LAKE SUCCESS, N.Y., February 8, 2010
- Canon U.S.A., Inc., a leader in digital imaging, today announced the
addition of four new PowerShot Digital cameras, the PowerShot SX210 IS,
PowerShot SD3500 IS, PowerShot SD1400 IS and PowerShot SD1300 IS,
offering today's photographer a compelling blend of cutting-edge photo
capture technology and superior styling. The new PowerShot cameras
offer increased shooting flexibility in a number of settings through
advancements to the Smart Auto mode while offering greater photo
personalization and enhanced creativity with new Scene Modes and Image
effects. The addition of Fish-eye and Miniature Effect modes help
photographers add a creative element or lend a humorous look and feel
when capturing images of their favorite household pet or landscape
untimely blinks and awkward smirks to hard to shoot back-lit
situations, the compact PowerShot SX210 IS, PowerShot SD3500 IS and
PowerShot SD1400 IS cameras offer a variety of technologies to secure
the best pictures under the most challenging conditions. In addition to
the Face Detection self-timer, the new Smart Shutter scene mode now has
Smile and Wink self-timers where the camera looks for a wink or smile
which will act as the trigger and release the camera's shutter.
advances to Canon's Smart Auto mode increases the number of shooting
scenarios where each PowerShot camera can automatically adjust to
different lighting or movement levels to obtain the best image
possible. In addition, Canon's Smart FE (Flash Exposure) function
improves image quality by automatically adding the optimum level of
flash illumination, aperture, ISO and shutter speed while the Low Light
Mode features a wide ISO range (up to 6400), allowing more light to be
captured creating sharper more vivid images and further enhancing the
"The new Canon PowerShot Digital cameras are
designed for consumers seeking a blend of eye-catching style and
advanced image capture technology in a compact, easy-to-use form," said
Yuichi Ishizuka, executive vice president and general manager, Consumer
Imaging Group, Canon U.S.A. "Offering a unique blend of features and
functionality including new Scene Modes, Smart FE and Smart Shutter,
Canon once again brings image-taking and personal photography
expression to new levels."
For users interested in expanding
beyond still images, three of the four new PowerShot cameras announced
today have the ability to shoot 720p High Definition (HD) video
offering extraordinary resolution and clarity when capturing moments
such as a child's dance recital or the latest trip to the local zoo.
Also, the built-in HDMI mini-connector allows play-back of video and
photos on an HDTV. With the camera tethered to a computer and the
included software, movies can be uploaded directly to YouTube via the
Camera Window. To further enhance a users ability to capture images and
video, all of the new Canon PowerShot Digital cameras will support the
high-spec SDXC memory cards with a maximum storage capacity of two
terabytes (TB) in SDA standard.
Canon PowerShot SX210 IS Digital Camera:
Canon PowerShot SX210 IS is designed for the photographer seeking HD
video and brilliant image quality in a stylish, compact camera.
Featuring a 28mm wide-angle lens with 14x Optical Zoom and Optical
Image Stabilization, the PowerShot SX210 IS allows users to capture
dramatic close-ups or broad landscapes with ease, while the
14.1-Megapixel resolution ensures stunning image quality. Available in
three bold color variations, black, purple and gold, additional
features include a 3.0-inch wide LCD screen for improved visibility and
glare reduction with enhanced Control Dial with Hints and Tips. For
shooting video, the PowerShot SX210 IS has the ability to zoom
optically, shoot in stereo sound and has Dynamic Mode Image
Stabilization for improved image clarity. Users embracing the freedom
of wireless data transfer can connect directly to PCs through Eye-Fi
memory cards1. The PowerShot SX210 IS is scheduled to be available in late March for an estimated retail price of $349.99.
