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Olympus

Press Releases - September 26, 2005



Evolt E-500 Digital SLR
18-180mm Zuiko Zoom
35mm f3.5 Zuiko Macro
Pricing for 90-250mm F2.8 and 35-100mm F2.0






Olympus Introduces The Compact 18-180mm Zuiko Digital Ultra Zoom Lens

Compact Size and Powerful 10x Optical Zoom Offer Extensive Range and Versatility




Melville, New York, Sept 26, 2005 - Olympus is excited to announce its first consumer interchangeable SLR ultra zoom lens, the new Zuiko Digital 18-180mm (36-360mm equivalent in 35mm photography), as part of its extensive family of interchangeable Zuiko Digital Specific™ lenses for the Olympus E-System. The new 10x optical ultra zoom lens offers a long focal length of up to 180mm, providing a versatile focal range to both beginner and advanced photographers.

“The new 18-180mm lens provides digital SLR photography enthusiasts with a powerful zoom and the versatility to compose images from wide angle to extreme telephoto,” said John Knaur, senior marketing manager, Olympus Imaging America Inc. “Designed as a consumer lens, the Zuiko Digital 18-180 mm Zoom is an affordable and compact option for those photographers who may be looking for one lens that they can carry with them anywhere they go. And because it is a Zuiko Digital Specific Lens, it is designed specifically for capturing light on the image sensor, resulting in edge-to-edge sharpness of the highest quality.”

Versatile Focal Range – One Lens Does It All!

The benefit of an SLR system is the freedom to interchange lenses for precision and creativity. But if you were only able to take a single lens with you on a trip, the Zuiko 18-180mm lens would be an excellent choice. Combining a powerful ultra zoom with a compact, lightweight construction of just a little more than 3-inches and 15 ounces, and at an affordable consumer price, this is a profoundly versatile lens. The power of the 18-180mm optical zoom range enables photographers to zoom in for optimal framing of subjects in sports, travel or nature photography, where positioning for shots may be constrained, while still enabling wide-angle compositions for capturing landscapes or group shots.

100% Designed for Digital Lenses

Olympus has taken a purist approach in the design of the E-System by creating 100% digital lenses that comply with the Four Thirds System to be perfectly matched to the imager so light strikes the sensor directly, ensuring rich, accurate colors, sharp contrasts and bright images even at the edges. An additional benefit of the Zuiko Digital Specific™ lenses is the ability to conveniently upgrade the firmware to take advantage of the most current technology available for optimal communication between the lens and the camera body.

Durable, High-Quality Construction

Aspherical and ED glass lens elements are used to eliminate aberration and maintain sharpness, color and tonal definition throughout the zoom range for superior digital images. All Zuiko lenses are lead-free, built instead using titanium for lightweight durability. Reinforced metal lens mounts on each lens offer added support when attaching the lenses to E-System camera bodies.

U.S. Pricing & Availability

The Zuiko Digital 18-180mm Lens will be available in January 2006. Estimated street price: $499.99






Olympus Announces New Consumer E-System Macro Lens

Life size photos with the 35mm f3.5 1:1 Zuiko Digital Macro Lens




Melville, New York, Sept 26, 2005 - Olympus today announced the release of its new Zuiko Digital 35mm 1:1 macro lens, a powerful compact lens affordably priced for the enthusiast photographer. Further expanding the extensive family of interchangeable Zuiko Digital Specific™ lenses for the Olympus E-System, the new 35mm macro lens is specifically designed for detailed close-up photography, enabling photographers to capture life-size images from as close as 5.8 inches from their subject.

“Many of today’s photographers enjoy the advantage of their digital SLR camera’s close-up and macro photography capabilities” said John Knaur, senior marketing manager, Olympus Imaging America Inc. “As an addition to the extensive family of interchangeable Zuiko Digital Specific lenses, the 35mm macro offers enthusiast photographers an alternative to higher-priced macro lenses, while still maintaining the exceptional high quality and edge-to-edge sharpness associated with Zuiko Digital Specific Lenses.”

Affordably Priced Macro Lens for Stunning Close-ups

You don’t have to be a professional to appreciate the ability of this macro lens to capture details as fine as the translucent petals of a lily or the wood grain of an antique desk. The Zuiko 35mm macro lens puts close-range capabilities into the hands of every digital SLR photographer at an affordable price. The ability to capture 1:1 life-size reproductions comes in especially handy for on-line auctions, as well as highly detailed close-range subjects such as flowers, stamps and coins, and the addition of magnification marks on the lens barrel make it simple to precisely capture images at full-size, half-size or a quarter the size of the actual subject.

