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Press Release - August 24, 2006

Also see these related announcements:

Coolpix L5
Coolpix L6
Coolpix S7c
Coolpix S9


Nikon’s popular compact unique body design, enhanced image quality and picture sharing features makes the COOLPIX S10 a great camera for parents, travelers, concert and sporting enthusiasts

MELVILLE, NY (August 24, 2006) — Nikon announced today the addition of a 10x zoom camera with image stabilization to the COOLPIX Style series line-up. The new COOLPIX S10 features an incredible 10x optical Zoom-Nikkor glass lens, Vibration Reduction (VR), 6.0 effective megapixels, a 2.5” LCD and an innovative, compact swivel design allowing the long-zoom camera to fit into a shirt pocket. The 10x powerful, optical zoom combined with Nikon’s VR and innovative body design gives digital photographers unprecedented freedom and creativity with the ability to take pictures from a wide range of angles such as overhead, from the hip and even self portraits.

“Creativity is written all over this camera. This stylish camera with a 10x optical zoom, Vibration Reduction and Nikon’s expansive in-camera technology is a great camera to take to a sporting event, concerts, vacation and just about anywhere,” said Bill Giordano, General Manager of Marketing COOLPIX¬¬¬ for Nikon, Inc. “The COOLPIX S10 makes it easy to take great-looking pictures from almost any angle.”

With a distinctive wave-surface design and a high-quality finish, the COOLPIX S10 is as attractive as the images it captures. But even more impressive, the COOLPIX S10 features 6.0 effective megapixel image resolution as well as a built-in 38-380mm (35mm equivalent) 10x Zoom-Nikkor lens – making it easy to compose everything from close portraits to wide-open scenery with fine detail and vivid color. The S10 provokes creativity with the camera’s swivel body design an incredible, bright 2.5-inch LCD allows users to frame shots with accuracy.

The COOLPIX S10 features a handy One-Touch Portrait Button that provides direct access to three unique Nikon In-Camera Image Innovations to fix common photo problems This system includes Face-priority AF*, which automatically finds and focuses on a subject’s face, In-Camera Red-Eye Fix, which automatically corrects red-eye, and D-Lighting, an innovation that automatically corrects images with insufficient light. The S10 is equipped with Blur Warning, which alerts the user when an image is blurred and Best Shot Selector, a feature that automatically identifies and saves the sharpest image from a series. Taking convenience even further, the COOLPIX S10 with its supplied rechargeable lithium-ion battery, can take up to 300 shots on a single charge. The COOLPIX S10 is PictBridge compatible so there’s no need to use a computer at all when printing – just connect the camera straight to a PictBridge-compatible printer and print directly easily and without delay.

With the advantage of Vibration Reduction (VR) capability, the COOLPIX S10 allows users to overcome camera shake to take sharper, more stable pictures in a range of shooting situations. Since the camera offers increased light sensitivity, up to an impressive ISO 800, users can get great-looking results in lower light without the need for an extended exposure.

An ample choice of Scene modes makes operation even easier in a wide range of common shooting situations. Simply select the most appropriate mode and the COOLPIX S10 automatically determines and sets the optimum combination of settings. In all, there are 15 Scene modes to choose from and 4 of them feature Scene assist, which helps users to achieve more attractive composition. The COOLPIX S10 adds new entertainment to photography with Nikon’s Pictmotion function that lets users combine images, movies, music and visual styles for automatically produced audiovisual shows, in-camera. And because the LCD of the COOLPIX S10 has an impressively wide viewing angle of 170 degrees, it’s easy for everyone to gather round and watch Pictmotion shows together.

Simply select any favorite movies and images, decide on a visual style, and then pick one of 5 music files pre-installed in the camera or load up to 3** of your own to complement the mood. The COOLPIX S10 then automatically combines these elements to produce a polished production with transitions between images and movies synchronized to the choice of music.

