Sony Europe Press Release

28 May 2009 5:0
Great pictures to fit everyone's pocket : Slim, stylish Cyber-shot cameras by Sony offer superb picture quality and outstanding value

• 10.1/12.1 effective megapixels (W180/W190)
• Easy to use with convenient shooting functions
• Smile Shutter automatically captures smiling portraits
• SteadyShot and High Sensitivity ISO 3200 for crisp, clear shots
• Seven Scene Selection modes
• 3x optical zoom and 17x/18x Smart Zoom (W180/W190)
• Choice of three colours (silver, black, red)

Two slim, stylish Cyber-shot digital cameras from Sony offer outstanding quality and value to suit every pocket.

The Cyber-shot W180 and W190 are the perfect no-fuss choice for anyone who needs to capture family moments, holidays and nights out.

Both models look great with slim, clean lines and a choice of silver, black or red colour finish options. Ideal for first-time photographers, they're beautifully easy to use, with a simple slide switch to select photo/movie/playback modes. For maximum creative freedom, a choice of seven Scene Selection modes adjusts camera settings automatically to suit virtually any subject.

While they offer superb value, the Cyber-shot W180 and W190 don't compromise on class-leading picture quality and easy-to-use features.

A high resolution of 10.1/12.1 effective megapixels (W180/W190) ensures crisp, detail-packed enlargements to A3 size and beyond. Pristine picture quality is further enhanced by the high-quality 3x optical zoom lens. Smart zoom boosts maximum magnification to a frame-filling 18x for W190 and 17x for W180 for even more dramatic close-ups. There's also a generously-sized 2.7�? Clear Photo LCD screen for a bright, clear view of images and quick confirmation of camera settings.

Improved Face Detection recognises up to 8 faces in a scene, fine-tuning focus and exposure for better-looking portraits. For even happier people pictures, Smile Shutter automatically takes a picture when your subject smiles.

SteadyShot image stabilisation reduces the effects of camera shake when you're shooting handheld. A special shooting mode boosts sensitivity to ISO 3200, letting you freeze moving subjects with faster shutter speeds or capture atmospheric interiors without flash.

Also supplied, the latest version (4.2.01) of Picture Motion Browser software (for PC) makes it easy to manage and share your collection of digital photos and video clips and for uploading these to YouTube, Picasa or other image and video sharing web-sites.

The Cyber-shot W180 and W190 compact digital cameras are available from July 2009.

PANASONIC CONTINUES ITS DIGITAL PHOTOGRAPHY REVOLUTION WITH THE ADDITION OF THE LUMIX GH1 -- ITS NEW MICRO FOUR THIRDS DIGITAL CAMERA WITH HD RECORDING CAPABILITY

Las Vegas, NV (March 3, 2009) -- Panasonic today introduced the DMC-GH1, the newest member of the company's revolutionary LUMIX G Micro System -- a new digital interchangeable lens camera system that delivers professional-level features and performance in a compact and easy-to-use camera body.

Compatible with the Micro Four Thirds System standard, the new LUMIX GH1 features advanced video photography functions, such as the ability to record High Definition (HD) AVCHD 1080p/24p video.* In addition, the new LUMIX GH1 comes with a newly developed long-zoom interchangeable lens -- the LUMIX G VARIO HD 14-140mm/F4.0-5.8 ASPH./MEGA O.I.S. This lens was specifically designed to support HD movie recording and features a silent motor and continuous auto focusing (AF) capability; two features which distinguish the LUMIX GH1 from DSLRs that offer HD video recording capabilities.

"Photographers of all levels -- professionals, amateurs and beginners -- will be stunned by the range of creative possibilities that the LUMIX GH1 creates in the world of high-quality photography and HD video. Users will be equally amazed by the camera's easy-to-use design and small size," said David Briganti, National Marketing Manager, Imaging, Panasonic Consumer Electronics Company. "Beyond its creative potential, the LUMIX GH1, a sister product to the award-winning LUMIX GH1, is also innovative and differentiates itself from the pack by recording High Definition video with continuous AF, an indispensable feature for practical video recording."

In late 2008, Panasonic redefined the traditional DSLR category with its launch of the Panasonic LUMIX GH1 -- a digital, interchangeable lens camera system that takes the radical step of eliminating the large, internal mirror structure that is currently contained in all traditional DSLR cameras. This innovation allows for dramatically smaller camera body and lens sizes and permits many new, advanced consumer features such as LUMIX GH1 "Live View Finder". With its 2008 launch, the LUMIX GH1 achieved several honors, including: World's first entry into the Micro Four Thirds Standard system camera segment World's first interchangeable lens camera to offer colored body options to consumers Winner, 2008 Camera of the Year (Popular Photography & Imaging magazine)

The new LUMIX GH1 provides cutting-edge video recording features, including the ability to record high-resolution full HD (1920 x 1080) video at 24 fps or smooth HD video (1280 x 720) movie at 60 fps using an AVCHD format (MPEG-4/H.264). The AVCHD format provides the important benefit of doubling the HD quality recording time compared with Motion JPEG. The LUMIX GH1 hosts a dedicated video record button on the back of the camera which lets users instantly start recording videos, even while shooting still photos -- removing the fear of potentially missing a must-see video moment. The LUMIX GH1 also records video in high-quality stereo sound via Dolby Digital Stereo Creator, the global standard of audio recording. An optional stereo microphone (DMW-MS1) is also available to achieve a more intensive sound recording experience. Finally, a convenient Wind Cut function is provided to help to block out distracting video background noise.

Like the LUMIX GH1, the LUMIX GH1 features the Live View Finder system which enables something that simply is not possible with conventional DSLR cameras -- the ability to preview the effects of camera settings (e.g., exposure, aperture, shutter speed) before taking the photo. This helps take the guesswork out of the camera setting process and helps users ensure that every photo they capture comes out exactly as they envisioned.

The brilliant 1,440,000-dot equivalent Live View Finder system can also display information settings that a user can see without removing their eyes from the subject. Furthermore, a built-in eye sensor automatically switches on the viewfinder when the user looks into it, then switches it off and turns on the swivel 3.0-inch large 460,000-dot high-resolution LCD when the user looks away from the viewfinder. The 60-frames-per-second Live View is made possible by the Live MOS sensor, which takes real-time signals directly from the image sensor and sends them continuously to the LCD. Both the Live View Finder and LCD provide a 100% field of view -- allowing the user to accurately frame and compose a shot from most any position.