100% Designed for Digital Lenses

Olympus has taken a purist approach in the design of the E-System by creating 100% digital lenses that comply with the Four Thirds System to be perfectly matched to the imager so light strikes the sensor directly, ensuring rich, accurate colors, sharp contrasts and bright images even at the edges. An additional benefit of the Zuiko Digital Specific Lenses is the ability to upgrade the firmware for optimal communication between the lens and the camera body, enabling better compensation for common distortions such as “shading” (darkening of the edges of an image that sometimes occur in photographs) or “barrel distortion” (the bowing of vertical lines).

Durable Construction

Designed to meet the needs of the enthusiast photographer, the Zuiko Digital 35mm f3.5 macro use advanced optical designs, and the highest quality optical glass to provide crisp clear photographs. All Zuiko lenses are lead-free, built instead using titanium for lightweight durability. Reinforced metal lens mounts on each lens offer added support when attaching the lenses to E-System SLR camera bodies.

U.S. Pricing & Availability

The Zuiko Digital 35mm Macro Lens will be available in October 2005. Estimated street price: $229.99






Olympus Announces Prices For Zuiko Digital 90-250mm F2.8 and 35-100mm F2.0 Lenses




Melville, New York, September 26, 2005 – Olympus announced delivery dates and prices today for two new Zuiko Digital Specific™ lenses. Available in October 2005, the Zuiko Digital ED 35-100 f2.0 lens will retail at an estimated street price of $2499.99. Later in November the Zuiko Digital ED 90-250mm f2.8 lens will ship with an estimated street price of $5999.99. Designed for use with Olympus E-System digital SLR cameras, including the E-1, EVOLT E-300, and new EVOLT E-500, the two lenses feature constant apertures through the entire zoom range to offer the most advanced and fastest zoom of their kind available anywhere today. The new lenses complement the current line of Olympus Zuiko Digital Specific Lenses and establish the line as one of the largest 100% designed for digital lens systems offered by a manufacturer to date.

World’s First Lens to Offer f2.0 Over Full Zoom Range

The Zuiko Digital ED 35-100mm f2.0 (70mm-200mm equiv.) will be the first lens in the world to feature an aperture of f2.0 over the full zoom range. Designed to maximize the full potential of the mobility of the lens zoom range while making the most of the brightness offered at f2.0., the lens will give photographers the freedom to use the f2.0 aperture over focal lengths ranging from 35mm (70mm equiv.) to telephoto 100mm (200mm equiv.). The 35-100mm f2.0 also features both ED and Super ED Glass element for astonishing image quality.

Long Zoom Ideal for Sports & Nature Photography

The Zuiko Digital ED 90-250mm f2.8 Lens features a wide aperture of f2.8 over its entire ultra-telephoto focal length up to 250mm (500mm equivalent), providing photographers freedom to shoot in more varied lighting situations while still maintaining excellent sharpness and definition. The power of the optical zoom range on this lens enables users to instantaneously obtain optimal framing in sports and nature photography, where positioning for shots is often subject to constraints. This lens also uses ED glass lenses for its optical system to eliminate chromatic aberration to the greatest degree at f2.8 and to maintain sharpness, color, and tonal definition throughout the zoom range.

Versatile Rugged Design Standard

As part of the growing Pro-line of Zuiko Digital Lenses, both lenses will offer the dust and splash proof design of other Zuiko Digital Specific pro series lenses. This rugged design standard supports photography under the severe conditions in which many professional photographers work by incorporating special seals in the lens construction to protect the lens from moisture and dust. Reinforced metal lens mounts and lens barrels on each lens offer added support, dependability and durability in the field.

The two lenses will employ separate zoom and focus rings so that photographers can easily maintain focus on their subjects while utilizing control of creative composition with a separate zoom ring. Like all Zuiko Digital Lenses, these new lenses are also firmware upgradeable for future performance improvements.

The entire line of Zuiko Digital Specific Lenses comply with the Four Thirds System to be perfectly matched to the imager so light strikes the sensor directly, ensuring rich, accurate colors, sharp contrasts and bright images even at the edges. With the addition of these two lenses, the Zuiko system will offer optical ranges from an ultra-wide-angle of 7mm (14mm equivalent in 35mm film photography) to ultra-telephoto 300mm (600mm equivalent).






ABOUT OLYMPUS IMAGING AMERICA INC

Olympus Imaging America Inc is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America works collaboratively with its customers and its parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhances peoples lives every day. These include:

  • Digital and film cameras

  • Professional SLR Imaging Systems

  • Digital and Microcassette recorders

  • Digital Music Players

  • Personal Photo Printers

  • Digital Print Kiosks

  • Digital Video Projectors

  • Digital Media

  • Binoculars








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