seiko Epson Corporation. The PRINT Image Matching logo is a trademark of Seiko Epson Corporation. Design and Specifications is subject to change without notice.

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Steve's Digicams - Breaking News - Fujifilm 02/17/2009 Press Releases

Press Releases - February 17, 2009

COMPACT 12X OPTICAL ZOOM FINEPIX S1500 EXTENDS FEATURE SET D-SLR-Style Camera Sports Dual Image Stabilization and Automatic Scene Recognition Valhalla, NY, February 17, 2009 - FUJIFILM U.S.A. Inc. today announced the successor to the wildly popular FinePix S1000 with the introduction of the FinePix S1500. Ideal for advanced amateur photographers who are looking for an affordable, SLR-styled digital camera, the 10-MegaPixel FinePix S1500 is wrapped with an eye-catching black casing and has a Fujinon 12x optical zoom (33mm-396mm equivalent) offering great range and flexibility. Building on the legacy of Fujifilm's S-series digital cameras, the FinePix S1500 includes Fujifilm's Dual Image Stabilization and SR Auto (Automatic Scene Recognition). Automatic Scene Recognition SR Auto (Automatic Scene Recognition) enables the FinePix S1500 to intelligently recognize six types of scenes automatically. For each picture taken in this mode, the S1500 will optimize the ideal exposure, focus, white balance and ISO for the scene to ensure the best quality picture is captured with ease. Dual Image Stabilization Dual Image Stabilization is a marriage of mechanical sensor shift stabilization, to steady the photographer's hand, and Fujifilm's Picture Stabilization Technology, which uses fast shutter speeds with ISO high sensitivity, to prevent virtually all types of image blur. As a result, an increase in clarity and sharpness is achieved, even in low lighting conditions. Rounding out the FinePix S1500 powerful feature set is a large 2.7" high-resolution (230k dots) LCD, electronic viewfinder (EVF) and ISO levels of up to ISO 1600 at full resolution. Fujifilm's FinePix S1500 also offers the following useful features: Full Manual Photographic Control: Photo enthusiasts and advanced photographers have total control with manual adjustment options for various camera settings including resolution, ISO, aperture, shutter speed and more. Face Detection with Automatic Red Eye Removal: Face Detection operates by identifying and prioritizing faces in a framed scene, and then adjusting the focus and exposure accordingly to ensure the sharpness and clarity of human subjects in the picture, regardless of background. After a shot is captured, each detected face is instantly checked for red eye. If it is found, it is corrected automatically, saving the time-consuming process of fixing it later. Instant Zoom: Instant Zoom makes it easy to frame and compose shots with moving subjects at high zoom settings. A selectable frame on the LCD screen lets you bracket and track the subject in standard wide view. When the shutter is released, Instant Zoom boosts the zoom ratio and captures only the enlarged area as a full-sized image, keeping the subject in the frame. Continuous High Speed Shooting mode: This mode allows moving subjects to be captured by shooting high-speed shots of up to 15 frames at 7.5 fps at 2MP and six frames at 3.3 fps at 5MP. Panoramic Shooting mode: Users can capture, combine and save a maximum of three consecutive shots at 3MP resolution each as a panoramic picture. Movie Recording: VGA quality at 30 frames per second with sound. 14 Pre-programmed Scene Modes: The FinePix S1500 features 14 pre-programmed scene modes that offer a one-touch setting for almost any situation. SD / SD-HC Compatible slot: A single media slot that accepts SD/SD-HC media cards. Operates on 4xAA Batteries: The ultimate in convenience and accessibility, using AA batteries means in a pinch, more batteries are just moments away. Four x AA alkaline battery power delivers 300 shots and up to 700 shots using lithium AA battery. "Fujifilm's FinePix S1500fd offers advanced amateur photographers an affordable, SLR-styled digital camera," said David Troy, marketing manager, Consumer Digital Cameras, Electronic Imaging Division, FUJIFILM U.S.A., Inc. "Sporting a Fujinon 12x Optical Zoom for greater range and flexibility and Automatic Scene Recognition, the FinePix S1500 offers its user an efficient, feature-rich digital camera making it easy to capture amazing images." The FinePix S1500fd will debut in March 2009 at a retail price of .95. About Fujifilm FUJIFILM Corporation (NASDAQ:FUJI) brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 15 companies around the world granted U.S. patents in 2008, employs more than 70,000 people worldwide and in the year ended March 31, 2008, had global revenues of .7 billion. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

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