The LUMIX GH1 kit lens -- the LUMIX G VARIO HD 14-140mm/F4.0-5.8 ASPH./MEGA O.I.S. --provides a broad focal length range of 28-280mm (35mm camera equivalent) and supports continuous AF using the contrast AF system for both photo and movie capture. The low-noise lens design also seamlessly supports video recording by minimizing the mechanical sound generated by AF/AE actions.

At the core of the LUMIX GH1 lies a newly developed 12.1-megapixel high speed Live MOS sensor and Venus Engine HD, which features twin CPUs for outstanding processing capabilities. The Live MOS sensor is capable of high-speed readout over four channels to be compatible with full-HD movie recording. This sensor is also advantageous for photo recording with a high signal-to-noise ratio thanks to the new circuit structure that is unaffected by the noise generated in each of the circuits. This results in crisp photos -- even those taken at high ISO levels. The multi-aspect type sensor allows users to take photos in 4:3, 3:2 or 16:9 aspect ratios with the same angle of view. The Venus Engine HD is also energy efficient, supporting long periods of AVCHD video recording on a single battery charge.

In addition to the digital camera's HD video recording capability, the DMC-GH1 features the LUMIX Creative Movie mode which lets the user manually set the shutter speed and aperture, making their videos more creative and representative of their own personal video style preference. Changing the shutter speed gives the videos a special look, particularly suitable for shooting fast-moving subjects. Controlling the aperture is convenient when there are several subjects at varying distances, so the user can focus on the foreground and blur the background -- or vice versa.

While the LUMIX DMC-GH1 has cutting-edge still image and video capture features, the LUMIX GH1 is also incredibly easy-to-use, thanks to Panasonic's iA (Intelligent Auto) mode** -- a user-friendly setting made popular in the LUMIX line of digital point-and-shoot camera products. Panasonic's iA mode is a suite of technologies which engage automatically (no settings needed). The latest addition to the iA suite of features is Face Recognition, a feature that directs the camera to prioritize focus and exposure on a specific face that that the user had previously registered in the camera.*** This invaluable function makes it especially easy to take sharp and beautifully exposed images of things the user values most in their photos -- the user's friends and family.

Panasonic's iA mode offers other innovative features which help deliver consistently outstanding photos: O.I.S. (Optical Image Stabilization) to help reduce blurring from hand-shake; Intelligent ISO Control to help limit motion blur by adjusting the ISO sensitivity if the subject moves as the shot is taken; AF Tracking that lets the camera lock onto any subject and keep it in focus even if it moves; Intelligent Exposure which optimizes the exposure for each part of an image, preventing blocked shadows and blown highlights, and helps ensure that gradation and details are reproduced beautifully; and Intelligent Scene Selector which automatically detects the five most common shooting situations - Portrait, Night Portrait, Scenery, Night Scenery and Close-up - and switches to the appropriate Scene mode.

Best of all, the benefits of Panasonic's iA mode extend to motion image recording on the DMC-GH1. For example, the LUMIX GH1 motion iA includes O.I.S. and Face Detection, which automatically detects a face in the frame and adjusts focus, exposure, contrast, and skin complexion. Intelligent Exposure continually checks the ambient light level and adjusts the exposure setting as conditions change to prevent blown highlights and blocked shadows. Intelligent Scene Selector automatically switches between Normal, Portrait, Close-up, Scenery, and Low Light modes according to the environment.

The Contrast AF system adopted by the LUMIX GH1 is accurate, easy-to-use and fast. Users can choose from a wide range of AF modes, including multiple-area AF with up to 23 focus areas, 1-area AF with a selectable focus area, Face Detection, and AF Tracking. To help keep the images free of spots from dust and particles, the Supersonic Wave Filter dust reduction system helps prevent foreign contaminants from adhering to the image sensor.

After users capture their images using the LUMIX GH1, it's easy for them to enjoy their photos or HD videos immediately on a large-screen Panasonic VIERA high-definition television. All that is required is to remove the SD Memory Card from the LUMIX GH1 and insert it into the VIERA Image Viewer (SDHC/SD Memory Card slot) located in the VIERA HDTV or in the Panasonic Blu-ray disc player. Alternatively, an optional mini HDMI cable is available to output the images from the LUMIX GH1 directly to the Panasonic HDTV via VIERA Link. Then, using the VIERA HDTV's remote control, users can take advantage of the LUMIX GH1's advanced playback and slideshow features.

In addition to the new LUMIX G lenses, the DMC-GH1 and LUMIX G Micro System is compatible with any interchangeable lens that complies with the Four Thirds standard.**** This gives users access to the entire range of Four Thirds lenses. Additional Micro Four Thirds lenses will be announced in the future, giving users a large, diverse line of high-performance lenses to add to their photographic toolboxes. With the LUMIX G Micro System and the growing assortment of lenses becoming available, the creative possibilities are endless.

The LUMIX DMC-GH1 is a system camera with a wide variety of options to choose from to match a wide range of shooting situations and styles. Accessories compatible with the LUMIX G Micro System include: External Flash: DMW-FL220(GN22) / DMW-FL360(GN36) / DMW-FL500(GN50); PL Filter: DMW-LPL62; ND Filter: DMW-LND62 (New); MC Protector: DMW-LMCH62; Mount Adapter: DMW-MA1; Stereo Microphone: DMW-MS1 (New); Battery Pack: DMW-BLB13; DC Cable: DMW-DCC3; Soft Cases: DMW-CGH1, DMW-CG2 (New); Soft Bag: DMW-BAGH1; Shoulder Strap (Stylish) DMW-SSTGH1-A/C/R/K(New); Shoulder Strap (Woven) DMW-SSTG2-W; Shoulder Strap (Leather) DMW-SSTG3-T; Remote Shutter: DMW-RSL1.

For more information about the DMC-GH1 and all of Panasonic's LUMIX G Micro System accessories, please visit www.panasonic.com/lumix.

