Canon Announces Six New PowerShot Models
Lake Success, N.Y., August 19, 2009 - Canon U.S.A., Inc., a leader in digital imaging, today announced six new PowerShot cameras offering diverse photographic options for users who have just begun their photographic journey or have been mastering their skills for many years. The new camera line-up delivers the unique features users want, with the superb image quality, ease-of-use and stylish design they have come to expect from Canon.
a professional photographer looking for a smaller camera to tote along
on assignment or a snap-happy sports fan heading to the big game, the
new PowerShot digital cameras give users options for upgrading their
shooting experience. All of the new cameras feature Optical Image
Stabilization and use the DIGIC 4 Image Processor, the proprietary
technology that accounts for the cameras' higher performance levels,
improved signal processing speeds and enhanced image quality. Smart
AUTO technology can now track moving faces and 22 different shooting
situations (up from 18 previously) by identifying the surroundings to
help ensure proper lighting and focus, providing the confidence to
deliver high-quality photos in virtually any situation, from group
snapshots, to landscapes, to portraits and more.
Scheduled to be available in October, the PowerShot G11 Digital Camera retails for an estimated price of $499.99.
Canon PowerShot S90 Digital Camera
The PowerShot S90 is the camera photo enthusiasts have been waiting for to add to their photography arsenal. Borrowing its good looks from the PowerShot Digital ELPH line and its high-end functionality from the PowerShot G-series, this new camera has a High Sensitivity System sensor in addition to a 28mm wide-angle f/2.0 lens to help produce sharper images in low-light situations while the customizable control ring allows users to adjust shooting settings providing for further flexibility. For the professional photographer or advanced amateur interested in a versatile point and shoot camera, the PowerShot S90 provides a wealth of advanced technologies to capture those can't-miss moments. Other features of this camera include:
Scheduled to be available in October, the PowerShot S90 Digital Camera retails for an estimated price of $429.99.
When consumers are looking for a camera with a powerful zoom that is lightweight and easy-to-use, the PowerShot SX-series should be top-of-mind. Consumers can get a close-up shot without sitting in the front row and be assured images will be of superb quality. The latest additions to the SX-series are the PowerShot SX20 IS and PowerShot SX120 IS.
Canon PowerShot SX20 IS Digital Camera
Scheduled to be available in September, the PowerShot SX20 IS Digital Camera retails for an estimated price of $399.99.
Canon PowerShot SX120 IS Digital Camera
Scheduled to be available in September, the PowerShot SX120 IS Digital Camera retails for an estimated price of $249.99.
Canon PowerShot SD980 IS and SD940 IS Digital ELPH Cameras
Most noted for sleek, polished and stylish looks, the ELPH brand has evolved into a product that supremely reflects and expresses one's personal style. Tiny and compact, these cameras are best known for easily slipping into a shirt or pants pocket, while maintaining their appeal as a fashion accessory. For the first time ever from Canon, a member of the ELPH family will have a 3.0-inch touch panel PureColor System LCD further enhancing its appeal and ease-of-use. With this new line of ELPH cameras, color, style and personal reflection are still the hallmarks of the brand.
Canon PowerShot SD980 IS Digital ELPH Camera
Scheduled to be available in October, the PowerShot SD980 IS Digital ELPH Camera retails for an estimated price of $329.99.
Canon PowerShot SD940 IS Digital ELPH Camera
Scheduled to be available in September, the PowerShot SD940 IS Digital ELPH Camera retails for an estimated price of $299.99.
CANON iMAGE GATEWAY
CANON iMAGE GATEWAY is an exclusive online photography resource and service for registered owners of qualified Canon products. Users can upload and share photos and videos with friends and family if they have registered certain qualifying products via their Canon Account. Members also gain access to informative photography-related articles on topics such as macro shooting, portrait photography, printing tips and print projects to get the most out of their photos. Registered qualifying PowerShot digital cameras owners are able to customize their Canon camera with great start-up images and sounds. The Video Podcast Service - available for qualifying camera and video product owners - enables members to upload videos to be shared and viewed, which can also be used with Apple's iTunes® and downloaded to access on an Apple iPod® or iPhone™ mobile device.
About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranked third overall in the U.S. in 2008†, with global revenues of US $45 billion, is listed as number seven in the computer industry on Fortune Magazine's World's Most Admired Companies 2009 list, and is on the 2008 BusinessWeek list of "Top 100 Brands." At Canon, we care because caring is essential to living together in harmony. Founded upon a corporate philosophy of Kyosei - "all people, regardless of race, religion or culture, harmoniously living and working together into the future" - Canon U.S.A. supports a number of social, youth, educational and other programs, including environmental and recycling initiatives. Additional information about these programs can be found at www.usa.canon.com/kyosei. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss.
† Based on weekly patent counts issued by the United States Patent and Trademark Office
Availability, specifications and prices subject to change without notice. Actual prices are set by the individual dealer and may vary.
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