Canon PowerShot SD3500 IS Digital Camera:
Canon PowerShot SD3500 IS represents a significant milestone in the
evolution of the ELPH series through the combination of superior image
capture functionality and Canon's touch screen technology. The camera's
large 3.5-inch wide LCD touch screen enables intuitive operation as
users can customize their photo settings by simply dragging icons to
their preferred on-screen location, then utilizing "tap" operations to
switch between images during playback. A 24mm ultra-wide angle lens
with 5x Optical Zoom gets more in your shot, like that family vacation
at the Grand Canyon or the Empire State Building while Optical Image
Stabilization ensure blur free images at full telephoto. The
14.1-Megapixel resolution delivers stunning images and the HD quality
video further adds to the overall allure of this new PowerShot Digital
camera. Available in three elegant color variations, black, silver and
pink, the PowerShot SD3500 IS is also compatible with Eye-Fi memory
cards for wireless transfer of video and photo files to PCs1. The PowerShot SD3500 IS is scheduled to be available in late February for an estimated retail price of $329.99.
Canon PowerShot SD1400 IS Digital Camera:
Canon PowerShot SD1400 IS is the ideal choice for the on-the-go,
spontaneous photographer seeking outstanding performance in a
super-slim camera. Measuring less than one inch in thickness, the sleek
PowerShot SD1400 IS features a 28mm wide-angle lens with 4x Optical
Zoom lens and Optical Image Stabilization and 14.1-Megapixel resolution
for outstanding photo and HD video quality. Available in four vibrant
color variations, pink, orange, silver and black, the PowerShot SD1400
IS is scheduled to be available in late February for an estimated
retail price of $249.99.
Canon PowerShot SD1300 IS Digital Camera:
Canon PowerShot SD1300 IS delivers outstanding value for the consumer
seeking a stylish, highly functional digital camera. The PowerShot
SD1300 IS features a 28mm wide angle lens with 4x Optical Zoom lens and
Optical Image Stabilization, 12.1-Megapixel resolution, and enlarged
2.7 -inch PureColor System LCD screen offering superior visibility.
Available in five color variations, silver, pink, green, blue and
brown, the PowerShot SD1300 IS is scheduled to be available in late
February for an estimated retail price of $199.99.
For more information about the new Canon PowerShot cameras go to www.usa.canon.com/powershot.
About Canon U.S.A., Inc.
U.S.A., Inc., is a leading provider of consumer, business-to-business,
and industrial digital imaging solutions. Its parent company, Canon
Inc. (NYSE:CAJ), a top patent holder of technology, ranked fourth
overall in the U.S. in 2009†, with global revenues of US $35 billion,
is listed as number four in the computer industry on Fortune Magazine's
World's Most Admired Companies 2009 list, and is on the 2009
BusinessWeek list of "100 Best Global Brands." Canon U.S.A. is
committed to the highest levels of customer satisfaction and loyalty,
providing 100 percent U.S.-based consumer service and support for all
of the products it distributes. At Canon, we care because caring is
essential to living together in harmony. Founded upon a corporate
philosophy of Kyosei - "all people, regardless of race,
religion or culture, harmoniously living and working together into the
future" - Canon U.S.A. supports a number of social, youth, educational
and other programs, including environmental and recycling initiatives.
Additional information about these programs can be found at www.usa.canon.com/kyosei. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss.
† Based on weekly patent counts issued by United States Patent and Trademark Office
specifications and prices subject to change without notice. Actual
prices are set by the individual dealer and may vary.
All referenced product names, and other marks, are trademarks of their respective owners.
HDMI, the HDMI logo and High-Definition Multimedia Interface are registered trademarks or trademarks of HDMI Licensing, LLC.
Canon cameras and camcorders are not guaranteed to support Eye-Fi card
functions (including wireless transfer). In case of an issue with an
Eye-Fi card, please check with Eye-Fi, Inc. Outside of the United
States and Canada, government approval is required to use Eye-Fi cards
in many countries or regions. Without approval, use of the card is not
permitted. If it is unclear whether the card has been approved for use
in the area, please check with Eye-Fi, Inc.