*Full-HD (1920 x 1080) movies are output by the image sensor at 24p (NTSC)/25p (PAL), and recorded at 60i (NTSC)/50i (PAL). HD (1280 x 720) video is output and recorded by the image sensor at 60p (NTSC)/50p (PAL).
** Some functions in iA mode will not be available depending on the lens to attach.
***Turn Face Recognition item ON and register the person with full-face portrait on the shooting menu in advance. Recognition performance varies greatly depending on shooting conditions, i.e., according to factors such as angles, facial expression and lighting, so operation under all conditions cannot be guaranteed. Because the camera searches for faces that are similar to registered faces, there are cases where the faces are not correctly recognized when the registered image and the shooting image varies greatly. When facial characteristics are similar, particularly between parents and their children or brothers and sisters, the camera may not distinguish the faces.
****Some functions on DMC-GH1 are not available depending on the lens that is attached

About Panasonic Consumer Electronics Company

Based in Secaucus, N.J., Panasonic Consumer Electronics Company is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation. (NYSE: PC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations. In its commitment to provide consumers with extensive imaging resources, Panasonic LUMIX established the Digital Photo Academy, a series of nationwide workshops designed to instruct consumers how to optimize the features on their digital cameras and produce high-quality photos. Panasonic is honored to support OUR PLACE -- The World's Heritage, a project that will create the world's largest photographic collection of UNESCO World Heritage sites, with acclaimed photographers exclusively using LUMIX digital cameras to capture all images.

CASIO INTRODUCES STYLISH NEW 10.1 MEGAPIXEL DIGITAL CAMERA

EX-Z29 Offers Increased Portability and 23 Best Shot Modes to EXILIM Zoom Series of Digital Cameras

LAS VEGAS, NV, MARCH 3, 2009 -- Casio America, Inc. and its parent company, Casio Computer Co., Ltd., introduced the latest addition to its stylish series of EXILIM digital cameras today, the EXILIM Zoom EX-Z29. This newest member of the EXILIM line features a stylish, slim and compact design to increase portability, and provides an improved 10.1 megapixels of image resolution with 3X optical zoom. The EX-Z29 will be on display at Casio's booth at the Photo Marketing Association International Convention and Tradeshow.

This new model stays true to the user-friendly features that have become standard to the EXILIM Zoom series. The 2.7-inch wide LCD display enables users to easily navigate camera operations and enhance the review of images, while the 23 Best Shot Modes and face detection technology help users take high quality photos without having to adjust camera settings.

"Casio is dedicated to creating digital cameras that feature superior technology while maintaining an ease of use for the consumer," said Bill Heuer, Vice President of Sales for Digital Imaging Division at Casio America, Inc. "We continue to be a leader in the digital camera industry, providing fun and convenient ways to capture quality photographs."

The EX-Z29 comes loaded with other useful features including Anti-Shake DSP which reduces photo blur from shaky hands or moving subjects, allowing users to shoot images with ease and confidence. Easy Mode simplifies the camera settings to three easy menus (image size, flash and self timer). With Easy Mode, the camera is set to take great photos in every situation without having to check presets or accidentally making a wrong adjustment. Casio's Face Detection Technology maintains a sharp focus and the correct exposure for the human face.

Available at retail in April, the EX-Z29 will be available in black, pink, blue, silver and purple with an MSRP of .99.

An effective 10.1-megapixel camera with a 3X optical zoom lens
In addition to offering the ability to reproduce a detailed image of the subject, this camera is very responsive and easy to operate. It has an effective 10.1-megapixel resolution, and delivers excellent performance. Images taken at high resolution can be enjoyed as beautiful photographs whether printed large or cropped before printing.

Easy-to-see 2.7-inch widescreen LCD
This camera features an easy-to-see widescreen 2.7-inch LCD monitor. Shooting information is shown in an "operating panel" on the right hand side of the screen, which makes it easy to quickly change camera settings while shooting.

Fun widescreen movie recording
Just by pressing the movie button, widescreen movies can be recorded with an aspect ratio of 16:9. The camera also offers YouTube Capture Mode, which records and saves movies at the ideal settings for the world's largest video sharing site, YouTube. Recorded video can be easily uploaded to YouTube using the special included computer software.

Focus frames
As well as the rectangular focusing frame usually displayed on the LCD monitor, users can choose designs such as a heart or a butterfly for the frame design. When the camera is correctly focused, a beautiful heart can be displayed, and when correct focus is not achieved the heart pattern breaks up. This makes it easy to ensure correct focus, and it is fun, too.

Menu screens
Menu screens can be freely selected from a total of six colors -- black, chocolate, cinnamon, rose, sky blue and olive green.

SONY PRESENTS FIRST CYBER-SHOT CAMERA WITH SWEEP PANORAMA TECHNOLOGY

LAS VEGAS (PMA #F171), March 2, 2009 - Sony is spotlighting its first digital still camera to feature sweep panorama technology here at the Photo Marketing Association confab. The new HX1 Cyber-shot model can take 224-degree panorama shots in one easy press-and-sweep motion.

It is also the company's first Cyber-shot camera to use the exclusive 1/2.4-inch Exmor CMOS sensor technology. This technology allows it to achieve burst speeds of 10 frames per second at full 9.1 megapixel resolution in continuous burst mode.

Setting it apart from most digital still cameras, which use an electronic shutter to achieve high speed, the HX1 unit has a mechanical shutter that helps reduce distortion when shooting a moving subject. Compared to images shot with traditional sensors, the HX1 model takes clearer images with about 50 percent less noise when in handheld twilight or anti-blur modes. It is also the first Cyber-shot camera include a Sony G lens and 1080p HD movie clip recording capabilities.

"Traditional CMOS sensor technology provides higher shutter speeds, but we are using what we call an Image3 system that combines the best image, sensor and processor," said Karim Noblecilla, senior product marketing manager in Sony Electronics' Digital Imaging Division. "By combining this sensor with a high-quality Sony G lens and powerful BIONZ processor, we are able to create solutions beyond fast speed that helps consumers get better pictures."

Incorporating on-chip A/D conversion, which minimizes image degradation that can occur during analogue processing, Noblecilla said the Exmor CMOS sensor delivers outstanding images, reduces noise and can continuously shoot at a high speeds.

Compared to cameras with traditional sensors, the HX1 model has two scene modes that significantly reduce noise. Using the high-speed shutter Exmor CMOS sensor technology, the new model takes six shots within a fraction of a second. Combined with the power of the BIONZ imaging processor, it immediately superimposes them into one picture. The camera calculates the position of objects in each frame and composes the sharpest picture possible, resulting in clearer, sharper images.