The S10 includes 16 MB of internal memory and operates on an EN-EL5 Lithium-ion rechargeable battery and charger.

The S10 will be available at retail nationwide in September 2006 with an MSRP of $399.95. For more information on the S10 and other COOLPIX cameras, please visit

*Without Battery or memory card
**Via PictureProject for Windows only.

About Nikon

Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon Coolpix® compact digital cameras; Coolscan® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

COOLPIX S10 Specifications
Effective pixels 6.0 million
CCD 1/2.5-inch type (Approx. 6.18 million total pixels)
Image modes High (2816*), Normal (2816), Normal (2048), PC (1024), TV (640)
Lens 10x Zoom-Nikkor; 6.3-63mm (35mm [135] format equivalent to approx. 38-380mm); f/3.5; 12 elements in 9 groups; Digital zoom: up to 4x
Focus range (approx.) 30cm (1 ft.) to infinity (∞), approx. 4cm (1.6 in.) to infinity (∞) in Macro mode
LCD monitor 2.5-inch type, 230,000-dot TFT LCD monitor with brightness adjustment (170-degree wide viewing angle)
Storage media SD memory card and internal memory (approx. 16MB)
Shooting modes Auto, 4 modes with Scene assist (Portrait, Landscape, Sports, Night Portrait), 11 Scene modes (Party/Indoor, Beach/Snow, Sunset, Dusk/Dawn, Night Landscape, Close Up, Museum, Fireworks Show, Copy, Back Light, Panorama assist), Voice Recording, BSS (Best Shot Selector), Exposure BSS, Color Options, Date Imprint, Self-timer (3, 10 sec.)
Movie With sound: TV movie (640) at 30fps, Small size (320) at 30fps/15fps, Smaller size (160) at 15fps, Pictmotion (320) at 15fps; Without sound: Time-lapse movie at 30fps, Electronic VR (Vibration Reduction) available
Vibration Reduction (VR) Image-sensor shift VR (Electronic VR when shooting movies)
Pictmotion 5 styles selectable to playback movies or up to 30 still images, 5 music files pre-installed, max. 3 music files loadable*
Capture modes 1) Single, 2) Continuous (approx. 1.6fps), 3) Multi-shot 16 (approx.1.9fps, only available at image size 6M), 4) Interval timer shooting
Number of frames (w/ internal memory) 6M: High (2816*) approx. 5, Normal (2816) approx. 10, 3M: Normal (2048) approx. 20, PC (1024) approx. 68, TV (640) approx. 128
Built-in flash
Range: approx. 0.3-5.4m/11.8in.-17ft.8.6in.(W), 1.0-5.4m /3ft.3.4in.-17ft.8.6in.(T); Flash modes: Auto, Auto with Red-eye Reduction (In-Camera Red-Eye Fix), Flash Cancel, Anytime Flash and Slow sync.
Interface USB, Audio Video output
Supported languages Total of 20 languages:
German/ English/ Spanish/ French/ Italian/ Dutch/ Russian/ Swedish/ Japanese/ Simplified Chinese/ Traditional Chinese/ Korean/ Thai/ Portuguese/ Polish/ Indonesian/ Finnish/ Danish/ Norwegian/ Czech selectable in menu display
Power requirements Rechargeable Li-ion Battery EN-EL5 (supplied), AC Adapter EH- 62A (optional)
Battery life (approx.) 300 shots with EN-EL5 (based on CIPA standard)
Dimensions (W x H x D) Approx.112.5 x 74.5 x 40.5mm (4.4 x 2.9 x 1.6 in.) excluding projections
Weight (approx.) 220g (7.8 oz.) without battery, lens cap and SD memory card
Supplied accessories* Rechargeable Li-ion Battery EN-EL5, Battery Charger MH-61, USB Cable UC-E6, Audio Video Cable EG-CP14, Strap, Lens Cap LC-CP17, PictureProject CD-ROM
Optional accessories AC Adapter EH- 62A

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