Pentax Unveils New Rugged "W" series Optio

PENTAX INTRODUCES ELEVENTH GENERATION WATERPROOF OPTIO W90 DIGITAL CAMERA BUILT FOR ADVENTURE:  

Latest Optio Features Unique Macro Photo LED Lighting, Carabiner Strap And Eye-Fi Connectivity

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GOLDEN, CO (February 24, 2010)...PENTAX Imaging Company has announced the eleventh generation PENTAX Optio waterproof digital camera built for rugged adventure in every way.   The PENTAX Optio W90 offers enhanced waterproof, shockproof, dustproof, and coldproof performance and features an inventive Digital Microscope mode with LED lighting to capture small but intriguing subjects.  Designed with the look of mountaineering equipment, the Optio W90 kit includes a woven web fabric strap complete with a carabiner to attach the camera to a backpack and other outdoor gear.

Adventure photography doesn't get any better than this.  The rugged Optio W90 offers photographic performance, innovative features and style that surpass other outdoor compact digital cameras now available on the market.

  • Waterproof to 20 feet for reliable underwater photography
  • Shockproof to 4 feet withstanding the rigors of extreme use
  • Coldproof to sub-freezing temperatures for use in wintery, snowy activities
  • 12.1 megapixel sensor and wide angle 5X optical zoom (28-140mm equivalent)
  • Digital Microscope mode with LED lens lighting perfectly captures the smallest and closest macro subjects as near as 1cm from the camera
  • Eye-Fi wireless SD memory card connectivity for built-in Wi-Fi capability to transfer photos and videos from the camera to a computer or an online sharing site such as Picasaweb, Flickr, Facebook and YouTube (Eye-fi cards sold separately.)
  • Large 2.7 inch LCD with 16:9 widescreen aspect ratio that is  easy to view in strong light or underwater
  • Capture movies in widescreen 720p HD video at 30 frames per second
  • An HDMI port plays back beautiful high resolution imges and video on HDTVs
  • Advanced Pixel Track Shake Reduction captures blur-free images in any lighting
  • Fast Face Detection, Smile Capture, Blink Detection, and processing modes specifically designed for portraiture, and new Pet Recognition captures up to 3 pre-programmed pet faces in memory
  • Infrared remote control compatibility with new waterproof Remote Control WP, as well as other PENTAX infrared remotes
  • Autofocus assist lamp helps to quickly and accurately focus, even in challenging lighting
Priced at $329.95 USD, the PENTAX Optio W90 will ship in April 2010.  A waterproof infrared remote control  (sold separately) for use with the PENTAX Optio W90 and other infrared compatible Optio models will be available at the same time for $29.95 USD.  More information is available here: www.pentaximaging.com and product images are available here: http://www.pentaximaging.com/press/pressfiles.html.  The PENTAX Optio W90 is available for preorder on: www.pentaxwebstore.com

PENTAX Imaging Company is an innovative leader in the production of a variety of digital cameras including weather resistant digital SLRs and stylish, compact, waterproof cameras, as well as lenses, flash units, binoculars, scopes, and eyepieces.  For 90 years, PENTAX has developed durable, reliable products that meet the needs of consumers and businesses.  With headquarters in Golden, Colorado, PENTAX Imaging Company is a division of PENTAX of America, Inc.

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