The two modes that use this functionality include hand-held twilight and anti-motion blur. For difficult shots in low light, the hand-held twilight mode results in clearer and sharper pictures without the need of a tripod. Anti-motion blur uses High ISO to reduce blur especially in dimly lit environments.

To reduce blur, the camera detects if a person or object is moving, or if the camera is shaking, which is likely when taking a telephoto shot. When it superimposes the images, the camera captures the moving subject or object from one of the six shots. It takes, combines and composes the rest of the image using the six shots. This reduces blur on the main subject and results in a sharp, clear background. Sweep Panorama Technology

Capturing wide landscapes, church spires or skyscrapers is as easy as "press and sweep." Sweep panorama mode lets you reach beyond the traditional wide-angle lens and capture breathtaking shots. With wide and ultra-wide settings and horizontal or vertical directions, sweep panorama mode can take up to 224-degree horizontal or 154-degree vertical shots.

Using the fast-speed Exmor CMOS sensor, the camera continuously shoots full-resolution images at a high speed. Using the BIONZ imaging processor, it automatically stitches the pictures together to create one stunning panoramic photo. The maximum resolution is 7152 x 1080 (ultra wide horizontal).

"This panorama mode is so seamless that it removes the guess work," Noblecilla said. "The camera indicates where you are in the degree range, so you know how wide you can shoot and stitches the photos automatically. It calculates and aligns pictures for you without using additional software."

The HX1 camera captures movie clips in 1080p HD resolution, and a built-in stereo microphone records crisp, clear audio. The camera's wide 20x optical zoom is also available while shooting. When set to HD movie, it records at 30 frames per second (1440 x 1080). The camera uses the high-quality, high-compression MPEG4 AVC/H.264 format. Other recording options include standard-definition video and VGA.

The camera also has HDMI connectivity via supplied HDMI accessory (cable not included) so images can be shared in high definition on an HD television set. MPEG4 AVC video recording allows you to view footage on a PC and upload it to the Web.

The Sony G lens is optimized to complement the advanced image sensors and image processing technology in Sony's cameras. The HX1 camera features a 28-560 millimeter f/2.8-5.2 wide-angle lens with 20x telephoto range. With the combination of this G lens and sweep panorama mode, the camera can cover almost any telephoto and wide angle need.

Containing a six-blade aperture, the G lens produces beautifully defocused backgrounds with a soft, natural feel. A-spherical lens elements and elements made from extra-low dispersion glass combine to minimize chromatic aberration common to high-magnification lenses. Intelligent Auto

Like many of Sony's new cameras this year, the HX1 model has the convenient and powerful intelligent auto mode, which combines Intelligent Scene Recognition (iSCN), Optical SteadyShot and face detection technologies. It recognizes scenes and lighting conditions within one-thirtieth of a second, and then changes settings. This produces clearer images with more natural skin tones, reduced red-eye, fewer closed-eye shots and less overall blur without compromising image quality.

The iSCN feature detects up to eight scenes and automatically changes settings that will apply to the scene or lighting conditions. With the iSCN Advance feature, the camera takes a second shot when low or backlight is detected, letting users choose the best picture.

With face detection technology, the camera will adjust the flash, focus, exposure and white balance producing more natural skin tones and reducing red-eye. Face motion detection identifies a moving subject and adjusts the ISO to minimize blur. In conjunction with iSCN, the camera takes two pictures simultaneously and saves the one in which the eyes are the least closed.

A new selected-face memory function registers one face (selected by the user) as the main face and adjusts focus, exposure, flash and white balance accordingly. The camera remembers the face every time that face shows in the frame.

Additionally, the camera comes with Smile Shutter technology that helps capture a smile the moment it happens and dynamic range optimizer (DRO) technology that adjusts for contrast. Pricing and Availability

The Cyber-shot DSC-HX1 camera will be available in April for about and pre-sales will start in March. The camera and a range of accessories will be available online at sonystyle.com, at Sony Style retail stores (www.sonystyle.com/retail), at military base exchanges and at authorized dealers nationwide.

SAMSUNG'S NX SERIES, HYBRID DIGITAL CAMERAS MAKE GLOBAL DEBUT AT PMA 2009

SEOUL, KOREA - March 2, 2009 - Samsung Digital Imaging Co., Ltd. used PMA 2009 as the global launching pad for the NX Series, the company's revolutionary new family of hybrid digital cameras. A new concept digital camera, the NX Series offers the performance and image quality of a DSLR and the portability and convenience of a compact point-and-shoot. With the NX Series, Samsung will become a global leader in the new hybrid market.

Samsung's new NX Series bridges the gap between a DSLR and compact point-and-shoot digital camera by combining the benefits of both in one new model. Like conventional DSLRs, the NX Series utilizes an APS-C sized image sensor providing a much larger surface area to gather light and produce higher-quality images than comparable digital camera systems. Unlike a DSLR, the NX Series does not feature a mirror box and employs an ultra-precise Electronic Viewfinder (EVF). The use of an EVF has allowed Samsung engineers to significantly reduce the size and weight of the new camera system by decreasing the distance between the lens and image sensor (flange back) by approximately 60% compared to traditional DSLRs. In addition to utilizing the EVF, consumers can also take advantage of the camera's Live View functionality to frame their shots on the NX Series' high‑resolution screen.

Samsung has recently intensified its focus on the digital imaging market and established a separate company dedicated exclusively to digital imaging in Samsung Digital Imaging Company. The new company was formed to focus on the development of its digital still cameras around world's first and best in class features, design, and easy-to-use interfaces, and will work towards achieving the company's stated goal of becoming the world's leading digital imaging company.

"We estimate that the hybrid digital camera market will be over 20% of the global digital still camera market by 2012," said Sang-jin Park, CEO of Samsung Digital Imaging Company. "With the release of the NX Series, a digital camera that combines the strengths of a DSLR and compact digital camera, Samsung Digital Imaging will become a global leader in the new hybrid digital camera market and achieve the company's goal to become the global leader in the digital camera market by 2012."

