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Nikon

Press Release - February 2, 2009




NIKON UNVEILS S630 NEW POCKET-SIZED 7X ZOOM DIGITAL CAMERA

New Nikon Style Series Cameras Offer Innovation and Design


MELVILLE, NY (Feb. 2, 2009) - Sleek design, and innovative technology come together in Nikon's new Style Series cameras, giving consumers a variety of options to find a camera that reflects their tastes, style and expertise. With the S630, users get incredible zoom capabilities in a pocket-sized camera. Not only do the new cameras provide consumers with choice, they leverage proven Nikon technologies to take the guess work out of photography and help ensure every picture is a beautiful picture. In addition to the S630, Nikon also introduced the new S620 and the S220.

"Our new COOLPIX S-Series cameras combine a series of standard features that enhance consumers' picture taking experience, with unique elements that reflect their individuality," said Bill Giordano, General Manager Marketing, COOLPIX for Nikon Inc. "When consumers pull one of the new S-Series camera from their bag or pocket, the camera looks as great as the pictures they take."

All S-Series cameras incorporate Nikon's world-class NIKKOR lenses, which deliver extremely accurate and high-speed focusing, and Nikon's EXPEED digital image processing concept, which ensures high-quality pictures with stunning color and sharpness. The S-Series cameras also include elements of the enhanced Smart Portrait System, which assists in getting smiling subjects free of red-eye and blinking; 4-Way Vibration Reduction (VR) Image Stabilization, resulting in blur-free pictures, even in low light or unsteady conditions; and Scene Auto Selector, which automatically recognizes the scene in your camera and adjusts the camera settings.

Specific camera features include:




  • S630: Pocket-sized camera with Sure Grip design and 7x Optical Zoom; 12 megapixels; 2.7-inch LCD with anti-reflection coating; Sport Continuous Mode for up to 11 fpsi; Scene Auto Selector; Smart Portrait System (Smile Mode, Blink Proof, In-Camera Red-Eye Fix, Enhanced Face-Priority AF); 4-Way VR Image Stabilization (Optical VR by CCD shift, Motion Detection, High ISO up to 6400, Best Shot Selector); Available in five colors: Jet Black, Royal Purple, Midnight Blue, Ruby Red and Titanium Silver.




  • S620: 4x-wide Optical Zoom; 12.2 megapixels; Incredibly quick start-up time of 0.7 seconds; Subject Tracking; 2.7-inch LCD with anti-reflection coating and wide viewing angle; Scene Auto Selector; Smart Portrait System (Smile Mode, In-Camera Red-Eye Fix, Enhanced Face-Priority AF, D-Lighting); 4-Way VR Image Stabilization (Optical VR by lens shift, Motion Detection, High ISO up to 6400 at FULL resolution, Best Shot Selector); Available in five colors: Noble Purple, Jet Black, Dusty Pink, Sky Blue and Rich Pearl.




  • S220: Slim body design (less than 0.7-inches) with 2.5-inch LCD; 10 megapixels; 3x Optical Zoom; Scene Auto Selector; Smart Portrait System (Smile Mode, Blink Proof, In-Camera Red-Eye Fix, Enhanced Face-Priority AF, D-Lighting); 4-Way VR Image Stabilization (Electronic VR, Motion Detection, High ISO up to 2000, Best Shot Selector); Available in six colors: Plum, Graphite Black, Cobalt Blue, Aqua Green, Magenta and Warm Silver.

The new COOLPIX S-Series cameras will be available nationwide February 2009. The S630 will retail for $279.95; the S620 will retail for $269.95; and S220 will retail for $149.95. In addition to these three cameras, Nikon also introduced the new S230, which boasts Nikon's Touch Screen technology (for more information, please see press release by clicking on the camera name).

For more information about the new COOLPIX cameras, please visit www.nikonusa.com.

About Nikon
Nikon, At the Heart of the Image. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX compact digital cameras; COOLSCAN digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics.  For the second consecutive year, Nikon D Series digital SLR cameras are recognized as "Highest in Customer Satisfaction with digital SLR cameras, Two Years in a Row, Tied in 2008." according to the J.D. Power and Associates 2007 and 2008 Digital Camera Usage and Satisfaction StudiesSM.  Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 75th anniversary of NIKKOR optics and announced the production of over 45 million NIKKOR SLR interchangeable lenses.  For more information, dial (800) NIKON-UX or visit www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.







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