Panasonic Adds New Ultra-Compact Z-series Model: the Lumix DMC-ZR3

PANASONIC INTRODUCES SUPER COMPACT DIGITAL CAMERA FEATURING AVCHD LITE HD VIDEO RECORDING CAPABILITY

Panasonic LUMIX ZR3 includes 25mm ultra-wide-angle Leica lens and powerful 8x optical zoom in a slim and portable body

SECAUCUS, NJ (January 26, 2010) - Panasonic today announced the introduction of the LUMIX DMC-ZR3, a fully-featured digital camera complete with AVCHD Lite High Defintion (HD) video recording capabilities, a25mm ultra-wide-angle Leica lens and a powerful 8x optical zoom - giving consumers a wide-range of shooting options, yet in a slim body that is small enough to fit in a pocket or small purse.  New to the ZR-Series this year, Panasonic also introduces Intelligent Zoom, which extends the LUMIX ZR3's zoom to an impressive 10x.

The Panasonic LUMIX ZR3's incredible 8x optical zoom is not found on many conventional point-and-shoot cameras, especially ones that are approximately 1-inch thick.  With a powerful zoom, users will be thrilled with the close-up shots they are able to take.  And for an added boost, zoom power can be increased to 10x with Panasonic's new Intelligent Zoom function, which takes advantage of the newly-added Intelligent Resolution technology.  Intelligent Resolution, a component of Intelligent Auto mode, helps to maintain optimal picture quality by capturing higher quality signal processing and through the detection of three areas - outlines, detailed texture areas and soft gradation - examining them pixel by pixel to enhance any degradation created during the digital zoom process or in high-sensitivity shooting.  As a result of Intelligent Resolution, images are naturally clear and crisp in both photo and video recording. 

"The 2010 Panasonic LUMIX lineup of digital cameras pack advanced functions into smaller, more compact bodies without compromising the ability to take high quality photos and video," said David Briganti, Senior Product Manager, Imaging, Panasonic Consumer Electronic Company. "With a remarkable 8x optical zoom power, sleek design, HD video capabilities, the LUMIX ZR3 is a compact and versatile camera that is also extremely easy and intuitive to use."

The LUMIX ZR3 takes video recording to the next level with its AVCHD Lite HD video format. Featuring double the recording time in HD quality compared to the conventional Motion JPEG format, and offering Dolby Digital Stereo Creator to record high-quality audio, the LUMIX ZR3 is perfect for capturing those spur-of-the-moment video opportunities in high-quality. With the newly-added Video Divide function, users can cut their video into two sections on the spot - within the menus of the camera - to shorten or delete the unwanted half.

Continuing with the trademark iA mode, Panasonic has incorporated this intuitive and innovative feature into the LUMIX ZR3. Working to enhance the potential of all photos and videos, iA mode automatically selects the best Scene mode, and also helps to correct handshake and any focus or brightness issues.

Other technologies incorporated into the LUMIX ZR3's iA mode include:
•       Face Recognition - Allows users to register various faces, helping to improve detection accuracy of friends and family.  
•       Happy Mode - New color mode that optimizes color, saturation and brightness, to make both photos and videos more vivid and true to the color originally experienced.
•       Other iA Technologies - Intelligent Resolution and Intelligent Zoom, AF Tracking, Intelligent ISO Control and Intelligent Exposure.

The LUMIX ZR3 features a super-fast AF (Auto Focus) speed of 0.26 second (wide-end) / 0.31 second (tele-end)*¹. This combined with a high-speed start-up of just 1.1 second, gives the LUMIX ZR3 an ultra-fast response that helps to catch even the most fleeting photo opportunities. Additionally, the 2.7-inch large Intelligent LCD screen offers a dynamic, clear view and automatically adjusts its own brightness level. Also, the LUMIX ZR3 accepts the SD/SDHC Memory Card, but is also compatible with the next-generation SDXC Memory Cards, which feature a high-potential in both capacity and data-transfer speed.

Pricing and availability for the Panasonic LUMIX ZR3 will be announced 30 days prior to shipping date.  The Panasonic LUMIX ZR3 will be available in silver, black, red and blue. For more information on Panasonic LUMIX digital cameras, please visit www.panasonic.com/lumix.

*1 Using 1-area AF.

*The "AVCHD" is a high definition (HD) digital video recording / playback format jointly established by Panasonic Corporation and Sony Corporation. The "AVCHD Lite" is a subset of the "AVCHD format" for HD digital video cameras with HD video recording restricted to 720P. The new "AVCHD Lite" Logo and the "AVCHD Lite" License are restricted to devices within the AVCHD Video Camera category. Digital cameras have been added to the AVCHD Video Camera category.

*The "AVCHD Lite" and the "AVCHD Lite" logo are trademarks of Panasonic Corporation and Sony Corporation.

*SD Speed Class is the speed standard regarding continuous writing.

*Leica is a registered trademark of Leica Microsystems IR GmbH.

*The LEICA DC VARIO-ELMAR lenses are manufactured using measurement instruments and quality assurance systems that have been certified by Leica Camera AG based on the company's quality standards.

*Dolby and the double-D symbol are trademarks of Dolby Laboratories.

*Design and specifications are subject to change without notice.

About Panasonic Consumer Electronics Company

Based in Secaucus, N.J., Panasonic Consumer Electronics Company (PCEC), a market and technology leader in High Definition television, is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations.  Panasonic is pledged to practice prudent, sustainable use of the earth's natural resources and protect our environment through the company's Eco Ideas programs.  Information about Panasonic products is available at www.panasonic.com. Additional company information for journalists is available at www.panasonic.com/pressroom. 

For more than 20 years, Panasonic has been proud to support the Olympic Movement as an Official Worldwide Olympic Partner in the Audio and Visual Equipment category and, beginning in 2009, in the Digital Imaging category as well. Panasonic has also renewed its partnership with the International Olympic Committee for an additional eight years through the 2016 Summer Games. For more information, visit http://panasonic.net/olympic/.