Samsung Digital Imaging Company also creates a much more efficient vertical alignment between related Samsung affiliate business units including semiconductor, LCD panel and consumer electronics. This new vertical alignment will create competitive advantages for Samsung by fostering greater collaboration between Samsung affiliate business units and allowing the company to develop and deliver highly-innovative digital imaging products that set the standard for the industry, including the newly unveiled NX Series.

The first model of NX Series will be available in the second-half of 2009.

About Samsung Digital Imaging
Samsung Digital Imaging Co. Ltd. is a leader in photo imaging technology, digital cameras and optical devices. The company offers a range of high-performance digital compact and DSLR cameras, introducing cutting-edge features to meet consumer needs. Samsung began developing film cameras in 1979 and has led the growth of the digital imaging market through its advanced technology and innovation. For more information, please visit www.samsung.com for more information.

About Samsung Electronics America, Inc.
HSamsung Electronics America, Inc. (SEA), based in Ridgefield Park, NJ, is a subsidiary of Samsung Electronics Co., Ltd. The company markets a broad range of award-winning consumer electronics, information systems, and home appliance products, as well as oversees all of Samsung's North American operations including Samsung Telecommunications America, LP, Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc.As a result of its commitment to innovation and unique design, the company was ranked #6 in the Electronics Industry segment in Fortune Magazine's "Most Admired Companies 2008," and named as one of Fast Company's "Fast 50 Most Innovative Companies of 2008." Among popular BusinessWeek rankings, the company ranked #26 in the publication's "Most Innovative Companies of 2008" and #21 in the "100 Best Global Brands" for 2007. Samsung Electronics Co, Ltd. is also a top patent holder, ranking second overall in the U.S. in 2007. Please visit www.samsung.com for more information.

OLYMPUS E-620 DIGITAL SLR INSPIRES CONSUMERS TO 'COLOR OUTSIDE THE LINES'

Have Fun and Free Yourself with In-Camera Art Filters and Multiple Exposures; Travel Freely with the Smallest DSLR with Built-In Image Stabilization

CENTER VALLEY, Pa., February 24, 2009 - As children, our imaginations run wild and finger-painted artistic creations are proudly displayed on our family refrigerators. But as we grow older, we learn to color inside the lines, and have less and less time for art. We often lose touch with how satisfying it is to create something uniquely our own. Olympus delivers the new E-620 digital single lens reflex (DSLR) camera to bring back that free-style experimenting and the magical feeling of being inspired by our own art.

The new camera's easy-to-use Art Filters and Multiple Exposures (built right into the camera) are fun for consumers - whether you've been shooting for years or picked up your first digital camera today. Enjoy capturing creative images on the go - without being tethered to a computer and editing software! Now it is possible to easily customize your images so they're worthy of posting on the gallery wall (or at least the family fridge).

"Experimenting and creating your own unique masterpieces has never been easier or more fun," said John Knaur, senior marketing manager, Digital SLR, Olympus Imaging America Inc. "Pop Art, Grainy Black & White, and Pin Hole are just a few creative options that can be effortlessly found on the camera's mode dial. The access is easy, and the results are fun and limitless."

The new camera's freedom of expression is matched by its freedom of mobility. First, the camera travels with you to more places, thanks to its compact size and light 18.9-ounce body. Second, as the world's smallest DSLR with in-body Image Stabilization, the E-620 adjusts when your body moves to remove blur caused by camera shake (with any lens attached). Finally, add Live View shooting with a swivel 2.7-inch HyperCrystal LCD that frees you to cover subjects from a range of angles, and this 12.3-megapixel DSLR seamlessly combines motions with emotions - proof that Olympus lets you capture it all.

Make Your Vision Come to Life with Art Filters
If you're hoping to get more out of your camera than simply capturing and documenting a scene, and enjoy enhancing or customizing an image to make it your own, then you will value the camera's Art Filters. The filters, which are built into the camera, provide incredible individual artistic control over an image, and remove the need to spend time altering images on the computer with editing software.

This camera was made for free-style shooting, experimenting and engaging with events and subjects. Enjoy the freedom of Autofocus Live View and dramatic effects to transform your day-to-day shots into compositions that you can be proud of with the following in-camera Art Filters:

• Pop Art: Enhances colors, making them more saturated and vivid, creating high-impact pictures that express the joyful, lighthearted feeling of the Pop Art style of the 1960s;
• Soft Focus: Creates an ethereal, otherworldly atmosphere that renders subjects in a heavenly light without obscuring details;
• Pale & Light Color: Encloses the foreground of an image in flat gentle light and pastel colors reminiscent of a flashback scene in a movie;
• Light Tone: Renders shade and highlight areas softly to lend an elegant air to the subject;
• Grainy Film: Evokes the feeling of documentary footage shot in monochrome with grainy, high-contrast film; and
• Pin Hole: Reduces the peripheral brightness of an image as though it were shot through a pin hole, connecting the viewer intimately with the subject at the center of the picture.

Art Filters are easily activated with the mode dial on the left side of the camera body. The effects are viewable right on the new camera's 100 percent accurate swivel 2.7-inch Live View HyperCrystal III LCD when using the E-620 in Live View mode or when reviewing the captured image.

Express Your Inner Artist's Multiple Personalities
With the new camera's Multiple Exposure function you are free to tell a visual story your way, whether in a portrait, a landscape or a combination of both. For instance, capture an image of the spring leaves on a new tree and then overlay an image of your child's face into the leaves for a stunning image that expresses the newness of the season. The image capture options allow you to shoot one shot, then another, or to capture both shots separately and combine them in the camera later. Or superimpose your own portrait with a starry night sky to create a photo with the impact you desire. Let your imagination lead you to new creative discoveries.

Ready, Steady, Go with In-Body Image Stabilization
The E-620 travels with you to more places, thanks to its compact size and light 18.9-ounce body. Capture sharp images on the go with the camera's in-body Image Stabilization, which virtually eliminates blur with any lens attached. Three IS modes handle any situation. The IS-1 mode is for general shooting and adjusts the sensor on both the horizontal and vertical planes to compensate for movement by the photographer so images stay sharp in low light even at slow shutter speeds. To capture the motion of moving subjects, the E-620 offers two specialized modes: IS-2 mode is ideal for capturing a runner or cyclist traveling by in the horizontal mode, preserving the sense of motion while panning; IS-3 mode achieves the same effect when the camera is held vertically. In either mode, the artistic effects of panning enhance the shot and render the subject in sharp detail with blurred background. Moreover, the E-620 is the world's smallest DSLR with built-in Image Stabilization, so you'll feel comfortable taking it on the road with you to capture the action.

Superior Image Quality
The new camera's high-performance 12.3-megapixel Live MOS image sensor delivers excellent dynamic range, accurate color fidelity, and a state-of-the-art amplifier circuit to reduce noise and capture fine image details in both highlight and shadow areas.

Its Live MOS image sensor is complemented by Olympus' TruePic III+ Image Processor, which produces clear and colorful photos using all the pixel information for each image to provide the best digital images possible. The new image processor is noted for accurate natural color, true-to-life flesh tones, brilliant blue skies, and precise tonal expression; it also lowers image noise in photos shot at higher ISO settings, enabling great results in low-light situations.

Swivel Live View LCD: Freedom to Move You
The new camera's 100 percent accurate 270 degree swivel 2.7-inch Live View HyperCrystal III LCD can be rotated freely so photographers can compose at any angle, including overhead and down low, without getting bent out of shape. This enables an E-620 photographer to compose a subject in the Live View LCD and see the results of the various creative features - live as they're happening.

When viewing the LCD in Live View, settings like white balance and exposure can also be selected, and their impact is seen instantly on the display. Real-time monitoring offers amazing versatility and creative control. The LCD displays 230,000 pixels in vivid color and includes HyperCrystal technology, which offers many times the contrast of conventional LCD monitors for easier viewing in both preview and playback. It also provides a wide viewing angle of 176 degrees, which ensures images can be composed from even the most obscure angles.

The 2.7-inch LCD makes icons and text on the camera's menu easy to view. Beyond the camera's bright viewable LCD, the E-620 is equipped with illuminated buttons on its body that are easily viewable in low light to quickly find the settings you want.

Two Fast Autofocus Systems
Consumers accustomed to composing and focusing using a point-and-shoot camera's LCD will appreciate that the E-620 offers the same easy, seamless experience (what you see on its LCD is what you get!). The E-620 delivers two fast autofocus options to quickly focus and capture the image in any situation:

• Fast Imager Autofocus in Live View: When it comes to measuring camera speed, autofocus is a key factor. If a camera's AF system does not meet photographers' demands and lock focus accurately and quickly, it's possible to miss a shot. AF Live View on the E-620 allows you to compose, focus, and capture the shot quickly and easily without ever taking your eye off the large 2.7-inch full color LCD.
• Phase Detection AF: When using the optical viewfinder, the technology behind the new 7-point twin cross AF system provides world-class fast and accurate focusing based on the speed of the E-3. Super sensitive Twin and Twin Cross AF target points can measure focus both vertically and horizontally, so regardless of the subject, focusing is super-simple and fast. With a dedicated Phase Detection AF sensor in the camera body, shooting moving subjects, like a runner crossing the finish line, is lightning fast. In low-light situations, this is the AF option of choice to quickly lock focus, so that a loved one's face illuminated only by candlelight is in sharp focus.

Multi-Aspect Shooting
Since photography is a form of expression that is essentially based on clipping a scene, framing is an important component of style. The E-620 provides four aspect ratios that serve as masks to frame your image to the desired proportions, including: the standard 4:3 aspect ratio that is perfectly suited for an 8 x 10-inch enlargement; the 16:9 aspect ratio that will display your images beautifully on a widescreen television; and other popular aspect ratios such as 3:2, 16:9 and 6:6. By enabling you to select the aspect ratio before shooting and easily viewing it on the LCD throughout the shoot, the Multi-Aspect function offers a new way to control your photography and express yourself.

Always Find a Face in the Crowd
The new camera's Face Detection reduces the chance of blurred subjects in photography by distinguishing between people's faces and the background. It tracks up to eight faces within the image area, even if people are moving, and automatically focuses and optimizes exposure for sharp, brilliant portrait pictures (ideal for large family or party group photos).

In Sunshine or the Shadows, Never Miss a Detail
Shooting scenes with both highlights and shadows can be tricky because of the extreme contrast between dark and bright areas. The E-620 addresses this challenge with Shadow Adjustment Technology that adjusts for extreme light variations and maintains visible detail in both the shadow and highlight areas of the scene. Now users can see and preview the gradation on the Live View LCD and capture images showing the shadow detail they saw. This feature is also accessible in the Edit menu after the shot has been taken.

Preview a Multitude of Possibilities
Perfect Shot Preview enables users to easily preview and select from a variety of thumbnail previews of the photographic effects of white balance and exposure compensation adjustments live on the LCD before taking the photograph. It is an ideal way for novice users to learn about the effects of different photography techniques, visually, without having to scroll through menu options. With 28 preset scene-select modes for every imaginable shooting scenario, automatic modes and full manual controls, the E-620 offers a world of possibilities to photographers.

Wireless Flash Capability
Wireless flashes help you cast the best light on your subjects and capture great images. For this reason, the E-620 is compatible with the Olympus FL-36R and FL-50R wireless electronic flashes that are designed exclusively for digital photography. When these flashes are used in combination with the E-620, multiple-wireless flash photography is both easy and reliable. The E-620 can control up to three wireless flash groups independently, with multiple flash units in each group for dramatic flash effects.

Dust Reduction System for Spot-Free Images
Life moves too fast to spend time worrying about dust ruining the perfect image. Olympus' proven Dust Reduction System produces spot-free photos with the exclusive Supersonic Wave Filter. The patented ultrasonic technology vibrates to remove dust and other particles from the front of the image sensor and captures it on a special adhesive membrane every time the camera is turned on. These spot-free photos liberate users from hours spent retouching photographs at the computer or sending their cameras back to the manufacturer to remove dust trapped inside. With Dust Reduction and the new creative features, Olympus continues to liberate users from the computer and editing software, and enables them to have fun capturing it all while on the go.

Accessories for Shooting on Land and in the Water
The new HLD-5 Power Battery Holder can hold up to two Lithium Ion BLS-1 batteries to extend the performance life of the E-620 and its existing BLS-1 battery. It also enables effortless vertical shooting with its own separate shutter button and control dial. Olympus will also offer the PT-E06 optional underwater housing for the E-620. Capable of reaching depths of 130 feet underwater, the housing will ensure that divers will not miss an image during their journeys to the abyss.

Availability
The Olympus E-620 DSLR will be available in May 2009. It includes E-620 Body, USB Cable, Video Cable, Li-Ion Battery Pack (BLM-1), Li-Ion Battery Charger (BCM-2), Shoulder Strap, OLYMPUS Master 2 Software CD-ROM, Manuals and Registration card.

U.S. Pricing / Product Configurations

• E-620 Body Estimated Street Price: .99
• E-620 Body with ED 14-42mm f3.5/5.6 Zuiko Digital Zoom Lens Estimated Street Price: .99

ABOUT OLYMPUS IMAGING AMERICA INC.

Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhances peoples lives every day. These include:

• Digital and Film Cameras as well as related Underwater Products and Accessories
• Professional Digital SLR Imaging Systems as well as related Underwater Products and Accessories
• Digital and Microcassette Recorders
• Digital Media
• Binoculars

Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: http://www.olympusamerica.com.

SAMSUNG INTRODUCES PAIR OF 12 MEGA-PIXEL, 24MM ULTRA-WIDE ANGLE COMPACT DIGITAL CAMERAS

RIDGEFIELD PARK, N.J. - February 23, 2009 - Samsung Electronics America today unveiled two new 12 mega-pixel compact digital cameras boasting 24mm ultra-wide angle Schneider lenses. Samsung's new TL320 raises the bar for innovation in the digital imaging industry as it is the world's first digital camera to feature a three-inch AMOLED screen with HVGA resolution. The new HZ15W, Samsung's second mega-zoom, point-and-shoot digital camera, offers consumers one of the most powerful lenses on a compact point-and-shoot with an impressive focal length of 24-240mm (35mm film equivalent).

The TL320

The new TL320 goes above and beyond traditional compact point-and-shoot digital cameras, offering an impressive list of features that set the camera apart from the competition. The TL320 features a Schneider lens, renowned for quality and trusted by professionals worldwide, and offers consumers a more versatile 24mm ultra-wide angle focal length paired with a powerful 5x optical zoom.

Utilizing the same advanced technologies found in its revolutionary AMOLED televisions, Samsung was able to incorporate a three-inch, 460,000-dot HVGA AMOLED screen in the new TL320, the largest AMOLED screen on a digital camera to date. In comparison to a traditional TFT-LCD screen, the TL320's AMOLED consumes less power and offers a higher contrast ratio of 10,000:1, producing darker black levels, more vibrant colors, and a brighter display which can easily be viewed outdoors and even in direct sunlight. Additionally, unlike a TFT-LCD, the TL320's AMOLED screen has the ability to display images that can be reviewed at any angle, while fully maintaining the same color gamut.

Samsung's new TL320 also offers advanced high-definition video recording at a resolution of 720p, as well as HDMI connectivity through the use of a cradle to view one's video and photos in HD clarity on an HDTV. The camera's 5x optical zoom can be used while recording, and because the camera utilizes H.264 compression (a codec for high-definition video that yields three times the recording length than that of MJPEG video) users can record HD video for longer periods of time with the TL320.

For added stability and blur-free images, Samsung has outfitted the TL320 with both Optical and Digital Image Stabilization. The shooter has the option of simply using Optical Image Stabilization or choosing Dual Image Stabilization, combining the strengths of Optical and Digital Image Stabilization.

For the more advanced user who prefers to have more control over camera settings, the TL320 offers aperture priority, shutter priority, full manual shooting, as well as Samsung's unique Advanced Picture Mode. Much more precise than simple white balance presets, Advanced Picture Mode gives users the ability to fine tune color tones before image capture by adjusting the color temperature from 2,800-10,000K, in 100K increments, or by manually configuring the camera's color space shift.

For users looking for simplicity when it comes to taking digital images, the TL320 offers a comprehensive suite of automatic controls designed to help them capture better images with ease, including the camera's Smart Auto mode. When selected, Smart Auto will automatically choose from one of the TL320's 11 scene modes, determining which best suits the environment the user may be shooting in. For example, the TL320's Smart Auto feature will automatically set the camera to its Landscape scene mode if the user is taking an image of a mountain range, and then switch gears and automatically select the Portrait scene mode if the user proceeds to take an image of an individual. No manual interaction is required.

In addition to Smart Auto, the TL320 also incorporates Samsung's proprietary Smart Album program. Smart Album is useful tool which allows users to easily search for a specific image they have saved on their memory card. Smart Album automatically organizes the user's digital images and gives them the ability to narrow their search based on specific criteria. Users can quickly sort by the date or week the image was taken, the overall color tone, as well as whether they're searching for portraits or specific file types, including photos, videos, or voice memos.

Users can also take advantage of the TL320's Face Detection, Blink Detection, Smile Shot, and Beauty Shot technologies. Designed to help capture better portraits and group shots of family and friends, Face Detection technology detects up to nine faces and automatically adjusts focus and exposure to ensure better composition and image quality. Smile Shot automatically triggers the TL320 to take a photo only when the camera detects smiles on the subjects' faces, and Blink Detection will automatically fire two consecutive shots if the camera detects that a subject's eyes are closed. Beauty Shot is a unique functionality which will automatically enhance and balance skin tones as well as remove blemishes.

Featuring a brushed stainless steel finish, the TL320 is as stylish as it is advanced. The camera offers a compact form factor highlighted by two analog dials found on top of the TL320's body. The two dials give the TL320 a retro look and provide users with the ability to quickly glance down at the camera for an approximate readout of remaining battery life and memory capacity.

The HZ15W

The step up model from the HZ10W introduced in January at CES 2009, the 12 mega-pixel HZ15W offers consumers one of the most powerful lenses on a compact point-and-shoot digital camera, featuring a 24mm ultra-wide angle Schneider lens coupled with a generous 10x optical zoom. For blur-free images, especially when using the HZ15W at its maximum zoom, Samsung includes both Optical and Digital Image Stabilization. Optical Image Stabilization can be used independently or shooters can choose Dual Image Stabilization, which combines the strengths of Optical and Digital Image Stabilization.

Like the HZ10W, the HZ15W puts high-definition video recording in the palm of users' hands. With the HZ15W, consumers have the ability to record high-definition video at a resolution of 720p, and utilize the camera's full 10x optical zoom. Samsung also incorporates H.264 compression and offers consumers true HDMI connectivity, which allows the camera to be connected directly to an HDTV without the need for a cradle. Additionally, the HZ15W's ultra-clear, three-inch LCD screen is sure to turn heads and gives consumers the ability to easily frame their shots and review their images and video in any condition, even in direct sunlight.

Designed for a range of consumers, including entry-level photographers and advanced amateurs, the HZ15W offers a variety of shooting modes, including Manual. The camera's Manual shooting mode allows users to manually configure settings such as shutter speed, aperture, exposure, and ISO values. Similar to the TL320, the HZ15W also features a highly-intuitive suite of automatic controls designed to help improve one's ability to take great digital images. The camera's advanced automatic shooting options include Face Detection, Smile Shot, Blink Detection, Beauty Shot, as well as Smart Auto, which automatically selects the appropriate scene mode for the user, and Smart Album, which simplifies the process of searching for an image saved on a memory card.

Pricing:

• Available in black or silver, the TL320 will be available in May 2009 at an MSRP of .99.
• Available in black or gray, the Samsung HZ15W will be available in March 2009 at an MSRP of .99

About Samsung Electronics America, Inc.
HSamsung Electronics America, Inc. (SEA), based in Ridgefield Park, NJ, is a subsidiary of Samsung Electronics Co., Ltd. The company markets a broad range of award-winning consumer electronics, information systems, and home appliance products, as well as oversees all of Samsung's North American operations including Samsung Telecommunications America, LP, Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc.As a result of its commitment to innovation and unique design, the company was ranked #6 in the Electronics Industry segment in Fortune Magazine's "Most Admired Companies 2008," and named as one of Fast Company's "Fast 50 Most Innovative Companies of 2008." Among popular BusinessWeek rankings, the company ranked #26 in the publication's "Most Innovative Companies of 2008" and #21 in the "100 Best Global Brands" for 2007. Samsung Electronics Co, Ltd. is also a top patent holder, ranking second overall in the U.S. in 2007. Please visit www.samsung.com for more information.

Ricoh announces the CX1

7.1x Optical wide-angle zoom digital camera with maximum dynamic range equivalent to 12 EV

Tokyo, Japan, February 19, 2009 - Ricoh Co., Ltd. (president and CEO: Shiro Kondo) today announced the development and release of the CX1, a new digital camera with a 7.1x optical wide-angle zoom lens (28-200 mm in 35 mm film equivalent focal length). The CX1's expanded dynamic range of 12 EV equivalent makes it possible to capture high-contrast scenes in a way not possible with earlier models.

With new image processing engine Smooth Imaging Engine IV and a new high-speed image processing CMOS sensor installed, the CX1 achieves greater image quality while at the same time expanding dynamic range with its dynamic range double shot mode.

In addition, functions such as multi-pattern auto white balance (sets white balance based on the light sources of segregated areas of the image) and multi-target AF (shoots consecutive images at seven focal distances automatically defined by the camera) enable the new CX1 to create beautiful images giving an almost naked-eye impression.

The CX1 has a large 3.0-inch 920,000-dot VGA monitor and high-speed continuous shooting functions at approximately 4 frames/second that make it even easier to enjoy photography. This is a digital camera that takes the design concept "A tool you will want to use every day" to a new level of perfection.

Rugged new KODAK Digital Video Camera enables on-the-go HD video capture

Never miss a moment with pocketable and weather-resistant video companion

Rochester, N.Y., January 8 -- Eastman Kodak Company (NYSE:EK) today introduced the new KODAK Zx1 Digital Video Camera, a compact and rugged digital device that enables "go-anywhere" High Definition recording.

The Zx1 allows users to shoot and share high-quality video quickly and simply, with 720p HD video capture - at 60 or 30 fps - a vibrant 2.0-inch LCD screen, and built-in software for easy editing and sharing of content to YouTube and other social media and networking websites.

"More than ever, people want to capture moments on the go and quickly and easily share them," says John Blake, General Manager Digital Capture and Devices, Vice President, Eastman Kodak Company. "The Zx1 is a fun and interactive way to engage in this kind of storytelling - it's both small and smart, and enables people to record virtually anything, virtually anywhere, and then quickly upload content to video-sharing and social networking websites."

The KODAK Zx1 Digital Video Camerais designed to meet these needs at the touch of a button -- no lens cap, dials to turn or settings to adjust. The new camera's advanced feature set includes:

• Pocketable 720p HD video capture at 60 fps
• Weather-resistant design that stands up to splashes, dirt and more - IP43 certified;
• High-quality video capture in bright light or low light - from the beach, to the nightclub;
• Easy editing, personalization, and uploading to YouTube or other Internet sites with built-in video software, ArcSoft Media Impressions for Kodak;
• Expandable SD/SDHC Card slot for memory cards up to 32 GB, that can record up to 10 hours of HD video*;
• Easy HDTV playback with included HDMI cable;
• Sensitive, low distortion microphone that provides crisp, clear audio;
• Pre-charged AA Ni-MH rechargeable batteries and battery charger included, saving money and avoiding waste from used batteries;
• Vibrant 2.0" LCD;
• Available in five colors: black, red, pink, blue and yellow**;
• Remote control compatible (remote control sold separately).

Uploading to YouTube

YouTube is the world's most popular online video community, and the Kodak and YouTube relationship enables consumers to quickly and easily upload videos to YouTube from the simple and powerful video editing software that comes with the camera.

Accessories

A range of accessories are available for the KODAK Zx1 Digital Video Camera, including:

• KODAK SDHC Memory Cards, available in 4, 8 and 16GB capacities customized for optimal video capture;
• KODAK Adventure Mount for helmet, handlebars and more;
• KODAK Flexi-tripods;
• KODAK cases, camera bags and neck straps;
• Remote control;
• Battery options include AA, CRV3, and KODAK Li-Ion Rechargeable Digital Camera Battery KLIC-8000.

Pricing and Availability

The KODAK Zx1 Digital Video Camera will be available from April 2009, and retail for US.95 MSRP.

*Record approximately 20 minutes per 1GB at HD 30fps.
** Color availability may vary.

About Kodak
As the world's foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives.